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Kaneda critiques Stern's pricing and marketing strategy post-PinFest, calls Dune unready and Kong overpriced.
Dune was not ready to be released and launched prematurely to secure deposits
high confidence · Kaneda directly states he told David Van Es at Barrels of Fun that 'this game was not ready to be released' and explains the company likely needed to launch it to keep employees working and maintain cash flow
Dune has weak flipper mechanics and insufficient game depth at launch
high confidence · Kaneda describes multiple gameplay issues: weak flippers with limited travel, difficulty hitting shots from trapped flipper position, and overall barren game feel despite good theme integration and assets
King Kong is not selling out despite Keith Elwin involvement
high confidence · Kaneda states 'The mighty Keith Elwin can't sell out of the model they need to sell out of' and 'Kong is not flying off the shelves,' confirming with distributors that sales are weak
Stern Pinball is in financial/strategic trouble due to pricing and lost goodwill
high confidence · Kaneda repeatedly asserts 'Stern's in trouble' and argues the company took advantage of customers during COVID, has lost market momentum, and lacks current leadership presence in the community
Harry Potter reveal video will be released within two weeks with confirmation from Stern
high confidence · Kaneda states 'The reveal video will be out within two weeks. I I have confirmation from that from Dros. Jack has been telling people that at Pinfest. Harry Potter being made as we speak.'
Stern held back Spike 3 pricing to avoid a price increase that is coming soon
medium confidence · Kaneda speculates: 'they've held spike three back because they didn't want to jack the price up of this game because they need volume and they're not getting the volume'
Stern no longer has desirable IP/themes compared to boutique competitors
medium confidence · Kaneda states 'I know what the themes are coming from Spooky. I know what the themes are coming from Barrels of Fun... Stern Pinball does not have the themes that you and I want'
“This game was not ready to be released. There there's nothing. There's no other way. It wasn't ready to be released.”
Kaneda @ Mid-content, discussing Dune — Direct assessment of Dune's readiness at launch; core criticism of Barrels of Fun's release decision
“Stern's in trouble, guys. The mighty Keith Elwin can't sell out of the model they need to sell out of.”
Kaneda @ Mid-content, discussing King Kong sales — Blunt claim about Stern's competitive position and market performance despite star designer involvement
“I just don't think it's worth anywhere near the money. And that's my thing is I just I'm over Stern's modern pricing.”
Kaneda @ Mid-content, discussing King Kong pricing — Articulates the core tension between game quality and cost that drives his critique
“When you start turning your back on who buys your product, what they're actually into, what they can actually afford... you don't think Stern's in trouble? They're in big trouble.”
Kaneda @ Mid-content, broader Stern critique — Frames Stern's problems as strategic misalignment with customer base rather than just pricing
“Kong is not flying off the shelves. And you know, and like let me let me give another like truth bomb right now.”
Kaneda @ Mid-content, discussing Kong sales — Claims firsthand confirmation from distributors about weak King Kong sales
“I have officially signed uh an an NDA with uh Barrels of Fawn, and you'll understand why... they have some stuff coming that I I really want to help them sort of do these themes justice.”
Kaneda @ Early content, Dune discussion intro — Reveals Kaneda's financial/business relationship with Barrels of Fun, important context for his critiques
“An LE needs to really be special... A Sternle LE 125 max with a topper. A premium should be $89.99. and a pro 6500.”
Kaneda @ Late content, pricing proposal — Provides concrete counterproposal to current Stern pricing structure based on market analysis
business_signal: Stern Pinball losing competitive advantage to boutique manufacturers (Spooky, Barrels of Fun, Dutch Pinball) due to lack of desirable IP/themes and perceived community disconnect
high · Kaneda states Stern 'allowed the boutique companies to go grab some of like the take my money now themes you and I want' and contrasts Stern's absence from PinFest with boutique company engagement
product_concern: Dune launched before code and gameplay were ready; weak flipper mechanics reduce playability and shot consistency
high · Kaneda directly states 'this game was not ready to be released' and describes flipper geometry issues preventing consistent shot execution; flipper travel too shallow and lacking energy
market_signal: Market resistance to $13K+ Stern pricing; customers exhibiting price sensitivity and FOMO-resistance; secondary market values declining 20-30% within 6 months
high · Kaneda cites distributor confirmations that 'Kong is not flying off the shelves,' notes market trading Stern LE for under $10K, and argues customers no longer losing money blindly due to competition and better alternatives
gameplay_signal: King Kong code is 6-8 months from completion; Dune similarly lacks game depth and complete feature set at launch
high · Kaneda states Kong has 'a good 6 to 8 months before this game will even be code completed' and describes Dune as 'barren like the desert' with insufficient game content
personnel_signal: Stern's new CMO has not introduced himself to community; Stern Pinball absent from major industry events like PinFest
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Stern Pinball Inc. representatives attended PinFest 2025
high confidence · Kaneda asks 'Was anyone from Stern Pinball at Pinfest? No.' and 'Do they go to every show with reps? Nope.'
Dune's full all-in price is approximately $13,000 at $11,600 base plus topper and accessories
high confidence · Kaneda states 'the game is 116 before... doesn't have the final topper. All in all in you're now at a $13,000 game'
Pokemon theme will not resonate with traditional pinball demographics
medium confidence · Kaneda argues passionately that Pokemon fans don't overlap with pinball show crowds and Pokemon 'won't sell you more games than Back to the Future'
“The way you lower prices is you stop spending money and they'll have to lower their prices.”
Kaneda @ Mid-content, pricing philosophy — Core argument for consumer power and price resistance strategy
“You're not connected to the other people that own your freaking $13,000 King Kong. What? So, you're just connected to win these dumb badges all the time.”
Kaneda @ Late content, connected play critique — Criticizes Stern Connected as insufficient value proposition relative to game cost
“I don't need to play more pinball to get ripped off.”
Kaneda @ Late content, response to 'positivity' critics — Dismisses the 'just play more pinball' counter-argument used by content creators
high · Kaneda asks 'This new CMO, do you know who he is? Nope. Have you heard from him yet? Nope.' and confirms 'Was anyone from Stern Pinball at Pinfest? No.'
product_launch: Harry Potter officially confirmed for reveal within two weeks; game in active production per Jack Danger at PinFest
high · Kaneda states 'The reveal video will be out within two weeks. I I have confirmation from that from Dros. Jack has been telling people that at Pinfest. Harry Potter's being made as we speak.'
design_philosophy: Dune demonstrates strong theme integration with assets and clips but weak mechanical execution; King Kong criticized for cartoonish aesthetic misaligned with dark monster theme
high · Kaneda praises Dune's 'theme integration' and 'assets' but criticizes Kong for 'childlike animations' and lack of 'terror' appropriate to the monster premise
market_signal: Stern games losing 20-30% value within 6 months; players aware of depreciation risk; secondary market saturation and FOMO fatigue reducing sales velocity
high · Kaneda states people are 'woken up' to losing '$3 to $5,000' on games and don't have FOMO anymore due to 'lineup of great games' available; citing 'everybody run in quickly and lose a gazillion dollars'
community_signal: Significant shift away from Stern toward boutique manufacturers; community perception of Stern as out-of-touch and taking customers for granted; criticism of 'shill content creators' promoting games uncritically
high · Kaneda argues community is realizing 'if I'm going to spend $10,000 or more, I'd rather buy from Spooky because they're only going to make... because I know they want... I know they it matters to them more and I know they're listening to us'
product_strategy: Stern using identical art packages across Pro/Premium/LE tiers, eliminating pricing differentiation; strategy criticized as marketing failure and out-of-touch
high · Kaneda states 'the fact that you're giving someone with the cheapest model, the same exact thing you're going to get when you spend twice as much money' is a 'huge mistake' from the CMO
licensing_signal: Stern has lost or lacks access to high-demand IP themes that boutique competitors are securing; Pokemon theme acquisition viewed as poor demographic fit
medium · Kaneda asserts 'Stern Pinball does not have the themes that you and I want' and predicts Pokemon 'won't sell you more games than Back to the Future' and will underperform with pinball demographic