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Pinball Expo 2023 recap: JJP Elton John, Barrels Labyrinth, Stern factory move and new Elvira variant.
Pinball Expo is the longest-running annual pinball event (39th edition in 2023)
high confidence · Jonathan Houston, opening segment discussing Expo significance
Stern's new factory on Busse Avenue is approximately 130,000 square feet
high confidence · Jonathan Houston describing factory tour; metric system reference suggests conversion
Stern Pinball relocated from Lunt Avenue in Elk Grove Village; move took 7 days and was completed about a month before Expo
high confidence · Both hosts confirmed via personal visit to vacated Lunt Avenue facility
Elvira House of Horrors Blood Red Kiss edition limited to 500 units at approximately $13,000 USD, with some reported discounts to $11,000
high confidence · Jonathan Houston discussing pricing; Martin notes discounts observed on Facebook but unconfirmed
Stern donated a Jurassic Park Pro model pinball machine to Anne and Robert H. Lurie Children's Hospital as the 70th machine placed by Project Pinball charity
high confidence · Jonathan Houston citing official ceremony and dedication
Led Zeppelin Pro and Premium, plus Teenage Mutant Ninja Turtles Premium are out of production with $1,000-$2,000 discounts; Stern removed minimum advertised price on these titles
high confidence · Martin Eyre discussing distributor clearance strategy
Stern Pinball is expanding into mainstream gaming market via Paris Games Week (November 2023) with Social Pixel partnership
high confidence · Both hosts discussing Paris Games Week activation with multiple confirmed game titles
Jersey Jack Pinball announced Elton John at Pinball Expo 2023
high confidence · Title/opening reference; content does not provide detail about this reveal
Barrels of Fun announced Labyrinth at Pinball Expo 2023
high confidence · Title/opening reference; content does not provide detail about this reveal
“It was actually a very quiet month, and nothing happened really. No new games, no shows, nothing.”
Martin Eyre @ Opening segment — Hosts joking about October being quiet before immediately contradicting themselves about Pinball Expo being 'Pinball Expo Month' — sets comedic tone
“All 47 seminars are now on the Pinball News website and YouTube channel... which stretches to about 28 hours worth of seminars.”
Martin Eyre @ Mid-opening — Demonstrates comprehensive coverage effort by Pinball News at Expo
“We went back in through the front door, skipped the line, and asked Seth Davis, who was very willing to help me to get these notes.”
Jonathan Houston @ Factory tour discussion — Shows access and willingness of Stern management to cooperate with media
“I expect by the time you go back there next year, you'll probably be knocked down and turned into a server farm or something.”
Martin Eyre @ Lunt Avenue closure discussion — Humorous speculation about fate of vacated facility; both hosts visited for final farewell
“Many people don't know that my daughter underwent treatment at Lorry's Children's Hospital... Project Pinball's aim to bring the joy of this game to children's hospitals across the nation is very near and dear to our hearts.”
Gary Stern (quoted by Jonathan Houston) @ Project Pinball segment — Personal motivation statement from Stern CEO explaining company's commitment to charitable cause
“Stern impose a minimum price on distributors that they cannot or not supposed to sell below... this is, as I understand it, they have removed that minimum price on these games.”
Martin Eyre @ Led Zeppelin/TMNT pricing discussion — Explains unusual distributor pricing freedom, suggesting strategic end-of-line clearance
“James Bond 007... when it first came out, people were really concerned that it was going to be such a simple and basic game, but congratulations to the team led by Lonnie and, of course, George, who's been pushing it a lot as well.”
business_signal: Stern Pinball completed major factory relocation from Lunt Avenue (Elk Grove Village) to ~130,000 sq ft facility on Busse Avenue, consolidating manufacturing operations
high · Jonathan toured new facility; both hosts verified Lunt Avenue was vacated ~1 month prior; move took 7 days; FedEx still occupies portion of building; empty cubicles from previous tenant retained
community_signal: Pinball News and Pinball Magazine provided comprehensive Expo coverage (47 seminars recorded, factory tour report, diary-style coverage, historical context documentation)
high · Martin recorded all seminars with Jonathan's assistance; Jonathan provided factory tour report with Stern-provided photographs; both published individual reports on respective websites
product_concern: Elvira House of Horrors Blood Red Kiss Edition limited to 500 units potentially displacing earlier LE buyers (estimated 1,000 units) who believed they had most exclusive version
medium · Martin notes prior LE owners 'annoyed' by new release; argues Blood Red Kiss 'tops the previous LE in terms of features and probably exclusivity'; notes trend of re-releasing exclusive editions years later with improvements
event_signal: Pinball Expo 2023 (39th edition) drew major manufacturer participation with comprehensive seminars (47 total, 28 hours recorded), factory tours, and product announcements
high · Both hosts attended and documented; Martin recorded all seminars; Jonathan toured Stern factory; described as 'Pinball Expo Month' with significant industry presence
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Martin Eyre @ Code updates section — Notes trajectory of James Bond 007 from criticism to version 0.97 redemption arc
market_signal: Stern removed minimum advertised price controls on Led Zeppelin Pro/Premium and TMNT Premium, enabling distributors to clear end-of-line inventory with $1,000-$2,000 discounts
high · Martin explains unusual pricing freedom as strategic clearance; Led Zeppelin likely out of production due to licensing constraints; TMNT reason unclear
personnel_signal: Steve Ritchie (Led Zeppelin designer) no longer works at Stern; licensing renewal for Led Zeppelin likely cost-prohibitive given designer departure
medium · Martin notes Ritchie no longer with Stern as explanation for why Led Zeppelin won't be re-released; contrast with Elvira (designer Dennis Norman also gone but Greg Ferris artwork kept it viable)
announcement: Stern Pinball released Elvira House of Horrors: Blood Red Kiss Edition (limited 500 units, ~$13,000 USD) with new aesthetic and v1.07 code update
high · Jonathan and Martin discuss cabinet design (black/white with red accents), pricing, production numbers, and code features (pew-pew frenzy mode, new Elvira speech)
announcement: Barrels of Fun announced Labyrinth pinball machine at Expo 2023
high · Title reference; content mentions reveal but provides no mechanical/feature details
announcement: Jersey Jack Pinball announced Elton John pinball machine at Expo 2023
high · Title reference; content mentions reveal but provides no mechanical/feature details
rumor_hype: Stern Pinball developing new Metallica game with color display (no confirmation provided)
low · Martin explicitly frames as unverified rumor from Facebook/Twitter timeline; no official confirmation or details provided; hosts note not covering rumors but breaking habit on this one
sentiment_shift: James Bond 007 game redemption arc: early criticism of simplicity/basic design reversed by v0.97 with smart missile feature and martini award additions
high · Martin explicitly notes initial concern followed by appreciation for development trajectory; credits team 'led by Lonnie' and George Gomez for pushing improvements
business_signal: Stern Pinball pursuing expansion into mainstream gaming/console gamer audience via Paris Games Week partnership with Social Pixel, featuring multiple current titles
high · Both hosts discuss Paris Games Week activation; games featured (Venom, Jurassic Park, Foo Fighters, Deadpool, Star Wars, James Bond); Locklear content creator challenge; expense-paid Expo prize