AEROSMITH PINBALL ANNOUNCED

Pinball News Website·article·analyzed·Jan 4, 2017

Analysis

claude-haiku-4-5-20251001 · $0.015

TL;DR

Stern announces Aerosmith Pinball with Donny Gillies art, SPIKE-2 platform, three price tiers.

Summary

Stern Pinball announced Aerosmith Pinball on January 4, 2016, in partnership with Epic Rights (Aerosmith's licensing agent). The game features hand-drawn art by Donny Gillies, custom speech by Brendon Small, a mechanical 'Jacky on the Box' feature, and uses the SPIKE-2 platform with HD display and high-fidelity audio. Three pricing tiers range from $6,199 (Pro) to $8,999 (Limited Edition).

Key Claims

Aerosmith Pinball features music from nine famous Aerosmith hits
high confidence · Official announcement states 'Players will rock to nine famous Aerosmith hits in the concert arena playfield'
Donny Gillies provided original hand-drawn art for Aerosmith machines
high confidence · Announcement: 'machines all feature original hand-drawn art provided by "Dirty" Donny Gillies'
Brendon Small (Metalocalypse creator) provided custom speech for the game
high confidence · Announcement states 'custom speech from Brendon Small, creator of Metalocalypse'
The game uses Stern's SPIKE-2 electronic platform with HD display
high confidence · Announcement: 'In conjunction with Stern Pinball's new SPIKE-2 electronic platform, the display enables high-definition graphics'
Audio system is three times more powerful than previous generation systems
high confidence · Announcement: 'highfidelity 3-channel audio system that is three times more powerful than audio systems of previous generations'

Notable Quotes

“We're thrilled to have Aerosmith join the ranks of Stern Pinball's rock and roll line-up. Aerosmith is an iconic band with a devoted fan base.”
Gary Stern, Chairman and CEO of Stern Pinball — Official endorsement of the partnership and emphasis on Aerosmith's cultural importance
“The Aerosmith pinball machines are an ideal way to expand the band's global brand because they provide a unique and fun experience for fans and consumers of all ages.”
Lisa Streff, Executive Vice President, Global Licensing, of Epic Rights — Licensing partner perspective on value of pinball as brand expansion vehicle
“Players will be mesmerized by the interactive 'Jacky on the Box' mechanical feature on the playfield. Jacky sits on a toy box allowing players to launch pinballs through the air and slam dunk the steel ball into the box.”
— Description of signature mechanical feature and gameplay mechanic

Entities

Stern PinballcompanyEpic RightscompanyAerosmithorganizationDonny GilliespersonBrendon Smallperson Gary SternpersonLisa StreffpersonSteven TylerpersonJoe PerrypersonSPIKE-2 Platformproduct

Signals

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licensing_signal: High-profile rock band licensing deal with Epic Rights as global agent; represents expansion of Stern's music-themed catalog
high · Epic Rights is identified as Aerosmith's global licensing agent; partnership announced jointly
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community_signal: Collaboration with notable artists: Donny Gillies for hand-drawn art (known for Metallica work) and Brendon Small for custom speech
high · Announcement credits 'original hand-drawn art provided by "Dirty" Donny Gillies' and 'custom speech from Brendon Small, creator of Metalocalypse'
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announcement: Official announcement of Aerosmith Pinball as newest addition to Stern's rock lineup
high · Joint announcement by Stern Pinball and Epic Rights on January 4, 2016, with full specifications and pricing tiers
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product_strategy: Three-tier pricing model (Pro/Premium/Limited Edition) with tiered pricing from $6,199 to $8,999
high · Pricing specified: Pro $6,199 MSRP, Premium $7,899 MSRP, Limited Edition $8,999 MSRP
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technology_signal: Use of SPIKE-2 platform with HD display represents technology advancement; high-fidelity audio system described as 3x more powerful than previous generation
high · Announcement states 'In conjunction with Stern Pinball's new SPIKE-2 electronic platform' and '3-channel audio system that is three times more powerful than audio systems of previous generations'

Topics

Game AnnouncementprimaryLicensing and IP PartnershipsprimaryPricing and AvailabilityprimaryTechnology Platform (SPIKE-2)secondaryRock and Roll ThemesecondaryMechanical Featuressecondary

Sentiment

positive(0.85)— Press release is promotional and celebratory in tone; emphasizes prestige of partnership, technical innovation, and entertainment value. No critical or negative language present.

Transcript

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| | | --- | | **Stern Pinball Gets Back in the Rock and Roll Saddle With Its Release Of Aerosmith Pinball** Leading Pinball Manufacturer and Global Brand Management Firm Epic Rights Announce Newest Addition to Rock Lineup **ELK GROVE VILLAGE, IL – January 4, 2016** – Stern Pinball, Inc., the world’s oldest and largest producer of arcade-quality pinball machines, and Epic Rights, Aerosmith’s global licensing agent, jointly announced today the availability of a new line of pinball machines that honor the classic and iconic rock band, Aerosmith. Stern Pinball’s Aerosmith machines reflect the high-energy and excitement that accompanies the experience of a live Aerosmith concert. Players will rock to nine famous Aerosmith hits in the concert arena playfield and embark on an exhilarating pinball experience. Players score points and finish game objectives to raise the audience’s levels of energy, thrill and enjoyment. Higher scores amplify the experience–the higher the energy level, the bigger and louder the show–resulting in an Aerosmith pinball experience that cannot be matched. The hard-hitting feisty American rock group best known for their powerful fusion of rock and blues has reached fans for more than four decades. This colorful band includes the much loved pop culture personalities of Steven Tyler and Joe Perry. With sales of more than 70 million albums in the United States and more than 150 million albums worldwide, Aerosmith is one of the world’s all time best-selling American rock bands. To date, they have been awarded 25 gold albums, 18 platinum albums and 12 multi-platinum albums. “We’re thrilled to have Aerosmith join the ranks of Stern Pinball’s rock and roll line-up,” said Gary Stern, Chairman and CEO of Stern Pinball. “Aerosmith is an iconic band with a devoted fan base. Fans of both the band and pinball will be able to appreciate the extraordinary experience that the Aerosmith pinball machines provide.” The Aerosmith machines all feature original hand-drawn art provided by “Dirty” Donny Gillies (Dirty Donny), who has produced work for bands including The Hellacopters, The Melvins, Queens of the Stone Age, The Wildhearts, Electric Frankenstein and the 5.6.7.8’s, but is most noted for his work with metal band Metallica. In addition, the machines feature custom speech from Brendon Small, creator of Metalocalypse, the American animated television series centering around a death metal band. Players will be mesmerized by the interactive “Jacky on the Box” mechanical feature on the playfield. Jacky sits on a toy box allowing players to launch pinballs through the air and slam dunk the steel ball into the box. The more balls launched into the box, the higher the opportunity for a player to earn multiballs. “The Aerosmith pinball machines are an ideal way to expand the band’s global brand because they provide a unique and fun experience for fans and consumers of all ages,” said Lisa Streff, Executive Vice President, Global Licensing, of Epic Rights. In addition to the heart pounding music and game experience, the machine features a full-color high-definition display. In conjunction with Stern Pinball’s new SPIKE-2 electronic platform, the display enables high-definition graphics and innovative animations. The game includes a highfidelity 3-channel audio system that is three times more powerful than audio systems of previous generations. Aerosmith Pinball entertains with an amazing array of modern and classic features, making it suitable for all skill levels. Pricing and Availability: * Pro Model: $6,199 MSRP * Premium Model: $7,899 MSRP * Limited Edition Model: $8,999 MSRP Aerosmith Pinball is available through authorized Stern Pinball distributors and dealers around the world. **About Stern Pinball, Inc.** Stern Pinball, Inc., headquartered just outside Chicago, Illinois, is the oldest and largest producer of arcade-quality pinball games in the world. Stern Pinball’s highly talented creative and technical teams design, engineer and manufacture a full line of popular pinball games, merchandise and accessories. Recent Stern titles include Batman ‘66, Ghostbusters, Game of Thrones, WWE WrestleMania, The Walking Dead, Mustang, Star Trek, Metallica, The Avengers, X-Men, AC/DC, Tron, Transformers, Avatar, Iron Man, Batman, Spiderman and many more! All of Stern Pinball’s’s games are crafted by hand and assembled by Stern Pinball’s expert team. A broad range of players enjoy Stern’s games from professional pinball players that compete in high-stakes international competitions around the globe to novice players who are discovering the allure of the silver ball for the first time. To join the fun and learn more, please visit www.sternpinball.com. **About Epic Rights:** Epic Rights is a full-service merchandise, branding/licensing and social media marketing company focused on building music artist and entertainment brands via its broad global network of retailers, licensees and agents. Working with a roster of top clients and brands, Epic Rights services include licensing/branding, music merchandising, official website and social media management, VIP ticketing and official fan communities. Epic Rights also oversees sponsorships and endorsements, digital archiving of all creative/photo/media assets and manages worldwide e-commerce for its clients in addition to providing in-house legal resources for trademark registration and audit management. For more information visit Epic Rights. ### All trademarks and product names are the property of their respective companies. |