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Kaneda critiques Star Wars as rushed, cheap-feeling, and unimpressive compared to competitors.
Star Wars was designed in a very short amount of time, feeling rushed
medium confidence · Kaneda discussing designer John Borg tight timeline; stated 'I know it was rushed. Like he had to design this game, I think, in a really short amount of time.'
Stern has destroyed its three-tier (Pro/Premium/LE) product model that once made LE special
medium confidence · Kaneda's year-long criticism: 'They literally have destroyed their three tier model. The significance of it, the significance of the LE, like making the LE special, they've destroyed what they created'
Star Wars launch timing was poor due to real-world tragedies that week (9/11 anniversary, assassination attempt)
high confidence · Kaneda directly stated: 'I do think it was a bad week to launch a game' and 'it just the vibes of it are... everyone's in a mindset where they just don't want to like throw money at Stern'
Stern is no longer improving while competitors (Spooky, Jersey Jack, Dutch Pinball) are getting better
medium confidence · Kaneda: 'their games are just not getting better... Spooky's become much better. Jersey Jack has become better. Dutch pinball. The only company not getting better is Stern'
The AT-AT toy in Star Wars pinball is poorly implemented and telegraphs the magnet effect in the artwork
high confidence · Kaneda: 'You ruin the magic. The whole point of a magnet being under there is I want to like I want there to be like a mystery... by like telegraphing what the thing is going to do like really bad'
Star Wars feels like it was designed by committee or in a weekend
medium confidence · Kaneda stated on his show: 'It feels like it was designed in a weekend'
Stern's Insider Connected/new platform has expression lighting that looks cheap (like Skittles or Pezes)
medium confidence · Kaneda: 'expression lighting just I never liked expression lighting on a game... It looks like little Skittles or Pezes'
Back to the Future (Dutch Pinball) will deliver 'wow' moments with designer Melvin involved
“I just think Stern is more of the mass produced product, the commodity that had such a golden thing that they destroyed.”
Kaneda @ Not specified — Core criticism of Stern's business model decline and loss of premium positioning
“I don't really have much uh I don't really have like extreme emotions around the game at all... the hard part at these prices now where Stern is at... they've really running thin now.”
Kaneda @ Early in episode — Sets tone for lukewarm assessment of Star Wars and Stern's pricing strategy
“I didn't recognize any of them. Like none of them were pinball media. So, you know, they Zach Sharpe has done a good job bringing in, you know, bringing in the uh the YouTubers, the influencers.”
Kaneda @ Mid-episode — Commentary on Stern's media strategy shift toward influencers rather than pinball enthusiasts
“It just feels like another Stern is like the new punchline and I think that the rest of the industry is is improving and the only company not getting better is Stern.”
Kaneda @ Mid-episode — Encapsulates core market perception issue with Stern relative to competitors
“They literally if you look at it if you look at the clips why aren't the clips full screen? Why is all this stuff on the screen? How do you have a bigger screen and manage to mess that up, Stern?”
Kaneda @ Technical critique section — Specific criticism of Stern's inability to optimize new LCD screen tech
“I've covered this hobby now for 12 years... I look at games with memories of other launches and other moments and how certain pinball games made me feel when they were revealed.”
Kaneda @ Early episode — Establishes Kaneda's authority and historical perspective on game launches
“I don't think anybody wants Stern to have their dream theme now. I don't really. I used to think they were the way to go.”
Kaneda @ Mid-episode — Critical market sentiment shift: Stern is now seen as a liability for premium IP
product_concern: Star Wars Stern features undersized/cheap-feeling toys (AT-AT, Death Star, Jabba) and poorly telegraphed magnetic effects in artwork that undermine intended gameplay mystery
high · Kaneda's detailed critique: AT-AT harpooning appears wrong, magnet effect revealed in artwork, shooter rod Darth Vader/Stormtrooper heads look bad and cheap
product_concern: Star Wars Stern's new LCD screen and platform implementation is suboptimal—full-screen video clips aren't full-screen, crawl text cuts off, expression lighting design is uninspired
high · Kaneda: 'Why is all this stuff on the screen?' and 'they did the crawl, it cuts off the text... How do you have a bigger screen and manage to mess that up?'
sentiment_shift: Major shift in community sentiment: Stern is now seen as cutting corners, not pushing creative boundaries, and losing competitive advantage to Spooky, Jersey Jack, and Dutch Pinball
high · Kaneda's on-air commentary and accumulated criticisms over past year; also reflected in listener chat agreement
market_signal: Star Wars launch coincided with real-world tragedy (9/11 anniversary, assassination attempt) that depressed consumer sentiment and willingness to spend on premium pinball machines
medium · Kaneda: 'I do think it was a bad week to launch a game... didn't make me want to spend money on pinball... everyone's in a mindset where they just don't want to throw money at Stern'
product_strategy: Stern's three-tier pricing model (Pro/Premium/LE) has lost differentiation and scarcity; LE no longer commands premium positioning or FOMO appeal
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medium confidence · Kaneda: 'my boy Melvin is getting involved a little bit and he's helping making the game even better... it's going to be epic'
Stern is primarily incentivizing the location/operator market rather than home buyers
high confidence · Kaneda: 'That's not the market Stern needs to like really incentivize. It's the home buyer.'
Star Wars feels like a Costco $5,000 game despite being a full premium-tier Stern product
medium confidence · Kaneda: 'for some weird reason like even this was like the full-featured expensive version... you could almost mistake it for a Costco $5,000 game'
“it's just going to make money for operators as it should. But that's not the market Stern needs to like really incentivize. It's the home buyer.”
Kaneda / operator Kale quote @ Discussing operator feedback — Key business insight: location revenue vs. home collector strategy conflict
“when you go fan layout eight shots like one one after another like this... it really feels rushed... there's nothing in it that's like wow”
Kaneda @ Rules design critique — Technical assessment of game design philosophy and execution
“It was a tough week. It was a tough week... the last thing you think about in a week like that is like I'm going to go buy a pinball machine now. And it's unfortunate for Stern. The timing was bad.”
Kaneda @ Near end of episode — Meta-commentary on macroeconomic/cultural factors depressing demand for premium products
medium · Kaneda's year-long criticism: 'They literally have destroyed their three tier model... they've destroyed what they created and it's really running thin now'
design_philosophy: Star Wars appears to have been designed in a compressed timeline, resulting in fan-layout simplicity (eight linear shots) that lacks depth and novelty
medium · Kaneda: 'I know it was rushed. Like he had to design this game... in a really short amount of time... It feels like it was designed in a weekend'
competitive_signal: Stern is losing premium IP bids or seeing licensors skeptical of Stern's execution; Kaneda states nobody wants their dream theme with Stern anymore
medium · Kaneda: 'I don't think anybody wants Stern to have their dream theme now... Stern doing the Back to the Future license would probably be a disaster'
business_signal: Stern is optimizing for location/operator revenue over home collector market; operators like Kale expect strong location performance despite lukewarm collector reception
high · Kaneda discussing operator feedback: 'It's going to make money for operators... But that's not the market Stern needs to incentivize. It's the home buyer.'
content_signal: Stern's media strategy has shifted from pinball enthusiast media to broader YouTube/influencer outreach; Kaneda notes unrecognizable non-pinball media at launch event
high · Kaneda: 'I didn't recognize any of them. None of them were pinball media... they Zach Sharpe has done a good job bringing in YouTubers, the influencers'
community_signal: Pinball community experiencing increased tension and sensitivity around social commentary; certain members making insensitive 9/11-related remarks and refusing accountability
high · Kaneda's extended discussion of Glenn Waechter's insensitive comment and refusal to apologize, Albert's attack campaign, and broader tension around 'read the room' etiquette
industry_signal: Non-Stern manufacturers (Spooky, Jersey Jack, Dutch Pinball, Barrels of Fun) are perceived as innovating and delivering 'wow' moments; Stern increasingly seen as stagnant
high · Kaneda's comparison of launches: Evil Dead, Godzilla, Harry Potter, Labyrinth as 'wow' moments vs. Star Wars lack thereof; repeated statement 'the only company not getting better is Stern'
market_signal: Strong secondary market demand for competitor machines (Evil Dead selling $3k over listing) contrasts with predicted weak secondary demand for Star Wars
medium · Kaneda: 'Evil Dead games are selling for 3,000 over listing. Wow. Right. Like, imagine what they're going to do with Beetlejuice' vs. lack of enthusiasm for Star Wars secondary value