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FREE SHOW: Episode 1232: Kaneda's Biggest Rant Ever Over Barrel's Reserve

Kaneda's Pinball Podcast (Patreon feed)·podcast_episode·40m 3s·analyzed·Jun 17, 2026
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Analysis

claude-haiku-4-5-20251001 · $0.036

TL;DR

Kaneda attacks Barrels of Fun Reserve program as fundamentally anti-collector and expresses deep dissatisfaction with Stern's IP execution.

Summary

Kaneda delivers an extended rant criticizing Barrels of Fun's new Reserve membership club program, arguing it destroys the concept of limited editions and collector value that made Winchester Mystery House successful. He also expresses frustration with community overreaction to Sonic teaser images, Jersey Jack's content creator NDA strategy, and Stern Pinball inability to deliver on major IP licenses like Pokémon and Star Wars, announcing he will sell his Pokémon LE if there's no meaningful code update by June.

Key Claims

  • Barrels of Barrels of Fun Reserve membership program will destroy limited edition collectability by allowing post-launch purchases of supposedly limited games

    high confidence · Kaneda's detailed structural analysis of the Reserve program mechanics and how they contradict limited edition principles

  • Winchester Mystery House sold 525 units in 48 hours specifically because of scarcity-driven FOMO, not because of the game's quality

    high confidence · Kaneda's explanation: 'if you were making a thousand of these, it would not have sold that well... The scarcity led to the FOMO'

  • Pokémon LE has received no meaningful code updates in nearly six months and looks 'cheap'

    high confidence · Kaneda stated he will sell the game if no code update arrives by June: 'It's been out for five months, almost six months... I am selling this game if Stern Pinball does not have the respect'

  • Stern Pinball has 'fumbled' major IP acquisitions including Star Wars, Pokémon, and Optimus Prime

    high confidence · Kaneda: 'You fumbled Star Wars. You fumbled Pokemon... You fumbled it all time and time again.'

  • Dune Pinball by Barrels of Fun sold only ~300 units and nearly bankrupted the company

    medium confidence · Kaneda: 'he was dead in the water with dune sails floating around 300 units' before Winchester launch

  • David Van Es originally conceived the Spooky Fang Club membership model

    medium confidence · Kaneda: 'Who do you think came up with the idea of the Spooky Fang Club... It was David Van Es.'

  • Jersey Jack is enforcing a gag order on content creators who viewed Sonic but allowing some (like 'Cary Hardy') to discuss specific details anyway

    medium confidence · Kaneda: 'last I heard, there was supposed to be a gag order on everybody who went to see the game... And yet Carrie's giving every single specific detail'

  • Pinside community is overreacting to minor Sonic cabinet teaser images (coin door, cabinet details) instead of waiting for full game reveal

Notable Quotes

  • “When is everybody going to reattach your ding dong and stop getting so overdone with this stuff, like overexcited about the tiniest little morsels?”

    Kaneda @ Opening segment — Sets tone for dismissing community obsession with minor teaser details instead of waiting for full reveals

  • “I am selling this game if Stern Pinball does not have the respect of its buyers to update the freaking code with something meaningful in freaking five months, almost half a freaking year.”

    Kaneda @ Mid-episode — Direct threat to divest from Pokémon LE over code update delays; signals major dissatisfaction with Stern's post-launch support

  • “You fumbled Star Wars. You fumbled Pokemon. We are taking the biggest themes in the world and we are handing it to the biggest pinball company in the world and they fumble it time and time again.”

    Kaneda @ Stern Pinball critique segment — Indictment of Stern's inability to execute on premium IP; core criticism of company direction

  • “Collectors want one thing. They want to collect something that retains value... And they want to collect something that is limited to a specific number.”

    Kaneda @ Barrels Reserve analysis — States fundamental principle that Barrels Reserve violates; basis for entire Barrels criticism

  • “There's a reason why I make hundreds an hour in marketing and you guys are still trying to figure out how to sell a thousand games.”

    Kaneda @ Barrels Reserve detailed critique — Positions Kaneda as marketing expert critiquing David Van Es's strategy; assert authority for harsh judgment

  • “Once limited edition becomes arbitrary and becomes ambiguous, you've absolutely destroyed what collectors are looking for.”

    Kaneda @ Barrels Reserve structural breakdown — Core argument: Reserve program's post-launch membership window destroys limited edition legitimacy

  • “You just took one step forward and two steps back because you're being impatient and insecure.”

    Kaneda — Psychological diagnosis of David Van Es's motivation; suggests deeper insecurity driving the Reserve program

Entities

KanedapersonDavid Van EspersonBrian SavagepersonBarrels of FuncompanyStern PinballcompanyJersey Jack PinballcompanyJack Dangerperson

Signals

  • $

    market_signal: Remake/remaster market (Medieval Madness, Attack from Mars CGC versions) flooding secondary market; 20+ Medieval Madness copies listed on Pinside simultaneously, driving prices down and reducing collectability

    high · Kaneda citing ~20 CGC Merlin editions for sale on Pinside; friend's $10.5K purchase described as bad deal despite $3K discount

  • ?

    business_signal: Barrels of Fun facing cash flow constraints evidenced by premium-tier product (topper) shown only as PowerPoint slide without updates; Reserve program appears to be revenue generation tool

    medium · Kaneda: 'money's tight... You're the first company ever to take deposits on a topper as a PowerPoint slide. Where's the update on that topper? Nothing.'

  • ?

    community_signal: Pinside community members generating excessive speculation from minor teaser images (Sonic coin door, cabinet sparkle details) rather than waiting for official reveals; Kaneda views this as immature and counterproductive

    high · Kaneda's opening rant: people arguing about CGI Sonic artwork style on the armoring based on tiny teaser photos; 'these morons' debating historical Sonic rendering

  • ?

    product_concern: Stern Pinball's Pokémon LE has received no meaningful code updates in ~5-6 months post-launch; described by owner Kaneda as 'paperweight' with insufficient content depth

    high · Kaneda threatening to sell Pokémon LE if no June code update arrives; 'been out for five months, almost six months' with nothing meaningful

  • ?

    product_strategy: Barrels of Fun Reserve program introduces post-launch membership purchase window that retroactively expands supposedly-limited games; fundamentally undermines scarcity-based collector value model

Transcript

groq_whisper · $0.120

0:00
Mama, I got bad news, bad news. I've been rolling with some bad news, bad news. I've been trying to get a bag too, bag too. I'm just doing what I have to, I have to. Sit, sit, sit, sit, sit, sit, sit, sit, sit, sit, sit, sit.
0:16
Welcome everybody to Kaneda's Pinball Podcast. I'm coming in hot this morning, baby. World Cup Messi hat trick. We got two from Holland, we got two from Mbappe, and we've got the pinball world deconstructing a little bit of the Sonic front coin door image and a little bit of the cabinet. I'm just here to tell each and every one of you right now, I don't care anymore about these little tiny images of a cabinet, of a coin door, of a shooter rod. When is everybody going to reattach your ding dong and stop getting so overdone with this stuff, like overexcited about the tiniest little morsels? I got Alex over at JJP. Hey, did you see the teaser, man? I don't care about the front of a coin door. I don't. Just show us the damn game in a week. Either do a proper rollout of a game or don't. But this, this world, man, look at the little bit of sparkle. A little bit of sparkle. Oh, look, they're using CGI Sonic artwork. You know how dumb the men on Pinside are? They're so stupid. The fact that anyone would even go there and have an argument with these morons. These guys don't even realize Sonic the Hedgehog hasn't looked the way he did on Sega Genesis for 30 years. And these morons are trying to figure out why it looks like that. Let me ask you a question, Pinsaw Babies. If they made a Super Mario game today, do you think Mario on the cabinet would look like Super Mario from NES, like 8-bit day? Or do you think he would look like Super Mario from the latest Mario Galaxy movies? It's like these dudes don't even get it. They're not even fans of these franchises. They don't even know what's been going on with these IPs since they put their big boy diapers on. So yeah, Alex, I saw the teaser. And I'm a little bit wired today because then I get like a phone call from my boy Derek. At like 11 o'clock at night, bro, I am sleeping. I have two little kids. I've got a 9 to 5 that is taxing. I'm trying to keep everything afloat. And this dude's like, he hits me up at 11. He's like, are you watching Gary? And the answer, Derek, is always going to be the same. No, I am never watching Gary Hardy live at 11 p.m. at night. That is not how I'm going to spend my 11 o'clock at night. If I am up at 11, I am either doing one thing, and that is probably pleasing myself. I am not going to be watching Kerry Hardy mumble through 90 minutes of what's in Sonic, fielding questions. He's not even supposed to be fielding because last I heard, there was supposed to be a gag order on everybody who went to see the game. Now this is the rollout. This was the big genius plan. And then invite these content creators in and have them see the game. And then they couldn't even admit they were there. And now we have to hear them stumble through half answers about the game where they can't get into specific details. And yet Carrie's giving every single specific detail about the game. I'm sorry. I don't want my first impression of Sonic to be me translating my imagination based on me listening to Carrie Hardy at 11 o'clock at night. And then I got to hear these jackasses. I can hear it right now. They're gonna be like, oh, Kaneda, you're just jealous. You were not invited to Jersey, Jack. Are you serious? You think I wasn't invited? I could fly down to Miami tomorrow and have Omokase and be blowing lines off a machine with breath tomorrow if I want it. Am I coming in hot? Am I coming in hot or what? And you know, this is a bad day to come in hot like this because now I'm going to turn in a little bit to the stupidest thing I've ever seen in my 14 years of pinball. You ready for it? This barrels of fun reserve program. I'm going to do this takedown. You might as well just tell your kids, turn them off. I'm not going to curse. Don't worry. I'm not going to curse, but you might as well just turn it off. This is worse than Zach Manny shilling this new toting game because he put in a big order. Look at this game, man. They can't even spell lightning right. It's lighting lamp. They got spelling mistakes on the damn play field. For a freaking company that is trying to sell us on quality you think someone would have hit spellcheck and you think it just so sad to see like you know the same dudes just like selling this stuff and just trying to convince us this thing is not going to take off It's not worth the money and nobody cares about these remakes anymore and these remastered. I got my friend Greg Colton hits me up. He's like, oh, man, I just got a deal on a medieval madness Merlin edition. I just got a great deal, Chris. I got it for $10,500. And I'm like, okay, yeah. He's like, yeah, $3,000 off. I'm like, I don't know. Is that a good deal? Like, I don't really hear people talking about the Merlin edition. And you know why? Because nobody gives a crap. And they're going to make it again and again and again and again. And if you go on the Pinside Marketplace, look how many CGC Merlin editions are for sale right now. Like 20 of them. And I'm like, bro, you didn't even get a good deal. This game is going to keep sliding down. This market is so silly. Like it's just so oversaturated in the most silly way. I'm not even going to edit this show. You know what? Because I don't even care. I'm just baking. You can hear some of my mistakes. I don't care because nobody else talks like this. No, I'm not going to listen to Carrie at 11 o'clock at night. I'm not doing it. But this damn Pedretti Gaming, what you think all of a sudden this company went from piss poor quality to good quality? Because the dude who wants to sell you a game and get a margin on it, who wrote a big check to that company, is telling you it's amazing. It's beautiful. It's this. It's that. Look, I don't care. If you want a new toad in, go buy it. If you want to see Pedretti next to Tales of the Arabian Nights and not Bally Williams, that's on you. As far as I'm concerned, all of this like remake space is stupid.

high confidence · Kaneda's opening rant: 'I don't care anymore about these little tiny images of a cabinet... When is everybody going to reattach your ding dong and stop getting so overdone'

  • Kaneda will never purchase another Stern pinball machine new-in-box due to weak IP pipeline

    high confidence · Direct statement: 'I'm never buying another Stern new in box again. Mark my words... They don't have any theme that is a take my money now theme.'

  • Barrels of Barrels of Fun Reserve program will primarily attract scalpers, not genuine collectors

    medium confidence · Kaneda: 'The only people that are going to sign up for this are the scalpers. That's it.'

  • @ Barrels Reserve conclusion
  • “I'm not going to spend this much money on a company that is banking everything on the software.”

    Kaneda @ Stern critique segment — Articulates why Stern's code-dependent strategy fails; rejects software-centric pinball economics

  • “Look, I don't care. If you want a new toad in, go buy it. If you want to see Pedretti next to Tales of the Arabian Nights and not Williams, that's on you.”

    Kaneda @ Remake market criticism — Dismisses remaster/remake space entirely; suggests collectors should accept lower historical positioning

  • “I'm the only one who took the red pill, you morons. The only one who knows that sonic artwork looks like this now.”

    Kaneda @ Sonic artwork defense — Self-positioning as only voice of reason; frames criticism of community as enlightened perspective

  • Derek
    person
    Cary Hardyperson
    Spooky Pinballcompany
    Pokémon Pinballgame
    Sonic the Hedgehoggame
    Winchester Mystery Housegame
    Dune Pinballgame
    Medieval Madnessgame
    Star Warsgame
    Pinsideorganization
    Chicago Gaming Companycompany
    [name withheld pending review]product
    Fallout Pinballgame
    Keith Elwinperson
    Greg Coltonperson
    Barrels of Funproduct

    high · Kaneda's detailed breakdown: Reserve members get 7-day extension after initial limited edition closes; makes announced 525-unit limit arbitrary if 300 members order afterward

  • ?

    competitive_signal: Barrels of Fun attempting to differentiate via membership perks (exclusive events, content, merchandise) but execution reveals weakness; no other major manufacturers (Stern, Spooky, JJP) implementing similar programs

    high · Kaneda noting no other major manufacturers doing Reserve-style programs; questions whether Spooky, JJP, or Stern are implementing this; implies it's isolated/unsuccessful strategy

  • ?

    leak_detection: Jersey Jack Sonic preview allegedly subject to NDA but content creator (Carrie Hardy) apparently discussing specific game details during streaming; Kaneda suspects selective enforcement or NDA violation

    medium · Kaneda: 'last I heard, there was supposed to be a gag order... And yet Carrie's giving every single specific detail about the game... they couldn't even admit they were there'

  • ~

    sentiment_shift: Kaneda expressing radical disaffection with Stern Pinball; announces permanent boycott of new-in-box purchases due to weak IP pipeline and perceived design failures on major licenses

    high · Direct statement: 'I'm never buying another Stern new in box again. Mark my words... They fumbled Pokemon. They fumbled Star Wars... They've got the greatest pinball designer and you're handing him Fallout'

  • ?

    design_philosophy: Kaneda advocates for hardware/playfield-first design philosophy over software-dependent rules; criticizes Stern for banking on code updates to fix weak physical designs

    high · Kaneda: 'I'm not going to spend this much money on a company that is banking everything on the software... If I wanted software I'd buy Grand Theft Auto for $80'

  • ?

    industry_signal: Barrels Reserve program explicitly routes premium sales direct-to-consumer, bypassing distributor allotments; Kaneda predicts this will damage relationships with dealers who helped build brand reputation

    high · Kaneda: 'you're saying I want that money... you're saying to dealers/distros we're not selling through you anymore... Do you think it was David and Brian that got those extra couple hundred dunes sold? No, it was all the dealers'

  • ?

    manufacturing_signal: Barrels of Fun appears to face production planning uncertainty; Reserve program structure suggests inability to commit to fixed production numbers and implies desire for post-hoc expansion optionality

    medium · Kaneda: 'What this shows me is that he wants to make more of his next game, but he's insecure about how many units to limit it to... arbitrarily move the goalposts'

  • 6:52
    The new pinball is so much better. What they're not telling you is how boring this game is. It is maybe one of the most single boringest games to own. It is a great game for an operator. It is a boring game to own. There's a reason why most pinball players and collectors go nowhere near this game. All right, so here we go, Kaneda. Edits are not happening on this show. You're firing out bombs. I've been exhausted. And I come out like this. I was just lying out, absorbing the vitamin D. The Knicks parade is tomorrow. The World Cup is fun. Work is stressful. Single income household, baby, with a closet full of Gucci. Are we doing this, Hector? Are we doing this B? Are we doing this Bond? Are we doing this Frank D'Angelo vacationing somewhere in the world? He's in Cabo, somewhere like that. Derek Musket, my boy. We got Ed Robertson here. We got Jack Danger in the house. I'm here to tell you right now I've made a decision. I am going to sell my Pokemon LE and mark my words, I'm going to sell this game if there is not a code update in June. I'm tired of it. Tired of looking over at this paperweight with nothing in it. It's been out for five months, almost six months. I am selling this game if Stern Pinball does not have the respect of its buyers to update the freaking code with something meaningful in freaking five months, almost half a freaking year. What the heck are your coders doing? Why did you ink a deal with a company that won't let you do anything? And then this Sonic game is going to come out and on day one have everything we want in a Sonic game. And so what the heck Stern? And also I'm just tired. I'm tired of looking over at this game and being like, yeah man, it does look cheap. It does look cheap. There's not as much in it as there should be. And I'm selling this game. I'm going to send a message and then I'm never buying another Stern new in box again. Mark my words. I will never buy another Stern new in box again. And they are going to make it so damn easy because they don't have any theme that is a take my money now theme. It's not Ozzy Osbourne. It's not another ACDC. Heck, it's not a Brian Eddy like original Dracula. Talk about go out of business with that game. Who the heck's going to buy that? Nothing. Nothing is take my money now. It's not Bill and Ted's Excellent Adventure. We don't talk about that. Yeah, maybe, but not enough. It's not good enough. This company cannot survive with the fun, nostalgic, campy themes that are all you need to do if you're a boutique company. Stern is screwed. They are screwed unless they come out with bangers like Superman, like Batman, like big stuff. And I mean like big stuff like we want a modern Batman 89 We want a Christopher Reeve Superman We want Die Hard We want like Total Recall Big stuff Maybe not Total Recall but you know what I saying They fumbled Star Wars They fumbled Pokemon We are taking the biggest themes in the world and we are handing it to the biggest pinball company in the world and they fumble it time and time again I don't care how good now the Ray Day Star Wars code is because the layout sucks, the art sucks, and the game is uninspired. It just is. So I am not going to spend this much money on a company that is banking everything on the software. If I wanted to spend this much money to be all about the software makes it fun, then I'm going to go buy Grand Theft Auto for like 80 bucks and have way more fun than any pinball machine could ever deliver for 80 freaking bucks. And at some point, these people are going to wake up and realize what morons we are for like basically aiding and abetting a pinball company for fumbling one assignment after another. You fumbled Pokemon. You fumbled Optimus Prime. You fumbled Star Wars Playfield. You fumbled it all time and time again. You've got the greatest pinball designer in the world and you're handing him a theme like Fallout. How stupid can you be? Hey, how freaking stupid can you be? Canada's Pinball Podcast, baby. We're going to make this a free show. We're going to make this a free show because you know what? I want everybody over there, Pinside, to realize, no, I never got the help you thought I needed. And the other part is this. No, I never needed the help. I'm the only one who took the red pill, you morons. The only one who knows that sonic artwork looks like this now. I'm the only one. So come at me. Come at me with all your silliness. I'm living rent-free in your heads, baby. And yeah, I don't have a fake Pinside account. I saw this this week. They're like, the mods can't keep up with Kaneda. I haven't been on that site in 14 years. Since then, I've had two kids. I've been married. I've had an amazing job. All this stuff. I bought a house. All this stuff. I got a Dodge Demon. Like, all this stuff. You know, you can go down the list. I've been to Japan. Like, all the things I've done. I've been married. All the things I've done since I've been banned from Pinside. And these guys are still like, hey, man, he ripped off a kid for Fix It Felix Jr. and Klob banned him. Klob is the biggest bunch of losers. Come on, guys. Come on. You know this. Some of you are getting some action, right? Some of you are getting intimacy from your female partners, aren't you? Aren't you? And then you turn the hobby over to dudes who are like arcade one-up guys. I love it, man. Those are the guys getting all the views now. I love you, Ralph. But man, it's hard to recover. Hard to recover from promoting arcade one-ups. Oh, shoot. Don't do it. Don't do it. No, I love you, Ralph. Can't wait to see your Sonic content. At least you're not talking about it. At least you're respecting the NDA. Hey, Kerry, what are you doing, man? They told you not. I don't know. Maybe they told you you could talk. I don't know. All I know is this. I'm not doing it. I'm not sitting through 90 minutes. Yeah, man, it's got a loop to loop. And yeah, it's fast. It's fast. It's fun. It's fast. Yeah, go fast. Go fast. I wish they didn't write go fast on the armor. Can we stop writing phrases on the armor of pinball machines? It's tacky. It's like putting on a Top Gun pinball machine on the armor. I feel the need, the need for speed. Why would you do that? You don't have to say something on the side of the armor. Just make it artistic. It's armor. It's not a piece of paper. I don't need to read a phrase and have the same phrase up over and over again. Stop it. Stop it. Here we go. David Van Ness is like, oh man, I had to sit through this. Now he's on to me, baby. Now he's on to me. Brian Savage and David Van Ness, two guys who have never had a single marketing class. They are just a company that is still trying to figure it out. And look, I'm just going to say that. And David, I'm going to play devil's advocate. I understand why they did this. I do. I understand. We got to understand the full context of this idiotic move. The reason he's doing this is he's trying to react to what happened to Winchester's mystery castle or mystery house. Mystery house, baby. He's trying to do something to try to capture all the money he feels he lost by not being able to sell more of these games. And I'm here to tell you, David and Brian, your biggest mistake. And the first thing they said is this is, you know, it's made for collectors by collectors. That is the biggest lie I ever read This whole thing is orchestrated for collectors with no common sense There is nothing about this that a collector wants David and Brian What led you to this And the fact that you saying it is that when it is the complete opposite of a program for collectors Collectors want one thing They want to collect something that retains value Do none of you understand this? And they want to collect something that is limited to a specific number. Do you not understand that that's what collectors want? They also want to buy a game and know there's not going to be any more made down the road because that's what preserves the collectability. Didn't you guys go to college? Don't you guys have great educations? Haven't you made a lot of money? How can you be so smart and not understand those three fundamental aspects of what a collector wants? What you've done here is not what collectors want. It's what the babies who missed out on getting the item that is worth collecting. And so you don't understand. And everything that's about to follow that I'm about to tear apart. Bah, bah, bah, bah, bah. Kaneda on fire is that these guys are absolutely making the most boneheaded move. And I understand why, because what David is seeing right now is this. The dude spends all this money on a dune license and he releases it to the world and it flops. And for all intents and purposes, that almost put his company out of business. And think what they had to do, right? He was dead in the water with dune sails floating around 300 units. And then what does he do? He ushers out in October Winchester's Mystery House.
    16:59
    And he brings it to Expo. And in 48 hours, the response is phenomenal, right? Star Wars was just revealed and it looked like a turd. So this game comes out and it looks amazing. And the response to it is incredible. And David can't for the life of him figure out what just happened. How did I spend all this money on a legendary movie that's made billions and I can't even sell 500 units in months because I idiotically released it in the middle of Harry Potter, in the middle of King Kong, and I was worried that I was going to be left out of the conversation. So I prematurely released it when the game wasn't ready. It wasn't ready to be shown. And that shows me one thing. He's insecure. He doesn't have a marketing strategy or plan. And so he does that. And what happens? The sales are terrible, right? He gets hit hard. He's fighting a three-front war against other manufacturers, not to mention Evil Dead was popping then. So yeah. And then he could barely sell the game. And he needed to sell like a thousand units to justify all the production costs and the licensing costs. Okay, so then he ushers out this Winchester's Mystery House, which nobody knew was coming. Nobody was like making fun of it, nothing. And it sells 525 units in 48 hours. And if you're David, you are now the most confused businessman in pinball history because you were supposed to get big sales with Dune, a super big IP. It flopped. You bring out this obscure IP and it has a successful sales period. But here's the part that David doesn't get. And he knows this. David, the reason why Winchester's Mystery House sold out and sold and became so like exciting for collectors is because you were only making $525. 25. That's why, bro, if you were making a thousand of these, it would not have sold that well. No. There's a reason why. The scarcity led to the FOMO and the FOMO is like has momentum. When you really catch FOMO in the right way, it has momentum. And then all of a sudden you saw what happened. It happened. The same thing happened with Evil Dead. Remember Spooky could not sell those final 25 Evil Deads. And the moment it started to feel like they weren't going to be available anymore, the momentum of the FOMO kicked in and they sold them all right away. And now the games are selling for more. Now, David, here's the thing. That's a good thing. And what you did, David, was you passed on to those 525 people. You passed on to them value. So they're like 11-9 game now increased in value. And what you're doing now is the biggest mistake in the history. The pinball market, not really. I'm speaking over hyperbolically about it. But David, here's the problem. You want that money. What you're doing now is you're saying, I want that money. I don't want you to have that money. And so what I'm going to do with my new program, because money's tight, and let's be honest, you guys know you have a cash flow issue. You're the first company ever to take deposits on a topper as a PowerPoint slide. And where's the update on that topper? Have you shown anybody an update on that topper? Nothing. So you do this thing, right? This arbitrary foamy. You did it with the dune. Oh, the last orders of dune. Okay. But what you've done now is you want to move the goalposts is that you want that Winchester scarcity, but then you want to make more. This is nothing more than David Van Ness trying to make his version of the spooky show games. He wants to, when he sees he's got something hot, he wants to be able to make more, which will eat away at the collectability. It will. Which will not make the people that bought the original number happy at all. He wants to do that and make you pay money to be a part of that journey. No effing thank you, David. Not smart, bro. What you should be doing is this. And let me go through his model right now. Let me go through the new Barrels of Fun reserved thing or the reserved club. All right. I want to read this for you. Before I do this, I want to tell someone something you probably don't know. Who do you think came up with the idea of the Spooky Fang Club that you should have to spend money and be part of a club to get first dibs on the game? It was David Van S. All right, let's do this, David. We're doing it, baby. All right, here we go. Here we go.
    21:52
    Introducing Barrels Reserve, the fan club made for collectors by collectors in hashtags with no common sense. He goes on to say Barrels Reserve is our exclusive new collectors club created to make sure our biggest fans never miss the opportunity to purchase a sold out barrels of fun game directly from us. Man, that is really important directly from us. So eat it, Zach. Eat it, Chris and Melissa. Eat it, Frank. Eat it, Mike. Eat it, everybody. Eat it, man. So this is only for direct sales, which means the margins are higher and everyone who's helping him sell his other games is going to get screwed. This is so funny to me. He's managed with one club to basically burn every single bridge. He's burning his sales force over on the dealer distro with this move. All those guys that are, David, those guys were your lifeline when you couldn't sell any more dunes. And now you're going to turn your back on them because you think you deserve the margin. And this is all based on him being very presumptuous that he's going to have the level of FOMO and the level of like bye-bye-bye that he had with Winchester. He's really being presumptuous and just anticipating that on every game moving forward. Okay, let me go on to say, here's how it works. If a new Barrels of Fun machine reaches its announced limited edition number, which by the way won't be limited because he's going to move the goalposts, within the first seven days of release, Barrels Reserve members will receive an additional seven days to place their order through their membership account before the edition is closed. My first question is this, David. These are fans of Barrels of Fun. Why did they miss out in the first place? Did anybody who's a fan of Barrels of Fun miss out in the first day of buying Dune? Nope. Did they miss out in the first day or two of buying Winchester? Nope. It was easy to get. Do people forget this? It was easy to get. He then goes on to say membership also includes access to members only barrels of fun events, a.k.a. nothing. What is that going to be? Access to what? Seriously, I will find what events they're doing and I will double the bar tab. All right. Next thing. Exclusive merchandise. Only you can buy this barrels T-shirt. Not happening. Okay let keep going I in rare form today baby Rare form Special sales on existing merch Wait wait what that mean Wait wait Nobody wants this merch item It already on sale We going to knock it down for you even more if you sign up This is what I saying When you don understand marketing this is what you do You throw every terrible idea into the blender and you think one plus one equals three And David had my number because David I about to give you an idea that is so much better than this And all you had to do was pick up the phone to me and say hey Chris and you could yeah call me by my real name I would like an idea on how we as an organization can absorb some of the incredible value some of our rare boutique games might make in the world. And I'm going to give you an idea, David, that is so much smarter than this, would net you what you're looking for, which is just a few more hundred thousand dollars or more in your pocket. So you're not handing that money to all the dealers and distros. I get it. And when you see your game go from 12 to 18, right? $6,000 per machine that you can absorb some of that, you know, internally. And then, okay. Then he goes on to say, look, like members only content and barrels of fun collectible with your annual membership. Okay. It's like the spooky fan club again, sign up. We're going to send you a little stupid trinket. And then when you start saying stuff, like you're going to get access to barrels only content. And you guys don't make content. Like don't leave the pay for play space to Canada. All right, here we go.
    26:29
    Barrels reserve is $75 per person per year with no membership cap, which is an important fact. You have to remember that fact is interesting because this is an exclusive VIP club where everybody can get through the door. So think about it. If Soho House, let everybody be a member, is it really a members only club? Not really. This is like, this is the funny part is like you say this is going to be like this exclusive, exclusive, exclusive. And then you say no cap one sentence later. The exact opposite of what exclusive means. Are you feeling me, David and Brian? Should you have picked up that phone, baby? This is it, man. There's a reason why I make hundreds an hour in marketing and you guys are still trying to figure out how to sell a thousand games. Here we go. Future games will still be limited and numbered. Non-members can still order directly from Barrels of Fun while availability remains and our valued distributors will continue to have their own allotments. This whole thing is wonky. So it's like, oh yeah, if you sold 50 at automated, yeah man, but we might make another 200 that are not going to be sold through you. It's like he's trying to say, we're not going to take your allotment, but bro, the only reason you sold that first allotment and the only reason why there's a feeding frenzy is because I, as a dealer and a distro, helped create that. Do you think it was David and Brian that got those extra couple hundred dunes sold? No, it was all the dealers and distros and their content creator friends who helped them do that. All right, they go on here to say this is the best part. You must be a Barrels Reserve member before a new game launch to receive your reserved period access. So do not wait until the next machine is announced. Okay, FOMO, do not wait. Join Barrels Reserve and secure your spot. And then we got the details of this thing. One year membership, $75 per person. It's more expensive than Canada Club. Eligibility, United States customers only. Suck it world. Limited one membership per person. And then no cap on the number of members. All right. So here's really how it's going to work, people. And we're going to use Winchester as an example.
    28:59
    So imagine this. 525 Winchesters sell out in the first 48 hours. And this is why he wants to get it. He's trying to get hundreds of people to sign up for this thing. The only people that are going to sign up for this are the scalpers. That's it. That's it. The only people that are going to become members are the scalpers and they are going to use this to scalp the games. And so here's what would happen. So let's say ostensibly he's got, I don't know, 200 of these members. So the thing is, if you pay the membership and you get in early on a Winchester, you didn't need to be a club member. You could have got it like everybody else could have got it in the first day or two. And you might as well just like place an order and not be a part of this. But the only reason a lot of people went in is they felt good that there's only going to be 525 ever. Here the problem Let just say ostensibly David Van Ness and this model gets him let say they get him 500 reserve members because it only 75 a year That a decent amount of money in their pocket every year for sending out some t that on sale But here's the problem. So you sell 525 Winchesters. Those games have value in that small window because there's only 525. And then what happens when 300 of these club members who don't have to have any fun? So here's the thing is now the club members can speculate. They don't have to go in early. If the game doesn't have like a feeding frenzy, they're just going to pass. It's such it's a funny thing. It's like they didn't think this through. It's going to work against them more than for them. But let's just say like we get another Winchester 525 sold out. But then 300 of these club members see that and then they place an order all of them directly with barrels of fun. So all of a sudden, those first initial limited edition games. So how do you market this? You say this game is now because this is the thing. They didn't even think this through. You can't even put a number on day one of what the game is limited to now forever. Because if you say this game is limited to 525, OK, but then what happens when 300 of these reserve members want one? Now you've got a game that's 825 units. But then you marketed it to the people on day one as a limited edition game with only 525 units. They've now opened the door for all of their limited edition stuff to mean nothing, which is going to keep people away from this company now. And it's going to actually have the reverse effect. And it's why David and Brian should have called me. This is a stupid move. Stupid move. You've literally blown up what limited edition means. Once limited edition becomes arbitrary and becomes ambiguous, you've absolutely destroyed what collectors are looking for, what dealers are looking for. Because now a dealer can't even call up their own customers and be like, look, there's only 50 left in the world. No, now you've got this weird week period. And again, this is what David's always trying to do. He's so desperate for that week one sellout again. And David, here's the thing. Do you see Stern doing this? Do you see Spooky doing this? Do you see anybody else doing this? Is J.J.P. doing this? David and Brian, and I mean this from the bottom of my heart, all you have to do is make a great game and everybody will buy your allotments. If you make a great game based on a theme people will want, people will buy it. You will sell a thousand of them easily. You don't need to do this. Dune was a mistake. You just got to own up to it. And yeah, it wasn't a mistake. I think David and Brian need to realize this. It was not a mistake. You made a really good move limiting Winchester because you gave 525 people the greatest value this last year. You did. Your game has given more of these people secondhand value. And instead of just saying that was a good move, you now did this stupid move to erode what created the same environment that made that Winchester value happen. Why would you do that? You just took one step forward and two steps back because you're being impatient and insecure. What this shows me is that he wants to make more of his next game, but he's insecure about how many units to limit it to. This is what this shows me. Let's just say he's got big trouble. And look, let's say it's a thousand units. He might be able to sell fifteen hundred. And this is why he's doing this. So he can arbitrarily move the goalposts and just say we're making more for club members. And here's the part that I don't trust any of these guys. How do we know? And this is this is going to kill each and every one of you because I went to private school, went to boarding school. You got to think through all these angles and companies that are struggling will do sleazy stuff to survive. They will. How do we know? Like, let's just let's just how do we know how many reserve members there are? Think about this. How do we know? Let's just say that. How do we know and trust that he's only going to make that number of games for people that already ordered the reserve club membership before the game was announced? How do we know who those people are? So here's what I'm going to do. David, what I would like you to do is create a website or like a Google Doc in which you have listed every single member of the reserve club. So as a collector we know how many potential more can be made because what I think he going to do I don think he going to publish that And then he just going to make more even though there not more club members or reserve members He's basically giving himself immunity to make as many as he wants and screw over everybody who thinks they're buying a limited edition game. You should have just called me up and I would have told you to do this. You know what's the stupidest thing in pinball? I mean it's the stupidest thing in pinball. Is that whenever a hot game comes out, these companies just hand one to Project Pinball and they auction it off and make double the game value in like a day. So, you know, they give them a few Winchesters and they auction them off for $22,000.
    35:47
    Why don't you just do this, David? Because your whole thing is like, I want to get people that missed out a chance to get one. Why don't you just reserve some of the games that are part of the total limited number? Let me give you an example. Imagine if you're going to make a thousand big trouble in Little China's. All right, I'm going to make a thousand of them. You know you're going to sell more than that. Why don't you say the last 100 games or last 50 games, we are going to reserve in the barrel. And then what we're going to do if people miss out is we're going to auction off each game, like just auction them off. And look, if the game is hot, it'll go for over. If it's not, it'll go for like MSRP or maybe even a little below. It'll go for MSRP. You could set the reserve at MSRP. Why don't you just do that? That way, David, if people are spending 18 on a big trouble and you sold it for 12, then you can absorb the market value for yourselves. And the margins would be great. You're not selling it through a distro. And that's the fairest thing you could do. Because then, like, ostensibly, you're like seeing where the market value went. You reserved a few units. It's like a last chance to get it, but you've got to get it at market value, and it's the only fair thing to do. I don't think anyone would have a problem with that. I think that would be the fairest thing to do. And it just gets you away from all these shenanigans, because what collectors want to know is this, that there's only 999 Beetlejuices. The show games was stupid. That's why Spooky's not doing it again. Or just make as many games as people want. That's what Jersey Jack is doing. There's no Jersey Jack Club. As many people that want a Sonic CE can get one. You know why they have that confidence, David and Brian? Because they made a great game and they sold 3,000, 3,500 Harry Potter CEs. The reason you guys are playing this game is you're trying to manufacture scarcity FOMO and it's just stop. Just call me up. We'll go get some drinks. You guys need swagger. You need confidence. And you know what? I can already hear like you need some confidence in your product. This is not a confident move. This reeks of insecurity. It also reeks of not understanding what collectors want. And it's also going to be the biggest marketing blunder when they try to articulate what each title is limited to moving forward. My mama always said it. The most valuable thing you can have is common sense. This makes no sense whatsoever. The people you are appeasing are just the babies that whine who missed out. And guess what? If Rolex did this, they would destroy their brand. If Porsche did this to appease the complainers, they would destroy their brand. And I mean this, you guys, this kind of move will destroy your brand. It's just, you don't need it. Just make great games, subscribe to Canada's Pinball Podcast, and come at me, Pinside Babies. What did I just say on this episode that was wrong, that wasn't thought out, and doesn't leave me as the sexiest man in the pinball content space? That's why I got Brenda, baby. Kaneda out.
    39:41
    Brand new tattoos on my feet, sad though, with a head full of rain, I just wanna make it rain, mama I will be okay.
    40:00
    Thank you.