Roll Out for Battle with TRANSFORMERS: More Than Meets the Eye by Stern Pinball

Stern Pinball Website Newsfeed·article·analyzed·May 20, 2026

Analysis

claude-haiku-4-5-20251001 (batch) · $0.012

TL;DR

Stern releases TRANSFORMERS pinball with animatronic Megatron; 750 LE units at $12,999.

Summary

Stern Pinball officially announced TRANSFORMERS: More Than Meets the Eye, a major licensed pinball game featuring a fully animatronic Megatron toy with rotating fusion cannon, Soundwave cassette deck, and custom Optimus Prime bash toy. The game launches in Pro ($6,999), Premium ($9,699), and Limited Edition ($12,999) tiers, with 750 LE units globally, and integrates Stern's Insider Connected platform with a new Cyber Coin wallet system and head-to-head competitive play.

Key Claims

TRANSFORMERS: More Than Meets the Eye is available now in Pro, Premium, and Limited Edition models
high confidence · Stern Pinball official announcement, May 20, 2026
Limited Edition is limited to 750 games globally
high confidence · Stern Pinball official press release
The game features a fully animatronic Megatron robot toy with articulated fusion cannon that rotates and fires pinballs
high confidence · Stern Pinball official product description
Game includes authentic video clips and story-driven missions from the 1984 TRANSFORMERS animated television series
high confidence · Stern Pinball official announcement
This is the first Stern pinball machine to include head-to-head competitive play allowing two players to compete simultaneously in real time
high confidence · Stern Pinball official product specifications
The game includes custom call-outs from Peter Cullen (Optimus Prime) and Frank Welker (Megatron and Soundwave)
high confidence · Stern Pinball official announcement
Pro Edition MSRP is $6,999 USD
high confidence · Stern Pinball official pricing
Premium Edition MSRP is $9,699 USD
high confidence · Stern Pinball official pricing

Notable Quotes

“Transformers franchise has inspired generations with its timeless battle between good and evil. Transformers: More Than Meets the Eye: More Than Meets the Eye pinball, we've created a machine that dynamically changes before your eyes, delivers groundbreaking gameplay, legendary music, and the ultimate showdown fans have been waiting for.”
Seth Davis, President & CEO of Stern Pinball @ May 20, 2026 — Official statement from Stern leadership emphasizing mechanical innovation and franchise integration as core selling points

Entities

Stern PinballcompanyHasbrocompanyTRANSFORMERS: More Than Meets the EyegameSeth DavispersonPeter CullenpersonFrank WelkerpersonKnights of UnicronorganizationInsider Connectedproduct Optimus Primegame

Signals

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announcement: Stern Pinball officially announces TRANSFORMERS: More Than Meets the Eye with full product details, pricing, and immediate availability
high · Official Stern Pinball press release dated May 20, 2026, stating game is 'available now' in three tiers
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design_innovation: Fully animatronic Megatron robot with articulated fusion cannon that rotates and fires pinballs, plus Soundwave cassette deck and custom Optimus Prime bash toy represent significant mechanical complexity and thematic integration
high · Official product description highlighting 'mechanical innovation to new heights' with detailed toy specifications
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product_strategy: Limited Edition capped at 750 units globally with premium features, sequentially numbered plaques, and authentication certificates designed to drive collector FOMO and secondary market demand
high · Press release specifies '750 games globally' for LE with 'sequentially numbered plaque' and 'signed Certificate of Authenticity'
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technology_signal: Introduction of Cyber Coin wallet system within Insider Connected platform represents new monetization and player engagement mechanic for Stern ecosystem
high · Official announcement: 'brand-new Cyber Coin wallet system, where players can earn Cyber Coins to unlock exclusive challenge modes'
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gameplay_signal: First Stern machine to offer real-time head-to-head two-player simultaneous competitive play, potentially expanding tournament and location play appeal
high · Press release states 'for the first time, includes a head-to-head experience that allows two players to compete simultaneously in real time'

Transcript

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Roll Out for Battle with TRANSFORMERS: More Than Meets the Eye by Stern Pinball Stern Pinball Celebrates an All-New, Action-Packed Pinball Experience CHICAGO, IL – May 20, 2026 – Today, Stern Pinball, Inc., the world’s largest manufacturer of pinball games, in collaboration with Hasbro, Inc., a leading games, IP and toy company, revealed and released a new adrenaline-fueled pinball experience celebrating one of the most iconic and successful entertainment franchises in the world – TRANSFORMERS. The TRANSFORMERS franchise has captivated generations of people worldwide across toys, comics, television, film and merchandise. Now, fans can experience the legendary battle between Autobots and Decepticons like never before through immersive, action-packed pinball. TRANSFORMERS: More Than Meets the Eye by Stern Pinball is available now in Pro, Premium, and Limited Edition (LE) models. In Stern Pinball’s TRANSFORMERS: More Than Meets the Eye, players join Optimus Prime and the Autobots in their mission to stop Megatron and the Decepticons from stealing Earth’s energy, conquering Cybertron, and dominating the universe. TRANSFORMERS: More Than Meets the Eye pushes mechanical innovation to new heights with a fully animatronic Megatron robot toy with an articulated fusion cannon that rotates and fires pinballs back at players. Soundwave’s cassette deck locks pinballs before launching them into high-intensity action while a custom sculpted Optimus Prime robot bash toy stands ready for battle, adding depth and spectacle to this world under glass that’s …MORE THAN MEETS THE EYE. Players will experience the ultimate battle between Autobots and Deceptions, and can store Energon Cubes to power up, team up with the Dinobots, collect Transformers Tech Spec cards, and prepare for a climactic battle against Megatron. Players embark on missions inspired by major story arcs from the original 1984 TRANSFORMERS animated television series, and the machine integrates authentic video clips and story-driven missions that bring the brand’s legacy to life. To celebrate the 40th anniversary of THE TRANSFORMERS: THE MOVIE, the game includes a special mode featuring the iconic song “The Touch” by Stan Bush, custom call-outs from legendary voice actors including Peter Cullen (Optimus Prime) and Frank Welker (Megatron and Soundwave), and original music from Knights of Unicron. Loaded with Stern Pinball’s cutting-edge technology, TRANSFORMERS: More Than Meets the Eye seamlessly blends physical and digital gameplay. Utilizing Stern’s award-winning Insider Connected platform, the machine introduces a brand-new Cyber Coin wallet system, where players can earn Cyber Coins to unlock exclusive challenge modes. The machine also features a special challenge mode, “Prime Training,” where Autobots guide players through the art of pinball mastery, and for the first time, includes a head-to-head experience that allows two players to compete simultaneously in real time. Limited to 750 games globally, the highly collectible Limited Edition model includes the updated Expression Lighting System™ and Speaker Expression Lighting System with TRANSFORMERS-themed game effects, a full-color mirrored backglass, full-color high-definition cabinet decals, exclusive custom pinball armor, a custom designer-autographed bottom arch, upgraded audio system, anti-reflection pinball playfield glass, shaker motor, a sequentially numbered plaque, a signed Certificate of Authenticity, and a digital Insider Connected LE owner’s badge on registration. “The TRANSFORMERS franchise has inspired generations with its timeless battle between good and evil,” said Seth Davis, President & CEO of Stern Pinball. “With TRANSFORMERS: More Than Meets the Eye pinball, we’ve created a machine that dynamically changes before your eyes, delivers groundbreaking gameplay, legendary music, and the ultimate showdown fans have been waiting for.” TRANSFORMERS: More Than Meets the Eye pinball is available through authorized Stern Pinball distributors and dealers around the world. Find out more and contact us for availability in your location on the game information page here. Stay up to date by following Stern Pinball on YouTube, Twitter, Instagram, Facebook, and TikTok. Pricing and Availability: Manufacturer’s Suggested Retail Price (“MSRP”) and Recommended Retail Price (“RRP”): *MSRP (US) and RRP (Europe) are for sales to end-users before any applicable VAT, or other taxes and are subject to change. Pro Edition: $US 6,999 (RRP – €6,699.00; £5,799.00) Premium Edition: $US 9,699 (RRP – €8,749.00; £7,599.00) Limited Edition: $US 12,999 (RRP – €11,999.00; £10,499.00) TRANSFORMERS: More Than Meets the Eye pinball games feature Stern’s best-in-class commercial quality reliability backed by a pinball best-in-class one-year warranty. About Insider Connected Insider Connected™ is Stern Pinball’s community network that allows players and owners to engage with pinball games in rapidly expanding ways. The platform unites pinball players worldwide and enhances the fun through a variety of useful online features. Insider Connected is included with every new Stern product and is available as an add-on for existing games. Registration for Insider Connected is available at insider.wp.sternpinball.com or in the intuitive Insider Connected™ mobile app on iOS and Android. By tapping a device on any enabled machine, players can track and resume game progress wherever they play, earn new game-specific achievements, engage with the pinball community, and participate in promotions and Challenge Quests. In addition to offering benefits to players, Insider Connected allows Stern to serve its game owners worldwide by upgrading games, offering new features and quests, and extending the longevity of machines for years to come. About Stern Pinball, Inc. Stern Pinball, Inc. creates compelling entertainment that inspires a lifetime love of games, sparks passion, forges friendships, and connects people everywhere through fun, innovative, technologically advanced pinball games and experiences. Headquartered minutes from Chicago’s O’Hare International Airport in the heart of North America, the company creates, designs, engineers, manufactures, markets, and distributes a full line of technologically advanced terrestrial and digital pinball games, parts, accessories, and merchandise. Stern Pinball serves digital, consumer, commercial, and corporate markets worldwide. Recent Stern Pinball titles include Pokémon, Black Knight: Sword of Rage, and Spider-Man. A broad range of players enjoy Stern Pinball’s games, from professional pinball players competing in high-stakes global competitions to novice players discovering the allure of the silver ball for the first time. To join the fun and learn more, please visit www.wp.sternpinball.com. ABOUT TRANSFORMERS The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise. About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. All trademarks and product names are the property of their respective companies.