Well, I want to ask you about the models of the game. So for this game, you have 5,000 LEs and 1,000 CE games, but you guys opted not to do the SE model for Toy Story 4. Why did you choose to go with that approach? You know, the standard game probably of all the games we've done is the rarest game we've ever built. I mean, in Guns N' Roses, maybe there's less than 200 standards. And, you know, all the games, the least amount of games are always standard. The idea of the standard originally in my mind was to try and have a lower price point entry to help the amusement operators put a game on location. But when you have guys that have locations buying CEs and LEs and they're not buying SEs, you've got to look at each other and say, listen, we're hardly selling any of these. Why are we not going to put all that effort into this model if nobody's buying it? So really, the model did away with itself because people weren't buying it. And it wasn't about price because it was lower price. I think I could be wrong, but I usually remember numbers. I think I'm dialed in. I think the price point of a standard game was like $6,500 or $6,000. And people want the DLE and they wanted the CE. So it's not so much about the money. You know, people want the higher end, the higher end full feature game or they like the artwork package better or, you know, locations want to brag that they have a CE in the location. They don't have, you know, a standard or whatever. So that's what he's saying. So it's in response to the customer base. That makes sense. Yeah, prices have changed over the years. Toy Story 4 retails for $12K for an LE and $15,000 for a CE. When Woz was released in 2013, it retailed for around $7K, a little bit under that. You've been in the industry making games for a long time, but you were a distributor and sold games for a long time before that. So let's talk about the state of pinball pricing. Do you still have to pinch yourself seeing what games are selling for these days? Not really. You know, you said it pretty well in that question, right? So the game that was Wizard of Oz, which was priced at, you know, originally $6,500, then it went to $7,000, and then $7,500 as, you know, the game progressed to give people, you know, the ability to still come into the game. I guess $7,500 in 2011 money is probably about $9,500 in today's money, although short gas price in 2011 was about $1. $1.30 a gallon, and today it's $6 a gallon, so it's hard to compare what money's worth. So that's why I say money is a cold thing, and it kind of has a worth, but the thing thing has a different worth. So back in 2001 at Pinball Sales, when I was importing games from Europe, I would buy an Addams Family for $600. We would probably put $600 into it and sell it for $1,800, and we would high-five and go have a steak dinner. um the eighteen hundred dollar adams family in 2001 uh if a customer would call me today and try to sell that to me that customer wants from me fifteen or eighteen thousand dollars otherwise they're going to go try to sell it for 20 or 25 on ebay so um here's what's happened right so having sold thousands of games to people in their home over those years and i was stone's biggest distributor for many many years they really didn't even understand what the internet was and what the home customer was, and it's famously known what I was told how I would fail about selling games to the home, nobody in the home wants a game. You know, those games that I sold years ago, let's say if I sold you a Fishtails for, you know, $2,500, that's a $6,000 or $7,000 game today. If I sold you a Lord of the Rings game for $3,800, that's an $8,000 or $9,000 game today, right? So you take all of these collections, what they're worth and how much they appreciate it, And the value of those collections, you know, a lot of people when a new game comes out, there are people that don't have room. So they'll look at their collection and they'll say, you know, I'm going to sell this game or that game and I'm going to have some money and I'm going to make money. So the prices of what they're selling has been inflated or it went up in value, let's say, if you don't want to use the word inflated. And that money stays as pinball money. You know, the fellas and the girls that have games, they didn't buy those pinball machines when they were new for four grand with their last four grand, but they didn't do that. So they're in pretty good shape right now. They have games that went up in value, and they know all the new games from all new companies, just like all new cars and everything else. You know, everything's gone up. Well, their collections have gone up. They didn't really feel it that much. It's the people that don't have any games that might want to get into it, and they know what things cost, and they feel that there's value buying a brand new Jersey Jack game at $12,000 for a limited edition game. It's Toy Stereo. There's value at $15,000 buying the game. They're not worried about the money because the $15,000 is not changing their life. It's not going to make them or break them. They're going to have what I said before. They're going to have something that creates an experience with their family and keeps them together. And they have fun with it. And they're going to have it for a lot of years. And, you know, past performance is no guarantee for future, as they say, with financial instruments. But, you know, if history has shown us anything, even in their great recession of 2008, you know, I thought for a little while. I said, wow, people are going to call me. They're going to be selling their games back. I'm going to be getting a lot of games back. Nobody sold their games. People get divorced. I never get a call about buying a game. Somebody somehow figures out how to keep the game. They get rid of their wife or they get rid of their husband. A woman called me and said, man, I'm moving. I got rid of my husband. He was no good, blah, blah, blah. But I said, what did you do with your games? Oh, no, the game's saved. Your guys are going to move them to my new house. Like, okay. I mean, that's got to be just like battling over who gets the kids. I mean, when you have a huge pinball collection, I mean, obviously, it's just a thing. But, you know, they're very important to people. And I can imagine that being a point of contention when you're splitting up. Yeah, so, I mean, you know, look, the value, I don't know. You know, who knows? I mean, I guess they work it out. You know, we sold a lot of rolls to jukebox years ago. There was a world to distributor. We never got one of those back either. You know, people always kept them somehow. But, you know, you're talking about value and things going up in price. People today, I think because of COVID also, it taught a lot of people that life is too short. that there is things more important than money sometimes for those that are fortunate. And really, everybody's understood that things have gone up in price. I mean, Tesla even raised their price. If materials go up, labor goes up, people have to raise the price or they're going to be out of business. And we don't want to make a fortune. We want to stay in business. We want to be profitable. But, you know, this is an expensive business to be in. And the demand of the customer is higher and higher. You know, the higher demand meets a higher price. And, you know, nobody's forced to buy any product at all that they want. It's simple economics, right? It's supply and demand. But what I always wonder, because everyone always talks about this on Pinside and on Facebook and every other, you know, pinball community, is when is the bubble going to burst? Now, you've been in pinball forever, and the price of pinball machines has constantly been going up. do you ever see a point in time where the pinball prices will go back so you know people will say to me you're not gonna get the right answer from jack because he's jersey jack and he's trying to sell games and blah blah i sell games by not selling games you know the games really sell themselves so you don't need me to sell a game all right um and i put that in quotes really we make a great product i do not see a bubble i do not see a bubble bursting it's a lot different now than before because before I started Jersey Jack Pinball when you had one company that was basically a monopoly things were in trouble because a monopoly does not make an auction you can't have an auction on one person bidding it's not interesting it's not exciting people don't want to buy something that's dying from the last company in the world that's making a product that's like a boogie whip or something like that who wants that oh wait a minute now some jerky guy started a company. He'll never succeed. He'll never go the game. He'll never sell the thousand games. I guess he sold a thousand games. He took all that money. What's he going to do with the money? He's going to go out of business. He's not going to go out of it. He's going to have money. He's going to have games. Is the game going to be any good? I can tell you what. I knew that Wizard of Oz had to be spectacular because I knew that the first 50 or 100 people that got it if they thought the game was no good the other 900 waiting for the game would want their money back So I made sure that game was again great And that's what we do in every game we build. So Bubble, I would say to you, different companies have different formulas for what they do. There are games out there that are priced maybe more than they should be priced. There are games out there priced maybe less than they should be priced. Consumers aren't stupid. Pinball people aren't stupid. They're going to figure out what they want to buy. They're going to figure out what appreciates. They're going to figure out what they want to play, what they want to sell. But the key thing is what I want to touch on, what you started saying before, it's the point of demand. There are thousands and thousands of new people discovering pinball for the first time. We are building the base of pinball. And what I said years ago to people, when I sold a lot of those games to people's basements, I was quoted in Replay Magazine maybe 15 years ago saying, well, the kids that grow up playing pinball in the basement, when they grow up and they have disposable income, they're going to go out and they're going to want pinball machines for their homes and for their kids to play in their homes. And guess what? That's what's happened. A lot of it's happened. It's kind of funny to say that, but it's happened. Grassroots grew a lot of the player base. And yes, the social media has helped. pinball shows years ago when I went to pinball shows they were just long-haired freaks and geeks who were all there there were no girls there were no women there if there was one woman there 50 guys were chasing the one girl around today there's families there's wonderful wonderful shows with wonderful wonderful people there yeah there's still some of the people that you know maybe uh should shower more often but what can I say I was just waiting for a chance to say yeah They're still crop dusting, but... You know, look, if it was a clock collecting show or a stamp collecting show or a camera club, it would be all the same cross-section. Just the names and faces would be different. But the big prop tutorial answer, I'm going to tell you, Chris and Chris, there is no bubble. It's not going to burst because you have more demand than supply. And unless you inverted that, then you would have a problem. But people want what we're building. They may not want what everybody's building, but they certainly want what we're building. So what this all boils down to is, folks, if you got $12,000, money can buy you happiness with a JJP pinball machine. I'm always impressed that you guys continue to make games that you're never going to get to a point where you have a game where people don't want to get it in two minutes and 50 seconds. I mean, there's such a furious demand out there for new product. and when product launches from you guys, I mean, it's always spectacular. There's always a lot of hype. It's humbling hearing that, and it's very nice, and we're very blessed, but we don't take that for granted. You know, we're as good as the game that we're making right now. The next game's got to be really great, and the next game's got to be really great. You know, people now, they're getting more picky with what they're buying. You can see it. You can read about it, and you can see people, they're getting offline. When they have a deposit on something, they're willing to lose their deposit if they don't feel comfortable about the game they're buying. So you can tell that people are getting picky. They don't want to buy just a good game. They want to buy a great game. And when I started the company, the whole idea was we were saying the tagline was, Wizard of Oz is going to be the greatest game ever built until we build our next game. And we're not trying to make previous games look bad. We're trying to innovate. We're trying to load these games up with new technology, do new things that haven't been done before, go to themes that have never been thought of before and never been done before and really push the envelope and build pinball community bigger and bigger and the player base bigger and bigger. If you have a Toy Story game on location, that's the smartest game you can buy because I can tell you, even among all the redemption games, among everything, there's no Toy Story anything in an arcade. There's no Toy Story anything, okay? This is the only Toy Story, this is the first time Toy Story has been done in the entire amusement industry. Think about that. The franchise started in 1995. Nobody else got a license in Toy Story, and nobody else could get the license in Toy Story. Nobody else bothered with that. Nobody thought that was a good license. Really, I must be some kind of genius, which I don't think I am. But, I mean, you've got to look forward, and you've got to keep giving your customers what they don't even know they want yet. That's what you have to do. That's a great answer. You know, Toy Story has been in video games, but it's never been in amusement games, like you said. I mean, that's definitely a new avenue for it. And to have a pinball machine completely exclusive to that is pretty awesome. Jack, there are a lot of customers eagerly awaiting their Toy Story games. How many have already been made before the game announcement, and how quickly are you getting those out? Ellie's now in Seas by Autumn? Yeah, I mean, LE's shipped right now, so we're only a few days in, and I think probably close to 300 games are shipped worldwide so far. You know, we're probably building at a good clip, you know, two assembly lines, and then we're going to integrate CE games and continue to build LE games. So CE games will start to get integrated in autumn, you know, probably as soon as everything comes together. So stay tuned on that. Those are always fluid things based on parts, but we have a great team of people that procure parts and manage our vendor partners.