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E3 2021 gaming coverage plus pinball distributor debate and Multimorphic/American Pinball news.
American Pinball is now directly owned by Aintron and will brand games as American Pinball
high confidence · Dennis explains American Pinball's ownership change from sister company to direct subsidiary of Aintron, confirmed via Pinball News and Pinball Magazine Podcast interview
American Pinball plans to release two games per year starting this year, with non-licensed titles in 2021 and Dennis Nordman-designed licensed games starting in 2022
high confidence · Interview with David Fix, Makesh, and Nermal from American Pinball published on Pinball News and Pinball Magazine Podcast
American Pinball is moving away from the P3 Rock system due to Aintron's ability to manufacture boards in-house
high confidence · Dennis notes interview confirms Aintron manufactures PCBs and American Pinball will transition away from Multimorphic boards
Spooky, Haggis, and American Pinball have all dropped P3 Rock in early 2021, leaving no major manufacturer still using the platform
high confidence · Dennis states 'Spooky's dropping it, Haggis is dropping it, and now American Pinball is dropping it. And that leaves no major name.'
Multimorphic is teasing a licensed theme with Scott Denise handling music composition
high confidence · Dennis confirms Multimorphic announcement of Scott Densey on for music work on an unannounced licensed Multimorphic P3 game
Scott Densey is known for designing Rick and Morty and Total Nuclear Annihilation for Spooky, doing all work except art on TNA
high confidence · Dennis provides Scott Densey's design and music credits across Spooky titles
Spooky's decision to leave P3 was motivated by cost savings; it's cheaper to produce their own boards than continue buying from Multimorphic
high confidence · Dennis references Ben Heck interview where financial reasoning for board manufacturing shift was explicitly stated
Haggis Pinball produced approximately 18 Kelts machines before adopting new manufacturing approach
“the main benefit of the current model for the game purchaser is the dealer is supposed to be a mediator and advocate for the purchaser. In reality, this doesn't seem to be the case.”
Anonymous listener email @ ~11:45 — Articulates core criticism of distributor model from collector perspective; addresses accountability gap
“I think it will fade with time as well... Stern already drop shipped games, they could still sell at the current MSRP and use the money to hire more staff”
Anonymous listener email @ ~12:30 — Proposes direct-to-consumer alternative model for Stern, directly challenges distributor necessity
“the original thread has devolved into haikus of DR's ineptitude with the occasional Ben Heck drunk on DR and or J-POP”
Chris C (listener email) @ ~15:20 — Characterizes Pinside Deep Root thread as descending into meme-based criticism; meta-commentary on community discourse decay
“my guess is it's just coincidence... In an interview where Ben Heck talked about Spooky moving away, he made it clear in that that their change was money.”
Dennis @ ~40:15 — Attributes platform exodus to manufacturing economics rather than licensing issues or coordinated decision
“I really like his character in Enemy at the Gates, actually... just a Ron Perlman machine. It's just quotes from him from different movies.”
Dennis @ ~47:50 — Humorous speculation about hypothetical Multimorphic licensed theme; reflects host's attempt to guess announcement
“the weaker the license, the stronger your layout and rules have to be... Harry Potter will just move. Because people have no class in this hobby when it comes to Harry Potter.”
Tony @ ~49:20 — Articulates design philosophy inverse relationship between IP strength and mechanical design quality; critical observation about market dynamics
“I'll believe it when I see it. Same. It's the same thing I say with anybody who is not stern and wants to release more than one machine in a year.”
business_signal: American Pinball's acquisition by Aintron enables vertical integration of board manufacturing, reducing dependency on third-party platforms
high · Dennis notes Aintron manufactures PCBs and American Pinball will transition away from P3 Rock as result of ownership structure
sentiment_shift: Deep Root pinball manufacturer thread on Pinside has deteriorated into meme-based criticism with defenders having abandoned the main discussion for separate owner/depositor threads
medium · Chris C email: 'the original thread has devolved into haikus of DR's ineptitude... are just grinding for unique mats for dank DR-related meme sets'
design_philosophy: Inverse relationship between IP strength and mechanical design quality in pinball; weak licenses require superior ruleset/layout, strong licenses (e.g., Harry Potter) can succeed with minimal mechanical depth
medium · Tony: 'the weaker the license, the stronger your layout and rules have to be... Harry Potter will just move. Because people have no class in this hobby when it comes to Harry Potter'
leak_detection: Ubisoft experienced pre-E3 leaks of Mario and Rabbids Sparks of Hope and Far Cry DLC announcements hours before presentation
high · Dennis reports: 'Ubisoft did, with leaks just before the stuff started... Rabbids was leaked. The Far Cry DLC was leaked... it was only a few hours before'
licensing_signal: American Pinball's transition to Aintron enables licensing deals through Planetary Pinball partnership; non-licensed titles in 2021 suggest licensing agreements not yet finalized
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medium confidence · Dennis mentions 'Haggis, they did like, what, 18 Kelts machines?' in discussion of manufacturer scale
Dennis and Tony @ ~52:45 — Expresses skepticism toward American Pinball's two-releases-per-year claim; reflects industry-wide pattern of missed manufacturing promises
“It felt like they spent half their presentation talking about the Borderlands movie they working on and it just to me reeked of hey look I a studio owner here me because I need to be the star”
Dennis (re: Gearbox presentation) @ ~56:30 — Criticism of Gearbox's E3 presentation priorities; reflects broader gaming industry criticism of corporate vanity over product focus
medium · Dennis: 'the licensed stuff got started too late. It's going to be with Dennis Nordman's designs, which are going to start in 2022'
market_signal: Community skepticism toward non-Stern manufacturers' production promises; hosts express doubt about American Pinball's two-releases-per-year commitment
high · Dennis and Tony: 'I'll believe it when I see it. Same. It's the same thing I say with anybody who is not stern and wants to release more than one machine in a year.'
community_signal: Scott Densey maintains relationship with Multimorphic despite prior exclusive work with Spooky on Rick and Morty and Total Nuclear Annihilation
high · Dennis notes Densey's history: 'known for designing both for Spooky, Rick and Morty... Total Nuclear Annihilation... he did the music for that as well'
market_signal: Cost economics driving manufacturing platform decisions; Spooky explicitly cited it cheaper to produce own boards than purchase from Multimorphic
high · Dennis references Ben Heck interview: 'their change was money. It'll be cheaper for them to do Pen Heck 2.0 than to continue to buy boards from Multimorphic'
announcement: Multimorphic announcing licensed P3 game with professional composer Scott Densey; represents major shift toward brand-name IP for previously homebrew-focused manufacturer
high · Dennis: 'Multimorphic is teasing A licensed theme. And they have announced that Scott Denisey is on for music.'
technology_signal: Three major pinball manufacturers (Spooky, Haggis, American Pinball) independently abandoned Multimorphic's P3 Rock platform in early 2021, shifting to in-house board manufacturing or alternative systems
high · Dennis states: 'Spooky's dropping it, Haggis is dropping it, and now American Pinball is dropping it. And that leaves no major name.'