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June 2019 pinball recap: Wonka shipping, Suncoast producing, Stern expanding globally, BKSOR enhanced.
Jersey Jack Pinball has started shipping Willy Wonka and the Willy Wonka & The Chocolate Factory (Standard Edition) games
high confidence · Jonathan Houston and Martin Ebb, podcast hosts, citing official announcements from Jack Winardi
Willy Wonka was announced in mid-April (at Texas Pinball Festival) and shipping began in June, approximately 2+ months later
high confidence · Martin Ebb states the timeline from game reveal to shipping
Jack Winardi flew to Germany for a 24-hour Willy Wonka launch party at Freddy's Pinball Paradise
high confidence · Martin Ebb describes the event and Jack's brief visit
Kourtney Kardashian posted a photo on social media playing Wizard of Oz Yellow Brick Road, reaching approximately 80 million combined followers across platforms
high confidence · Jonathan Houston and Martin Ebb discuss the photo and its reach impact
Suncoast Pinball has started production and shipped their first game, with plans to build 250 games total
high confidence · Martin Ebb reports on Suncoast Pinball updates and production status
A third Elvira game is scheduled for release by October 2019 (Halloween target)
high confidence · Jonathan Houston states Cassandra Peterson confirmed this on her website
Gary Stern announced Stern is working on a branded contract game with a very big brand
high confidence · Martin Ebb references Gary Stern's interview with Head to Head2Head Pinball
Stern is limiting new contract game designs to either the Bonelli design or Spider-Spider-Man (Home Edition) design
high confidence · Martin Ebb and Jonathan Houston discuss Gary Stern's remarks about available design templates
Stern announced a 'last call' production run for Batman '66
high confidence · Jonathan Houston and Martin Ebb discuss the announcement, with speculation about license expiration
“it's nice to outperform”
Martin Ebb @ not specified — Commentary on Jersey Jack's faster-than-expected time from announcement to shipping for Willy Wonka
“roughly 80 million people, that's not bad”
Jonathan Houston @ not specified — Assessing the reach of Kourtney Kardashian's Wizard of Oz pinball post as marketing exposure
“we don't seem to be ever losing any machines... is there a glut of machines lying around somewhere”
Jonathan Houston @ not specified — Raises questions about market saturation and where all manufactured pinball machines are going
“most games are being sold to collectors... it's gone from an arcade culture, very much to a bar and barcade type use”
Martin Ebb @ not specified — Identifies key market shift from arcade operators to home collectors and barcades
“if you're going to spend $4,000 on a pinball machine then you might as well just get a real pinball machine”
Jonathan Houston @ not specified — Skepticism about Stern's home game initiative and the price-value proposition
“I take the last call... with a grain of salt... we've seen a last call for Metallica and they kept making those games”
Martin Ebb @ not specified — Expresses doubt about the finality of Stern's 'last call' announcements
“it would have been nice if the upper playfield would have four lanes spelling Rage”
Jonathan Houston @ not specified — Suggestion for thematic improvement to Black Knight BKSOR upper playfield enhancement
“I can't recall Stern sending out something that actually physically changes the game... doesn't happen very often, if ever”
Martin Ebb @ not specified — Highlights the rarity of Stern issuing physical hardware modifications to existing games
product_launch: Jersey Jack Pinball began shipping Willy Wonka Standard Edition games in June 2019, approximately 2+ months after initial announcement at Texas Pinball Festival in mid-April
high · Jonathan Houston and Martin Ebb confirm shipping and detail timeline from April reveal to June shipment
manufacturing_signal: Jersey Jack had to retool manufacturing line to switch from previous game to Willy Wonka production, requiring setup of sample products at each station
high · Martin Ebb explains the time required to change production lines and notes conflicting reports about whether the game was actually on line before confirming shipments began
content_signal: Kourtney Kardashian posted social media photo of herself playing Jersey Jack's Wizard of Oz machine, reaching approximately 80 million combined followers across Facebook and Instagram platforms
high · Jonathan Houston and Martin Ebb discuss the photo's reach and its impact as free marketing for pinball
product_launch: Suncoast Pinball began production and shipped their first game in June 2019, with plans for 250-unit production run
high · Martin Ebb cites Suncoast's Facebook updates and production announcements
design_innovation: Black Knight: Sword of Rage received physical enhancement to upper playfield featuring new post to increase ball action and recovery options, plus new code update for Limited and Premium editions
high · Martin Ebb describes Jack Danger's stream demonstrating the physical post modification and plastic protectors
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Black Knight: Sword of Rage received new code for Limited and Premium editions and a physical enhancement featuring a post on the upper playfield to increase ball action
high confidence · Martin Ebb describes Jack Danger stream revealing the changes
product_strategy: Stern Pinball announced 'last call' production run for Batman '66, suggesting final production run before discontinuation
medium · Jonathan Houston and Martin Ebb discuss the announcement; Martin expresses skepticism citing past 'last call' announcements for Metallica that continued production
licensing_signal: Batman '66 'last call' announcement may indicate license expiration, as pinball licensing typically runs 3-5 year terms
medium · Martin Ebb speculates that 3-year license term may be approaching expiration
machine_intel: Stern Pinball announced development of branded contract game with 'very big brand' in interview with Head to Head Pinball; will use either Bonelli or Spider-Man Home Edition design as base
high · Martin Ebb cites Gary Stern's interview announcement regarding contract game and design template limitations
product_strategy: Stern Pinball continuing efforts to develop home-market pinball edition to reach retail consumers; facing challenges including Amazon shipping constraints and customer service infrastructure
medium · Jonathan Houston and Martin Ebb discuss Stern's home game efforts and pricing/logistics challenges; mention previous unsuccessful attempts with PIN and Spider-Man Home Edition
business_signal: Stern executives Gary Stern and Doug Skoll conducted multi-week international business development tour of Europe and Asia to expand and maintain market relationships
high · Martin Ebb reports Doug Skoll spent at least a week in Europe and Gary Stern subsequently traveled to Asia for business meetings
market_signal: Discussion indicates current market heavily skewed toward home collectors; operator market shifted from arcade culture to barcades and specialist locations; legacy arcade operator market largely extinct
medium · Martin Ebb and Jonathan Houston discuss where games are going and note absence of pinball in redemption venues like Chuck E. Cheese and Dave & Buster's
personnel_signal: Jack Danger became a father (second or later child) in June 2019; mentioned as personal milestone during industry update
high · Jonathan Houston notes 'Jack became a daddy again' and offers congratulations