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June 2018 industry roundup: CPR goes digital, Stern updates games, Scorn joins Stern, American Pinball expands
Classic Playfield Reproductions invested in a digital printer to transition from silkscreen printing, enabling small-batch and custom production of playfield plastics and backglasses
high confidence · Jonathan Houston and Martin Ayer, podcast hosts, discussing CPR's business model change announcement on Pinside
The Hobbit received a major code update that overhauled Beast Frenzy mode and ring button interactions, designed by Keith
high confidence · Jonathan Houston discussing the update released on the day of the podcast recording
Doug Scorn (Dogscore) left Chicago Gaming to join Stern Pinball as Director of Export Sales
high confidence · Martin Ayer confirming the hire and noting that Pinball Magazine had the scoop the previous month
Stern is conducting a European distributor tour with Gary Stern and Doug Scorn to introduce Scorn as a key contact for international sales
high confidence · Martin Ayer reporting on the tour covering Germany, Belgium, UK, France, and Italy
Chicago Gaming Company third game (rumored to be Monster Bash) has not been announced despite earlier expectations at Texas Pinball Festival (March), Midwest Gaming Classic (April), and June shows
high confidence · Jonathan Houston and Martin Ayer discussing delays attributed to Doug Duber's perfectionism and quality standards
American Pinball is moving to a facility three times larger than its current factory
high confidence · Martin Ayer citing announcements made at the Northwest Pinball and Arcade Show
The Pinball Arcade lost the rights to Williams and Bally titles, with licensing not being renewed
medium confidence · Jonathan Houston and Martin Ayer discussing the licensing withdrawal, though they expressed uncertainty about which party (Scientific Games or Planetary) initiated the action
Cointaker acquired Laserific due to Joe's health reasons and plans to provide training to ensure product quality
“So it gives them all the freedom to go around with production as they please and basically as they sell. And it also means that they have now their entire back catalog available again to be produced.”
Martin Ayer @ ~2:30 — Highlights the business transformation enabling CPR to serve collector demand for out-of-print designs
“I just hope they got the licensing deal nailed down for a good amount of time for all the products they're reproducing, because you wouldn't want them to spend a whole amount of money and make a big investment... and then suddenly discover that their licensing deal comes up for renewal one year in.”
Jonathan Houston @ ~4:15 — Raises critical licensing risk concerns for CPR's business model sustainability, citing The Pinball Arcade's recent license loss as precedent
“And he's made big changes to the Beast Frenzy mode, which was one of the main sticking points of the game... these beasts are popping up all over the place and you're into a multiball and it's very hard to progress any further through the game while that's happening so that's all been changed now.”
Jonathan Houston @ ~8:45 — Explains the specific mechanical problems The Hobbit addressed, demonstrating active post-release game refinement
“They are not hesitating introducing Dog to the European distributors. In fact, right now, this week, Gary Stern and Dogscore are doing a European tour where they're visiting basically all Stern's major distributors.”
Martin Ayer @ ~14:00 — Demonstrates Stern's aggressive grooming of Scorn as heir apparent for European operations and signals generational management transition
“It makes sense that he would go to these foreign shows. And as Gary indicated... Gary might be liking to stay home a little bit more and enjoying his free time. Although the press release was very pointed in saying that he's not retiring.”
Jonathan Houston @ ~15:30 — Suggests planned division of labor between Gary Stern (domestic) and Scorn (export), framed to avoid narrative of Gary's retirement
“Doug Duber wants to make sure absolutely sure that the games are 100% complete... everything is working perfectly so that they are ready for sale the moment they are announced.”
design_innovation: Classic Playfield Reproductions transitions from silkscreen to digital printing, enabling on-demand production, custom designs, and access to entire back catalog
high · Digital printer investment allows 1-off to 200-unit runs with no screen setup, enabling custom artwork and historical reproduction
code_update: The Hobbit receives major code overhaul addressing Beast Frenzy balancing and ring button interaction issues; described as massive update with new feature depth
high · Keith redesigned Beast Frenzy into progressive levels and reorganized button interactions; update released in preview form on podcast date
code_update: Stern releasing multiple code updates across title portfolio (Star Wars 1.04, Guardians 1.02, Iron Maiden 1.01, Batman 0.92)
high · Jonathan Houston notes Stern 'on top of the update game' compared to past industry practice of stalled updates
personnel_signal: Doug Scorn transitions from Chicago Gaming to Stern Pinball as Director of Export Sales, signaling Stern's investment in European market expansion
high · Gary Stern and Scorn conducting multi-country European distributor tour; press release emphasizes partnership model rather than replacement narrative
personnel_signal: Scorn's departure from Chicago Gaming may impact sales/marketing capacity for third game launch and distributor relationships
medium · Martin Ayer speculates whether Scorn's exit affected delayed third game announcement and whether Chicago Gaming needs to appoint replacement
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high confidence · Martin Ayer discussing the acquisition and Joe's gradual step-back from operations
Martin Ayer @ ~18:45 — Attributes Chicago Gaming's repeated delays to quality-first philosophy, positioning perfectionism as reason for non-announcement
“Whether that's had an impact on delaying the announcement, whether they need to appoint a replacement for Doug, somebody who's going to be out there selling the game to distributors as well as the home market, I don't know.”
Martin Ayer @ ~20:00 — Speculates that Scorn's departure to Stern may have cascading effects on Chicago Gaming's sales/marketing capacity
“Stern Pinball is being distributed by Technoplay, and they basically have forbidden Technoplay to carry any other brands, which is a practice that Williams also used to do back in the days, in the 90s and even earlier.”
Martin Ayer @ ~24:30 — Reveals distributor exclusivity practices constraining market access for non-Stern manufacturers in key territories
business_signal: Cointaker acquires Laserific due to founder health reasons; part of broader diversification strategy beyond declining LED replacement market
high · Joe retiring due to health; Cointaker providing training; mirrors earlier SideMirrors acquisition; LED market saturation noted
market_signal: Industry consensus that summer is 'dead time' for game sales; holiday season (Oct-Dec) targets home buyers; spring targets operators for seasonal locations
high · Jonathan and Martin discuss Chicago Gaming potential winter/holiday delay strategy; operators need spring releases for vacation season
product_strategy: Jonathan and Martin discuss rush to purchase limited editions at game launch; LE models drive initial sales velocity before standard models
medium · Discussion of LE sell-outs and operator interest in early availability; suggests FOMO and LE exclusivity still driving purchasing behavior
industry_signal: Stern enforces exclusive distributor arrangements prohibiting Technoplay (Italy) from carrying competing brands; mirrors Williams era practices
high · Martin Ayer confirms Stern-Technoplay exclusivity limits market access for American Pinball, Jersey Jack, Chicago Gaming in Italy
product_concern: The Pinball Arcade loses Williams/Bally licensing; raises sustainability questions for CPR's reproduction model if licensing terms deteriorate
medium · Jonathan Houston highlights licensing renewal risk; Scientific Games or Planetary withdrew rights; no indication of relicensing to other parties
manufacturing_signal: American Pinball moving to facility 3x current size; suggests scaling production for increased game output
high · Announced at Northwest Pinball and Arcade Show; Tim implies expansion may prevent factory tour at Pinball Expo
rumor_hype: Chicago Gaming's third game widely rumored to be Monster Bash remake; announcement repeatedly delayed; perfectionism cited as reason
high · Expected at Texas Pinball (March), Midwest Gaming (April), June shows; all missed; Doug Duber's quality standards cited as cause