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Goat Shed founders outline EM preservation strategy, training, and community impact at Pinball Expo 2024.
The Goat Shed raised approximately $25,000 for charity (Survivors) at their Newcastle Pinball Association pin fest in September 2024
high confidence · Kim states 'we just had one a couple of weeks before i came over and all people bring their machines in and this time we had 104 and we raised $25,000 for charity'
YouTube viewer demographics for Goat Shed videos show 53% are aged 55-64, 22% aged 45-54, and only 21% aged 65+
high confidence · Kim provides detailed analytics: 'the people that watch our videos are all mostly between the ages of 55 to 64 years of age, we get roughly 53% of people watching them'
The Goat Shed operates six days a week but only works half days to avoid overwork and maintain Graham's health
high confidence · Kim states 'we only work half a day but we do that six days a week because we can't be working on pinball machines all day'
Graham McGinnis has been involved in pinball since the mid-1960s and is self-taught through studying schematics and learning from experience
high confidence · Graham: 'I first got into pennies back in the mid-60s when I was a young bloke' and 'anytime there's a problem, I looked at the book, looked at the schematics and sort of nutted it out'
Kim has approximately 55 years of electromechanical experience from office equipment repair (typewriter mechanic, accounting machines, photocopiers) before joining the Goat Shed
high confidence · Kim: 'I've done 45 years in the office machine business I started off as a typewriter mechanic' and later 'all up, I've had about 55 years electromechanical experience'
The Goat Shed's two published pinball books with Marco Rosagnoli were completed between 2002-2007
high confidence · Graham: 'I think we've done probably around 2002 to 2007 just to get two books out'
There are at least six to seven active EM pinball Facebook groups, with the original EM Pinball having ~7,000 members and Goat Shed approaching 5,000
high confidence · Kim: 'there's about six or seven em facebook groups out there there's the original em pinball which has got about 7,000 odd members. There's ours, we're approaching 5,000 members'
“our whole philosophy in this is to try and keep these classic old pinball machines going for future generations. Because if we don't keep them going, they're going to disappear and that would be a tragedy”
Kim Oswald@ 22:01 — Core mission statement defining the Goat Shed's purpose and philosophical approach to EM preservation
“we're not here to make money we do charge people it's it's our hobby it's our passion and we want to keep this passion rolling forward if we can”
Kim Oswald@ 23:43 — Clarifies the non-profit ethos and reinvestment model of the Goat Shed operation
“I think the hobby for EMs is getting bigger... But they're going to get high enough where people won't buy them. So our days of buying wrecks for a couple of hundred dollars and doing them up are pretty well gone”
Graham McGinnis@ 16:22 — Assesses market trends in EM restoration showing scarcity and rising prices
“we want the customer to enjoy the experience... we don't want it to come back we want the person to be able to enjoy it”
Kim Oswald@ 30:48 — Philosophy emphasizing quality restoration and customer satisfaction over turnover
“I went and had a look at it and miraculously I was able to repair it... his interest in pinball had ignited”
Kim Oswald@ 18:59 — Describes the accidental entry point that led to Kim's involvement with the Goat Shed
“what that says to me is that a lot of older people, 65 plus are probably you know passing away and the more the more people that are into this now in the this demographic of 45 to 54 years of age now that's only our channel of course but this indicates that we need to do something about it”
business_signal: Goat Shed operates as passion-driven, reinvestment model (charges customers but all revenue reinvested in parts/supplies, not personal income); half-day schedule accommodates health constraints and sustainability
high · Kim: 'we're not here to make money we do charge people it's it's our hobby it's our passion' and 'all the money we make out of the goat shed doesn't go into our pocket believe me it goes into buying parts'
community_signal: Goat Shed running quarterly training courses (3-4 per year), YouTube channel (2,700 subs, 5 years old), Facebook group (5,000 members) to educate and preserve EM knowledge
high · Kim states 'we run about three training courses per annum maybe four' and discusses YouTube/Facebook metrics; courses 4-5 hours covering relays, score motors, etc.
sentiment_shift: Strong positive sentiment in EM community toward Goat Shed; multiple people approached Kim at Expo thanking them for educational content; describes community as 'very close-knit and friendly'
high · Kim: 'a lot of people have approached me over the last couple of days and thanked us for their videos which is very humbling' and 'The pinball community is very good, very close-knit and friendly'
community_signal: Newcastle Pin Fest demonstrating strong community engagement with 104 machines and $25,000 charity fundraising in single event; annual event since 2012
high · Kim reports 'all people bring their machines in and this time we had 104 and we raised $25,000 for charity' at Newcastle Pin Fest 2024
competitive_signal: Multiple EM Facebook groups (6-7 active) indicate fragmented but growing community; Goat Shed positioned as educational authority with largest alternative group (5,000 members vs 7,000 for original EM Pinball group)
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Graham underwent a kidney transplant around 1993 and recovered within six months to resume pinball repair work
high confidence · Graham: 'i had a um the kidney transplant around 93 and i got better within the next six months and i sort of got back into fixing pennies'
Kim Oswald@ 26:45 — Identifies demographic trends in the EM preservation community and the urgency of succession planning
“I first played my first pinball machine in about 1963. I was 10 years old and it was a game called Tropic Isle, a game by Gottlieb, which was manufactured in March 62”
Kim Oswald@ 22:17 — Personal origin story connecting to specific machine knowledge and passion for preservation
“None of us here can really say that we got taught by Gottlieb or Bally or Williams because there's no one around to do it. I know I'm self-taught. I've learned a lot off my mentor, Graham, and he's learned a lot off me”
Kim Oswald@ 24:08 — Reflects on the loss of original manufacturer knowledge and community-based learning model
“he's not a well man you heard him say he's got issues with his kidneys and he likes to have a rest after lunch”
Kim Oswald@ 29:20 — Acknowledges health constraints on the partnership and operational model
“if we get a problem we we can't solve it bothers us or it troubles us we walk away go do something else come back and have a think about it sleep on it come back and chat about it the next morning”
Kim Oswald@ 31:35 — Describes problem-solving methodology and collaborative troubleshooting approach
medium · Kim notes 'there's about six or seven em facebook groups out there' with various membership sizes and educational focus; a new group 'just started... recently too'
community_signal: EM pinball community aging rapidly; YouTube viewership shows 53% aged 55-64, only 21% aged 65+; suggests younger cohorts (45-54 at 22%) need engagement or hobby will decline
high · Kim: 'what that says to me is that a lot of older people, 65 plus are probably you know passing away' and explicitly identifies need for action in 45-54 demographic
market_signal: EM pinball hobby framed as preservation mission with succession planning urgency; younger collectors (45-54) positioned as critical demographic for future of hobby
high · Kim explicitly identifies demographic data indicating need to engage 45-54 age group and emphasizes 'we need to do something about it'
market_signal: EM machine prices rising significantly; cheap wreck purchases ($50-$100) no longer viable; sourcing parts increasingly difficult but improving via aftermarket manufacturers
high · Graham: 'our days of buying wrecks for a couple of hundred dollars and doing them up are pretty well gone' but 'There are going to be more companies bringing out parts that we need'
personnel_signal: Partnership dynamic between Kim (55 years office equipment repair, late-career entry to pinball) and Graham (lifetime pinball enthusiast, mentorship role) reflects complementary skills and mentorship model
high · Kim learned mechanical principles from office equipment that apply to pinball (step units/escapements); Graham recognized this and facilitated knowledge exchange: 'I've learned a lot off my mentor, Graham, and he's learned a lot off me'
product_concern: Goat Shed addresses systemic issues in EM machine condition by implementing comprehensive restoration protocol: testing over 2-week period, discovering issues in customer pickup, proactive relay cleaning, coil sleeve replacement
high · Kim describes thorough process: 'we test the machine over about a two-week period on off to make sure it's going to work because sometimes you test it this machine's great we'll read the customer come and get it all of a sudden something isn't working right'
technology_signal: Digital content (YouTube tutorials linked to PinWiki, Facebook groups) becoming primary knowledge transmission method for EM repair after loss of manufacturer institutional knowledge
high · Kim: 'None of us here can really say that we got taught by Gottlieb or Bally or Williams because there's no one around to do it' and YouTube videos linked to PinWiki provide distributed knowledge base