Journalist Tool

Kineticist

  • HDashboard
  • IItems
  • ↓Ingest
  • SSources
  • KBeats
  • BBriefs
  • RIntel
  • QSearch
  • AActivity
  • +Health
  • ?Guide

v0.1.0

← Back to items

STERN OFFICIALLY LAUNCHES JAMES BOND

Pinball News Website·article·analyzed·Sep 22, 2022
View original
Export .md

Analysis

claude-haiku-4-5-20251001 · $0.022

TL;DR

Stern launches James Bond 007 pinball with three tiers, $6,999-$12,999 pricing, 1,000 LE units

Summary

Stern Pinball officially launches James Bond 007 pinball machines in three editions (Pro/Premium/LE) plus a limited 60th Anniversary edition featuring Sean Connery and classic Bond film footage. The cornerstone release includes Insider Connected digital integration, custom Aston Martin DB5 toy, and magnetic jetpack mechanic. Pricing ranges from $6,999 (Pro) to $12,999 (LE) with 1,000 cornerstone LEs and 500 Anniversary LEs globally limited.

Key Claims

  • James Bond 007 Limited Edition production limited to 1,000 machines globally

    high confidence · Official Stern press release specifying production cap

  • 60th Anniversary Limited Edition production limited to 500 machines globally

    high confidence · Official Stern press release specifying production cap

  • Game features film footage and music from six classic Bond films (Dr. No through Diamonds Are Forever)

    high confidence · Press release describes content sourcing from specific films

  • Pro Edition MSRP is $6,999

    high confidence · Official pricing table in press release

  • Premium Edition MSRP is $9,699

    high confidence · Official pricing table in press release

  • Limited Edition MSRP is $12,999

    high confidence · Official pricing table in press release

  • Game includes custom sculpted Aston Martin DB5 toy that ejects pinballs through the roof

    high confidence · Playfield feature description in press release

  • Game features magnetic jetpack toy that transports pinballs across playfield

    high confidence · Playfield feature description in press release

Notable Quotes

  • “James Bond is as timeless as pinball. Partnering with EON Productions/Danjaq, MGM Studios and Aston Martin, we created a pinball adventure capturing the suspense, action, and humor from this beloved film series.”

    Gary Stern, Chairman and CEO of Stern Pinball — Official positioning of James Bond as flagship cornerstone release with major IP partnerships

  • “Get connected today and become a legend.”

    Gary Stern, Chairman and CEO of Stern Pinball — Marketing call-to-action emphasizing Insider Connected digital integration

Entities

Stern Pinball, Inc.companyJames Bond 007gameJames Bond 007 60th Anniversary Limited EditionproductEON Productions/DanjaqcompanyMGM StudioscompanyAston MartincompanyInsider ConnectedproductGary Sternperson

Signals

  • ?

    event_signal: High-profile launch events at Christie's London charity auction (September 26) and British Film Institute 'James Bond at 60' weekend (September 30-October 2) positioning machines as premium collectibles

    high · Press release announces games will be on display and playable at Christie's Late Bond charity event and BFI James Bond at 60 weekend

  • ?

    licensing_signal: Major triple-IP licensing deal involving EON Productions/Danjaq (Bond films), MGM Studios (film distribution), and Aston Martin (DB5 car brand) for James Bond pinball

    high · Press release specifically credits partnership with 'EON Productions/Danjaq, MGM Studios and Aston Martin' and describes licensing agreements controlling Bond merchandising and IP

  • ?

    announcement: Official announcement of James Bond 007 cornerstone pinball with three-tier pricing structure (Pro/Premium/LE) and special 60th Anniversary Limited Edition variant

    high · Press release announces both cornerstone line and special 60th Anniversary edition with specific MSRP pricing and production limits

  • ?

    product_strategy: Three-tier model with strategic feature distribution: cornerstone LE includes mirrored backglass, upgraded audio, anti-reflection glass, shaker motor, sequentially numbered plaque; 60th Anniversary edition features retro-inspired playfield with LCD screen and classic score reels

    high · Detailed feature lists distinguishing cornerstone LE from Premium and Pro editions, and separate feature list for 60th Anniversary edition

  • ?

    product_strategy: James Bond machines include Insider Connected digital ecosystem with operator-focused toolset for remote adjustments, location leaderboards, performance analytics, and player loyalty tracking

Topics

New game announcement / product launchprimaryLicensing and IP partnershipsprimaryPricing strategy (three-tier model)primaryProduction limits and scarcityprimaryDigital integration (Insider Connected)secondaryPlayfield mechanics and toyssecondaryMarketing and public eventssecondaryPremium edition features and differentiationsecondary

Sentiment

positive(0.88)— Press release is promotional in nature with enthusiastic language about partnership quality and feature set. No negative information present. Tone emphasizes prestige of James Bond IP and premium positioning of machines.

Transcript

raw_text · $0.000

| | | --- | | **CHICAGO, IL – September 22, 2022 –**Stern Pinball, Inc. launches a new line of pinball machines celebrating the iconic, genre-defining *James Bond* films.  The *James Bond 007* cornerstone series features the original 007 actor, Sean Connery, available in Pro Edition, Premium Edition, and Limited Edition (LE).  Stern Pinball will also release a special *James Bond 007 60th Anniversary Limited Edition* pinball machine featuring all six *James Bond* actors. In *Dr. No*(1962) Sean Connery propelled 007 into the cultural zeitgeist, bringing the legendary literary figure to life through adrenalized action sequences, ground-breaking gadgets and effects, memorable characters, and timeless villains. Stern’s *James Bond 007*cornerstone pinball machine will highlight film footage and iconic music from the films that built the 007 legend: *Dr. No, From Russia With Love*(1963*), Goldfinger*(1964)*, Thunderball*(1965)*, You Only Live Twice*(1967), and *Diamonds Are Forever*(1971).  Players are immersed into the world of espionage in this action-packed pinball experience, tackling assignments, teaming up with key allies, and stopping SPECTRE’s villainous schemes. Gather gadgets from Q Branch as pinballs get ejected through the roof of a custom sculpted Aston Martin DB5.  Break through the Osato Chemicals drop targets to battle SPECTRE at the Bird 1 rocket base.  And hold your breath on the gravity defying, magnetic jetpack as it transports pinballs across the playfield. *James Bond 007*pinball machines include Stern’s award-winning Insider Connected™ system, which enables players to interact with the game and a global network of players in a variety of ways.  Through Insider Connected, players can track progress, earn new game-specific achievements, engage with the player community, and participate in promotions and Challenge Quests.  Insider Connected also provides an operator-focused toolset to drive location play through Location Leaderboards, build player loyalty, analyze performance, make adjustments remotely, and maintain the machines.  Registration for Insider Connected is available at [insider.sternpinball.com/](https://insider.sternpinball.com/). Limited to 1,000 machines globally, the highly collectible cornerstone Limited Edition includes an exclusive full-color mirrored backglass inspired by *Thunderball*, masterfully adapted cabinet artwork, custom high gloss and powder-coated pinball armor, a custom designer-autographed bottom arch, exclusive inside art blades, upgraded audio system, anti-reflection pinball playfield glass, shaker motor, a sequentially numbered plaque, and a Certificate of Authenticity signed by Stern Chairman Gary Stern and President Seth Davis. Stern’s *James Bond 007 60th Anniversary Limited Edition* pinball machines will immerse players in the history of 007.  Limited to 500 machines globally, the highly collectible *60th Anniversary Limited Edition* offers players a retro-inspired playfield packed with exciting mechanical action.  Control the chaos from Oddjob’s kinetic spinning disc hat, survive tactical precision shots against 10 drop targets, escape SPECTRE’s evil henchmen navigating pinballs through 4 fast-flowing optical spinners, learn assignments through an in-playfield LCD screen, and rack up high scores on classic-style score reels. “*James Bond* is as timeless as pinball.  Partnering with EON Productions/Danjaq, MGM Studios and Aston Martin, we created a pinball adventure capturing the suspense, action, and humor from this beloved film series.” said Gary Stern, Chairman and CEO.  “Get connected today and become a legend.” Fittingly, the new *James Bond 007* pinball machines will be on show for the first time to media and public in London.  On September 26th the games will be on display and available to play as part of the Bond-themed Christie’s Late, a public event celebrating the forthcoming [Christie’s Sixty Years of James Bond Charity Auction](https://www.christies.com/en/events/private-and-iconic-collections/james-bond-sixty-year-anniversary/what-is-on).  Shortly after, they will be a part of the James Bond at 60 weekend at the [British Film Institute](https://www.bfi.org.uk/) on the South Bank, September 30th-October 2nd. **Pricing and Availability:** **Manufacturer’s Suggested Retail Price (“MSRP”)\*:** *\*MSRP for sales to USA end-users, before any VAT, GST, Sales Tax, Duties, or other taxes.* Pro Edition:                                                     $US 6,999 Premium Edition:                                            $US 9,699 Limited Edition:                                              $US 12,999 60th Anniversary Limited Edition:              CALL FOR PRICE *James Bond 007* pinball machines and accessories are available now through authorized Stern Pinball distributors and dealers around the world. Pro and Premium Editions will also be available at [007Store.com](https://usa.007store.com/) **About Stern Pinball, Inc.** Stern Pinball, Inc. is a global lifestyle brand based on the iconic and outrageously fun modern American game of pinball.  Headquartered minutes from Chicago’s O’Hare International Airport in the heart of North America, the company creates, designs, engineers, manufactures, markets, and distributes a full line of technologically advanced terrestrial and digital pinball games, parts, accessories, and merchandise.  Stern Pinball serves digital, consumer, commercial, and corporate markets around the globe. Recent Stern Pinball titles include Rush, Godzilla, The Mandalorian, Led Zeppelin, Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Stranger Things, Elvira’s House of Horrors, Jurassic Park, Black Knight: Sword of Rage, The Munsters, The Beatles, Deadpool, Iron Maiden, Guardians of the Galaxy, Star Wars, Aerosmith, Ghostbusters, KISS, Metallica, Game of Thrones, The Walking Dead, Star Trek, AC/DC, Batman, and Spider-Man.  A broad range of players enjoy Stern Pinball’s games from professional pinball players who compete in high-stakes competitions around the globe to novice players who are discovering the allure of the silver ball for the first time.  To join the fun and learn more, please visit [www.sternpinball.com](http://www.sternpinball.com/). **About EON Productions/Danjaq** EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/ Wilson family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising. For more information, visit 007.com & 007Store.com Danjaq is the US based company that, with MGM, co-owns the copyrights in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. Danjaq and EON control the rights to all worldwide traditional Bond merchandising, and with MGM control the rights in other areas of Bond licensing such as location based entertainment. **About Aston Martin** Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars. Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB11, DBS and DBX and its first hypercar, the Aston Martin Valkyrie. Based in Gaydon, Robert Englunds, Aston Martin Lagonda designs, creates and exports cars which are sold in 55 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc. 2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Cognizant Formula One™ Team and commenced new era for the iconic British marque. **About MGM Studios** Metro-Goldwyn-Mayer Inc. is a leading entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels, including MGM-branded channels. *###* *All trademarks and product names are the property of their respective companies.* |
Seth Davis
person
Sean Conneryperson
Christie's Lateevent
British Film Instituteorganization
007Store.comproduct

high · Press release details Insider Connected features including 'Location Leaderboards, build player loyalty, analyze performance, make adjustments remotely, and maintain the machines'

  • ?

    business_signal: Stern implementing scarcity strategy with limited global production: 1,000 units for cornerstone LE and 500 for 60th Anniversary edition to maintain collector value and FOMO

    high · Press release explicitly states 'Limited to 1,000 machines globally' for cornerstone and 'Limited to 500 machines globally' for Anniversary edition