Sega Pinball was a pinball manufacturer that operated from 1994 to 1999 as the successor to Data East Pinball. Sega acquired Data East's pinball division in 1994 and also owned Stern Pinball operations during this period, renaming Stern's division before divesting from the business. The company exited the pinball industry in 1999 when Gary Stern repurchased the assets and rebranded them as Stern Pinball, marking the end of Sega's involvement in the sector.
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Sega acquired Data East in 1994
Sega pinball games had less development time than Williams/Bally because Sega had lower market share
Data East sold the pinball division to Sega in 1994 to finance the parent company's financial difficulties
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