But but enough about that. What's this week's episode about, Alan? All right. This week's episode topic is location pinball, which is kind of the nucleus of the show. As it's not like every episode, it could be said that it is every episode. but I wanted to do a whole episode devoted on what makes pinball on location special. Now, if you're listening to the show, you already know that I own a location here in Portland, Oregon, the world's capital for location pinball, and we interview fellow passionate pinball operators for the show. At the end of each and every episode of the show, no matter the topic, I encourage all the listeners to go out there and play some pinball on location. You will notice I always say on location and not in your house. and I am only into pinball because I got a chance to play it on location. And that, of course, is the story for the vast majority of players out there. The game was invented to be put out on location, and as such, you'll often hear me refer to pinball on location as pinball's natural habitat, and that's because it is. So this week, let's talk about my favorite subject of all time, pinball on location. That's why we're closing in on 100 episodes of talking about pinball on location right right right here's why pinball on location matters in 2025 and beyond first thing is exposure like i said access to playing pinball is essential for getting the next generation of players introduced to the game the long-term viability of the entire industry depends on getting enough new players to replace the current players as they die out this is like one thing that seems so brain dead simple and some guys just don't i guess you get into a mindset of people just don't care there's some people that don't grasp this and then some old guys don't care they're like oh pinball dies with me that's like you know i don't care i'll be dead and that's just like a crazy like that's that's just like such like a depressing mindset i mean it's just like very much the like ah fuck anything that happens after me kind of mindset like just destroy the world who cares i'm dead anyway well the boomers are famous for that mindset. I mean, that's why I don't like lumping all together. But yes, very much a mindset of one generation in particular, it seems. That's just kind of crazy. I mean, but even in the short term, we've seen boomer centric companies. And I mean that in like the literal sense, like baby boomer companies like Harley Davidson was their bread and butter was the baby boomer customer base. And as boomers kind of outgrew their motorcycle needs or desires or ability to balance on them, like Harley Davidson massively started struggling because they hadn't done anything to appeal to anyone other than baby boomers. I bring this up all the time. Harley Davidson is just such an easy example to point to. And I think I brought this exactly up in the theme episode and how we need to start seeing themes that appeal to younger people. but the themes that appeal to younger people only matter if they're on location where younger people will actually see them they're not going to go into their grandpa's garage and be like oh there is a taylor swift game maybe i should buy one of those for myself like no they need to see that taylor swift game in a bar yeah they need to be out and be exposed to it because the amount of people that even just in a bar or a coffee shop or a pizza shop or whatever or laundromat like that one location will see hundreds or thousands of people walk by that pinball machine in a way that I don't care if you have 20 games at your house in a garage and once a month you throw a tournament those same 15 people that come over for that tournament are not they're not changing anything exactly they're already in the hobby that's cool I mean like I like that's it's good to like share your games in any capacity or whatever but it's like that's it's not the same at all the other thing is you know cost pinball and location matters because the introduction to pinball on location is cheap. You know, with a few bucks, you can walk up to a machine and experience playing increasingly more and more expensive machines with no strings attached. Buying pinball machines is expensive. Playing on location is cheap, especially as your skills develop. It gets cheaper and cheaper. There's many different ways to enjoy the pinball hobby, but buying games for yourself makes it, you know, one of the most expensive hobbies that you can get into you know no i mean there's so there's so many expensive hobbies this is a very expensive hobby to get into if you're buying games for yourself whereas going and playing on location makes it like one of the cheapest hobbies you can get into such a crazy difference between the two right i could have a couple bucks in my pocket and go play pinball on location or i need ten thousand dollars you know to buy exactly it's like it's it's like a completely different ballpark that's why it really does start feeling like two different hobbies when you're talking about actually playing pinball versus like owning and collecting pinball which i don't like the collecting mindset it is definitely important to keep him on location just because it keeps the cost of entry into the hobby so much more reasonable and i think it's just like it's one of those things where it's like man you can't even if somebody you know does go over to somebody's house right like you invite someone over and you have your games in your house and they're your family members cousin comes over and they're like you know what i've never been that into pinball i don't but they have fun playing your game they need to go out and be able to go and play it because they might be like you like this godzilla okay yeah you can i can set you up with a distributor you know that's a that's basically a ten thousand dollar game and they're like what and you're like yeah that's what they cost yeah that's actually like a pretty good a pretty good very pointed example because it's Like, I have, you know, multiple siblings that have, like, come over and they enjoy playing my pinball machines. And that might be enough, like, coming over to your family member or friend's house and playing their games might be enough to kind of, like, get the, like, initial taste. And then they go back to both of them happen to live in a small town where the closest game is, you know, like, whatever, a 30-minute drive from their house and they've both got little kids. So you're like, eh, that's probably not going to happen too often. Yeah. And that kind of kills it. Whereas if I knew there was a place in town, I'd be like, hey, you got to go check this out. There's games here or whatever. And that could completely turn it into an actual passion of theirs instead of something they just kind of have a passive interest in. The thing about getting into pinball is, and all you listeners out there, if you're honest with yourselves, I have yet to hear the story of the first time you were around a pinball machine in your life. You plunge ball one, and by the time ball one's over, or even ball three, you play your whole game. And you're like, man, I love pinball. I can't wait to think about this every day of my life. That's not how anyone's story happens, right? Like, you need exposure. You need repeated exposure. It needs to be the right game at the right time in the right place. And then you need to be able, you need to play games over and over again for the sickness until it digs its fucking hooks into you. And then it never lets go. We're all in the sickness part. We've already been infected, right? We don't realize that there's people out there that haven't been infected yet. you need to be contagious and like that's what pinball location is it's contagion right like the price point is easy it's cheap somebody can be like i got a dollar in my pocket you know they can put it in they can play they can see a movie that they like oh shit i like ghostbusters put a dollar into it and you're like oh that slime removed around i hit him with the ball that was cool you know maybe i like this is kind of fun you're like oh it feels like i did something For a couple bucks, you can just go out and, no strings attached, like, enjoy pinball and get deeper and deeper into it. You know, and you need locations to do that. Because we're buying the games and they're putting them out and we're subsidizing them to you per play for a very, very cheap price point. Because, again, the alternative is, you know, you're spending, what, $6,000 to $10,000 to $15,000 on a really nice modern game, depending on what title you want. Like, that's a lot of money, dude. that's a lot of times playing that game on location yep and that's to play yeah that that kind of gets to the next point because that's to play if you buy a game you know spend 10 grand in the game you get to play one game whereas if you go out to location you get to play many games the next point is variety even if you don care about even if you wealthy even if you don care if the hobby dies when you die there no way you going to ever have the collection with like two exceptions in the world there no way you ever going to have the collection where you get to play truly everything you ever wanted and so it's like you need the locations around just so you have a chance to play a lot of these games like alex said like even as the super wealthy individual with room in your house and disposable income to buy 5, 10, or even 20 of these expensive games. It's just hard to beat the variety and polyamorous lifestyle that playing machines on location allows. If you get to swing, you can just buzz around like a happy little bee, pollinating so many more flowers, right? Rudy's being too mean to you that day? Go over and play a couple games of Jaws instead. Play a super long game of Lord of the Rings, walk over to Flash Gordon, and get humbled. Do you like all those insider-connected achievements? Well, the easiest way to complete all those badges for all those dozens of games is simply to go out and play them on location not to buy every fucking one of them he has to say if you're trying to buy every stern to get all your achievements you're like oh my god it's just like an endless you know you're gonna burn through so much money you're gonna lose so much money on like depreciation on the games it's not worth it so you're like yeah go out and actually try stuff see the whole the whole world of pinball instead of the tiny slice that you can bring into your home. That's my favorite part about playing on location, you know, and why I got rid of my games in my house when we opened is like, I love being able to play a game, a game that I love, right? Like I love Whitewater, but if I had my Whitewater at a house, you know, how often am I going to play it? I'm going to play it for a while when I first bring it in and tune it up. And then I'm going to set, you know, the high score list. I'm going to get all of them. And then I'm, cause I'm not competing against anybody. And then every day I'm going to turn it on and play the same game. and that's why these guys buy one game turns into two turns into three turns into four turns into five because they're all seeking variety the easiest way to get variety though is just to go fucking to out on location and play at different locations it's like there's so so many games that i do really enjoy but for uh one reason or another i would not buy for myself because i know it's they're going to be like and like i really it's like i really enjoy playing ems but i really am like intimidated of working on em so like i i will always go out play ems when i get like the opportunity on location or whatever stuff like that like new games that it's like i don't like this theme at all so i would be you know i don't want to spend ten thousand dollars have this massive toy in my house about a a property that i have no attachment to but the game's fun and so it's like stuff like that i i mean those are opportunities that it's like i just i would never have that in the house even if i really truly love the game because there's some kind of catch or whatever but like i'll gladly go dump you know dollars into it on location do you have a an example for that game that you love but you don't like the theme so you wouldn't buy it i really do like john wick i don't care about the theme at all but that one i'm like i could see myself owning a john wick down the line yeah i love that game there are like like there's some that sometimes the arts just like like i'm like i wouldn't i wouldn't want that in my house i'm blanking on anything off of the top of my head but there would be some that would be like hard to explain to like the family but like even like i i'm i don't want to say anything like too insulting it's just there's a lot of properties it's like like even like comic book stuff if i had like a comic any any comic book like game in my house like any avengers marvel property anything like that my family would come over and they'd be like whoa you're like really into spider man huh you're like no it's a really good game no i just like the game i just like the game and they'd be like okay spider-man like they would turn into a fucking thing and it's like shit like that you're like that's a you know because that's an example it's like i like that game quite a bit i don't think it looks very good and i don't like i don't i mean i don't even mind spider-man but i don't want to be like oh yeah i'm a fucking spider-man guy i got a 10 you know whatever a six thousand dollar spider-man toy in my house like it starts getting weird yeah so that's like for me it's like i very i buy all my games or a lot of the games anyway i own are very much purchased with like theme being a big part of them yeah like no fear yeah like i only own cool games like no fear and uh and so it's like you when you're playing on location that completely is removed from the thought at all like i would never try to knock a new game leave a poor review because like i don't care about the theme i might say that often when a game comes out i'll be like sure like i'm not excited about it because i don't care about it like like avatar or whatever you're like well actually i'm you know i'm a pretty big avatar guy anybody that knows me well the way of water you really like the sequel because yeah the water you know yeah i'm a water boy but but like that game coming out it's like i don't care about avatar so i'm going to judge this objectively so you might hear me say something like that but that's not to say like I'm negative on it because I don't like it or don't care about Avatar. Yeah. It's such a different approach to looking at games than if they're coming into the house for me. It's a very, very different thing. It also goes back to like our original themes versus licensed themes, right? It's like back in the day, they used to be able to make fishtails, right? Because you could be like, yeah, you know what? Like it'll be goofy. It'll be fun. There'll be cool mechs. It'll catch people's attention or whatever. They're not worried about like if we have to sell this game for $10,000, are enough people going to think that this unlicensed fishing game is good enough to buy day one without playing it? Right. Versus that's a hard, a hard sell to get people enthused enough. You would need to like pull out all the stops to get people to buy a fishing game now. Yeah, exactly. But it's like I love that game. And you know what? Like, I don't fish. I don't really think it's like a super. I love the way it's executed, but I'm like, you know, like on paper, I'm like, is this a great theme? But I was like, oh, yeah, it's a cool game. It's about lying. Yeah, it's about lying, which I think is really cool. I like all the like the little twist on those 90s games. You're like, yeah, it's about fishing. Yeah, kind of. I mean, it's about lying about fishing, which is what makes it awesome. The other aspect of playing on location, I think the obvious one is the social outlet, because let's face it, like playing alone in the basement of your McMansion isn't really social at all. Play on location, meet other people, make some friends. That's a big part of pinball. That's the single biggest reason I got into pinball, and that's what keeps me going out on location, regardless of how many games I manage to squeeze into my basement. I will always go out and continue playing pinball on location because it is a social outlet. And it's the kind of thing, it's like before I had pinball in my life, not to get too deep here, but before I had pinball in my life, it's like I would just go to bars and then once I found pinball and found the people in this hobby that completely changed and it's like no now I'm going out to play pinball and I'll see friends and you know like I'll get to like meet people I'll get to actually interact and have that it's such a different like good thing in my life and I think that's the biggest reason that it's like no you need location pinball because pinball without the people kind of sucks like i i play it by myself but it's like i play it by myself and then i like talk to people about it it's like if you were moved to other people if i was just on a desert island with pinball i'd be like yeah i'll go back to playing video games yeah yeah you know what i mean like if you if you told me i was going to be stranded somewhere for five years and i could have any pinball machine in the world or I could have a fucking PS1 with Gran Turismo 2, I would take Gran Turismo 2 without even a second's hesitation. You'd be like, yeah, well, that's better. If I don't have any friends, I want that one.