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Michael Zytkow's Potions and Pixels nonprofit builds indie arcade cabinets and runs community programs in Charlotte.
Potions and Pixels has hosted close to 900 events since 2016
high confidence · Michael Zytkow stated this directly in the interview
Michael played thousands of games to curate the indie titles for the arcade cabinets
high confidence · Michael described his extensive curation process and Joe referenced this story from prior conversation
Potions and Pixels is a 501c3 nonprofit organization
high confidence · Michael explicitly stated this in describing the organization's structure
The organization has developed 11 games and apps for nonprofits, local government, and companies
high confidence · Michael mentioned this late in the interview
Potions and Pixels partners with Mecklenburg County's solid waste and recycling department to rescue and upcycle CRT TVs
high confidence · Michael described the partnership and TV storage/recycling initiative at the Innovation Barn location
They have hired 21 new artists and plan to release at least 21 new art pieces this year
high confidence · Michael stated 'we hired 21 new artists who we already have their artwork. It's absolutely beautiful. So be on the lookout for um at least 21 new pieces that are going to be coming out this year.'
Potions and Pixels moved from a first location to a new space in the Innovation Barn, a city-owned facility that historically housed horse fleets
high confidence · Michael described the transition and the history of the Innovation Barn location in Charlotte
Indie Arcade Wave (Joe) is partnering with Compulsive Pinball to sell Stern pinballs
high confidence · Joe announced this partnership at the beginning and middle of the episode as a sponsor message
“I believe games have that that power like nothing else to bring people together.”
Michael Zytkow @ early in interview — Core philosophy underlying Potions and Pixels' mission and approach to community building
“I'm like constantly trying to like open or you know, I'm asking people if we can open the units, look, I'm interviewing, asking them questions. I'm still trying to learn as much as I can and try to grow this thing as as big as possible.”
Michael Zytkow @ mid-interview — Demonstrates Michael's continuous learning mindset and obsessive approach to mastering arcade cabinet design
“When you walk up to a full cabinet and it's like the arts there, the marquees there, the game, the music, like everything is focused on that space with you and your friends bumping shoulders, talking trash. Like it is it's a whole different realm.”
Joe @ later in interview — Articulates the unique experiential value of physical arcade cabinets versus home gaming
“I'm really big on that and I know you are too. Um, it's a recognition that this isn't easy going down this path and that we're all in it together. So, I'm all about sharing this knowledge and sharing this information and helping everybody along the way.”
Michael Zytkow @ mid-late interview — Emphasizes community collaboration and knowledge-sharing ethos central to indie arcade development
“To me, the opportunity to build this and to teach that to others, it's um really something special.”
Michael Zytkow @ late interview — Crystallizes Michael's passion for the tactile, educational, and communal aspects of arcade cabinet building
community_signal: Potions and Pixels has hosted ~900 events since 2016, creating a sustained community hub in Charlotte around indie games and arcade culture; demonstrates growth of indie arcade scene through local organizing
high · Michael stated 'we're close to like 900 events now' and described the organization growing from 300 people at first event into major community institution
design_philosophy: Potions and Pixels emphasizes game curation as core mission, with Michael playing thousands of games to identify titles that work in arcade context; positions machines as discovery tools for new audiences
high · Michael described 'game curation' as 'a big part of what we do' and 'thousands of games' evaluated for arcade suitability based on quick playtime, high replayability, and skill progression
design_innovation: Potions and Pixels cabinets feature diverse input devices (joysticks, mouse units, FPS controllers, mechanical keyboards, RGB-lit buttons) to showcase varied indie game genres; RGB controls adjust per-game to guide player input
high · Michael demonstrated units with 'traditional joysticks', 'mouse unit', 'FPS unit', 'metallic keyboard for typing games', and 'buttons are RGB. So like for example, this one, it's a two-player unit, and if we're playing a game together, and you're blue player and I'm orange player, the controls will actually light up'
operational_signal: Potions and Pixels initially built cabinets with hand tools on MDF, no CNC equipment; has since scaled to in-house production with brother's help; uses mini PCs, custom launchers, triple monitors for some units; now expanding with hired artists (21 new hires mentioned)
high · Michael described 'we actually didn't CNC anything. We just used power tools and cut this all ourselves' for initial units; now building 'more so on my own' with significant help; mentioned hiring 21 new artists
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product_strategy: Potions and Pixels cabinets feature no coin doors; mission is to highlight developers and community rather than generate direct revenue; developer thank-you videos included on machines to emphasize human connection
high · Michael stated 'none of these have coin doors, though, as a nonprofit organization, our whole goal with this is to to highlight the game developers' and described 'the developers actually sent like cool like thank you videos'
licensing_signal: Potions and Pixels has partnerships with indie developers globally; machines feature games from itch.io and similar sources; many games are arcade-exclusive; developers enthusiastically consent to inclusion; described as 'generous and awesome' community
high · Michael described 'I hit up all these developers. Many of them I've never even met... and dude, you'd be you wouldn't even be surprised. You know, this space people are so generous and awesome' and noted games are 'from like itch sources like that from developers all across the globe'
venue_signal: Innovation Barn location in Charlotte serves as public-facing arcade venue, workshop, classroom, and TV storage facility; hosts school field trips and diverse visitors; positions games as community infrastructure
high · Michael described the space hosting 'school field trips, foreign dignitaries' and having 'every type of person coming through' and serving as 'a classroom of sorts' for workforce development
business_signal: Potions and Pixels faces funding challenges in nonprofit sector; actively seeking grants to expand workforce development programs; describes 'a bit more challenging to raise funds' in current climate
high · Michael stated 'It's a bit of a tricky time right now in the nonprofit realm. Um, anybody who's in that realm knows exactly what I'm talking about... right now we're in the process of trying to raise as much as we can'
operational_signal: Potions and Pixels expanding workforce programs: adult carpentry/electrical classes (18+), artist-focused interactive art program (20 students, funded), youth programs (under 18, safety-modified); places graduates in community venues; names students on installed units
high · Michael described 'a class just for artists... We got funding for that. So, we'll be um posting about I think in the summertime' and youth programs 'slightly modified with the tools just from safety standpoint' with students' names on units placed in 'schools, hospitals, breweries'
sustainability_signal: Official partnership between Potions and Pixels and Mecklenburg County solid waste/recycling department to rescue CRT TVs from waste stream; stored at Innovation Barn; enables authentic arcade experience preservation
high · Michael described 'partnership with Meckllinburgg County where we live um with the solid waste and recycling department. So these TVs that you see here, we have a whole like storage warehouse side where we store the CRT TVs... we like rescue these TVs and we upcycle them'
content_signal: Indie Arcade Wave expanding reach through guest interviews (Michael Zytkow); building community by connecting niche operators/builders; Joe actively networking at industry events (Magfest, IPA) to feature local arcade scene
high · Joe described meeting Michael at IPA event ~6-8 months prior; Michael stated 'I've been watching since the beginning and I was like this is like one of those things where my dream was to be on this show'; Joe emphasized connecting niche community members
personnel_signal: Potions and Pixels has hired 21 new artists with completed artwork ready for release; plans to deploy artwork across arcade units throughout 2024; signals scaling of production and design capacity
medium · Michael stated 'we hired 21 new artists who we already have their artwork. It's absolutely beautiful. So be on the lookout for um at least 21 new pieces that are going to be coming out this year.'