3 Reasons Why Pokémon is HUGE for Pinball!

Cary Hardy·video·9m 23s·analyzed·Feb 18, 2026

Analysis

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TL;DR

Pokémon's massive IP value positions it as a gateway that could unlock Nintendo licenses and drive industry growth.

Summary

Cary Hardy argues that Pokémon by Stern Pinball is transformative for the industry due to the franchise's $280B+ IP value. He identifies three major benefits: (1) attracting new demographics to pinball as a gateway product, (2) opening doors for difficult-to-obtain Nintendo licenses like Mario, Zelda, and Donkey Kong Country, and (3) driving operator revenue and engaging younger generations through analog/mechanical gameplay. Hardy positions Pokémon as overwhelmingly positive for the industry despite minor design criticisms.

Key Claims

Pokémon is the largest intellectual property currently in a pinball machine, valued at over $280 billion
high confidence · Cary Hardy, opening statement about Pokémon's IP scale
Stern Pinball intends to release a Pokémon home edition for Costco
medium confidence · Cary Hardy states this is 'very strongly rumored' and discusses it as extending reach
Pokémon will serve as a gateway drug for new demographics unfamiliar with modern pinball
high confidence · Cary Hardy first main reason, describing Pokémon as targeting currently non-engaged audiences
Pokémon's success could unlock access to other Nintendo properties previously difficult to license (Mario, Zelda, Metroid, Donkey Kong Country)
medium confidence · Cary Hardy second reason, speculating on licensing implications
Operators will see strong revenue from Pokémon Pro machines on location
medium confidence · Cary Hardy discussing his consideration of putting a Pro in route due to universal Pokémon recognition

Notable Quotes

“Everyone knows what Pokemon is. They've heard of it. They may have played the games. The whole world is essentially aware of such a thing.”
Cary Hardy@ 1:04 — Core thesis: Pokémon's global ubiquity makes it uniquely positioned to draw new players into pinball
“Pokemon itself, even the pro premium, whatever, is going to be a gateway for this new demographic.”
Cary Hardy@ 2:02 — Distinguishes Pokémon as a gateway beyond just Costco home versions; directly addresses skepticism
“These are toys. A box of lights. They're toys. Okay, that's what they are. They entertain us.”
Cary Hardy@ 2:44 — Reframes criticism that Pokémon looks 'toy-like'; embraces the characterization as intentional
“Due to the fact of how huge this license is, who owns the license, then we can potentially get those other licenses that have been difficult to obtain.”
Cary Hardy@ 3:47 — Articulates belief that Pokémon success could unlock Nintendo library for pinball
“if you make a new Super Mario Bros.. game, even based on the new movies, you're basically going, 'We're going to be printing money with this.'”
Cary Hardy@ 4:27 — Expresses confidence that Mario would be commercially dominant; speculates on high-value Nintendo IPs
“I am very positive that this machine would earn very well because everyone knows what Pokemon is.”
Cary Hardy@ 6:16 — Direct operator perspective on Pokémon's commercial viability due to universal brand recognition

Entities

PokémongameStern PinballcompanyCary Hardyperson Nintendocompany Super Mario Bros.gameMetroidgameZeldagameDonkey Kong Countrygame

Signals

$
market_signal: Pokémon identified as breakthrough product attracting entirely new customer demographic (non-pinball aware audiences) due to global IP ubiquity
high · Hardy's thesis that Pokémon will reach 'new customer base, someone of different interests, people that were unaware that pinball machines were still being made' due to universal Pokémon awareness
?
licensing_signal: Pokémon's success potentially unlocks previously difficult-to-obtain Nintendo IP licenses for pinball (Mario, Zelda, Metroid, Donkey Kong Country)
medium · Hardy states Pokémon could 'open doors' and 'open the door for other licenses that were previously very difficult to obtain,' specifically naming Nintendo properties as targets
?
operational_signal: Operators view Pokémon Pro as high-revenue location placement due to universal brand recognition and kid appeal
medium · Hardy debates placing Pro in route, stating 'I am very positive that this machine would earn very well because everyone knows what Pokemon is' and discussing parent/child venue dynamics
?
product_launch: Pokémon home edition for Costco rumored as secondary gateway product to extend demographic reach
medium · Hardy states Pokémon home edition 'very strongly rumored to be Pokemon' and discusses how Costco placement will 'extend the demographic and reach a broader audience'
~
sentiment_shift: Community divided on design elements (layout, art, toy-like appearance) but Hardy argues these criticisms are outweighed by industry-wide benefits
high · Hardy acknowledges negative comments about layout, art, and toy appearance but states 'overwhelmingly decimates any negatives' and positions structural benefits as paramount

Transcript

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0:02

So, last week Stern Pinball released Pokemon by Stern Pinball, and I think the overwhelming response to this is positive. Now, of course, you're not going to be able to please everyone. You have the people that don't like the layout or they don't like the art. I've read all types and sorts of comments in regards to this game. So, I think what a lot of people are missing though is whether you like it, you hate it. The main thing here is well I've got three actually that I want to mention but I think the grounding rod the bedrock for these three reasons all comes back to the same thing and that is because this is the largest intellectual property out there ranging at over $280 billion worth. This is something massive. Everyone knows what Pokemon is. They've heard of it. They may have played the games. The whole world is essentially aware of such a thing. So, with that in mind, I'm going to give you three reasons why Pokemon is a huge deal for pinball. So, starting with number one is obviously going to be reaching out to a demographic that is currently not in the pinball hobby. were reaching a new customer base, someone of different interests, people that were unaware that pinball machines were still being made because of the fact that everyone is aware of Pokemon and so now they know that they can get this machine and this is essentially a gateway drug. Now they Stern has already mentioned that they would like to think the home versions that they sell at Costco are kind of like the gateway, but I believe that Pokemon itself, even the pro premium, whatever, is going to be a gateway for this new demographic. And once the new home edition, which is very strongly rumored to be Pokemon, once that gets put into Costco, then you're even more going to possibly extend the demographic and reach a broader audience in this hobby or industry. And I know people see Pokemon as a child type of toy or there is even a comment I remember reading online that the Pokemon machine looks like a toy which I busted out laughing because that's what these are. These are toys. A box of lights. They're toys. Okay, that's what they are. They entertain us. So when you see Pokemon, which I believe this stern has done pretty damn good justice with it with me knowing very little about Pokemon. I think that they really did do a proper representation of it from my perspective. Now I would love to hear from you Pokemon fanatics on how well they were able to implement this theme into a pinball machine. So, by all means, if you are joining into the pinball hobby due to Pokemon, then by all means, we welcome you with open arms, guys. Welcome to the hobby. And without a doubt, Pokemon will probably not be the only game that you buy because once you have one, you're going to want more. And let's move on to reason number two. Look, this is something that I believe is going to open doors for Stern Pinball, possibly other manufacturers as well. Due to the fact of how huge this license is, who owns the license, then we can potentially get those other licenses that have been difficult to obtain, especially whenever they're able to see what they've done with it and the reception behind it. I think that we could potentially see in the future a Super Mario Brothers, a Metroid. I mean, because for those that don't know, Metroid, Samus can turn into a ball and move around, but you get us a a Mario game that is like an easy print for money. I mean, that's that if if you make a new Super Mario Brothers game, even based on the new movies, you're basically going, "We're going to be printing money with this." whether it be on locations and of course turn by all means by how many you will sell. But if you could open up that Nintendo gate to let them start getting other licenses out there, potentially a Zelda. I personally would love to see a Donkey Kong Country. Imagine Barrel spiring onto the other portions of the playfield. There's so much you could do with it, especially if you get Jerry Thompson on audio. I feel like he would do a great job with Don't Get Gone Country. Just saying. I could potentially it's just in my head I see him doing that game justice on audio. Well, he does every game, but that's the one I would push towards it. I don't know, just something about it. I feel like he would nail it. And of course, we already know that we're going to be getting a Sonic a little bit later on this year. And that just kind of makes sense as well because he turns into a blue ball. He has other pinball games. So, it just makes sense. We're getting Sonic. Let's get a Mario game. Let's get other licenses that are going to be major hits. And I think that Pokemon is going to hopefully be that foot in the door to show other license holders that hey, we did the largest intellectual property. We can do this too kind of thing. So number two in a nutshell is this can potentially open the door for other licenses that were previously very difficult to obtain. And number three, I believe this to be very beneficial for operators out there. For you people that own arcades or just have a machine on location. I actually am really debating on putting a pro in route due to the fact that I am very positive that this machine would earn very well because everyone knows what Pokemon is. Everyone goes to these places and they have their kids and the kids want something to do. and what's going to bring in that cash flow and give them something to do. Something they immediately recognize and they can put money into and be entertained. And even more on a positive note, it's not digital. It's analog mechanical. Something that this new generation is kind of unaware of. And I think that would be another beneficial point. I'm not going to make it a number four. I'm just going to keep it in the same route as number three by saying that this will get the next generation involved in pinball. Get them away from the digital screens and more into mechanical analog systems. So, look, Pokemon, for some of you out there, this game is not going to be for you. Chances are it's not going to be a game for me. Regardless of how we feel about the game, this again is the largest IP that is now in a pinball machine. This is going to be beneficial for the industry enthusiasts. It's going to pay forward and I think it's going to open up a lot of opportunities for pinball manufacturing and I cannot wait to see what comes of it. So, and that's pretty much all I need to say about this is that I think that this is going to be very beneficial for Stern. It's going to be very beneficial for us pinball enthusiasts in the long run. It's going to be beneficial for operators. There's so much good from this game that overwhelmingly decimates any negatives in regards to how many shots there are or how it shoots or sound effects or if it looks like a toy. these other little things, nitpicky things. Say what you want, but this game is overwhelmingly going to be bringing positive to this industry. Let me know your thoughts and feelings on Pokemon by Stern Pinball in the comments section down below. Special thanks to all my Patreon supporters out there. Your monthly contribution is very much appreciated, and I will see you guys on the next one. Peace out. I mean, it just makes sense on some of these titles, guys. Sonic is a no-brainer. I'm excited about that. But can you imagine if they do a Super Mario or a Mario Brothers game, you better not mess this one up. There better be all kinds of pipes that make the sound effects and coming out from all over the place. I know there's the got version, but that game is way too easy. And the thing is, even that game still earns quite a bit of money on locations. That should tell you something. Can you imagine a game with it being under a new platform like Spike 3 or another manufacturer? But would you rather have Donkey Kong Country or Mario Brothers? I lean towards Donkey Kong Country, but if you want to go Mario Brothers, let me know in the comments section down below.