BREWDOG SHEPHERD’S BUSH

TL;DR

BrewDog Shepherd's Bush hosts four pinballs and supports London Pinball Selfie League.

Summary

Key Claims

• BrewDog has 28 bars in the UK and 16 internationally as of August 2016

  high confidence · Article states: 'At the time of writing, they have twenty-eight bars in the UK and sixteen internationally'

• BrewDog Shepherd's Bush has four pinball machines

  high confidence · Article states: 'BrewDog Shepherd's Bush has four machines located at the back of the bar' and identifies them as AC/AC/DC (Premium), Full Throttle, Congo, and Fish Tales

• Machine pricing is £1 per game or 3 games for £2

  high confidence · Article explicitly states: 'All games are priced at £1 ($1.33/€1.20) per game or 3 games for £2, which seems to be standard London pricing'

• BrewDog Shepherd's Bush is West London's bar with the most pinballs in the capital

  medium confidence · Article states: 'With the recent closure of The Pipeline bar, West London's BrewDog Shepherd's Bush is now the bar with the most pinballs in the capital (although nearby Chief Coffee has more pinballs)'

• Machine selection changes approximately every three months coinciding with London Pinball Selfie League seasons

  high confidence · Article states: 'The selection changes approximately every three months which coincides with the start of the next season of the London Pinball Selfie League'

• BrewDog positions pinball as aligned with their Americana brand and American beer influences

  high confidence · Direct quote from BrewDog: 'Americana is a theme that lends itself to BrewDog and the beer we make as we take a lot of influence from the incredibly inspiring American beer scene. In keeping with this, the traditional pinball arcade fits right in.'

• BrewDog was planning a US brewery and distribution center in Columbus, OH

  high confidence · Article states: 'US readers will be pleased to know BrewDog are soon to open their US brewery and distribution centre in Columbus, OH'

Notable Quotes

• “BrewDog bars allow us to put all the things we love in one place and pinball is one of them. Customers love getting their retro gaming heads on and we're glad that people recognise our bars as a place to do this.”

  BrewDog (official statement) — Demonstrates BrewDog's strategic positioning of pinball as core to their brand identity and customer experience

• “Americana is a theme that lends itself to BrewDog and the beer we make as we take a lot of influence from the incredibly inspiring American beer scene. In keeping with this, the traditional pinball arcade fits right in.”

  BrewDog (official statement) — Explains the thematic rationale for BrewDog's adoption of pinball machines across their venues

• “Our customers (and staff) love the pinball machines, and we love to expand our collection when new bars open.”

  BrewDog (official statement) — Indicates intentional expansion of pinball across BrewDog's growing bar estate

Entities

Signals

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  venue_signal: BrewDog strategically positioning pinball as a core entertainment amenity across their expanding bar estate (28 UK locations, 16 international); venue explicitly states intention to expand pinball collection as new bars open

  high · BrewDog official statement: 'we love to expand our collection when new bars open'; article notes 'it's not at all uncommon for UK BrewDog bars to feature pinball machines'

• ?

  venue_signal: BrewDog Shepherd's Bush serves as primary host venue for London Pinball Selfie League with management actively supporting league operations through prizes and event coordination

  high · Article states 'The London Pinball Selfie League which operates here and at the Four Quarters in Peckham' and 'The BrewDog management and staff are very supportive of the pinballs, providing vouchers as prizes for the League'

• ?

  operational_signal: Pinball machines rotated every three months on a seasonal basis coordinated with league schedule; typical rotation involves removing 2 machines and adding 2 replacements

  high · Article states: 'The selection changes approximately every three months which coincides with the start of the next season of the London Pinball Selfie League'; specific example: 'Simpsons Pinball Party and a Getaway were leaving, to be replaced by a Congo and a Fish Tales'

• ?

  operational_signal: Venue operator installing ColorDMD screens in machines (AC/DC Premium and Fish Tales) as quality/experience upgrades

  high · Article states: 'While we were there, ColorDMD screens were being installed in AC/DC and Fish Tales'

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