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Pinball Expo 2025 recap: homebrew surge, Spooky Beetlejuice reveal, Winchester hype, mod market growth.
Spooky Beetlejuice is dropping November 14th with voice recognition features (rumored ability to activate via saying 'Beetlejuice')
medium confidence · Rob mentions 'heads up yesterday that Spooky has dropped uh the Beetlejuice title' and references rumor that Spooky invested heavily in voice audio recognition over 6 months
Kyle Poling's Big Trouble in Little China homebrew won best of show in homebrew category
high confidence · Rob states directly: 'he had won uh best of show for the homebrew category which uh is welld deserved'
Winchester Mystery House was announced only 3 days before Expo with no prior rumors or whispers
high confidence · Davey: 'nobody knew was coming really... they dropped the uh announcement for it three days or so before Expo'
Monster Hockey (homebrew) has interest list for potential production run if demand threshold is met
high confidence · Rob: 'in the thread on pin side um they've started to take an interest list um for people who who actually want one of these games and I think if they get a certain number that it is going to go into production'
Stern released an official King Kong Topper a couple days before Expo that was underwhelming
high confidence · Davey: 'maybe a couple of days before the show Stern dropped the King Kong Topper their official King Kong Topper and it was a bit underwhelming'
Electric Playground (Rob & Davey's mod company) sold all 15 toppers they brought to Expo 2025
high confidence · Rob: 'we had about 15 uh toppers that we brought to the show and those got all got uh picked up'
Kyle Poling's Big Trouble in Little China code was set to show-specific difficulty for faster multiball access compared to his Friday the 13th setup
high confidence · Rob: 'he had learned a lot from how he had his Friday the 13th game set up and that he allowed you to get to the multiballs a lot faster. So the code that he had on there was kind of show specific'
Stumbler (Paul's mod company) has custom plaques for customers who bought all four Kong mods, designed by a customer suggestion
“I went back to my hotel room with the brilliant scheme of just like getting an hour's power nap and then like woke up the next day.”
Davey@ 3:58 — Humorous explanation for missing Sunday activities at Expo; shows the grueling schedule of multi-day events
“If you don't leave a pinball show with at least a few regrets, then you're not doing it properly.”
Davey@ 7:48 — Captures the FOMO and regret aspect of large expos; reflects community sentiment about limited playtime and long lines
“The polish the polish on the screen is is topnotch. I mean, he literally has like a match sequence at the end. He has like a high score leaderboard. These are things that shoot, you're not even seeing some of this stuff in production games from the start.”
Rob@ 10:00 — Highlights that homebrew quality now exceeds some production games; signals shift in homebrew/production parity
“Every time you think the homebrew has reached sort of like the pinnacle of what it's capable of, you know, you go to expo the following year and there's more games, the polish is higher, the quality of the games is better.”
Davey@ 11:35 — Reflects on year-over-year improvement in homebrew quality; indicates sustained innovation in homebrew segment
“I think the market is soft at different points, but you know, a lot of people were picking stuff up. I think seeing it in person, you know, a lot of people are waiting to see these things.”
Rob@ 22:39 — Market analysis: suggests in-person demos drive purchasing decisions; people waiting to see products before buying
event_signal: Pinball Expo 2025 was significantly larger than previous years with expanded homebrew booth, increased foot traffic, and multiple major announcements
high · Rob: 'we kind of took it to another level this year'; Davey: 'I just thought it was so much more buzzy'
announcement: Spooky Pinball announced Beetlejuice for November 14 release with voice recognition features
high · Rob: 'Spooky has dropped uh the Beetlejuice title and it's coming, I think, on November 14th'
design_innovation: Spooky invested heavily in voice audio recognition technology over 6 months; Beetlejuice will feature voice activation (rumored ability to start game by saying 'Beetlejuice')
medium · Rob: 'Spooky have sort of invested heavily timewise into voice audio recognition over the last 6 months'
product_launch: Kyle Poling's Big Trouble in Little China won best of show in homebrew category; Ryan McUade's Sonic Spinball won homebrew topper contest
high · Multiple confirmations of awards throughout content
leak_detection: Winchester Mystery House was announced only 3 days before Expo with no prior leaks, rumors, or advance notice to community
high · Davey: 'nobody knew was coming really... they dropped the uh announcement for it three days or so before Expo'
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high confidence · Davey shows video of custom plaque; Paul confirms customer-suggested idea
Stumbler is working on Kong Skull Waterfalls and Spider mods in addition to existing Kong toppers
high confidence · Paul: 'Skull Waterfalls definitely happening. Um uh we're working on the spider as well'
Stumbler's Jaws 50th buoy of death mod is heading back into production in next couple of weeks due to renewed interest
high confidence · Paul: 'we've got the buoy of death um which is a buoy that rocks back and forth and has like an LED screen in it. Um, that's heading back into production um in the next couple of weeks'
“I mean, if we weren't four hours from Chicago, I don't think we could pull off anywhere as close to what you just saw.”
Davey@ 24:39 — Highlights logistical barriers for European mod makers and remote vendors; geographic proximity critical for booth success
“D and D lends itself to tabletop gaming to miniatures you know the people who are into D and D tend to be into that kind of thing”
Paul (Stumbler)@ 29:14 — Design thinking: understanding buyer psychology beyond sales numbers; niche overlap between D&D and modding community
“Winchester Mystery House is a game by Barrels of Fun um that nobody knew was coming really. You know, we didn't get any whispers of it, no rumors of it.”
Davey@ 33:03 — Surprise announcement strategy; indicates Barrels of Fun kept Winchester completely under wraps before 3-day announcement
“I just thought it was the most brilliant idea. I've been trying to think of a way uh because you know you quite often get asked for uh discounts you know if you're buying all four mods or anything like that”
Paul (Stumbler)@ 26:42 — Customer service innovation: plaque as non-monetary loyalty reward; addresses collector completionist mentality
“so I think the footfall from Big Trouble sort of then sort of filtered through to the tent as well”
Davey@ 21:57 — Foot traffic dynamics: popular homebrew attractions create halo effect for nearby booths
market_signal: Electric Playground sold out all 15 toppers brought to Expo; strong demand for toppers driven by Stern's underwhelming King Kong topper release
high · Rob: 'we had about 15 uh toppers that we brought to the show and those got all got uh picked up'; Davey on Stern Kong topper: 'a bit underwhelming'
sentiment_shift: Community perception that homebrew quality now matches or exceeds some production games; notable examples include match sequences and leaderboards absent from production titles
high · Rob: 'These are things that shoot, you're not even seeing some of this stuff in production games from the start'
personnel_signal: Kyle Poling emerging as significant homebrew designer talent; speculation he may be recruited by production pinball company
medium · Rob: 'it's hard to imagine that Kyle's not going to uh you know, get sucked into a pinball company to do to do work'
product_strategy: Monster Hockey (homebrew) using interest list model to gauge demand and decide whether to pursue production; emphasizes FOMO and pre-order mentality in market
high · Rob: 'they've started to take an interest list um for people who who actually want one of these games and I think if they get a certain number that it is going to go into production'
operational_signal: European mod vendors face significant logistical challenges for booth presence at US expos; geographic proximity critical for success; remote vendors struggle to compete with large local operations
high · Davey: 'If we weren't four hours from Chicago, I don't think we could pull off anywhere as close to what you just saw'; discusses European vendors' challenges with storage and shipping
community_signal: Increased collaboration between homebrew creators and supporting companies (FAST, Stumbler, Marco team); larger consolidated homebrew booth demonstrates organized community effort
high · Rob: 'kudos to the Marco team, uh, Emoto as well as the Fast team with Aaron Davis. Uh, Ernie was a big part of it'
product_strategy: Stumbler introduced custom plaques for customers who purchase all four Kong mods; non-monetary loyalty reward addressing completionist collector psychology
high · Paul: customer-suggested plaque idea for those who bought all four mods; system automatically detects purchase history at checkout