Stern Pinball at CES 2023

Stern Pinball·video·2m 2s·analyzed·Jan 12, 2023

Analysis

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TL;DR

Stern Pinball showcases Insider Connected ecosystem and premium IP portfolio at CES 2023.

Summary

Stern Pinball showcased their advanced pinball technology at CES 2023, highlighting the integration of video game backbox displays with physical pinball gameplay. The company demonstrated Stern Insider Connected, their online service for score tracking, friend connections, and achievement badges across locations. Featured games included James Bond (new release), Star Wars, and Godzilla, with special edition badges available at CES and the Pinball Hall of Fame in Las Vegas.

Key Claims

Stern Insider Connected enables score tracking, game updates, and friend connections across networked machines
high confidence · Stern representative describing core platform functionality at CES booth
James Bond 60th Anniversary Edition covers all eras of Bond with retro-inspired gameplay
high confidence · Official Stern Pinball representative announcement at CES 2023
Most of Stern's games go into people's homes these days
high confidence · Stern representative statement about market distribution
Stern is leveraging world's best IP for their product lineup
high confidence · Stern marketing positioning statement at CES

Notable Quotes

“Only with pinball can you get the fun of a physical world under glass.”
Stern Pinball representative @ opening — Core value proposition of physical pinball vs digital alternatives
“In the backbox of the games we have basically a video game playing on all these machines, and then we have Stern Insider Connected, our online connected service”
Stern Pinball representative @ mid-presentation — Describes hybrid nature of modern Stern machines combining physical and digital gameplay
“Most of our games go into people's homes these days, and we make the best pinball machines in the world.”
Stern Pinball representative @ closing — Confirms home collector market as primary customer segment and positions Stern as market leader

Entities

Stern PinballcompanyStern Insider Connectedproduct James Bondgame Star Warsgame Godzillagame Pinball Hall of Fameorganization CES 2023event

Signals

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community_signal: Stern Insider Connected used for event-based badge collection at CES 2023 and Pinball Hall of Fame, creating engagement touchpoints for players across locations
high · Special CES badges and Pinball Hall of Fame Stern experience badges distributed through Insider Connected scanning
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market_signal: Stern emphasizes that most games now go into people's homes, indicating shift toward home collector market as primary revenue driver
high · Direct statement: 'Most of our games go into people's homes these days'
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product_strategy: James Bond 60th Anniversary Edition announced with retro-inspired gameplay across all Bond eras, expanding premium edition strategy
high · Official announcement of James Bond 60th Edition with specific design focus on retro gameplay and era coverage
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technology_signal: Stern positioning hybrid physical-digital gameplay (video game backbox + physical playfield + connected online service) as core technology differentiator
high · Emphasis on 'video game playing in backbox' combined with Insider Connected for comprehensive gaming experience

Topics

Stern Insider Connected ecosystem and digital integrationprimaryJames Bond pinball game and 60th Anniversary EditionprimaryPremium IP licensing portfolio (Star Wars, Godzilla)primaryHome collector market positioningprimaryAchievement badges and event-based engagementsecondary

Sentiment

positive(0.85)— Stern's official marketing presentation emphasizes technological advancement, premium IP partnerships, and consumer-focused product positioning with optimistic tone about market presence and product quality

Transcript

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we're here at CES 2023 showing off the advanced technology in our Stern pinball machines you want the ultimate gaming experience that's a pinball machine only with pinball can you get the fun of a physical world under glass in the backbox of the games we have basically a video game playing on all these machines and then we have Stern Insider connected our online connected service that allows you to track your scores update your game connect with your friends and so we have some special badges for people that are able to play at CES you've come to our booth and you play one of these games scanning Insider connected you'll receive a CES badge for people that can't even get to CES we have a badge that's special at the Pinball Hall of Fame in Las Vegas where you can go anytime you scan in with Insider connect and you'll get a badge that shows you played at the Pinball Hall of Fame at the stern experience so the leaderboards here at CES are local leaderboards for this event anybody who comes to CES and plays on these leaderboards will get the chance to see if their score could be the highest I've already seen a lot of scores on the James Bond leaderboard from our new game that we're showing off here thank you all the products we're showing are leveraging the world's absolutely best IP so we have our new James Bond games here we have Star Wars we have Godzilla we also are showing off that some of the press events the James Bond 60th Edition covers actually all of the errors the bond with retro inspired gameplay this is CES and yes pinball is a consumer product most of our games go into people's homes these days and we make the best pinball machines in the world foreign