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SS BILLIARDS: AFTER THE REFRESH

Pinball News Website·article·analyzed·Feb 2, 2020
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Analysis

claude-haiku-4-5-20251001 · $0.028

TL;DR

Lloyd's SS Billiards arcade thrives post-refresh with diverse machine lineup and legendary tech support.

Summary

Pinball News visits SS Billiards in Hopkins, Minnesota, owned by Lloyd (LTG), a legendary figure in the pinball community known for dispensing technical advice. The article documents the arcade's evolution following a 2015 refresh, featuring interviews about how the renovation impacted business, new machines added (including JJP, Stern, and Chicago Gaming titles), pricing strategy across 30+ machines, and Lloyd's extensive tech support work across multiple platforms. Lloyd discusses future plans including new lighting, careful machine rotation to maintain price-tier diversity, and ongoing community support through forums, emails, and phone lines.

Key Claims

  • The 2015 refresh launched Lloyd's business five years ahead and enabled him to weather road closures and signage disruptions

    high confidence · Direct quote from Lloyd: 'The refresh has had a very positive impact on my business. Easily launched me five years ahead of where I was and enabled me to continue to grow and make improvements.'

  • Lloyd added 13 new machines since the 2015 refresh: Walking Dead Pro, Medieval Madness LE, Hobbit LE, Attack From Mars LE, Dialed In! LE, Pirates LE, Monster Bash LE, AC/DC Luci Vault Edition, Willy Wonka LE, and earlier Bill Paxton and Breakshot

    high confidence · Lloyd explicitly enumerated all machines added post-refresh in chronological order

  • Lloyd maintains a deliberate pricing structure across 30+ machines: 25¢, 50¢, 75¢, $1-$2, and $1-6/$5 tiers to serve different customer budgets

    high confidence · Lloyd detailed specific pricing: 'One pinball machine is 25¢ a game, seven pinball machines are 50¢ a game, six pinball machines are 75¢ a game and three games for $2.00...'

  • Lloyd considers Jersey Jack and Chicago Gaming/Planetary Pinball Supply remakes 'some of the finest pinball machines ever built'

    high confidence · Direct quote: 'The Planetary Pinball Supply/Chicago Gaming Company remakes and the Jersey Jack Pinball machines are some of the finest pinball machines ever built.'

  • Lloyd provides tech support through four phones, two email addresses, Pinside forums, Facebook, manufacturer help desks, and in-person consultations

    high confidence · Lloyd listed extensive support channels: 'I'm rocking four phones, two e-mail addresses, private messages on Pinside and Facebook, two manufacturer help desks, pinball forums...'

  • Lloyd spent five years seeking an AC/DC Premium before finally acquiring an AC/DC Luci Vault Edition

    high confidence · Lloyd stated: 'The AC/DC Premium was top of my list for five years and finally the stars and planets lined-up and a deal worked out when I got the AC/DC Luci Vault Edition.'

  • Lloyd is reducing seminar and show attendance to prioritize local business operations

Notable Quotes

  • “The refresh has had a very positive impact on my business. Easily launched me five years ahead of where I was and enabled me to continue to grow and make improvements. And helped me weather things that happen that can really hamper a small business.”

    Lloyd (LTG) @ Interview section — Demonstrates the tangible business impact of arcade renovation and how it provided resilience during external challenges like road closures

  • “In 2017, Freeway 169 east of me was closed for 10 months... And right after that a new front and signage was put on the building, so for three weeks the strip mall I'm in looked abandoned.”

    Lloyd (LTG) @ Interview section — Illustrates specific operational challenges Lloyd faced and how strategic timing of the refresh helped mitigate them

  • “Every customer has different budgets for entertainment – especially parents bringing in children to play – so I try to have something for everybody.”

    Lloyd (LTG) @ Interview section — Reveals Lloyd's deliberate business philosophy of inclusive pricing across machine tiers to serve diverse customer demographics

  • “The Planetary Pinball Supply/Chicago Gaming Company remakes and the Jersey Jack Pinball machines are some of the finest pinball machines ever built.”

    Lloyd (LTG) @ Interview section — Reflects community consensus on manufacturing quality and Lloyd's endorsement carries weight as a legendary operator and technician

  • “I'm rocking four phones, two e-mail addresses, private messages on Pinside and Facebook, two manufacturer help desks, pinball forums, my column on Pinside... I hope to keep helping people with pinball tech help.”

    Lloyd (LTG) @ Interview section — Documents Lloyd's extensive tech support infrastructure and his commitment to community education across multiple platforms

  • “The AC/DC Premium was top of my list for five years and finally the stars and planets lined-up and a deal worked out when I got the AC/DC Luci Vault Edition.”

    Lloyd (LTG) @ Future plans section — Humanizes Lloyd's collector passion and demonstrates scarcity/desirability of premium editions in the market

Entities

Lloyd (LTG)personSS BilliardscompanyPinball News (PBN)organizationJersey Jack PinballcompanyChicago Gaming Company / Planetary Pinball SupplycompanyStern PinballcompanySpooky PinballcompanyAmerican Pinballcompany

Signals

  • ?

    business_signal: Lloyd reducing seminar/show attendance to focus on local business due to time and cost constraints; represents shift in how experienced operators allocate resources

    high · Lloyd: 'One change is I likely won't do any more seminars in the future, and shows I attend will be less too. While I'll miss the excitement and people, the cost and time spent will allow me to do more for my business.'

  • ?

    business_signal: Operator maintains deliberate multi-tier pricing structure (25¢ to $1/$5 models) to serve diverse customer demographics including budget-conscious families

    high · Lloyd detailed specific pricing tiers: 'Every customer has different budgets for entertainment – especially parents bringing in children to play – so I try to have something for everybody.'

  • ?

    business_signal: Facility renovation (2015 refresh) provided significant competitive advantage and business resilience during subsequent operational disruptions (road closures, signage issues)

    high · Lloyd: 'The refresh has had a very positive impact on my business. Easily launched me five years ahead of where I was and enabled me to continue to grow and make improvements. And helped me weather things that happen that can really hamper a small business.'

  • ?

    community_signal: Lloyd maintains extensive multi-platform tech support infrastructure (4 phones, 2 emails, forums, manufacturer desks, in-person) demonstrating sustained community commitment and demand for his expertise

    high · Lloyd stated: 'I'm rocking four phones, two e-mail addresses, private messages on Pinside and Facebook, two manufacturer help desks, pinball forums, my column on Pinside, and people stopping in...'

  • ?

Topics

Arcade business operations and resilienceprimaryPinball machine collections and modern manufacturersprimaryCommunity tech support and customer serviceprimaryPricing strategy for arcade operatorsprimaryFacility renovation impact on businessprimaryVintage vs. modern pinball machinessecondaryOperator toolkit and workflow efficiencysecondaryLimited edition and premium machine acquisitionsecondary

Sentiment

positive(0.85)— Throughout the article, Lloyd expresses satisfaction with business growth post-refresh, pride in his machine collection, enthusiasm for community support work, and optimism about future plans. Tone is warm and appreciative. Only mild negative sentiment regarding reduced seminar/show attendance due to time/cost constraints, but framed pragmatically.

Transcript

raw_text · $0.000

**Date:** January 2020 **Location:** 732 11th Avenue South, Hopkins, Minnesota, USA **LTG – The Media** SS Billiards is synonymously linked with its owner; The Man, The Myth, The Lloyd. Back in [August of 2002](%20732%2011th%20Avenue%20South,%20Hopkins,%20Minnesota,%20USA.), Pinball News (PBN) brought you an article about a mostly pinball and pool arcade, SS Billiards, located near Minneapolis, MN, in the United States. The arcade is eponymously known as, *Lloyd’s*. Lloyd is the arcade’s owner, but you may know Lloyd by his metonym, *LTG*. Then, back in [2014](https://www.pinballnews.com/learn/pinballprofiles/lloyd.html), we brought you an introduction to the owner; The Man, The Myth, The Lloyd. And, back in [2015](https://www.pinballnews.com/learn/ssbilliardsrefresh/index.html), we brought you the story of Lloyd’s refresh. At the end of last year, we posted a [YouTube video of Lloyd](https://www.youtube.com/watch?v=zywZOA2Hw4g). Lloyd even has [his own YouTube Channel](https://www.youtube.com/channel/UC9IaF8Ha9WZ2JcoB8A6pqEQ). This got us thinking. Maybe it was time to catch up with Lloyd and specifically see how things are going after the refresh. So, we did just that. We found Lloyd, as always, freely dispensing pinball advice from his lifetime of wisdom. For those of you seeking Lloyd’s pinball advice but can’t stop into SS Billiards, Lloyd can easily be found on two message boards, on telephone support lines, and through e-mail and Facebook. We did not contact Lloyd through social media, however. Instead we visited West Brooke Square and spoke with the man himself. [![We were only interested in visiting one shop - SS Billiards](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/01-ss-billiards-2020-1024x770.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/01-ss-billiards-2020.jpg) We were only interested in visiting one shop – SS Billiards When we got to Lloyd’s to do our interview, we were happily greeted at the door by Lloyd’s dog (and arcade mascot), *Prada*. [![Prada with tail wag'n](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/02-ss-billiards-2020-651x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/02-ss-billiards-2020.jpg) Prada with tail wag’n Next, we met with the legend – LTG. [![The Actual Man, The Living Myth, The Smiling Lloyd](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/03-ss-billiards-2020-711x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/03-ss-billiards-2020.jpg) The Actual Man, The Living Myth, The Smiling Lloyd We saw LTG’s tech support plaques proudly displayed. [![Tech support plaques for Planetary Pinball and Jersey Jack](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/04-ss-billiards-2020-759x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/04-ss-billiards-2020.jpg) Tech support plaques for Planetary Pinball and Jersey Jack One piece of pinball art we found on the wall during our visit was especially noteworthy. [![This is what it must feel like for a noob to ask question from a living legend](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/05-ss-billiards-2020-1024x602.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/05-ss-billiards-2020.jpg) This is what it must feel like for a noob to ask question from a living legend Though he didn’t mention it during the interview, we noticed LTG had a show of appreciation for all the help he has given to seemingly countless pinheads over the phone. [![A 'Thank You' plaque nestling among the pinball parts](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/06-ss-billiards-2020-819x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/06-ss-billiards-2020.jpg) A ‘Thank You’ plaque nestling among the pinball parts **LTG’s – Quick Tour** At the front door is LTG’s vending machine. [![All candy and pop items for $1.00 each](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/07-ss-billiards-2020-768x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/07-ss-billiards-2020.jpg) All candy and pop items for $1.00 each On the left side at the front are the three Chicago Gaming Company remakes together with a couple of classics. [![Pictured down the left side](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/09-ss-billiards-2020-1024x721.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/09-ss-billiards-2020.jpg) Pictured down the left side Back to where we were – at the front. [![Up front on the left we have The Wizard of Oz, The Hobbit, and Dialed In!](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/10-ss-billiards-2020-1024x768.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/10-ss-billiards-2020.jpg) Up front with the Jersey Jack Pinball games – on the left we have The Wizard of Oz, [The Hobbit](https://www.pinballnews.com/site/2016/09/20/the-hobbit-in-depth-review/), and [Dialed In!](https://www.pinballnews.com/site/2017/03/08/dialed-in-launch-party/) At the front on the right we have two more JJP pinball machines. Shifting our view more to the right we have one video game and three more pinball machines. [![Next to Golden Tee we have Wheel of Fortune, the original Pirates of the Caribbean, and Big Bang Bar](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/12-ss-billiards-2020-1024x748.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/12-ss-billiards-2020.jpg) Next to Golden Tee we have Wheel of Fortune, the original Pirates of the Caribbean, and Big Bang Bar Looking down the right side of Lloyd’s we see another row of pinball machines. [![Upon closer look we find two new pins](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/13-ss-billiards-2020-1024x694.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/13-ss-billiards-2020.jpg) Upon closer look we find two new pins [![We have The Walking Dead and AC/DC Luci](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/14-ss-billiards-2020-768x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/14-ss-billiards-2020.jpg) We have The Walking Dead and AC/DC Luci In the larger section to the left we have seven more machines. This single section alone has more pinball machines than many other places have in their entire line-up. [![Let's go in for a closer look and really appreciate the variety of pinball machines, and pricing, Lloyd has](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/15-ss-billiards-2020-1024x768.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/15-ss-billiards-2020.jpg) Let’s go in for a closer look and really appreciate the variety of pinball machines, and pricing, Lloyd has [![We start with Pinball Pool, Taxi, and Space Shuttle](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/16-ss-billiards-2020-1024x745.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/16-ss-billiards-2020.jpg) We start with Pinball Pool, Taxi, and Space Shuttle [![Finishing off the line we have the original Medieval Madness, the original BreakShot and a Collectors Edition The Addams Family](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/17-ss-billiards-2020-1024x768.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/17-ss-billiards-2020.jpg) Finishing off the line we have the original Medieval Madness, the original BreakShot and the Special Collectors Edition of The Addams Family [![Lastly we have an original and prototype production Twilight Zone with a custom topper](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/18-ss-billiards-2020-731x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/18-ss-billiards-2020.jpg) Lastly we have an original and prototype Twilight Zone with a custom topper **LTG – The Update** **PBN:** **Could we get your thoughts on the following…** Offering a pleasant and approving smile Lloyd responded, **LTG:** “*Yes. Please. Anything I can do to help. Please let me know.*“ **PBN:** **How has the refresh has effected your business?** **LTG:** “*The refresh has had a very positive impact on my business. Easily launched me five years ahead of where I was and enabled me to continue to grow and make improvements. And helped me Carl Weathers things that happen that can really hamper a small business.*“ “*In 2017, Freeway 169 east of me was closed for 10 months. Because of detours and road closures, customers had trouble getting here or through the diverted traffic to get here. And right after that a new front and signage was put on the building, so for three weeks the strip mall I’m in looked abandoned.*“ “*In August 2019, Excelsior Boulevard was closed in August for three months, and while it was a distance from me, I did discover it was costing me business from customers used to traveling using that road west to my area.*“ **PBN: Changes since the refresh?** **LTG:** “*Changes since the refresh… not too many changes. Mostly keeping things up. New pinball machines have come in and I started doing tech support for another pinball company.*“ **PBN: Which are the new pinball machines since the refresh?** **LTG:** “*Bill Paxton and Breakshot both came in because of the refresh, right before the new floor was started. After the new floor was done, these machines came in – in order: Stern’s* The Walking Dead *Pro, Planetary Pinball Supply/Chicago Gaming Company’s* Medieval Madness Remake *LE, Jersey Jack Pinball’s* The Hobbit *LE, PPS/CGC’s* Attack From Mars Remake *LE, JJP’s* Dialed In! *LE, JJP’s* Pirates Of The Caribbean *LE, PPS/CGC’s* Monster Bash Remake *LE, Stern’s* AC/DC *Luci Vault Edition, and JJP’s* Willy Wonka *LE. These are all games I own. A while back* Doctor Who *and* Who Dunnit? *came on loan.*“ **PBN: Anything you wish to share about your new games?** **LTG:** “*Of the thirteen new games, eleven were additions to the line up before the refresh. The Planetary Pinball Supply/Chicago Gaming Company remakes and the Jersey Jack Pinball machines are some of the finest pinball machines ever built.*“ “*In spite of the new games coming in, I try to keep a mix of the price per play. One pinball machine is 25¢ a game, seven pinball machines are 50¢ a game, six pinball machines are 75¢ a game and three games for $2.00, one pinball machine is $1.00 a game, two pinball machines are $1.00 a game and three games for $2.00, and five pinball machines are $1.00 a game and 6 games for $5.00. Every customer has different budgets for entertainment – especially parents bringing in children to play – so I try to have something for everybody.*“ **PBN:** Future plans? **LTG:** “*Future plans include new lighting over the pool table area and new pinball machines coming in; I’m at my limit right now so when a new one comes in, a game has to go. I want to keep a similar price structure in place, so I have something for everybody yet can still remain profitable.*“ “*Besides future releases there is one current pin I hope to add to the pinball machines here. This takes patience and time. The AC/DC Premium was top of my list for five years and finally the stars and planets lined-up and a deal worked out when I got the AC/DC Luci Vault Edition.*“ “*I hope to keep helping people with pinball tech help. I’m rocking four phones, two e-mail addresses, private messages on Pinside and Facebook, two manufacturer help desks, pinball forums, my column on Pinside, and people stopping in with questions or wanting to check out particular games inside and out, and where they can buy them, in particular Jersey Jack Pinball machines and Planetary Pinball Supply/Chicago Game Company pinball machines. Some distributors I know that are good I refer potential customers to them for American Pinball, Spooky Pinball, and Stern Pinball machines, though I have less experience with the last three so I mostly let people know good sources for them. I tell them to let them know LTG sent them. I don’t get anything for it but the distributors know I’m sending someone who is serious to buy a game.*“ “*One change is I likely won’t do any more seminars in the future, and shows I attend will be less too. While I’ll miss the excitement and people, the cost and time spent will allow me to do more for my business.*“ **LTG – Ever Helpful** Ever freely-dispensing pinball advice, after the interview for this article LTG thought of something useful to him, which might also be useful to other pinball owners. **LTG:** “*I don’t know if I mentioned back when I picked up the roll cab. There is a limited number of tools and limited number of parts that I use a lot when fixing or cleaning something. I can roll the tools and supplies close to the game. Saves me running back and forth grabbing tools and parts, and then gathering them all up when I’m done. Saves a lot of time and a lot of trips. It’s set up with a handle on one end and a lift up work space on the other. So I can grab a stool and work on stuff right there and not have to drag it up front to the counter.*“ [![MATCO Tool Cart](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/19-ss-billiards-2020-1024x768.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/19-ss-billiards-2020.jpg) MATCO Tool Cart “*Here’s a picture of a small Milwaukee tool carrier I picked up a couple years back that I haul to shows for fixing or cleaning if needed.*” [![Milwaukee Rolling Tool Box](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/20-ss-billiards-2020-696x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/ss-billiards-2020/20-ss-billiards-2020.jpg) Milwaukee Rolling Tool Box Well, that’s it for this trip to [SS Billiards](http://www.ssbilliards.com/), but we’ll certainly be back to visit the living legend himself, Lloyd. In the meantime you can also contact Lloyd through the [Rec.Games.Pinball](https://groups.google.com/forum/?hl=en#!forum/rec.games.pinball) (RGP) newsgroup where he has been a member since August of 1996. He also has his own advice column, “[Dear Lloyd](https://pinside.com/pinball/forum/list)“, on Pinside, and LTG can also be found [on Facebook](https://www.facebook.com/lloyd.olson.9).

high confidence · Lloyd: 'One change is I likely won't do any more seminars in the future, and shows I attend will be less too. While I'll miss the excitement and people, the cost and time spent will allow me to do more for my business.'

  • “I don't know if I mentioned back when I picked up the roll cab. There is a limited number of tools and limited number of parts that I use a lot when fixing or cleaning something... Saves me running back and forth grabbing tools and parts.”

    Lloyd (LTG) @ LTG - Ever Helpful section — Provides practical advice for operators on workflow efficiency and technical support logistics

  • Prada
    person
    Walking Dead, Thegame
    AC/DC Luci Vault Editiongame
    Wizard of Oz, Thegame
    Medieval Madness Remakegame
    Dialed In!game
    Willy Wonkagame
    Twilight Zonegame
    Addams Family, Thegame
    Rec.Games.Pinball (RGP)organization
    Pinsideorganization
    West Brooke Squareorganization

    community_signal: Legendary operator actively supporting manufacturers and referral ecosystem; provides formal endorsements through personal recommendations without compensation

    high · Lloyd: 'Some distributors I know that are good I refer potential customers to them...I tell them to let them know LTG sent them. I don't get anything for it but the distributors know I'm sending someone who is serious to buy a game.'

  • $

    market_signal: Five-year scarcity of AC/DC Premium edition reflects high desirability of specific limited edition machines; Vault Edition represents acceptable substitute after extended wait

    medium · Lloyd: 'The AC/DC Premium was top of my list for five years and finally the stars and planets lined-up and a deal worked out when I got the AC/DC Luci Vault Edition.'

  • $

    market_signal: Strong operator interest in modern Jersey Jack and Chicago Gaming/Planetary Pinball Supply machines; these manufacturers' products are being prioritized acquisitions and praised as quality

    high · Lloyd acquired 9 machines from these two manufacturers post-refresh and stated they are 'some of the finest pinball machines ever built'; he specifically provides tech support for these brands