NEW PINBALL-THEMED BEER

Pinball News Website·article·analyzed·Feb 6, 2017

Analysis

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TL;DR

Pinball-themed craft beers launched by Two Brothers and Clifford breweries.

Summary

Two Brothers Artisan Brewing in Illinois launched 'Pinball Juicy Hop Pale Ale,' a pinball-themed craft beer with flipper and pinball graphics on the can. An update mentions Clifford Brewing in Ontario also produces a 'Pinball Wizard' pale ale. Both beers represent an adjacent market crossover between craft brewing and pinball culture.

Key Claims

Two Brothers Artisan Brewing launched 'Pinball Juicy Hop Pale Ale' with pinball machine graphics on the can
high confidence · Direct announcement; brewery location and distribution details provided
Pinball Juicy Hop Pale Ale is light-bodied, highly-hopped, with tropical/citrus flavor and 5.4% ABV
high confidence · Product description provided in article
Beer is available at Two Brothers' three Illinois locations and Arizona location, plus cans in about a dozen states
high confidence · Distribution details stated in article
Clifford Brewing in Hamilton, Ontario produces 'Pinball Wizard' American Pale Ale at 5.7% ABV
high confidence · Update section citing Chris Giles; brewery website referenced
Pinball Juicy Hop Pale Ale may be the first official pinball machine themed beer
medium confidence · Article states 'may be the first official' — language indicates uncertainty

Notable Quotes

“everyone knows drinking beer goes great with playing pinball”
Article author — Establishes the cultural synergy between pinball venues and craft beer consumption
“dominant aromas of citrus, pine, and tropical fruits, paired with a smooth bitterness, and balanced with a slightly bready malt body”
Clifford Brewing (brewers' description of Pinball Wizard) — Product description of competing pinball-themed beer

Entities

Two Brothers Artisan BrewingcompanyClifford BrewingcompanyPinball Juicy Hop Pale AleproductPinball WizardproductChris Gilesperson

Signals

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community_signal: Pinball News actively covering adjacent market developments and community tips about pinball-related consumer products
high · Article structure shows reader Chris Giles contributed update about second brewery, indicating engaged community feedback loop
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market_signal: Craft beer industry recognizing pinball culture as a viable consumer demographic and aesthetic theme for branded products
medium · Two independent breweries (Two Brothers in US, Clifford in Canada) launching pinball-themed beers suggests emerging market trend rather than isolated novelty

Transcript

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Two Brothers Artisan Brewing in Warrenville, Illinois, just launched their new pinball-themed craft beer called Pinball Juicy Hop Pale Ale. Of course, everyone knows drinking beer goes great with playing pinball, so I am reporting on what may be the first official pinball machine themed beer. The graphics on the can feature flippers, pop bumpers and pinballs. ![Pinball machine graphics on the can](https://www.pinballnews.com/site/wp-content/uploads/news/pinball-themed-beer/twobrothers1.jpg) Pinball machine graphics on the can The beer is light-bodied and highly-hopped. It has a tropical and citrus fruit flavor, hoppy and sweet. The alcohol content is 5.4% by volume. ![The new Pinball Juicy Hop Pale Ale](https://www.pinballnews.com/site/wp-content/uploads/news/pinball-themed-beer/twobrothers2.jpg) The new Pinball Juicy Hop Pale Ale The Pinball Pale Ale is available at the Two Brothers’ three locations in the Western suburbs of Chicago and at their location in Arizona. The beer is also sold in cans in stores in about a dozen states. Check their website at twobrothersbrewing.com to find out where it is available. ![Time to get lit](https://www.pinballnews.com/site/wp-content/uploads/news/pinball-themed-beer/twobrothers3.jpg) Time to get lit Fans of pinball machines and hoppy, sweet craft beers should give this new beer a taste. UPDATE Chris Giles wrote to tell us about another pinball beer. This is from Clifford Brewing in Hamilton, Ontario in Canada. ![Pinball Wizard beer from Clifford Brewing](https://www.pinballnews.com/site/wp-content/uploads/news/pinball-themed-beer/twobrothers4.jpg) Pinball Wizard beer from Clifford Brewing The 5.7% American Pale Ale is described by the brewers as having, “dominant aromas of citrus, pine, and tropical fruits, paired with a smooth bitterness, and balanced with a slightly bready malt body“. Pinball Wizard doesn’t seem to be generally available outside Ontario, but if you find it in your local craft beer outlet please let us know.