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DEEPROOT OPENS RAZA ORDERS

Pinball News Website·article·analyzed·Dec 10, 2020
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Analysis

claude-haiku-4-5-20251001 · $0.016

TL;DR

Deeproot Pinball opens RAZA pre-orders with two-tier pricing and limited Xtra production.

Summary

Deeproot Pinball officially opened orders for RAZA (Retro Atomic Zombie Adventureland), their first commercial release, on December 8, 2020. The game is available in two models: Arcade ($5,899) and Xtra ($9,499, limited to 300 units), with the middle X Edition tier dropped. Orders were initially limited to a December 8-30 window, with full payment or deposit options available.

Key Claims

  • RAZA is Deeproot Pinball's first release game after several years of development

    high confidence · Official announcement from Deeproot Pinball via Pinball News

  • Xtra model is limited to 300 machines while Arcade is unrestricted

    high confidence · Pricing and production details provided in announcement

  • Orders through Deeproot's website were only available between December 8-30, 2020

    high confidence · Explicit order window stated in article

  • Several distributors are understood to have signed agreements to sell RAZA beyond the December 30 deadline

    medium confidence · Article states 'several are understood to have signed agreements' — phrasing indicates unconfirmed information

  • Deeproot Pinball initially vowed not to take pre-order payments but changed policy to offer full payment or deposit options

    high confidence · Direct statement about company's payment policy reversal

Notable Quotes

  • “Although three RAZA models were initially announced – Arcade, X Edition and Xtra Edition, the middle option has been dropped, leaving buyers the choice of the Arcade or Xtra.”

    Pinball News article — Reveals product roadmap change, dropping middle tier simplifies purchasing decision

  • “Although Deeproot Pinball initially vowed not to take pre-order payments on their titles, full up-front payment is an option along with the alternative of paying a 10% (Arcade) or 20% (Xtra) non-refundable deposit instead.”

    Pinball News article — Documents policy reversal on pre-payment structure, indicates company adjusted business model

  • “The Xtra is also limited to 300 machines while the Arcade's numbers aren't restricted.”

    Pinball News article — Establishes scarcity strategy for premium tier, creating differentiation and FOMO

Entities

Deeproot PinballcompanyRAZAgameRobert MuellerpersonPinbarproductPinpodproductMartin AyubpersonJonathan Joostenperson

Signals

  • ?

    business_signal: Multiple distributors have signed agreements to carry RAZA beyond initial direct-to-consumer order window, expanding market reach beyond website sales

    medium · Article states 'several are understood to have signed agreements' with distributors expected to offer orders after December 30

  • ?

    manufacturing_signal: Xtra model limited to 300 units (scarcity lever) while Arcade unrestricted, creating differentiation and premium positioning

    high · Explicit production limits: 'The Xtra is also limited to 300 machines while the Arcade's numbers aren't restricted'

  • $

    market_signal: Deeproot reverses stated policy on pre-payment collection, now accepting full payment and non-refundable deposits (10-20% depending on tier)

    high · Article explicitly notes 'Although Deeproot Pinball initially vowed not to take pre-order payments... full up-front payment is an option'

  • ?

    announcement: Deeproot Pinball officially opens pre-orders for RAZA, first commercial release after multi-year development

    high · Direct announcement of order window December 8-30, 2020 with detailed pricing and specifications

  • ?

    product_strategy: Two-tier pricing model with exclusive features stratifying Xtra ($9,499, 300 units, floating backbox, moving Ned toy) vs Arcade ($5,899, unlimited) — classic premium tier scarcity strategy

    high · Detailed feature comparison showing exclusive elements in Xtra: floating backbox, additional speakers, illuminated side panels, moving toy

Topics

Product Launch & Pricing StrategyprimaryTwo-Tier Market SegmentationprimaryProduction Scarcity & FOMOprimaryDistribution Channel StrategysecondaryPayment & Order PolicysecondaryManufacturing & Shipping Infrastructuresecondary

Sentiment

neutral(0.5)— Article is factual announcement coverage with no editorial opinion; presents product details objectively without praise or criticism

Transcript

raw_text · $0.000

**Date:** 10th December, 2020 **Pictures:** Deeproot Pinball After several years of development, [Deeproot Pinball](https://deeprootpinball.com/) have started taking orders for their first release game, *Retro Atomic Zombie Adventureland* or *RAZA*. [![The RAZA playfield](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/038-retro-atomic-zombie-adventureland-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/038-retro-atomic-zombie-adventureland.jpg) The RAZA playfield Although three RAZA models were initially announced – Arcade, X Edition and Xtra Edition, the middle option has been dropped, leaving buyers the choice of the Arcade or Xtra. [![The two models available to order](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/043-retro-atomic-zombie-adventureland-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/043-retro-atomic-zombie-adventureland.jpg) The two models available to order The price of the Arcade model starts at $5,899 while the Xtra comes in at $9,499. Both have a range of optional extras available to purchase when ordering. [![The Arcade model of RAZA](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/027-retro-atomic-zombie-adventureland-614x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/027-retro-atomic-zombie-adventureland.jpg) The Arcade model of RAZA The Xtra comes with most of the options pre-installed, while the Arcade can be upgraded with the same metalwork finish, neon rubber rings, shaker motor, playfield toys, lighting package, anti-reflective glass and topper. [![The Xtra model of RAZA](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/035-retro-atomic-zombie-adventureland-619x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/035-retro-atomic-zombie-adventureland.jpg) The Xtra model of RAZA Adding all the extras brings the total up to around $7,900, but the Xtra model still includes a number of exclusive features such as the ‘floating’ backbox design, additional front speakers, illuminated cabinet side panels and the moving Ned toy on the playfield. The Xtra is also limited to 300 machines while the Arcade’s numbers aren’t restricted. [![The Ned toy which shakes on the Xtra model](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/032-retro-atomic-zombie-adventureland-963x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/032-retro-atomic-zombie-adventureland.jpg) The Ned toy which shakes on the Xtra model Both the Arcade and the Xtra *RAZA* models have the option of a pre-installed protector for the lockbar-mounted Pinbar’s screen ($90) and a collapsible wooden shipping container dubbed the Pinpod ($950/$550 for the Arcade/Xtra). If ordered, the game will be shipped in the Pinpod rather than a cardboard box. [![A screen protector is available for the Pinbar](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/034-retro-atomic-zombie-adventureland-400x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/034-retro-atomic-zombie-adventureland.jpg) A screen protector is available for the Pinbar Although Deeproot Pinball initially vowed not to take pre-order payments on their titles, full up-front payment is an option along with the alternative of paying a 10% (Arcade) or 20% (Xtra) non-refundable deposit instead. Paying in full gives priority when the games start shipping, while the top-end Xtra models are given priority over orders for the Arcade models. [![Neon rubber rings are standard on the Xtra and an option on the Arcade](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/039-retro-atomic-zombie-adventureland-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/039-retro-atomic-zombie-adventureland.jpg) Neon rubber rings are standard on the Xtra and an option on the Arcade Orders through the [Deeproot Pinball website](https://deeprootpinball.com/shop/machines/retro-atomic-zombie-adventureland/editions) are only being taken between 8th December and 30th December, 2020. Although no distributors have been announced, several are understood to have signed agreements and *RAZA* machines are expected to be available for order from them beyond the 30th December deadline. Along with the on-line shop, [several videos](https://deeprootpinball.com/about/videos) showing *RAZA*‘s gameplay and features are now on the Deeproot Pinball site, along with a demonstration of the Pinpod, some promotional videos and the company’s head, Robert Mueller, giving his reasons for starting Deeproot Pinball. Soon after the new website and ordering process launched, Robert spoke at length to Pinball News’s Martin Ayub and Pinball Magazine’s Jonathan Joosten to explain why the game is being made available now, when orders are expected to ship, how and where they will be built, and which titles are coming next, along with many other details of both the game and the company. [![The interview with Robert Mueller](https://www.pinballnews.com/site/wp-content/uploads/games/retro-atomic-zombie-adventureland/044-retro-atomic-zombie-adventureland.jpg)](https://Chris Ancarrow.fm/pinball-industry-news/episodes/Bonus-PINcast-In-depth-interview-with-Robert-Mueller-of-Deeproot-Pinball-enjde8) The interview with Robert Mueller You can listen to Robert Mueller’s interview on the [joint Pinball News and Pinball Magazine podcast](https://Chris Ancarrow.fm/pinball-industry-news/episodes/Bonus-PINcast-In-depth-interview-with-Robert-Mueller-of-Deeproot-Pinball-enjde8), and Pinball News will be back soon with more information about Deeproot Pinball’s RAZA game.
  • ?

    product_strategy: Product tier optimization: X Edition middle tier dropped between initial announcement and launch, simplifying two-tier structure

    high · Direct statement: 'Although three RAZA models were initially announced – Arcade, X Edition and Xtra Edition, the middle option has been dropped'