Robert Mueller is the founder and CEO of Deep Root Pinball, a pinball manufacturer established as a self-funded startup. He has been a visible industry personality since at least 2018, known for leadership decisions including the Quad Assembly cancellation and involvement with the Raza pinball machine. However, his reputation has significantly deteriorated due to serious allegations of fraud involving investor deposits and financial misconduct, which emerged by late 2025.
No aliases
Deep Root is 'breaking molds' and 'shifting paradigms' in pinball design through original IP focus.
Stephen Bowden is an exceptionally productive rules designer at a level the pinball world has never seen.
Every pinball machine sold by Deep Root will be profitable.
Deep Root will price games lower than any pinball company while maintaining higher quality.
Founder of Deeproot Pinball, charged with five counts of wire fraud, rejected plea deal, heading to trial
Deep Root Pinball founder and CEO; provides most of the strategic vision and business claims in the episode.
Founder of Deep Root Pinball; responsible for burning ~$60M without producing games; subject of Kaneda retrospective on industry charlatans
Founder and owner of Deep Root Pinball; primary speaker making all claims in this episode
Associated with Deep Root Pinball; Kaneda expresses belief he committed criminal fraud and should face jail time
Associated with Raza/Dutch Pinball; Kaneda alleges sent threatening email to shut down podcast during Raza pre-order launch
No linked glossary terms
Magic Girl features a floating ball mechanic that was nearly impossible to achieve until Deep Root solved it.
Every game in Deep Root's pipeline contains a novel mechanical feature never before done in pinball.
Deep Root can deliver games to customers within two weeks of sale.
Deep Root will release more titles in 2019 than any pinball company in history.
Papa Duke's games are now Mueller's personal responsibility to bring to fruition
Deep Root is transitioning from quad assembly to octo assembly manufacturing
Deep Root will deliver any ordered machine within two weeks or begin issuing refunds
Dennis Nordman visited Deep Root and stated conditions are 'amazing' compared to Williams era
Almost everything Deep Root is doing has never been done in pinball history
Pinball machine sales are largely impulse purchases that can be fulfilled quickly
Deep Root can outmanufacture, outmarket, outdesign, and outbusiness any other pinball company in history
Other pinball manufacturers are 'irrelevant' to Deep Root's plans
Robert Mueller sent threatening email to Kaneda to shut down podcast during Raza pre-order launch
Robert Mueller stole $61 million from elderly investors for Deep Root Pinball project.
Robert Mueller took $61 million for a pinball venture and shipped zero games
Robert Mueller of Deep Root Pinball is a swindler, scammer, and criminal who stole money from pinball community members
Robert Mueller misappropriated Deep Root Pinball investor funds for personal expenses including Hawaii apartments and vacations
Deep Root's collapse was likely caused by psychological delusion/schizophreniform disorder rather than intentional fraud
Deep Root's Robert Mueller spent heavily on office, warehouse, and Utah animation studio despite zero game delivery
PinPod retails for $999
PinPod is rated for hundreds of uses during normal shipping
PinPod is backwards compatible with most standard-body machines from Williams, Bally, and Ford
PinPod will not fit wide-body machines without redesign
Backlit custom-molded side panels on Extra Edition make artwork pop more than vinyl panels on Arcade Edition
Deep Root's mission is to redefine pinball ownership experience for casual buyers, not just enthusiasts
Steven Bowden's rule set design capabilities are at a level 'the pinball world has never seen before'
Robert Mueller got into pinball passion through 3D Space Cadet on Windows 95 and subsequently purchased a restored collection of approximately 15 Williams Valley games
PinPod will be offered as both included option and separate purchase with Deep Root machines
RAZA machine can be updated with latest code on flexible schedules: every minute, every hour, or every day
RAZA pin bar supports three methods for game initiation: direct touchscreen start, saved user profiles, and Pen Access app QR code player joining
Rotator locks and shock absorption on glass lift frame prevent damage from forceful closing
RAZA is the first Deep Root/first pinball machine to not have a physical start button
Drop-and-play socket connector system for toppers solves traditional difficulties with topper retention and electrical wiring
Floating backbox design improves visual focus when switching between playfield and backglass by creating separation between video/speakers and main backbox
Panoramic wrap backlighting creates more dynamic visual presentation than traditional translites from multiple viewing angles
PinPod can last a lifetime for average pinball enthusiasts
Traditional cardboard/styrofoam shipping is equivalent to shipping a piano in tissue paper
$999 PinPod is competitive alternative to purchasing toppers or other premium accessories
PinPod dimensions (34.5 inches shortest side) should fit through most standard doorways
Robert Mueller denied all SEC allegations and requested trial in his response filing
Mueller spent tens of thousands of dollars on external lighting upgrades during the final week before the company shut down while employees remained unpaid.
Mueller attempted to build an Elon Musk-like empire spanning insurance, gold mining, soccer sponsorship, and pinball manufacturing, but had no actual competence in any domain.
Mueller was genuinely delusional about Deep Root's potential but also engaged in deliberate fraud via the insurance policy scheme.
Mueller rejected critical $15 component purchases but approved $350,000+ equipment purchases that did not function properly.
The $58 million in fraud funds were sourced from life insurance policy investments, after direct Deep Root stock offerings failed in 2015.
Robert Mueller and Deep Root defrauded nearly 300 people of approximately $58 million through life insurance policy investments from September 2015 to February 2021
Robert Mueller genuinely intended to manufacture pinball machines despite poor execution, evidenced by the scale of real equipment purchases, employee staffing, and facility investment
The root cause of Deep Root's failure was Robert Mueller's incompetence, arrogance, and refusal to listen to experienced engineering and design staff, not lack of capital
Robert Mueller prioritized non-manufacturing expenses (gym equipment, soccer club sponsorship, external lighting upgrades) over critical manufacturing parts and infrastructure
Robert Mueller rented a 47,000 square foot facility primarily because it was located near his house, without proper assessment of manufacturing suitability
Robert Mueller has demonstrated unwavering commitment to Deep Root Pinball projects despite past delays
Robert Mueller's company management was a mess that likely prevented proper licensing
Robert Mueller was a bully and coward who threatened the community with NDAs
Deep Root Pinball stole $60 million from investors via SEC-filed fraud case.
Robert Mueller took money from seniors' retirement funds and used it to finance Deep Root Pinball and other personal ventures
Mueller used investor funds for personal expenses including two weddings, a divorce, daughter's private school tuition, a Hawaii condominium, jewelry, and family vacations
Robert Mueller defrauded nearly 300 investors of $58 million between September 2015 and February 2021
Mueller paid himself $1.6 million from investor funds while only investing less than $10 million of the $58 million raised into the promised life insurance policies
Investment funds were supposed to invest majority funds in life insurance policies yielding 5-7% returns, but funds were spent on Deep Root projects and Mueller's personal expenses instead
Robert Mueller likely structured his liability to avoid prison time and will probably receive only fines and operating restrictions
Robert Mueller has a background in law
Robert Mueller misappropriated $58 million from 300 investors via fraudulent 575 insurance fund scheme
Only $10 million of $58 million raised went to life insurance policies; remainder used for personal expenses and Deep Root operations
Mueller took $1.6 million in undisclosed salary payments (2016-2020) despite claiming no compensation
Mueller spent $1.5 million in investor funds on personal expenses including Hawaii condo, weddings, vacations, and sports tickets
Mueller used Deep Six facility tour as orchestrated 'Hail Mary' marketing effort to generate positive press
Mueller made Ponzi-like payments of approximately $820,000 to earlier investors using new investor funds
Robert Mueller used Deep Root investor funds for personal expenses including weddings, Hawaiian condo, and children's education
Robert Mueller attempted to purchase Spooky Pinball but was rejected
Mueller used investor money for personal expenses including daughter's private school tuition, family vacations, multiple weddings/divorces, jewelry, and Hawaii condo
Mueller engaged in Ponzi-like activity using later investor deposits to pay interest to earlier investors
Mueller blamed COVID for missing monthly interest payments to investors
Mueller funneled more than $30 million to Deep Root-affiliated businesses without proper analysis of investment suitability
Mueller used over $1.5 million of investor funds for personal expenses including his daughter's private school tuition, family vacations, his second and third weddings/divorces, and a condo in Kauai, Hawaii.
Robert Mueller and Deep Root Pinball entities persuaded 300 investors (many of them retirees) to invest approximately $58 million in two fraudulent pooled investment funds.
Mueller asserted his Fifth Amendment right against self-incrimination when SEC counsel questioned him about personal use of investor funds.
Robert Mueller was the sole executive of Deep Root Pinball entities and personally controlled all product design, marketing, administrative functions, IT systems, and investor communications.
Mueller funneled over $30 million to 'relief defendant' businesses in non-arms-length transactions without proper investment analysis.
Mueller funneled more than $30 million from investor funds to Deep Root-affiliated businesses
Mueller paid himself $1.6 million in undisclosed salary from 2016-2020 and misappropriated another $1.5 million for personal expenses
Mueller operated using 'Mafia style' coercion, throwing around legal threats and bullying to control partners and designers
Mueller made Ponzi-like payments to earlier investors using $820,000 of new investor money
The SEC is charging Robert Mueller and Deep Root Funds with operating a fraudulent scheme involving $58+ million in investor assets
Mueller used later investor deposits in a Ponzi-like scheme to pay interest to earlier investors when investment returns failed to materialize
Mueller used investor money for personal expenses including his daughter's private school tuition, family vacations, two divorces, three weddings, and a Hawaii condominium
Mueller diverted over $30 million in investor funds to deeproot-affiliated businesses in non-arms-length transactions without proper analysis or documentation
Robert Mueller was charged by the SEC with fraud related to two investment funds (575 Fund LLC and dGRD Fund LLC) that raised $58,789,759 combined
Robert Mueller previously claimed he was funding deeproot Pinball with his own money
A successful SEC prosecution could lead to criminal prosecution and additional civil litigation from investors
Robert Mueller is an effective salesman capable of sophisticated wordsmithing to obscure problematic business practices
Robert Mueller's Facebook page, LinkedIn page, Deep Root Facebook page, and Deep Root fund page have all been removed within the last week
Deep Root Pinball's founder Robert Mueller is involved in law as a primary profession
Deep Root Pinball is delaying Raza again and hopes more customers request refunds
Mueller has stated he could do engineering work himself but lacks time
Licensors in pinball industry breach confidentiality by sharing manufacturer negotiations with competitors
Deep Root expected to have more innovation than all other pinball manufacturers combined
Deep Root's quad assembly would enable output from 1 to 100 units per day
Deep Root's fish tank back box design was Robert Mueller's own innovation
It took over three months to remove the pin bar from Raza's code, graphics, and rule set to display a prototype without it in November
The pin bar touchscreen required more development time and attention than any other aspect of the platform, including engineering challenges
Supply chain issues were the primary operational challenge during 2020 development
Deep Root experienced a disappointing setback in September before the final launch push
Raza represents the most innovative pinball machine ever made
Modern pinball games are over-complicated and lack the accessibility of Williams/Bally-era designs from the late 1980s-1990s
Deep Root originally targeted Texas Pinball Festival 2019 for launch, nearly two years prior to current interview
20-50% of Deep Root's vendor base abandoned during March 2020 pandemic period
September 2020 prototype event was unsuccessful due to supply chain delays and assembly mistakes that required 2.5 months of fixes
Deep Root is holding all customer pre-order payments in escrow and not using them for parts or operational expenses
RAZA will be fulfilled within 4-6 weeks from order date once production ramps up and QA stabilizes
Deep Root's cabinet platform will maintain 60-80% component commonality across a 5-7 year design cycle
The pin bar touchscreen interface enables gameplay mechanics and rule variations previously impossible in traditional pinball
A confidential prototype attendee leaked information from Deep Root's September 2020 event
Deep Root dropped the XE cabinet variant because it was redundant with Arcade and Extra tiers, creating consumer confusion
Deep Root's supply chain constraints are affecting all manufacturers, requiring a 3-4 month ramp-up period
Deep Root will formally announce Raza pricing and ordering process within 1-2 weeks
Robert Mueller estimates 3.5 months production time for all planned RAZA units once manufacturing begins
Robert Mueller is a polarizing figure in the pinball community expected to generate contentious livestream chat
Robert Mueller is responsible for Deep Root's repeated delays and lack of delivery
Robert Mueller claims Deep Root has nearly 200 planned innovations requiring competitors five years and tens of millions to replicate
Robert Mueller made arrogant public statements about outproducing Stern and dismissing Multimorphic as not innovative
Robert Mueller has manufacturing experience and financial backing for Deeproot
Robert Mueller (Deep Root owner) stated that after fixes, 'even a baby could hit' the right ramp
Robert Mueller paid J-Pop's debts and revived the company
No pinball manufacturer can economically source all materials solely from the U.S.; Chinese sourcing is necessary for cost and quality
Robert Mueller does not believe that theme is everything in pinball design
Deep Root was planning to announce the first of 13 licensed and unlicensed game titles at launch
Deep Root Pinball's launch is postponed due to COVID-19 supply chain disruption and government non-essential business closures
Deep Root intends to 'humble the competition' through value-focused pricing strategy
Raza is designed as a precision game for intermediate to pro players, not a flow game for casual players
Stern is weak as a competitor because their large size makes them easier to fall
Deep Root plans in-game lighting system integration similar to Penn Stadium
Deep Root playfields are wooden and extremely durable, withstanding hammer tests with no damage while competitor playfields dent from 3-inch ball drops
Mueller believes games should not be priced higher than a Stern Pro model
Deep Root has 21 titles in development with 13 games at least 50% finished
Raza is 95% complete including playfield art
Each Deep Root game will be offered in one to three different versions with different treatment/features
Robert Mueller deliberately chose Raza as Deep Root's first release because it is the weakest theme in their pipeline
Deep Root's Robert Mueller publicly stated games will ship within two weeks of ordering at TPF reveal
Robert Mueller has not taken any outside funding for Deeproot Pinball and is self-funding the entire venture.
Deeproot Studios in Utah operates as a broader creative entity beyond pinball, though pinball is primary focus.
Mueller has transitioned from a brash public persona to a more measured, thoughtful approach as company founder.
Deeproot's prototype at Houston will be incomplete in terms of innovations but competitive with existing high-quality games.
Stern Pinball commands 80-90% of the pinball market, making 'go big' strategy necessary to compete.
Deeproot has 13 games in development, each with multiple unique innovations never before seen in pinball.
Deeproot's first prototype will be shown at Houston Arcade Expo in a low-key fashion without official streaming.
Mueller regrets the timing of the Zidware bailout and believes he should have launched Deeproot first before addressing that obligation.
Mueller spent thousands of dollars bailing out Zidware customers to enable hiring John Papaduke as designer.
Deep Root Pinball's first three games will use unlicensed themes
Deep Root will showcase cinematic animation quality never before seen in pinball at their launch
Deep Root's distribution model will be fundamentally different from Stern and JJP approaches, keeping support and returns in-house
Deep Root will collect real-world testing data on distance movement, harmonic vibration, and mech hit intensity/frequency
Deep Root has nearly 200 innovations in development that would take competitors five years and tens of millions to replicate
All Stern, JJP, and Spooky machines purchased by Mueller since 2015 exhibited playfield defects including craters, pits, dimples, ghosting, and puddling
The last 10-20% of game development involves tons of engineering documentation, testing, and patent work
Games shown at Houston Arcade Expo in November will be prototypes without final art, design, or code
Deep Root has spent millions on manufacturing process development
Deep Root plans to announce launch date soon and potentially launch before or after Texas Pinball Festival
Deep Root will offer a 10-year warranty on playfield wear and tear including dimples at launch
Deep Root's animation quality will reach 8-9 out of 10 by middle of next year compared to industry average of 3 out of 10
Robert Mueller cited specific reliability issues with Ghostbusters, Batman 66 Premium, Hobbit, and TNA machines
Robert Mueller's Ghostbusters machine won't turn on half the time
Deep Root Pinball will not be revealing their game at Texas Pinball Festival 2019.
Robert Mueller became interested in pinball through 3D Space Cadet on Windows 95
Original IP-driven games will differentiate Deep Root from competitors who license existing themes
Collaboration across departments is essential to Deep Root's development methodology
Steven Bowden is 'the level that the pinball world has never seen' in rule set design
Deep Root will reveal games at Texas Pinball Festival in March with 'very cool things'
Deep Root has tens or scores of people working behind the scenes and is hiring rapidly
Deep Root's creative studio in Utah has talent from feature films and AAA video games
Deeproot Pinball will only make one model of each game with no Pro/Premium/LE tiering, though individual titles will vary in price
Deep Root Pinball launch titles are Magic Girl remake, RAZA, and Alice in Wonderland (not launch-ready).
Robert Mueller (Deep Root) claims competitive advantage by researching faults of established manufacturers.
Pinball licensing operates without standardized protocol and uses blind bidding between manufacturers.
Zidware customers will be offered the opportunity to try Deep Root-converted games before accepting them
Licensing information regularly leaks between manufacturers through licensors
Deep Root's quad assembly system could accomplish more in 25,000 sq ft than Stern does in 100,000 sq ft
Separating rule set design from programming will revolutionize how pinball code is created and used
Turner Logic has dropped almost all other contracts to focus 100% on Deep Root pinball
Annual pinball sales range from 4,000-7,500 units across all manufacturers, with Stern capturing 80-90%
Deep Root has 25-30 patents in process for manufacturing innovations
Deep Root will announce a revolutionary software approach at Five Days of Deep Root event that other manufacturers should have implemented
Deep Root founder/designer; known for making outrageous claims about manufacturing innovation
Owner/founder of Deep Root Pinball, funding the company's development
Owner/operator of Deeproot; described as having financial backing, manufacturing experience, and organized approach to business
Founder/owner of Deep Root Pinball; an insurance lawyer with no formal business training. Described as loyalty-driven, impatient, and lacking understanding of animation/pinball mediums. Led by committee rather than appointing clear leadership.
Deep Root founder/designer; designed fish tank back box; gave interviews on Pinball Profile and Pinball Magazine; appeared in gameplay video
CEO/founder of Deep Root Pinball, criticized by Macho Pinball for repeated delays and broken promises regarding game releases
Founder of Deeproot Pinball; characterized by Kaneda as 'fraud,' 'charlatan,' and 'criminal'
Founder and CEO of Deep Root Pinball; defendant in SEC fraud case involving $58.789M in misused investor funds from the 575 and Growth Runs Deep investment funds; has legal background; charges include misappropriation for personal expenses and non-viable business ventures
Owner/founder of Deep Root Pinball; engaged in confrontational exchange with LTG on Pinside forums regarding machine reliability
Founder/leadership of Deep Root Pinball; recently interviewed on Canada's Pinball Podcast; claims competitive advantage through external research
Deep Root co-founder who announced potential artwork changes for Magic Girl; involved in controversy with Zombie Yeti regarding J-Pop name reference (J-Pop-a-licious)
Leader/principal at Deep Root Design; bringing design team to Expo 2025
Founder of Deep Root Pinball; managed Zidware customer compensation settlements
Deep Root Pinball leadership; conducted seminar at Expo discussing manufacturing capacity and company strategy
Founder and CEO of Deep Root Pinball; collector who invested resources into manufacturing startup; made bold statements about manufacturing ease and cost reduction; announced delays to Texas Pinball Festival reveal
Founder/leader of Deep Root Pinball; decided to skip TPF 2019; aggressive/excited personality according to hosts
Founder and owner of Deep Root Pinball; provided statement about prototype testing at Houston Arcade Expo and upcoming cinematic animation reveals; no longer active on Pinside forums
Deep Root Studios founder/leader, mentioned speculatively regarding company strategic direction
Founder/leader of Deep Root Pinball; publicly stated games will ship within two weeks of TPF reveal ordering
Founder/leader of Deep Root Pinball; coordinating media credentials and VIP access for Zidware claimants at TPF
Deep Root Pinball leadership; quoted on company strategy to 'humble the competition' through value pricing; tested playfield durability with hammer
Referenced in context of Deep Root Pinball design rights; hosts unclear about his specific role
Founder of Deep Root Pinball; made personal use of investor funds; attempted to acquire Spooky Pinball; promised ambitious features like indestructible playfields that were never delivered
Founder of Deep Root Pinball; accused of $60 million fraud; Kaneda calls for his imprisonment
Deep Root Pinball founder; Kaneda alleges he misappropriated investor funds for personal expenses (Hawaii apartments, vacations) while paying salaries
Founder and owner of Deep Root Pinball; wealthy hobbyist and investment advisor who defrauded investors of ~$58M through Ponzi scheme using life insurance policies; characterized as incompetent, arrogant, and micromanagerial despite lack of manufacturing expertise
Associated with Deep Root Pinball; subject of Blueberry Johnson's multi-year criticism campaign per Kaneda.
Owner of Deep Root Pinball; primary target of this episode's criticism; referred to as 'Bobby' and accused of failing to deliver on commitments and providing lack of transparency
Rumored executive/designer at Deep Root Pinball; Kaneda claims spent $2M on assets for Foo Fighters and Raza (unverified)
Alleged to have stolen customer life savings used to found Deep Root Pinball; Kaneda accuses associates of complicity
Pinball company figure; referenced as using survival-mode marketing language
Took $61 million for pinball venture; shipped zero games; negative example of capital mismanagement in industry
Referenced designer associated with unique cabinet designs and floating backbox/pin bar experimentation
Individual who allegedly stole $61M from elderly investors in Deep Root project; Kaneda references this scandal as reason to avoid Turner Pinball
Founder/owner of Deep Root Pinball, referred to as 'Bobby the Hammer Mueller'
Founder and owner of Deep Root Pinball; primary decision-maker whose arrogant public statements and company's repeated failures drive community skepticism
CEO/founder of Deep Root Pinball; characterized by Kaneda as 'biggest ass clown' and bully who threatened community with NDAs
Individual allegedly under SEC investigation; associated with This Week in Pinball sponsorship/arrangement issues
Founder and CEO of Deep Root Pinball; sued by SEC for operating a $58M fraudulent investment scheme involving 300 investors; charged with misappropriating investor funds for personal expenses
Founder and owner of Deep Root Pinball; characterized by Molloy as micromanaging, litigious, paranoid, and delusional
Founder/principal of Deep Root Pinball; involved in law profession; deleted company and personal Facebook pages; sent vague customer update citing undisclosed legal matters; lost credibility with community.
Deep Root founder; heavily criticized by Kaneda for poor design philosophy and leadership
Founder/owner of Deep Root Pinball; referred to as 'Bobby Dave Mueller' by Kaneda; criticized for manufacturing incompetence, using stolen materials, and mismanagement
Owner/founder of Deep Root Pinball, praised for commitment and perseverance; speaker emphasizes his refusal to quit on projects
Founder/owner of Deep Root Pinball; made decision to release Raza as entry-level first game rather than stronger IP like Magic Girl or Alice in Wonderland
Founder of Deep Root Pinball (defunct); his original designs for Merlin's Arcade criticized as poor decision-making and unethical business practices
Founder/owner of Deep Root Pinball; repeatedly overstates timeline accuracy in media interviews; uses 'weeks' when meaning 'months'
Founder/owner of Deep Root Pinball; designer of RAZA; past controversy mentioned but not detailed; history of claiming lower pricing than competitors
Founder/owner of Deep Root Pinball; rare interview subject discussing company strategy, game pipeline, and philosophy
Owner/founder of Deep Root Pinball (referenced as 'Robert' in context of Deep Root's hammer announcement)
Founder/owner of Deep Root Pinball issuing delay statements to Raza customers
Founder of Deep Root Pinball; recipient of Hardy's critical feedback letter; reportedly showed Hardy studio innovations and requested feedback.
Founder and CEO of Deep Root Pinball; accused of multi-million dollar fraud scheme involving 300 investors
Founder/owner of Deep Root Pinball; interviewed for TWIP article about game development, manufacturing strategy, and criticism of competitor playfield quality
Principal/founder of Deep Root Pinball; characterized as prideful micromanager whose decisions are driving company's failure
Founder of Deep Root Pinball; used elderly retirement funds for personal vacations; example of more egregious financial crimes than Haggis situation
Founder/owner of Deep Root Pinball; designer overseeing Raza development; referred to as 'Robert' and 'Papa Duke' in pinball community.
Implied founder/leader of Deep Root Pinball; mentioned as acknowledging pin armor texture is early version
Founder/owner of Deep Root Pinball; made the decision to postpone the launch despite potential negative backlash
Founder and CEO of Deep Root Pinball; characterized as skilled salesman but questioned on operational competence; his social media presence (Facebook, LinkedIn) mysteriously removed
Founder and leader of Deep Root Pinball; came to pinball through 3D Space Cadet nostalgia; built company starting late 2016 with legal/business background rather than pinball expertise
Founder/CEO of Deep Root Pinball; came to pinball via 3D Space Cadet/Windows 95; founded company end of 2016 after failed discussions with other designers; legal career background
Founder/CEO of Deep Root Pinball; Kaneda alleges received $61 million in deposits with no games delivered; represents pattern similar to Haggis
Principal/founder of Deep Root Pinball, presents RAZA walkthrough and discusses design philosophy
Founder/owner of Deep Root Pinball, presenting PinPod product
Owner/manager of Deep Root Pinball; claimed to have fixed the right ramp issue
Founder/owner of Deep Root Pinball; described as 'polarizing figure' with history of communication challenges and missed promises
Founder/representative of Deep Root Pinball; made statements about pre-orders and manufacturing timeline on Pinball News podcast
Deep Root Pinball owner/founder; claimed nearly 200 innovations and five-year competitive advantage; willing to license technology to competitors except P3
Founder and principal of Deep Root Pinball; accused by SEC of orchestrating $59M fraudulent investment scheme; known for boastful public persona and aggressive competition rhetoric against Stern, Jersey Jack, and P3
Founder and CEO of Deep Root Pinball; acquired Zidware backlog; building manufacturing expertise team; interviewed on Eclectic Gamers
Founder/owner of Deep Root Pinball; recently interviewed by Eclectic Gamers; teased mysterious manufacturing innovation
Deep Root Pinball representative; previously interviewed by Eclectic Gamers; offered compensation to Zidware customers; posted about Queen license acquisition attempt
Owner of Deep Root Pinball; mentioned in context of addressing Raza ramp difficulty in code
Deep Root Pinball representative who gave interview for This Week in Pinball First Look article
Deep Root founder; interviewed on Eclectic Gamers in February 2018
Deep Root Pinball representative who announced delay of game reveal from Texas Pinball Festival 2019.
Assembled design team at Deep Root
Deep Root Pinball founder/representative interviewed in February 2018; made claims about manufacturing innovation, quad assembly, and patent portfolio
Founder/principal of Deep Root Pinball; clarified patent designs not representing final playfield lift innovations
Founder of Deep Root Pinball and Deep Root Funds; charged by SEC with operating $58+ million fraudulent investment scheme; used investor money to fund Deep Root businesses and personal expenses
Founder of Deep Root Pinball; characterized by Orbital Albert as swindler, scammer, and criminal who stole money and designer talent (including Steve Bowden)
Head of Deeproot Pinball, announced RAZA availability through December 30, 2020
Head of Deeproot Pinball; participated in November 2020 presentation; stated 3.5-month production timeline estimate
Founder and 'Principal & Architect' of deeproot Pinball; charged by SEC with fraud involving investment schemes; alleged to have diverted investor funds to personal and business use
Head of Deeproot Pinball; gave interview to Pinball News and Pinball Magazine explaining company founding and game details
CEO of Deep Root Pinball who promised to revolutionize pinball; led the delayed launch efforts
Owner of now-defunct Deeproot Pinball; his company's assets went to bankruptcy auction
Founder/owner of Deeproot Pinball; company is now in bankruptcy
Owner of Deeproot Pinball; characterized as poor manager resulting in company bankruptcy
Described as 'disgraced financier' and owner of Deeproot Pinball
Founder of Deep Root Pinball; spent lavishly on office, warehouse, animation studio in Utah; delivered zero games; likely delusional vs. intentional fraudster
Founder of Deep Root Pinball; under SEC investigation for fraud and theft; allegedly stole customer funds
Founder/owner of Deep Root Pinball; known for bombastic early messaging and 'five days of deep root' announcement; credited in official statement calling out Jody Dankberg as inspiration
Founder of Deep Root Pinball; SEC charged him with $58 million investment fraud affecting ~300 investors; used investor funds for personal expenses including weddings, divorces, property, and family lifestyle costs
Owner of Deep Root Pinball; has personal financial reserves
Deep Root researcher who confirmed Stern Pinball won Godzilla license bidding war
Owner of deeproot Pinball; presented unrealistic production claims at Pinball Expo seminar with John Papaduke and Steve Bowen
Deep Root Pinball owner/founder; interviewed by This Week in Pinball about the game reveal
Deep Root Pinball owner; humorously referenced as 'screaming in a corner' over Stern's Insider Connected announcement at SEC offices (sarcasm about regulatory/competitive concerns)
Founder/operator of Deep Root Pinball; interviewed about company strategy, pricing, design philosophy, and upcoming titles
Founder/CEO of Deep Root Pinball and Deep Root Tech; convicted of defrauding ~300 investors of $58 million through misappropriated life insurance policy funds; characterized as incompetent, narcissistic, and resistant to expert input despite lack of manufacturing experience
Principal at Deep Root Pinball; appeared on Raza stream to discuss game mechanics and production timeline; discussed supply chain challenges
Deep Root Pinball team member who interacted cordially with Deep Six tour participants
Deep Root Pinball founder; cites supply chain and economy concerns for March 2020 launch postponement
Associated with Deep Root Pinball; mentioned in context of manufacturers with financial issues
Founder/CEO of Deep Root Pinball; charged by SEC for embezzling seniors' retirement funds; faces civil suit, likely bankruptcy and asset liquidation
Deeper Pinball founder; indicted on eight counts of wire fraud for misappropriating investor money for personal use; civil SEC suit pending
Founder of Deep Root Pinball; filed SEC lawsuit response denying wrongdoing
CEO of Deep Root Pinball; announced production delays, vendor challenges, and certification timeline in February 2021 updates
Founder/owner of Deep Root Pinball; made decision to cancel September launch after guest feedback; contributed to This Week in Pinball article explaining postponement
Founder and CEO of Deep Root Pinball; explains company history, product strategy, and design philosophy in extended interview.
Head of Deep Root Pinball; presented Retro-Atomic Zombie Adventureland on stream; announced 'always-on' machine capability
Founder of Deep Root Games; described as passionate entrepreneur who paid J-Pop's debts, funded Deep Reveal event hotels, and invested own money; positioned as potential industry disruptor similar to Jersey Jack
Principal/founder of Deep Root Pinball; responsible for vision, engineering, manufacturing decisions; addresses past overpromising
CEO/founder of Deep Root Pinball; described by Thiel as having 'most aggressive goals' of any startup he's worked with; has capitalization to fund ambitious plans.
Founder of Deep Root Pinball; recruited four legendary designers; operating for ~1 year without seeking collector funding by 2018
Founder/CEO of Deep Root Pinball; convicted and going to jail; left investors (John Norris, Barry Osler) with unfulfilled orders including Retro Atomic Zombie Adventure Land and food truck
Founder/leader of Deep Root Pinball; self-funded startup; provides email interview responses showing more measured tone than previous public statements
Deep Root Pinball representative; absent from TPF due to marriage, receiving hosts' respect for prioritizing family over pinball obligations
Deep Root Pinball owner; provides financial backing from diversified business portfolio; committed to Zidware customer compensation
Deep Root Pinball owner; subject of fraud allegations regarding investor deposits; involved with Raza history
Deeproot leadership; cryptic about business model and game artwork; dismissed Pinball 2000 as 'gimmick'
Deep Root Pinball CEO; gave interview discussing cancelled Quad Assembly; pattern of vague/joking statements
Industry personality who stated 'pinball is easy'; criticized by hosts for misguided/offensive comment
Representative/spokesperson for Deep Root Pinball, engaged in public controversy over machine quality criticism
Pinball community figure involved in $61 million fraud scheme; cited as example of narcissistic sociopath lacking shame.