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Robert Mueller

personactive132 mentionsFirst seen Feb 11, 2018Last seen Apr 9, 2026

Profile

Robert Mueller is the founder and CEO of Deep Root Pinball, a pinball manufacturer established as a self-funded startup. He has been a visible industry personality since at least 2018, known for leadership decisions including the Quad Assembly cancellation and involvement with the Raza pinball machine. However, his reputation has significantly deteriorated due to serious allegations of fraud involving investor deposits and financial misconduct, which emerged by late 2025.

Aliases

No aliases

Relationships

  • ownsDeep Root PinballCEO and owner of Deep Root Pinballmedium

Facts

  • achievementSelf-funded Deep Root Pinball startuphighfrom 2019
  • affiliationInvolved with Raza pinball machine historymediumfrom 2019
  • attributeDescribed as narcissistic sociopath lacking shamemediumfrom 2025-12-29
  • attributeProvides financial backing from diversified business portfoliomediumfrom 2019
  • intelligence_frequency_spikenoexpertfrom 2026-03-02
  • roleRepresentative and spokesperson for Deep Root Pinballhighfrom 2019

Claims (185)

  • opinionhigh

    Deep Root is 'breaking molds' and 'shifting paradigms' in pinball design through original IP focus.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • opinionhigh

    Stephen Bowden is an exceptionally productive rules designer at a level the pinball world has never seen.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • predictionhigh

    Every pinball machine sold by Deep Root will be profitable.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • predictionhigh

    Deep Root will price games lower than any pinball company while maintaining higher quality.

Recent Mentions (133)

  • Founder of Deeproot Pinball, charged with five counts of wire fraud, rejected plea deal, heading to trial

    3 Musketeers Pinball Gameplay; Info on the Rumored Mountain Dew Pinball Machine; Deeproot Trial Update & MoreApr 9, 2026
  • Deep Root Pinball founder and CEO; provides most of the strategic vision and business claims in the episode.

    Kaneda Klassic: "Deep Thoughts by Deeproot #3"Apr 3, 2026
  • Founder of Deep Root Pinball; responsible for burning ~$60M without producing games; subject of Kaneda retrospective on industry charlatans

    Episode 1205: "Some News to Chew On"Mar 31, 2026
  • Founder and owner of Deep Root Pinball; primary speaker making all claims in this episode

    Kaneda Klassics: Deep Thoughts by Deeproot #1Mar 30, 2026
  • Associated with Deep Root Pinball; Kaneda expresses belief he committed criminal fraud and should face jail time

    Episode 1202: "Kaneda's Fan Topic Show Spectacular #1"Mar 25, 2026
  • Associated with Raza/Dutch Pinball; Kaneda alleges sent threatening email to shut down podcast during Raza pre-order launch

    Kaneda's Pinball Podcast Saturday Morning Spectacular March 21

Contradictions

  • Existing: Robert Mueller is founder/leader of Deep Root Pinball (established across multiple episodes as self-funded startup)vsConflicting: Episode 1173 describes Mueller as involved in a '$61 million fraud scheme' and characterizes him as a 'narcissistic sociopath lacking shame'
    Resolved
    kept_existing · Mar 2, 2026
  • Existing: Mueller receives financial backing from diversified business portfolio and is committed to customer compensation (Episode 22, 2019)vsConflicting: Mueller is subject of fraud allegations regarding investor deposits with no mention of compensation commitment (Episode 647, 2025)
    Resolved
    accepted_new · Mar 2, 2026

Related Glossary Terms

No linked glossary terms

  • roleOwner of Deep Root Pinballhighfrom 2019
  • roleFounder and CEO of Deep Root Pinballhighfrom 2018
  • statusInvolved in $61 million fraud schemehighfrom 2025-12-29
  • statusSubject of fraud allegations involving investor depositshighfrom 2025-10-17
  • Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • factualhigh

    Magic Girl features a floating ball mechanic that was nearly impossible to achieve until Deep Root solved it.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • factualmedium

    Every game in Deep Root's pipeline contains a novel mechanical feature never before done in pinball.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • predictionhigh

    Deep Root can deliver games to customers within two weeks of sale.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • predictionhigh

    Deep Root will release more titles in 2019 than any pinball company in history.

    Source: Deep Root Pinball founderKaneda Klassic: "Deep Thoughts by Deeproot #3"
  • factualhigh

    Papa Duke's games are now Mueller's personal responsibility to bring to fruition

    Source: Statement about stewardship of acquired designsKaneda Klassics: Deep Thoughts by Deeproot #1
  • factualmedium

    Deep Root is transitioning from quad assembly to octo assembly manufacturing

    Source: Direct statement about manufacturing processKaneda Klassics: Deep Thoughts by Deeproot #1
  • predictionmedium

    Deep Root will deliver any ordered machine within two weeks or begin issuing refunds

    Source: Explicit commitment at end of interviewKaneda Klassics: Deep Thoughts by Deeproot #1
  • factualmedium

    Dennis Nordman visited Deep Root and stated conditions are 'amazing' compared to Williams era

    Source: Second-hand account of Nordman's visitKaneda Klassics: Deep Thoughts by Deeproot #1
  • opinionlow

    Almost everything Deep Root is doing has never been done in pinball history

    Source: Direct statement on innovationKaneda Klassics: Deep Thoughts by Deeproot #1
  • opinionmedium

    Pinball machine sales are largely impulse purchases that can be fulfilled quickly

    Source: Statement justifying two-week delivery modelKaneda Klassics: Deep Thoughts by Deeproot #1
  • opinionlow

    Deep Root can outmanufacture, outmarket, outdesign, and outbusiness any other pinball company in history

    Source: Direct quote from opening statementKaneda Klassics: Deep Thoughts by Deeproot #1
  • opinionlow

    Other pinball manufacturers are 'irrelevant' to Deep Root's plans

    Source: Direct statementKaneda Klassics: Deep Thoughts by Deeproot #1
  • factualmedium

    Robert Mueller sent threatening email to Kaneda to shut down podcast during Raza pre-order launch

    Source: Kaneda's personal accountKaneda's Pinball Podcast Saturday Morning Spectacular March 21
  • factualmedium

    Robert Mueller stole $61 million from elderly investors for Deep Root Pinball project.

    Source: KanedaEpisode 1173: "Kaneda Changes His Tune on Dune NIB"
  • factualhigh

    Robert Mueller took $61 million for a pinball venture and shipped zero games

    Source: KanedaEpisode 1122: "Star Wars is SOOOOO Close!"
  • opinionlow

    Robert Mueller of Deep Root Pinball is a swindler, scammer, and criminal who stole money from pinball community members

    Source: Orbital AlbertPNP 602- Fix FIRED!+ Walt Woods D&D Review+ Teolis In Trouble+ Is Orby the 2 Time New Brunswick Champ?
  • opinionlow

    Robert Mueller misappropriated Deep Root Pinball investor funds for personal expenses including Hawaii apartments and vacations

    Source: KanedaEpisode 875: "Stern Places Ads For Stern Inside Stern"
  • opinionmedium

    Deep Root's collapse was likely caused by psychological delusion/schizophreniform disorder rather than intentional fraud

    Source: DonDPP #12 "Mod News! Outreach stories! Pulp Fiction! Deeproot? Yeah there's more. "
  • factualhigh

    Deep Root's Robert Mueller spent heavily on office, warehouse, and Utah animation studio despite zero game delivery

    Source: Don, based on Kaneda's archived videosDPP #12 "Mod News! Outreach stories! Pulp Fiction! Deeproot? Yeah there's more. "
  • factualhigh

    PinPod retails for $999

    Source: Direct statement during product demonstrationKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • factualhigh

    PinPod is rated for hundreds of uses during normal shipping

    Source: Direct product specification statementKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • factualhigh

    PinPod is backwards compatible with most standard-body machines from Williams, Bally, and Ford

    Source: Direct technical compatibility statementKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • factualhigh

    PinPod will not fit wide-body machines without redesign

    Source: Engineering constraint discussionKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • opinionmedium

    Backlit custom-molded side panels on Extra Edition make artwork pop more than vinyl panels on Arcade Edition

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • opinionhigh

    Deep Root's mission is to redefine pinball ownership experience for casual buyers, not just enthusiasts

    Source: TPOE philosophy statementKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • opinionhigh

    Steven Bowden's rule set design capabilities are at a level 'the pinball world has never seen before'

    Source: Mueller praise of BowdenKaneda's Never Forget: Deeproot Pinball at Pinball Expo 2018
  • factualhigh

    Robert Mueller got into pinball passion through 3D Space Cadet on Windows 95 and subsequently purchased a restored collection of approximately 15 Williams Valley games

    Source: Mueller self-introductionKaneda's Never Forget: Deeproot Pinball at Pinball Expo 2018
  • factualhigh

    PinPod will be offered as both included option and separate purchase with Deep Root machines

    Source: Shipping option flexibility statementKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • factualhigh

    RAZA machine can be updated with latest code on flexible schedules: every minute, every hour, or every day

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • factualhigh

    RAZA pin bar supports three methods for game initiation: direct touchscreen start, saved user profiles, and Pen Access app QR code player joining

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • factualhigh

    Rotator locks and shock absorption on glass lift frame prevent damage from forceful closing

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • factualhigh

    RAZA is the first Deep Root/first pinball machine to not have a physical start button

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • factualhigh

    Drop-and-play socket connector system for toppers solves traditional difficulties with topper retention and electrical wiring

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • opinionmedium

    Floating backbox design improves visual focus when switching between playfield and backglass by creating separation between video/speakers and main backbox

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • opinionhigh

    Panoramic wrap backlighting creates more dynamic visual presentation than traditional translites from multiple viewing angles

    Source: RAZA walkthrough presentationKaneda's Never Forget: Deeproot Pinball's RAZA Walkthrough
  • predictionmedium

    PinPod can last a lifetime for average pinball enthusiasts

    Source: Durability claim during product overviewKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • opinionhigh

    Traditional cardboard/styrofoam shipping is equivalent to shipping a piano in tissue paper

    Source: Product value proposition analogyKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • opinionhigh

    $999 PinPod is competitive alternative to purchasing toppers or other premium accessories

    Source: Pricing positioning statementKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • factualhigh

    PinPod dimensions (34.5 inches shortest side) should fit through most standard doorways

    Source: Dimensional specification and doorway fit discussionKaneda's Never Forget: Deeproot Pinball's PinPod Introduction
  • factualhigh

    Robert Mueller denied all SEC allegations and requested trial in his response filing

    Source: Jonathan EustonPinball Magazine & Pinball News PINcast November 2022 recap
  • factualmedium

    Mueller spent tens of thousands of dollars on external lighting upgrades during the final week before the company shut down while employees remained unpaid.

    Source: Blueberry Johnson (via former employees)The Pinball Show: Uprooting Deeproot - Part 1
  • opinionmedium

    Mueller attempted to build an Elon Musk-like empire spanning insurance, gold mining, soccer sponsorship, and pinball manufacturing, but had no actual competence in any domain.

    Source: Blueberry Johnson (via former employees)The Pinball Show: Uprooting Deeproot - Part 1
  • opinionmedium

    Mueller was genuinely delusional about Deep Root's potential but also engaged in deliberate fraud via the insurance policy scheme.

    Source: Blueberry JohnsonThe Pinball Show: Uprooting Deeproot - Part 1
  • factualmedium

    Mueller rejected critical $15 component purchases but approved $350,000+ equipment purchases that did not function properly.

    Source: Blueberry Johnson (via former employees)The Pinball Show: Uprooting Deeproot - Part 1
  • factualhigh

    The $58 million in fraud funds were sourced from life insurance policy investments, after direct Deep Root stock offerings failed in 2015.

    Source: Blueberry JohnsonThe Pinball Show: Uprooting Deeproot - Part 1
  • factualhigh

    Robert Mueller and Deep Root defrauded nearly 300 people of approximately $58 million through life insurance policy investments from September 2015 to February 2021

    Source: SEC official statement quoted in episodeThe Pinball Show: Uprooting Deeproot - Part 1
  • opinionmedium

    Robert Mueller genuinely intended to manufacture pinball machines despite poor execution, evidenced by the scale of real equipment purchases, employee staffing, and facility investment

    Source: Blueberry Johnson inference from operational evidenceThe Pinball Show: Uprooting Deeproot - Part 1
  • opinionhigh

    The root cause of Deep Root's failure was Robert Mueller's incompetence, arrogance, and refusal to listen to experienced engineering and design staff, not lack of capital

    Source: Blueberry Johnson and Zach Sharpe analysisThe Pinball Show: Uprooting Deeproot - Part 1
  • factualmedium

    Robert Mueller prioritized non-manufacturing expenses (gym equipment, soccer club sponsorship, external lighting upgrades) over critical manufacturing parts and infrastructure

    Source: Blueberry Johnson citing credit card receipts and expense sheetsThe Pinball Show: Uprooting Deeproot - Part 1
  • factualmedium

    Robert Mueller rented a 47,000 square foot facility primarily because it was located near his house, without proper assessment of manufacturing suitability

    Source: Blueberry Johnson citing former employee accountsThe Pinball Show: Uprooting Deeproot - Part 1
  • opinionmedium

    Robert Mueller has demonstrated unwavering commitment to Deep Root Pinball projects despite past delays

    Source: Podcast host/speakerHow Quickly We Forget
  • opinionmedium

    Robert Mueller's company management was a mess that likely prevented proper licensing

    Source: Knapp Arcade articleThe Goonies Pinball…What Might Have Been
  • opinionhigh

    Robert Mueller was a bully and coward who threatened the community with NDAs

    Source: KanedaEpisode 658: "You Get What You Pay For"
  • factualhigh

    Deep Root Pinball stole $60 million from investors via SEC-filed fraud case.

    Source: Kaneda, citing SEC filingEpisode 634: "Kaneda's 2021 Year In Review"
  • factualhigh

    Robert Mueller took money from seniors' retirement funds and used it to finance Deep Root Pinball and other personal ventures

    Source: Ron/Bruce (based on SEC investigation)Episode 173 – My Opinion is Truth
  • factualhigh

    Mueller used investor funds for personal expenses including two weddings, a divorce, daughter's private school tuition, a Hawaii condominium, jewelry, and family vacations

    Source: SEC filingBDYETP 62: Deeproot Deep-Sixed?, Ritchie to JJP, Lyman leaves Stern, Sorcerer’s Apprentice, Cactus Canyon, Spinal Tap, Mando Review
  • factualhigh

    Robert Mueller defrauded nearly 300 investors of $58 million between September 2015 and February 2021

    Source: SEC filing via ThinkAdvisorBDYETP 62: Deeproot Deep-Sixed?, Ritchie to JJP, Lyman leaves Stern, Sorcerer’s Apprentice, Cactus Canyon, Spinal Tap, Mando Review
  • factualhigh

    Mueller paid himself $1.6 million from investor funds while only investing less than $10 million of the $58 million raised into the promised life insurance policies

    Source: SEC filingBDYETP 62: Deeproot Deep-Sixed?, Ritchie to JJP, Lyman leaves Stern, Sorcerer’s Apprentice, Cactus Canyon, Spinal Tap, Mando Review
  • factualhigh

    Investment funds were supposed to invest majority funds in life insurance policies yielding 5-7% returns, but funds were spent on Deep Root projects and Mueller's personal expenses instead

    Source: Martin Leib citing SEC chargesPinball Magazine & Pinball News PINcast August 2021 recap
  • predictionmedium

    Robert Mueller likely structured his liability to avoid prison time and will probably receive only fines and operating restrictions

    Source: Martin LeibPinball Magazine & Pinball News PINcast August 2021 recap
  • factualmedium

    Robert Mueller has a background in law

    Source: Jonathan Euston and Martin LeibPinball Magazine & Pinball News PINcast August 2021 recap
  • factualhigh

    Robert Mueller misappropriated $58 million from 300 investors via fraudulent 575 insurance fund scheme

    Source: SEC reportdeeproot Pinball: Game Over
  • factualhigh

    Only $10 million of $58 million raised went to life insurance policies; remainder used for personal expenses and Deep Root operations

    Source: SEC reportdeeproot Pinball: Game Over
  • factualhigh

    Mueller took $1.6 million in undisclosed salary payments (2016-2020) despite claiming no compensation

    Source: SEC reportdeeproot Pinball: Game Over
  • factualhigh

    Mueller spent $1.5 million in investor funds on personal expenses including Hawaii condo, weddings, vacations, and sports tickets

    Source: SEC reportdeeproot Pinball: Game Over
  • opinionmedium

    Mueller used Deep Six facility tour as orchestrated 'Hail Mary' marketing effort to generate positive press

    Source: Cary Hardy analysisdeeproot Pinball: Game Over
  • factualhigh

    Mueller made Ponzi-like payments of approximately $820,000 to earlier investors using new investor funds

    Source: SEC reportdeeproot Pinball: Game Over
  • factualhigh

    Robert Mueller used Deep Root investor funds for personal expenses including weddings, Hawaiian condo, and children's education

    Source: Jeff Teolis citing SEC filingEp 41: Flying High
  • factualmedium

    Robert Mueller attempted to purchase Spooky Pinball but was rejected

    Source: Ryan C. referencing Charlie and Ben HeckEp 41: Flying High
  • factualhigh

    Mueller used investor money for personal expenses including daughter's private school tuition, family vacations, multiple weddings/divorces, jewelry, and Hawaii condo

    Source: SEC filing excerpts cited by hostRobert Mueller of Deeproot Pinball Accused by SEC of Fraudulent Scheme (Ep.62)
  • factualhigh

    Mueller engaged in Ponzi-like activity using later investor deposits to pay interest to earlier investors

    Source: SEC complaint description quoted by hostRobert Mueller of Deeproot Pinball Accused by SEC of Fraudulent Scheme (Ep.62)
  • factualhigh

    Mueller blamed COVID for missing monthly interest payments to investors

    Source: SEC filing claim quoted by hostRobert Mueller of Deeproot Pinball Accused by SEC of Fraudulent Scheme (Ep.62)
  • factualhigh

    Mueller funneled more than $30 million to Deep Root-affiliated businesses without proper analysis of investment suitability

    Source: SEC complaint quoted by hostRobert Mueller of Deeproot Pinball Accused by SEC of Fraudulent Scheme (Ep.62)
  • factualhigh

    Mueller used over $1.5 million of investor funds for personal expenses including his daughter's private school tuition, family vacations, his second and third weddings/divorces, and a condo in Kauai, Hawaii.

    Source: SEC filing read aloud by Josh RoopEp 67: Scott Couldn't Wait...
  • factualhigh

    Robert Mueller and Deep Root Pinball entities persuaded 300 investors (many of them retirees) to invest approximately $58 million in two fraudulent pooled investment funds.

    Source: SEC filing read aloud by Josh RoopEp 67: Scott Couldn't Wait...
  • factualhigh

    Mueller asserted his Fifth Amendment right against self-incrimination when SEC counsel questioned him about personal use of investor funds.

    Source: SEC investigative testimony cited by Josh RoopEp 67: Scott Couldn't Wait...
  • factualhigh

    Robert Mueller was the sole executive of Deep Root Pinball entities and personally controlled all product design, marketing, administrative functions, IT systems, and investor communications.

    Source: SEC filing Section 39 read by Josh RoopEp 67: Scott Couldn't Wait...
  • factualhigh

    Mueller funneled over $30 million to 'relief defendant' businesses in non-arms-length transactions without proper investment analysis.

    Source: SEC filing read aloud by Josh RoopEp 67: Scott Couldn't Wait...
  • factualhigh

    Mueller funneled more than $30 million from investor funds to Deep Root-affiliated businesses

    Source: SEC complaintEpisode 148 - Roundup on the Roots
  • factualhigh

    Mueller paid himself $1.6 million in undisclosed salary from 2016-2020 and misappropriated another $1.5 million for personal expenses

    Source: SEC complaintEpisode 148 - Roundup on the Roots
  • opinionmedium

    Mueller operated using 'Mafia style' coercion, throwing around legal threats and bullying to control partners and designers

    Source: DennisEpisode 148 - Roundup on the Roots
  • factualhigh

    Mueller made Ponzi-like payments to earlier investors using $820,000 of new investor money

    Source: SEC complaintEpisode 148 - Roundup on the Roots
  • factualhigh

    The SEC is charging Robert Mueller and Deep Root Funds with operating a fraudulent scheme involving $58+ million in investor assets

    Source: SEC litigation releaseEpisode 148 - Roundup on the Roots
  • factualhigh

    Mueller used later investor deposits in a Ponzi-like scheme to pay interest to earlier investors when investment returns failed to materialize

    Source: SEC complaintGAME OVER FOR DEEPROOT PINBALL?
  • factualhigh

    Mueller used investor money for personal expenses including his daughter's private school tuition, family vacations, two divorces, three weddings, and a Hawaii condominium

    Source: SEC complaintGAME OVER FOR DEEPROOT PINBALL?
  • factualhigh

    Mueller diverted over $30 million in investor funds to deeproot-affiliated businesses in non-arms-length transactions without proper analysis or documentation

    Source: SEC complaintGAME OVER FOR DEEPROOT PINBALL?
  • factualhigh

    Robert Mueller was charged by the SEC with fraud related to two investment funds (575 Fund LLC and dGRD Fund LLC) that raised $58,789,759 combined

    Source: SEC complaintGAME OVER FOR DEEPROOT PINBALL?
  • factualmedium

    Robert Mueller previously claimed he was funding deeproot Pinball with his own money

    Source: Implied from article contextGAME OVER FOR DEEPROOT PINBALL?
  • predictionmedium

    A successful SEC prosecution could lead to criminal prosecution and additional civil litigation from investors

    Source: Article analysisGAME OVER FOR DEEPROOT PINBALL?
  • opinionmedium

    Robert Mueller is an effective salesman capable of sophisticated wordsmithing to obscure problematic business practices

    Source: Cary HardyPhuck it. Let's Talk deeproot.
  • factualhigh

    Robert Mueller's Facebook page, LinkedIn page, Deep Root Facebook page, and Deep Root fund page have all been removed within the last week

    Source: Cary HardyPhuck it. Let's Talk deeproot.
  • factualmedium

    Deep Root Pinball's founder Robert Mueller is involved in law as a primary profession

    Source: Scott LarsonEp 65: This Isn't A Good Sign from Deeproot
  • factualmedium

    Deep Root Pinball is delaying Raza again and hopes more customers request refunds

    Source: Robert Mueller's official statement paraphrased by Kerry HardyPinball Omnibus: Episode 4
  • factuallow

    Mueller has stated he could do engineering work himself but lacks time

    Source: Anonymous former employee, reported by Cary Hardydeeproot: Pride Before the Fall.
  • factualmedium

    Licensors in pinball industry breach confidentiality by sharing manufacturer negotiations with competitors

    Source: Dennis citing 2018 interviewEpisode 136 - Diablo Interviews
  • predictionhigh

    Deep Root expected to have more innovation than all other pinball manufacturers combined

    Source: Dennis citing 2018 interviewEpisode 136 - Diablo Interviews
  • predictionhigh

    Deep Root's quad assembly would enable output from 1 to 100 units per day

    Source: Dennis citing 2018 interviewEpisode 136 - Diablo Interviews
  • factualhigh

    Deep Root's fish tank back box design was Robert Mueller's own innovation

    Source: Slam Tilt Podcast Episode 157 (video reference)Episode 157 – Celebratory Gunfire
  • factualhigh

    It took over three months to remove the pin bar from Raza's code, graphics, and rule set to display a prototype without it in November

    Source: Robert MuellerEpisode 292. deeproot Pinball panel discussion on RAZA
  • opinionhigh

    The pin bar touchscreen required more development time and attention than any other aspect of the platform, including engineering challenges

    Source: Robert MuellerEpisode 292. deeproot Pinball panel discussion on RAZA
  • opinionhigh

    Supply chain issues were the primary operational challenge during 2020 development

    Source: Robert MuellerEpisode 292. deeproot Pinball panel discussion on RAZA
  • factualmedium

    Deep Root experienced a disappointing setback in September before the final launch push

    Source: Robert MuellerEpisode 292. deeproot Pinball panel discussion on RAZA
  • opinionhigh

    Raza represents the most innovative pinball machine ever made

    Source: Robert MuellerEpisode 292. deeproot Pinball panel discussion on RAZA
  • opinionhigh

    Modern pinball games are over-complicated and lack the accessibility of Williams/Bally-era designs from the late 1980s-1990s

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualhigh

    Deep Root originally targeted Texas Pinball Festival 2019 for launch, nearly two years prior to current interview

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualhigh

    20-50% of Deep Root's vendor base abandoned during March 2020 pandemic period

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualhigh

    September 2020 prototype event was unsuccessful due to supply chain delays and assembly mistakes that required 2.5 months of fixes

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualhigh

    Deep Root is holding all customer pre-order payments in escrow and not using them for parts or operational expenses

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • predictionmedium

    RAZA will be fulfilled within 4-6 weeks from order date once production ramps up and QA stabilizes

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • predictionhigh

    Deep Root's cabinet platform will maintain 60-80% component commonality across a 5-7 year design cycle

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • opinionhigh

    The pin bar touchscreen interface enables gameplay mechanics and rule variations previously impossible in traditional pinball

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualhigh

    A confidential prototype attendee leaked information from Deep Root's September 2020 event

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualhigh

    Deep Root dropped the XE cabinet variant because it was redundant with Arcade and Extra tiers, creating consumer confusion

    Source: Direct statement in interviewBonus PINcast: In-depth interview with Robert Mueller of Deeproot Pinball
  • factualmedium

    Deep Root's supply chain constraints are affecting all manufacturers, requiring a 3-4 month ramp-up period

    Source: Stream appearance reported by Dennis/ZachThe Pinball Show Ep 39: Big Changes & Big Pinball Talk
  • predictionmedium

    Deep Root will formally announce Raza pricing and ordering process within 1-2 weeks

    Source: Stream statementThe Pinball Show Ep 39: Big Changes & Big Pinball Talk
  • predictionhigh

    Robert Mueller estimates 3.5 months production time for all planned RAZA units once manufacturing begins

    Source: Direct statement during November 2020 eventLATEST RETRO ATOMIC ZOMBIE ADVENTURELAND SHOWN
  • opinionmedium

    Robert Mueller is a polarizing figure in the pinball community expected to generate contentious livestream chat

    Source: Host observation of community sentiment#30 - DEEPROOT RAZA PRODUCTION MODEL REVEAL TONIGHT
  • opinionhigh

    Robert Mueller is responsible for Deep Root's repeated delays and lack of delivery

    Source: Macho PinballEpisode 32 - MACHO, ARE YOU DEAD?
  • factualhigh

    Robert Mueller claims Deep Root has nearly 200 planned innovations requiring competitors five years and tens of millions to replicate

    Source: This Week in Pinball archive (one year old)#20 - Deeproot NDA and Pinbar Thoughts
  • factualmedium

    Robert Mueller made arrogant public statements about outproducing Stern and dismissing Multimorphic as not innovative

    Source: Dennis Kriesel describing category of anger at Deep RootEp 44: deeproot Discussion with Dennis and Zach
  • factualmedium

    Robert Mueller has manufacturing experience and financial backing for Deeproot

    Source: DrewEpisode 72: JJP Rumor, Deeproot, Top 5 all LIVE!
  • factualmedium

    Robert Mueller (Deep Root owner) stated that after fixes, 'even a baby could hit' the right ramp

    Source: Host paraphrasing Mueller's statement#4 - Deeproot RAZA Thoughts
  • factualmedium

    Robert Mueller paid J-Pop's debts and revived the company

    Source: Scott LarsonEpisode 255: Loserkid Pinball Podcast
  • opinionhigh

    No pinball manufacturer can economically source all materials solely from the U.S.; Chinese sourcing is necessary for cost and quality

    Source: Robert Mueller (interview)The Pinball Show Ep 9: Ch Ch Changes At Deeproot, Quarantained Market Trends, & For F*ck's Sake Zach
  • opinionhigh

    Robert Mueller does not believe that theme is everything in pinball design

    Source: Mueller quote via Dennis Creasel commentaryThe Pinball Show Ep 9: Ch Ch Changes At Deeproot, Quarantained Market Trends, & For F*ck's Sake Zach
  • factualhigh

    Deep Root was planning to announce the first of 13 licensed and unlicensed game titles at launch

    Source: This Week in Pinball interviewThe Pinball Show Ep 6: Wrap It, Strap It, Set It, and Forget It
  • factualhigh

    Deep Root Pinball's launch is postponed due to COVID-19 supply chain disruption and government non-essential business closures

    Source: This Week in Pinball interviewThe Pinball Show Ep 6: Wrap It, Strap It, Set It, and Forget It
  • predictionhigh

    Deep Root intends to 'humble the competition' through value-focused pricing strategy

    Source: Quote cited from This Week in Pinball articleEpisode 137 – Rooting Atomic Zombies
  • factualhigh

    Raza is designed as a precision game for intermediate to pro players, not a flow game for casual players

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • opinionhigh

    Stern is weak as a competitor because their large size makes them easier to fall

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • factualhigh

    Deep Root plans in-game lighting system integration similar to Penn Stadium

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • factualhigh

    Deep Root playfields are wooden and extremely durable, withstanding hammer tests with no damage while competitor playfields dent from 3-inch ball drops

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • opinionhigh

    Mueller believes games should not be priced higher than a Stern Pro model

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • factualhigh

    Deep Root has 21 titles in development with 13 games at least 50% finished

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • factualhigh

    Raza is 95% complete including playfield art

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • factualhigh

    Each Deep Root game will be offered in one to three different versions with different treatment/features

    Source: Kaneda Pinball Podcast interviewKaneda Pinball Podcast Interviews deeproot's Robert Mueller
  • factualhigh

    Robert Mueller deliberately chose Raza as Deep Root's first release because it is the weakest theme in their pipeline

    Source: Drew, citing Mueller's public statementsEpisode 35: We talk RAZA, History Lesson, and Tribe Talk.
  • factualhigh

    Deep Root's Robert Mueller publicly stated games will ship within two weeks of ordering at TPF reveal

    Source: Kaneda quoting MuellerEp 78 - Chris Kooluris of Kaneda's Pinball Podcast
  • factualhigh

    Robert Mueller has not taken any outside funding for Deeproot Pinball and is self-funding the entire venture.

    Source: Josh Roop and Scott Larson (corroborating Mueller's position)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualmedium

    Deeproot Studios in Utah operates as a broader creative entity beyond pinball, though pinball is primary focus.

    Source: Mueller (via email response to question 6)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • opinionhigh

    Mueller has transitioned from a brash public persona to a more measured, thoughtful approach as company founder.

    Source: Josh Roop and Scott Larson (analysis based on Mueller's email responses)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualhigh

    Deeproot's prototype at Houston will be incomplete in terms of innovations but competitive with existing high-quality games.

    Source: Mueller (via email response to question 4)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • prediction/opinionmedium

    Stern Pinball commands 80-90% of the pinball market, making 'go big' strategy necessary to compete.

    Source: Mueller (via email response to question 3)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualhigh

    Deeproot has 13 games in development, each with multiple unique innovations never before seen in pinball.

    Source: Mueller (via email response to question 7)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualhigh

    Deeproot's first prototype will be shown at Houston Arcade Expo in a low-key fashion without official streaming.

    Source: Mueller (via email response to question 5)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualhigh

    Mueller regrets the timing of the Zidware bailout and believes he should have launched Deeproot first before addressing that obligation.

    Source: Mueller (via email response to question 2)Ep 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualhigh

    Mueller spent thousands of dollars bailing out Zidware customers to enable hiring John Papaduke as designer.

    Source: Mueller (via email), corroborated by Josh and ScottEp 21: LoserKid emails Deeproot, Robert Mueller responds!
  • factualhigh

    Deep Root Pinball's first three games will use unlicensed themes

    Source: This Week in Pinball interviewEp 71 - Nuggets with George Gomez
  • predictionmedium

    Deep Root will showcase cinematic animation quality never before seen in pinball at their launch

    Source: This Week in Pinball/Deep Root official statementEp 71 - Nuggets with George Gomez
  • factualhigh

    Deep Root's distribution model will be fundamentally different from Stern and JJP approaches, keeping support and returns in-house

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • factualhigh

    Deep Root will collect real-world testing data on distance movement, harmonic vibration, and mech hit intensity/frequency

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • opinionmedium

    Deep Root has nearly 200 innovations in development that would take competitors five years and tens of millions to replicate

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • opinionhigh

    All Stern, JJP, and Spooky machines purchased by Mueller since 2015 exhibited playfield defects including craters, pits, dimples, ghosting, and puddling

    Source: Canada's Pinball Podcast statement cited in TWIP InterviewTWIP Interviews deeproot Pinball
  • factualhigh

    The last 10-20% of game development involves tons of engineering documentation, testing, and patent work

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • factualhigh

    Games shown at Houston Arcade Expo in November will be prototypes without final art, design, or code

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • factualhigh

    Deep Root has spent millions on manufacturing process development

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • predictionmedium

    Deep Root plans to announce launch date soon and potentially launch before or after Texas Pinball Festival

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • factualhigh

    Deep Root will offer a 10-year warranty on playfield wear and tear including dimples at launch

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • predictionhigh

    Deep Root's animation quality will reach 8-9 out of 10 by middle of next year compared to industry average of 3 out of 10

    Source: TWIP InterviewTWIP Interviews deeproot Pinball
  • factualhigh

    Robert Mueller cited specific reliability issues with Ghostbusters, Batman 66 Premium, Hobbit, and TNA machines

    Source: Pinside forum post response to LTGEpisode 12 DeepRoot and Sparkly Whirlwinds!
  • factualmedium

    Robert Mueller's Ghostbusters machine won't turn on half the time

    Source: Mueller's public commentEpisode 94 – Going Deep
  • factualhigh

    Deep Root Pinball will not be revealing their game at Texas Pinball Festival 2019.

    Source: This Week in Pinball articleEpisode 77 - Munsters in a Canvas Bag
  • factualhigh

    Robert Mueller became interested in pinball through 3D Space Cadet on Windows 95

    Source: personal background sectionDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • opinionhigh

    Original IP-driven games will differentiate Deep Root from competitors who license existing themes

    Source: panel discussionDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • opinionhigh

    Collaboration across departments is essential to Deep Root's development methodology

    Source: mid-panel discussionDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • opinionmedium

    Steven Bowden is 'the level that the pinball world has never seen' in rule set design

    Source: Bowden introductionDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • predictionhigh

    Deep Root will reveal games at Texas Pinball Festival in March with 'very cool things'

    Source: panel closing remarksDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • factualhigh

    Deep Root has tens or scores of people working behind the scenes and is hiring rapidly

    Source: opening panel remarksDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • factualhigh

    Deep Root's creative studio in Utah has talent from feature films and AAA video games

    Source: opening panel remarksDeeproot Pinball - Pinball Expo 2018 - Pinball News
  • factualhigh

    Deeproot Pinball will only make one model of each game with no Pro/Premium/LE tiering, though individual titles will vary in price

    Source: Deeproot Pinball seminar, ~5:30pmPINBALL EXPO 2018 - FRIDAY
  • factualhigh

    Deep Root Pinball launch titles are Magic Girl remake, RAZA, and Alice in Wonderland (not launch-ready).

    Source: Canada's Pinball Podcast interview, cited by Ken CromwellEpisode 7 - Field of "Pinball" Streams (If you build it, they will come)
  • opinionhigh

    Robert Mueller (Deep Root) claims competitive advantage by researching faults of established manufacturers.

    Source: Canada's Pinball Podcast interview, cited by Ken CromwellEpisode 7 - Field of "Pinball" Streams (If you build it, they will come)
  • factualhigh

    Pinball licensing operates without standardized protocol and uses blind bidding between manufacturers.

    Source: Canada's Pinball Podcast interview, cited by Ken CromwellEpisode 7 - Field of "Pinball" Streams (If you build it, they will come)
  • factualhigh

    Zidware customers will be offered the opportunity to try Deep Root-converted games before accepting them

    Source: Confirmed during interviewEpisode 55 - The Deeproot Interview
  • factualhigh

    Licensing information regularly leaks between manufacturers through licensors

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • predictionmedium

    Deep Root's quad assembly system could accomplish more in 25,000 sq ft than Stern does in 100,000 sq ft

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • opinion/predictionmedium

    Separating rule set design from programming will revolutionize how pinball code is created and used

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • factualhigh

    Turner Logic has dropped almost all other contracts to focus 100% on Deep Root pinball

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • prediction/estimatemedium

    Annual pinball sales range from 4,000-7,500 units across all manufacturers, with Stern capturing 80-90%

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • factualhigh

    Deep Root has 25-30 patents in process for manufacturing innovations

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • predictionmedium

    Deep Root will announce a revolutionary software approach at Five Days of Deep Root event that other manufacturers should have implemented

    Source: Direct statement in interviewEpisode 55 - The Deeproot Interview
  • Mar 22, 2026
  • Deep Root founder/designer; known for making outrageous claims about manufacturing innovation

    episode 34 Heat WaveSep 20, 2020
  • Owner/founder of Deep Root Pinball, funding the company's development

    Episode: 73 Deeproot and Chatting with the Live Audience Plus new give away challenge!Sep 24, 2020
  • Owner/operator of Deeproot; described as having financial backing, manufacturing experience, and organized approach to business

    Episode 72: JJP Rumor, Deeproot, Top 5 all LIVE!Sep 15, 2020
  • Founder/owner of Deep Root Pinball; an insurance lawyer with no formal business training. Described as loyalty-driven, impatient, and lacking understanding of animation/pinball mediums. Led by committee rather than appointing clear leadership.

    Episode 669: "Stephen From Deeproot"Apr 18, 2022
  • Deep Root founder/designer; designed fish tank back box; gave interviews on Pinball Profile and Pinball Magazine; appeared in gameplay video

    Episode 157 – Celebratory GunfireDec 19, 2020
  • CEO/founder of Deep Root Pinball, criticized by Macho Pinball for repeated delays and broken promises regarding game releases

    Episode 32 - MACHO, ARE YOU DEAD?Oct 9, 2020
  • Founder of Deeproot Pinball; characterized by Kaneda as 'fraud,' 'charlatan,' and 'criminal'

    Episode 701: "Kaneda's $15,000 Challenge"Jul 26, 2022
  • Founder and CEO of Deep Root Pinball; defendant in SEC fraud case involving $58.789M in misused investor funds from the 575 and Growth Runs Deep investment funds; has legal background; charges include misappropriation for personal expenses and non-viable business ventures

    Pinball Magazine & Pinball News PINcast August 2021 recapSep 2, 2021
  • Owner/founder of Deep Root Pinball; engaged in confrontational exchange with LTG on Pinside forums regarding machine reliability

    Episode 12 DeepRoot and Sparkly Whirlwinds!Jun 5, 2019
  • Founder/leadership of Deep Root Pinball; recently interviewed on Canada's Pinball Podcast; claims competitive advantage through external research

    Episode 7 - Field of "Pinball" Streams (If you build it, they will come)Aug 1, 2018
  • Deep Root co-founder who announced potential artwork changes for Magic Girl; involved in controversy with Zombie Yeti regarding J-Pop name reference (J-Pop-a-licious)

    Episode 10 - SPECIALWHENLICIOUS!!!Aug 22, 2018
  • Leader/principal at Deep Root Design; bringing design team to Expo 2025

    Episode 9 - Dead Pool, Pirates, Tigers and Bears...OH MY!Aug 16, 2018
  • Founder of Deep Root Pinball; managed Zidware customer compensation settlements

    Episode 65 - There Is No CompromiseAug 13, 2019
  • Deep Root Pinball leadership; conducted seminar at Expo discussing manufacturing capacity and company strategy

    Episode 19 - Is Chicagoland Pinball EXPO Back?Oct 23, 2018
  • Founder and CEO of Deep Root Pinball; collector who invested resources into manufacturing startup; made bold statements about manufacturing ease and cost reduction; announced delays to Texas Pinball Festival reveal

    Episode 27 - One more question Roger SharpeDec 11, 2018
  • Founder/leader of Deep Root Pinball; decided to skip TPF 2019; aggressive/excited personality according to hosts

    Episode 41 - Companies Sabotaging Their Own Releases?Mar 5, 2019
  • Founder and owner of Deep Root Pinball; provided statement about prototype testing at Houston Arcade Expo and upcoming cinematic animation reveals; no longer active on Pinside forums

    Ep 71 - Nuggets with George GomezSep 26, 2019
  • Deep Root Studios founder/leader, mentioned speculatively regarding company strategic direction

    Episode 50 - Deeproot, Show Me SomethingApr 30, 2019
  • Founder/leader of Deep Root Pinball; publicly stated games will ship within two weeks of TPF reveal ordering

    Ep 78 - Chris Kooluris of Kaneda's Pinball PodcastNov 14, 2019
  • Founder/leader of Deep Root Pinball; coordinating media credentials and VIP access for Zidware claimants at TPF

    Ep 87 - Weather, Traffic, and Food TrucksJan 14, 2020
  • Deep Root Pinball leadership; quoted on company strategy to 'humble the competition' through value pricing; tested playfield durability with hammer

    Episode 137 – Rooting Atomic ZombiesNov 28, 2019
  • Referenced in context of Deep Root Pinball design rights; hosts unclear about his specific role

    The Pinball Show Ep 163 BONUS: The Nordman Speaks: A Look Into Dennis Nordman's Exit From American Pinball And What's To ComeOct 23, 2024
  • Founder of Deep Root Pinball; made personal use of investor funds; attempted to acquire Spooky Pinball; promised ambitious features like indestructible playfields that were never delivered

    Ep 41: Flying HighAug 29, 2021
  • Founder of Deep Root Pinball; accused of $60 million fraud; Kaneda calls for his imprisonment

    Episode 634: "Kaneda's 2021 Year In Review"Dec 28, 2021
  • Deep Root Pinball founder; Kaneda alleges he misappropriated investor funds for personal expenses (Hawaii apartments, vacations) while paying salaries

    Episode 875: "Stern Places Ads For Stern Inside Stern"Nov 16, 2023
  • Founder and owner of Deep Root Pinball; wealthy hobbyist and investment advisor who defrauded investors of ~$58M through Ponzi scheme using life insurance policies; characterized as incompetent, arrogant, and micromanagerial despite lack of manufacturing expertise

    The Pinball Show: Uprooting Deeproot - Part 1Apr 18, 2022
  • Associated with Deep Root Pinball; subject of Blueberry Johnson's multi-year criticism campaign per Kaneda.

    Episode 1065: "Kaneda Rants and Raves About Turner and Venom Accessories!"Mar 19, 2025
  • Owner of Deep Root Pinball; primary target of this episode's criticism; referred to as 'Bobby' and accused of failing to deliver on commitments and providing lack of transparency

    Episode 37 - DEEP POOPAug 25, 2021
  • Rumored executive/designer at Deep Root Pinball; Kaneda claims spent $2M on assets for Foo Fighters and Raza (unverified)

    Episode 792: "Are These The Games We Were Waiting For?"Apr 14, 2023
  • Alleged to have stolen customer life savings used to found Deep Root Pinball; Kaneda accuses associates of complicity

    Saturday Morning Spectacular, June 1Jun 2, 2024
  • Pinball company figure; referenced as using survival-mode marketing language

    Episode 1124: "Are Pinball Brothers Making PREDATOR or TRUE LIES?"Aug 15, 2025
  • Took $61 million for pinball venture; shipped zero games; negative example of capital mismanagement in industry

    Episode 1122: "Star Wars is SOOOOO Close!"Aug 11, 2025
  • Referenced designer associated with unique cabinet designs and floating backbox/pin bar experimentation

    Episode 982: "Alice First Impressions"Aug 7, 2024
  • Individual who allegedly stole $61M from elderly investors in Deep Root project; Kaneda references this scandal as reason to avoid Turner Pinball

    Episode 768: "Will Somebody Ship Something!"Feb 10, 2023
  • Founder/owner of Deep Root Pinball, referred to as 'Bobby the Hammer Mueller'

    Episode 6: SPOOKY TOPPER & 69 DAYS TIL DEEPROOTJan 15, 2020
  • Founder and owner of Deep Root Pinball; primary decision-maker whose arrogant public statements and company's repeated failures drive community skepticism

    Ep 44: deeproot Discussion with Dennis and ZachSep 22, 2020
  • CEO/founder of Deep Root Pinball; characterized by Kaneda as 'biggest ass clown' and bully who threatened community with NDAs

    Episode 658: "You Get What You Pay For"Mar 15, 2022
  • Individual allegedly under SEC investigation; associated with This Week in Pinball sponsorship/arrangement issues

    Ep 69: Go Go GodzillaSep 17, 2021
  • Founder and CEO of Deep Root Pinball; sued by SEC for operating a $58M fraudulent investment scheme involving 300 investors; charged with misappropriating investor funds for personal expenses

    Ep 67: Scott Couldn't Wait...Aug 23, 2021
  • Founder and owner of Deep Root Pinball; characterized by Molloy as micromanaging, litigious, paranoid, and delusional

    Episode 664: "Jennifer From Deeproot"Apr 3, 2022
  • Founder/principal of Deep Root Pinball; involved in law profession; deleted company and personal Facebook pages; sent vague customer update citing undisclosed legal matters; lost credibility with community.

    Ep 65: This Isn't A Good Sign from DeeprootAug 6, 2021
  • Deep Root founder; heavily criticized by Kaneda for poor design philosophy and leadership

    Episode 670: "Why Dragon’s Lair Pinball is Dumb"Apr 20, 2022
  • Founder/owner of Deep Root Pinball; referred to as 'Bobby Dave Mueller' by Kaneda; criticized for manufacturing incompetence, using stolen materials, and mismanagement

    Episode 665: "Around The Pinball Horn"Apr 6, 2022
  • Owner/founder of Deep Root Pinball, praised for commitment and perseverance; speaker emphasizes his refusal to quit on projects

    How Quickly We ForgetApr 3, 2022
  • Founder/owner of Deep Root Pinball; made decision to release Raza as entry-level first game rather than stronger IP like Magic Girl or Alice in Wonderland

    Episode 35: We talk RAZA, History Lesson, and Tribe Talk.Nov 20, 2019
  • Founder of Deep Root Pinball (defunct); his original designs for Merlin's Arcade criticized as poor decision-making and unethical business practices

    Episode 1069: "Kaneda Rant Warning: Nobody Cares, SHOW YOUR GAMES!"Mar 26, 2025
  • Founder/owner of Deep Root Pinball; repeatedly overstates timeline accuracy in media interviews; uses 'weeks' when meaning 'months'

    Episode 914: "Who's Holding Haggis Deposit Money?"Feb 12, 2024
  • Founder/owner of Deep Root Pinball; designer of RAZA; past controversy mentioned but not detailed; history of claiming lower pricing than competitors

    deeproot Pinball RAZA First ImpressionNov 15, 2019
  • Founder/owner of Deep Root Pinball; rare interview subject discussing company strategy, game pipeline, and philosophy

    Kaneda Pinball Podcast Interviews deeproot's Robert MuellerNov 21, 2019
  • Owner/founder of Deep Root Pinball (referenced as 'Robert' in context of Deep Root's hammer announcement)

    Haggis VS The HammerFeb 6, 2020
  • Founder/owner of Deep Root Pinball issuing delay statements to Raza customers

    Pinball Omnibus: Episode 4May 26, 2021
  • Founder of Deep Root Pinball; recipient of Hardy's critical feedback letter; reportedly showed Hardy studio innovations and requested feedback.

    Dear Robert,Aug 23, 2021
  • Founder and CEO of Deep Root Pinball; accused of multi-million dollar fraud scheme involving 300 investors

    deeproot Pinball: Game OverAug 31, 2021
  • Founder/owner of Deep Root Pinball; interviewed for TWIP article about game development, manufacturing strategy, and criticism of competitor playfield quality

    TWIP Interviews deeproot PinballSep 23, 2019
  • Principal/founder of Deep Root Pinball; characterized as prideful micromanager whose decisions are driving company's failure

    deeproot: Pride Before the Fall.May 20, 2021
  • Founder of Deep Root Pinball; used elderly retirement funds for personal vacations; example of more egregious financial crimes than Haggis situation

    Haggis Pinball CAN'T Come Back from THIS...Jul 18, 2024
  • Founder/owner of Deep Root Pinball; designer overseeing Raza development; referred to as 'Robert' and 'Papa Duke' in pinball community.

    I'm No Longer Under NDA!Dec 9, 2020
  • Implied founder/leader of Deep Root Pinball; mentioned as acknowledging pin armor texture is early version

    Some of deeproot's InnovationsSep 22, 2020
  • Founder/owner of Deep Root Pinball; made the decision to postpone the launch despite potential negative backlash

    deeprootSep 22, 2020
  • Founder and CEO of Deep Root Pinball; characterized as skilled salesman but questioned on operational competence; his social media presence (Facebook, LinkedIn) mysteriously removed

    Phuck it. Let's Talk deeproot.Aug 11, 2021
  • Founder and leader of Deep Root Pinball; came to pinball through 3D Space Cadet nostalgia; built company starting late 2016 with legal/business background rather than pinball expertise

    Deeproot Pinball - Pinball Expo 2018 - Pinball NewsOct 20, 2018
  • Founder/CEO of Deep Root Pinball; came to pinball via 3D Space Cadet/Windows 95; founded company end of 2016 after failed discussions with other designers; legal career background

    Kaneda's Never Forget: Deeproot Pinball at Pinball Expo 2018Jan 30, 2023
  • Founder/CEO of Deep Root Pinball; Kaneda alleges received $61 million in deposits with no games delivered; represents pattern similar to Haggis

    The Emancipation of Haggis Pinball's Marty RobbinsOct 23, 2024
  • Principal/founder of Deep Root Pinball, presents RAZA walkthrough and discusses design philosophy

    Kaneda's Never Forget: Deeproot Pinball's RAZA WalkthroughJan 30, 2023
  • Founder/owner of Deep Root Pinball, presenting PinPod product

    Kaneda's Never Forget: Deeproot Pinball's PinPod IntroductionJan 30, 2023
  • Owner/manager of Deep Root Pinball; claimed to have fixed the right ramp issue

    #4 - Deeproot RAZA ThoughtsAug 27, 2020
  • Founder/owner of Deep Root Pinball; described as 'polarizing figure' with history of communication challenges and missed promises

    #30 - DEEPROOT RAZA PRODUCTION MODEL REVEAL TONIGHTNov 21, 2020
  • Founder/representative of Deep Root Pinball; made statements about pre-orders and manufacturing timeline on Pinball News podcast

    #33 - Led Zeppelin Announcement, Deeproot Thoughts, LIVE DMCA StrikesDec 12, 2020
  • Deep Root Pinball owner/founder; claimed nearly 200 innovations and five-year competitive advantage; willing to license technology to competitors except P3

    #20 - Deeproot NDA and Pinbar ThoughtsSep 23, 2020
  • Founder and principal of Deep Root Pinball; accused by SEC of orchestrating $59M fraudulent investment scheme; known for boastful public persona and aggressive competition rhetoric against Stern, Jersey Jack, and P3

    Robert Mueller of Deeproot Pinball Accused by SEC of Fraudulent Scheme (Ep.62)Aug 24, 2021
  • Founder and CEO of Deep Root Pinball; acquired Zidware backlog; building manufacturing expertise team; interviewed on Eclectic Gamers

    Episode 55 - The Deeproot InterviewFeb 11, 2018
  • Founder/owner of Deep Root Pinball; recently interviewed by Eclectic Gamers; teased mysterious manufacturing innovation

    Episode 56 - Taylor Talks PinballFeb 26, 2018
  • Deep Root Pinball representative; previously interviewed by Eclectic Gamers; offered compensation to Zidware customers; posted about Queen license acquisition attempt

    Episode 61 - Heighway v BattleTechMay 6, 2018
  • Owner of Deep Root Pinball; mentioned in context of addressing Raza ramp difficulty in code

    Episode 118 - Marketing 101Jun 28, 2020
  • Deep Root Pinball representative who gave interview for This Week in Pinball First Look article

    Episode 101 - RAZAL DAZALNov 17, 2019
  • Deep Root founder; interviewed on Eclectic Gamers in February 2018

    Episode 78 - 2018 Year-End ReviewDec 31, 2018
  • Deep Root Pinball representative who announced delay of game reveal from Texas Pinball Festival 2019.

    Episode 77 - Munsters in a Canvas BagDec 17, 2018
  • Assembled design team at Deep Root

    Episode 225 - Layoffs and LiquidatorsAug 4, 2024
  • Deep Root Pinball founder/representative interviewed in February 2018; made claims about manufacturing innovation, quad assembly, and patent portfolio

    Episode 136 - Diablo InterviewsMar 8, 2021
  • Founder/principal of Deep Root Pinball; clarified patent designs not representing final playfield lift innovations

    Episode 124 - Solid State Pinball SupplySep 21, 2020
  • Founder of Deep Root Pinball and Deep Root Funds; charged by SEC with operating $58+ million fraudulent investment scheme; used investor money to fund Deep Root businesses and personal expenses

    Episode 148 - Roundup on the RootsAug 22, 2021
  • Founder of Deep Root Pinball; characterized by Orbital Albert as swindler, scammer, and criminal who stole money and designer talent (including Steve Bowden)

    PNP 602- Fix FIRED!+ Walt Woods D&D Review+ Teolis In Trouble+ Is Orby the 2 Time New Brunswick Champ?Jan 20, 2025
  • Head of Deeproot Pinball, announced RAZA availability through December 30, 2020

    REVIEW OF THE YEAR 2020Jan 3, 2021
  • Head of Deeproot Pinball; participated in November 2020 presentation; stated 3.5-month production timeline estimate

    LATEST RETRO ATOMIC ZOMBIE ADVENTURELAND SHOWNNov 23, 2020
  • Founder and 'Principal & Architect' of deeproot Pinball; charged by SEC with fraud involving investment schemes; alleged to have diverted investor funds to personal and business use

    GAME OVER FOR DEEPROOT PINBALL?Aug 21, 2021
  • Head of Deeproot Pinball; gave interview to Pinball News and Pinball Magazine explaining company founding and game details

    DEEPROOT OPENS RAZA ORDERSDec 10, 2020
  • CEO of Deep Root Pinball who promised to revolutionize pinball; led the delayed launch efforts

    DEEPROOT DELAYS LAUNCHSep 23, 2020
  • Owner of now-defunct Deeproot Pinball; his company's assets went to bankruptcy auction

    Case Against John Popadiuk Dismissed; Turner Pinball Wins Deeproot AssetsNov 30, 2022
  • Founder/owner of Deeproot Pinball; company is now in bankruptcy

    Deeproot Pinball “Check Back Soon For Something Interesting”May 26, 2022
  • Owner of Deeproot Pinball; characterized as poor manager resulting in company bankruptcy

    The Goonies Pinball…What Might Have BeenMar 23, 2022
  • Described as 'disgraced financier' and owner of Deeproot Pinball

    Auction Date Set...Pictures from Inside the Shuttered Deeproot Pinball HeadquartersMar 3, 2022
  • Founder of Deep Root Pinball; spent lavishly on office, warehouse, animation studio in Utah; delivered zero games; likely delusional vs. intentional fraudster

    DPP #12 "Mod News! Outreach stories! Pulp Fiction! Deeproot? Yeah there's more. "Feb 2, 2023
  • Founder of Deep Root Pinball; under SEC investigation for fraud and theft; allegedly stole customer funds

    The Super Awesome Pinball Show - Ep. 27.5 BonusSep 1, 2021
  • Founder/owner of Deep Root Pinball; known for bombastic early messaging and 'five days of deep root' announcement; credited in official statement calling out Jody Dankberg as inspiration

    BDYETP 52: A Punny, Deep-Rooted AvengingSep 29, 2020
  • Founder of Deep Root Pinball; SEC charged him with $58 million investment fraud affecting ~300 investors; used investor funds for personal expenses including weddings, divorces, property, and family lifestyle costs

    BDYETP 62: Deeproot Deep-Sixed?, Ritchie to JJP, Lyman leaves Stern, Sorcerer’s Apprentice, Cactus Canyon, Spinal Tap, Mando ReviewSep 7, 2021
  • Owner of Deep Root Pinball; has personal financial reserves

    Ep 30: Off The Rails with Jeff RiveraMar 20, 2020
  • Deep Root researcher who confirmed Stern Pinball won Godzilla license bidding war

    Pinball Industry News: July 2018 Re-capAug 2, 2018
  • Owner of deeproot Pinball; presented unrealistic production claims at Pinball Expo seminar with John Papaduke and Steve Bowen

    Episode 1142: "Top 5 Things in Pinball Kaneda is Looking Forward To!"Sep 30, 2025
  • Deep Root Pinball owner/founder; interviewed by This Week in Pinball about the game reveal

    Episode 117 – Dude Looks Like a ZombieNov 18, 2019
  • Deep Root Pinball owner; humorously referenced as 'screaming in a corner' over Stern's Insider Connected announcement at SEC offices (sarcasm about regulatory/competitive concerns)

    The Pinball Show Ep 73: Getting Connected InsiderAug 30, 2021
  • Founder/operator of Deep Root Pinball; interviewed about company strategy, pricing, design philosophy, and upcoming titles

    The Pinball Show Ep 9: Ch Ch Changes At Deeproot, Quarantained Market Trends, & For F*ck's Sake ZachApr 13, 2020
  • Founder/CEO of Deep Root Pinball and Deep Root Tech; convicted of defrauding ~300 investors of $58 million through misappropriated life insurance policy funds; characterized as incompetent, narcissistic, and resistant to expert input despite lack of manufacturing experience

    The Pinball Show: Uprooting Deeproot - Part 1Apr 18, 2022
  • Principal at Deep Root Pinball; appeared on Raza stream to discuss game mechanics and production timeline; discussed supply chain challenges

    The Pinball Show Ep 39: Big Changes & Big Pinball TalkNov 23, 2020
  • Deep Root Pinball team member who interacted cordially with Deep Six tour participants

    The Pinball Show Ep 31: Hey You Guys! WIN A FREE Avengers Banner By Taking Off Your Shoes & Tasting The RainbowSep 28, 2020
  • Deep Root Pinball founder; cites supply chain and economy concerns for March 2020 launch postponement

    The Pinball Show Ep 6: Wrap It, Strap It, Set It, and Forget ItMar 23, 2020
  • Associated with Deep Root Pinball; mentioned in context of manufacturers with financial issues

    Episode 233 – Early AdapterAug 10, 2024
  • Founder/CEO of Deep Root Pinball; charged by SEC for embezzling seniors' retirement funds; faces civil suit, likely bankruptcy and asset liquidation

    Episode 173 – My Opinion is TruthSep 15, 2021
  • Deeper Pinball founder; indicted on eight counts of wire fraud for misappropriating investor money for personal use; civil SEC suit pending

    Episode 240 – I’ll See It When I Believe ItDec 4, 2024
  • Founder of Deep Root Pinball; filed SEC lawsuit response denying wrongdoing

    Pinball Magazine & Pinball News PINcast November 2022 recapDec 2, 2022
  • CEO of Deep Root Pinball; announced production delays, vendor challenges, and certification timeline in February 2021 updates

    Pinball Magazine & Pinball News PINcast February 2021Mar 2, 2021
  • Founder/owner of Deep Root Pinball; made decision to cancel September launch after guest feedback; contributed to This Week in Pinball article explaining postponement

    Pinball Magazine & Pinball News September 2020 pinball industry news recapOct 6, 2020
  • Founder and CEO of Deep Root Pinball; explains company history, product strategy, and design philosophy in extended interview.

    Bonus PINcast: In-depth interview with Robert Mueller of Deeproot PinballDec 10, 2020
  • Head of Deep Root Pinball; presented Retro-Atomic Zombie Adventureland on stream; announced 'always-on' machine capability

    Pinball Magazine & Pinball News November 2020 recap PINcastDec 3, 2020
  • Founder of Deep Root Games; described as passionate entrepreneur who paid J-Pop's debts, funded Deep Reveal event hotels, and invested own money; positioned as potential industry disruptor similar to Jersey Jack

    Episode 255: Loserkid Pinball PodcastApr 17, 2020
  • Principal/founder of Deep Root Pinball; responsible for vision, engineering, manufacturing decisions; addresses past overpromising

    Episode 292. deeproot Pinball panel discussion on RAZADec 10, 2020
  • CEO/founder of Deep Root Pinball; described by Thiel as having 'most aggressive goals' of any startup he's worked with; has capitalization to fund ambitious plans.

    Episode 134: David Thiel sounds offJun 8, 2018
  • Founder of Deep Root Pinball; recruited four legendary designers; operating for ~1 year without seeking collector funding by 2018

    Episode 170: The Pinball Profile Top 10 Most Intriguing People of 2018Dec 31, 2018
  • Founder/CEO of Deep Root Pinball; convicted and going to jail; left investors (John Norris, Barry Osler) with unfulfilled orders including Retro Atomic Zombie Adventure Land and food truck

    Steve Ritchie Part III: The Return… to SternSep 4, 2021
  • Founder/leader of Deep Root Pinball; self-funded startup; provides email interview responses showing more measured tone than previous public statements

    Ep 21: LoserKid emails Deeproot, Robert Mueller responds!Nov 6, 2019
  • Deep Root Pinball representative; absent from TPF due to marriage, receiving hosts' respect for prioritizing family over pinball obligations

    Episode 6: TPF and Twipys!Mar 25, 2019
  • Deep Root Pinball owner; provides financial backing from diversified business portfolio; committed to Zidware customer compensation

    Ep 22: Hands on RAZA with the Velvet Voice, Jeff TeolisNov 22, 2019
  • Deep Root Pinball owner; subject of fraud allegations regarding investor deposits; involved with Raza history

    PNP 647- BTTF 2026!+ Expo TIPS+ RAZA Again?+ Pintern Missions 4 EXPO!Oct 17, 2025
  • Deeproot leadership; cryptic about business model and game artwork; dismissed Pinball 2000 as 'gimmick'

    Episode 66 – Expo recap with Krystle Gemnich and Jeff TeolisOct 22, 2018
  • Deep Root Pinball CEO; gave interview discussing cancelled Quad Assembly; pattern of vague/joking statements

    Episode 54 – 70% Skill. 20% Luck. 10% H2H shirtJul 30, 2018
  • Industry personality who stated 'pinball is easy'; criticized by hosts for misguided/offensive comment

    EPISODE 125 – COOKED BACONDec 24, 2022
  • Representative/spokesperson for Deep Root Pinball, engaged in public controversy over machine quality criticism

    Episode 94 – Going DeepJun 3, 2019
  • Pinball community figure involved in $61 million fraud scheme; cited as example of narcissistic sociopath lacking shame.

    Episode 1173: "Kaneda Changes His Tune on Dune NIB"Dec 29, 2025