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TILT

Pinball News Website·article·held·Jan 8, 2016
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Analysis

claude-haiku-4-5-20251001 · $0.018

TL;DR

Tilt Birmingham opens as upscale barcade hybrid, shows The The Addams Family still outshoots modern games.

Summary

Pinball News reviews Tilt, a new hybrid coffee shop/craft beer bar/pinball arcade that opened in Birmingham's City Arcade in late 2015. The venue, operated by Kirk Sadler and Richard Kimberley with machines supplied by Pinball Heaven, features seven pinball machines including Game of Thrones, Kiss, and AC/AC/DC (Pro) models, alongside specialty coffee and tea service and eight craft beers. Notably, the vintage The The Addams Family machine (24 years old at time of writing) is the biggest revenue earner despite newer titles being available.

Key Claims

  • Barcades have been slow to spread to the UK compared to US metropolitan areas

    medium confidence · Pinball News editorial, January 2016

  • The The The Addams Family is the biggest earner at Tilt despite newer machines being available

    high confidence · Pinball News observation during venue visit, January 2016

  • The Hobbit will be joining the Tilt line-up when it arrives in the UK

    high confidence · Phil Palmer (Pinball Heaven owner) statement to Pinball News during visit

  • Standard UK pinball arcade pricing is £1 per game or 3 games for £2

    high confidence · Pinball News observation at Tilt venue, January 2016

  • Tilt opened two months prior to the article date (approximately November 2015)

    high confidence · Closing statement in Pinball News article dated January 2016

Notable Quotes

  • “Since it opened two months ago, Tilt has continued the trend of not only making pinball mainstream again, but making it legitimate too.”

    Pinball News @ Closing section — Reflects industry sentiment that upscale venues are important to pinball's cultural rehabilitation and mainstream acceptance

  • “It's not some seedy dimly-lit backstreet pinball dive bar. It's unashamedly bright, modern, airy and clean, selling quality crafted drinks at premium prices, right in the city centre. It's just the kind of place pinball needs to be, and to be seen.”

    Pinball News @ Closing section — Explicit statement about the type of venue required to legitimize pinball in contemporary culture

Entities

TiltvenueKirk SadlerpersonRichard KimberleypersonPhil PalmerpersonPinball HeavencompanyCity Arcade, BirminghamvenueChief CoffeevenueBrewdogcompanyThe Addams FamilygameGame of Thronesgame

Signals

  • ?

    venue_signal: Tilt Birmingham represents expansion of barcade concept (arcade + craft beverages + social venue) to UK, following slower adoption than US metropolitan areas

    high · Article explicitly states 'their popularity in metropolitan areas in the US is undoubted, Barcades...have been slow to spread to the UK' and positions Tilt as part of ongoing trend

  • ?

    venue_signal: Tilt combines four distinct concepts (pinball arcade, craft beer bar, specialty coffee, specialty tea shop) into single location with planned expansion to second floor

    high · Article details coffee/tea service, eight craft beers, pinball machines, and mentions 'potential to expand utilising the unused space on the floor below' with plans for 'second bar and a bunch more games'

  • ?

    gameplay_signal: Vintage Addams Family (1991/92) outearns all newer machines (2013-2016 releases) at Tilt despite being 24 years old at time of observation

    high · Article states 'with all the new machines in the line-up, the biggest earner is the 24-year-old game, The Addams Family' and identifies this as 'interesting, and perhaps slightly worrying'

  • $

    market_signal: Standard UK pinball arcade pricing identified as £1 per game or 3 for £2 (approximately $1.50 USD or €1.40 EUR equivalent)

    high · Article documents 'standard in the UK: £1 ($1.50/€1.40) per game, or 3 games for £2' with pricing image

  • ?

    operational_signal: Tilt operates extended hours (7:30am-11pm weekdays, 7:30am-midnight Fri-Sat, 11am-11pm Sunday) to serve dual morning coffee market and evening pinball/bar clientele

Transcript

raw_text · $0.000

**Date:** January 2016 **Location:** 2 City Arcade, Birmingham, B3 3AG, UK **While their popularity in metropolitan areas in the US is undoubted, Barcades – the crossover between arcade games and craft beers – have been slow to spread to the UK.** The [Brewdog](https://www.brewdog.com/) chain of craft beer bars has something of a liking for pinball, as we shall see in an upcoming review, while [Chief Coffee](https://www.pinballnews.com/sites/chief/index.html) in London has gone down a different path by blending craft coffee and specialist teas with pinball. Now a new location in Birmingham city centre has combined all these concepts into a coffee & tea shop/craft beer bar/pinball arcade called [Tilt](https://www.facebook.com/tiltbrum/). Being a big fan of all four, we had to pay them a visit. Knowing there might beer sampling involved, we left the car behind and took the train to Birmingham’s New Street Station. A couple of minutes later and we were walking between the bustling shoppers of New Street, which is where we saw the first clue to our destination. [![A Tilt sign on New Street](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/15.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/15.jpg) A Tilt sign on New Street Turning left, we walked up Union Street until we came to Birmingham’s tastefully-restored City Arcade building, which is home to Tilt. [![City Arcade, Birmingham](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/1.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/1.jpg) City Arcade, Birmingham [![The Tilt front window](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/3.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/3.jpg) The Tilt front window Tilt opens at 7:30am to serve coffee to the workers in nearby offices and shops in the city centre. We weren’t that keen on an early start and got to Tilt at around 1:30pm on a Wednesday afternoon to meet with the owners, Kirk Sadler and Richard Kimberley. The wedge-shaped interior is split into two areas. The pointy end contains the coffee shop and bar, while the broader part is home to the pinballs. [![The seven pinballs](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/4.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/4.jpg) The seven pinballs Most of the pinballs are provided by [Pinball Heaven](https://www.pinball.co.uk/) and we were joined at Tilt by its owner Phil Palmer, who explained how he plans to use Tilt to showcase the newest games from Stern and Jersey Jack. *Game of Thrones* and *Kiss* are here now, and when *The Hobbit* arrives in the UK it will be joining them in the line-up. During our visit, these were the titles available to play: | | | | --- | --- | | * Judge Dredd * The Addams Family * Game of Thrones (Pro) * AC/DC (Pro) | * Kiss (Pro) * The Avengers (Pro) * Batman | The games were all in great condition and priced at what seems to be the standard in the UK: £1 ($1.50/€1.40) per game, or 3 games for £2. [![Game pricing](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/5.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/5.jpg) Game pricing What was interesting, and perhaps slightly worrying, is that with all the new machines in the line-up, the biggest earner is the 24-year-old game, *The Addams Family*. There is seating in the pinball area, but most is found in the bar area which is around the corner and well insulated from the noise of flippers flipping. [![The bar area](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/6.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/6.jpg) The bar area The selection and quality of the tea blends and coffee beans is a prominent feature at Tilt. Teas such as *Jade Tips*, *Canton Chocolate Tea* and *Organic Dragon Charles Wolf* sit alongside the more standard *English Breakfast* and *Earl Grey* on the menu. [![Ten different teas on the menu along with some Lemon Bundt cake](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/13.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/13.jpg) Ten different teas on the menu along with some Lemon Bundt cake A changing selection of different coffees styles is available too. [![Two different coffees in the grinders](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/8.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/8.jpg) Two different coffees in the grinders [![The espresso machine](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/9.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/9.jpg) The espresso machine The tables and seats are designed with nostalgia in mind, both intended to be trendily reminiscent of school chemistry labs. Accordingly, the milk is served in a miniature Erlenmeyer flask and the sugar in a tiny glass beaker. [![School-style tables with pinball and coffee wall decorations](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/16.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/16.jpg) School-style tables and seats, with pinball and coffee wall decorations Tilt features eight craft beers, details of which are posted on the wall opposite the bar. [![The eight beers available](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/11.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/11.jpg) The eight beers available Details of the style, the brewery, the strength and some tasting notes are shown, along with the prices which are in keeping with the boutique, craft nature of the beers. [![Details of four of the beers](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/12.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/12.jpg) Details of four of the beers There’s a broad mix of styles, from golden ale through IPAs and dark lager to fruit beer and chocolate stout. [![The eight beer taps](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/10.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/10.jpg) The eight beer taps in the window There is also a big selection of bottled beers on the menu, along with a few wines and spirits. [![More drinks available](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/7.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/7.jpg) More drinks available When we first arrived and took our pictures there were few customers at Tilt, but it gradually got busier as the day progressed, with more people arriving to play the pinballs. [![The seven pinballs at Tilt](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/17.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/17.jpg) The seven pinballs at Tilt The owners have big plans for tilt. A [monthly pinball league](https://www.facebook.com/WorldCupRevisitedPinballTournament/) begins later this month with a ‘Meet the Brewer’ even in February, while, along with the pinball and bar areas we have already shown you, there is the potential to expand utilising the unused space on the floor below. [![And that's not all](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/14.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/14.jpg) And that’s not all There is another set of rooms downstairs, and while some of those are reserved for the unisex toilets and for some extra tables and seating, there is plenty of space to install a second bar and a bunch more games. At the speed Richard and Kirk work, it wouldn’t be a surprise if they had already rewired everything, redecorated, installed games and opened the new downstairs area by the time you read this. [![Tilt in the City Arcade](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/2.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/tilt-birmingham/2.jpg) Tilt in the City Arcade Since it opened two months ago, Tilt has continued the trend of not only making pinball mainstream again, but making it legitimate too. It’s not some seedy dimly-lit backstreet pinball dive bar. It’s unashamedly bright, modern, airy and clean, selling quality crafted drinks at premium prices, right in the city centre. It’s just the kind of place pinball needs to be, and to be seen. [Tilt](https://twitter.com/Tilt_Brum) is open seven days a week, from 7:30am during the week, 9am on Saturday and 11am on Sunday. It closes at 11pm except on Friday and Saturday when it’s midnight.
Kiss
game
AC/DCgame
The Avengersgame
Judge Dreddgame
Batmangame
The Hobbitgame
Sterncompany
Jersey Jackcompany

high · Closing section states 'open seven days a week, from 7:30am during the week, 9am on Saturday and 11am on Sunday. It closes at 11pm except on Friday and Saturday when it's midnight'

  • ?

    community_signal: Tilt launches monthly pinball league with planned 'Meet the Brewer' event, indicating early establishment of competitive play community at venue

    high · Article mentions 'monthly pinball league begins later this month with a Meet the Brewer even in February' with link to Facebook event

  • ?

    operational_signal: Pinball Heaven (supplier) uses Tilt as showcase venue for new Stern and Jersey Jack releases to UK market

    high · Phil Palmer explains 'he plans to use Tilt to showcase the newest games from Stern and Jersey Jack. Game of Thrones and Kiss are here now, and when The Hobbit arrives in the UK it will be joining them'

  • ~

    sentiment_shift: Pinball News emphasizes upscale, clean, well-designed barcade venues as essential to cultural legitimization and mainstream acceptance of pinball, moving away from 'seedy backstreet dive bar' associations

    high · Closing section: 'It's not some seedy dimly-lit backstreet pinball dive bar. It's unashamedly bright, modern, airy and clean...It's just the kind of place pinball needs to be, and to be seen.'