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Don recaps Beetlejuice midnight launch party and teases Spooky's next game at TPF 2026.
Spooky Pinball held a midnight launch party for Beetlejuice on November 16, 2025, with approximately 50 attendees (20 invited guests plus-ones and factory staff)
high confidence · Don describing the party: 'I can't believe it finally came... not only did five people show up, 50 people showed up. We had the 20 invited guests... and then once the spooky crew heard there was food, just everybody from the factory came to the house.'
Beetlejuice machines sold out in 13 minutes via phone orders after the launch, with 8-10 staff taking calls continuously
high confidence · Don recounting: 'they sold out in 13 minutes. On the phone, they were just like... Click. Click. Click. There's doing that over and over. And then the saddest part was 13 minutes in when it was like, we're out.'
Spooky Pinball's website crashed immediately during the launch
high confidence · Don: 'even though the website immediately crashed, um I watched them, there was like eight to 10 people all on phones'
Spooky Pinball will use a postcard lottery system for the next midnight launch party, allowing a month-long submission window with random drawing
high confidence · Don planning: 'I'm thinking we'll go old school with it where you just mail in a postcard with your your name and contact info on it and just mail it in... We'll gather them all together and then we'll do a live stream and we'll name them all off as they go into the hat and then we'll just... pick names randomly'
Spooky Pinball has released 14 games total as of November 2025
high confidence · Don: 'just going through the 14 games that Spooky Pinball's done now'
Beetlejuice midnight edition machines will have special back glass art with exclusive Frenchie design, not just a decal
high confidence · Don: 'we've landed on is actually taking the special translate with the special logo on it and and making this into the back glass... your back glass for your midnight edition game will have the extra emlazed logo'
Spooky Pinball launches one major game per year
high confidence · Don: 'they launch one major game a year for now'
“I can't believe it finally came... not only did five people show up, 50 people showed up. We had the 20 invited guests... and then once the spooky crew heard there was food, just everybody from the factory came to the house.”
Don@ 1:25 — Describes the unexpected scale and success of the Beetlejuice midnight launch party
“ABBA is one of those [games]. It's a good bad game. Like that theme is stupid... But notwithstanding, it's amazing that they picked that theme and made that game like legitimately... it's so stupid. So it's a bad game that I really enjoy playing”
Don@ 3:29 — Illustrates Don's framework for evaluating games beyond objective quality metrics
“Spooky hasn't peaked yet... And then there's another peak coming. Like as good as these games are, there's another peak coming. You don't want to miss this one.”
Don@ 23:34 — Teases upcoming unannounced Spooky game in development, signals high confidence in its quality
“This game's going to have lines at every show it's at. At every show it's at from here till forever.”
Don@ 6:03 — Prediction about Beetlejuice's demand and appeal at upcoming industry shows
“I wanted to give like everybody like that. This may be somebody's first pinball machine and I want them to have just as much of a chance as like an insider, right?”
Don@ 21:06 — Explains philosophy behind postcard lottery system for future midnight launches
“the theme creates the layout and then the layout commands mechanistic things... sometimes those mechs and things you're like this has to be a wide body so we can put in everything that we want”
product_launch: Beetlejuice midnight launch party at Don's house on November 16, 2025 exceeded expectations with 50 attendees; games sold out in 13 minutes via phone; website crashed but manual sales process succeeded
high · Don's detailed recounting of party size, sales speed, and phone-based order fulfillment process
collector_signal: Beetlejuice midnight edition machines feature exclusive back glass art with Frenchie design; only available to party attendees; creates secondary market collector interest
high · Don's explanation: 'your back glass for your midnight edition game will have the extra emlazed logo. Not not not just a shiny decal like we've seen before, but like the actual back glass art'
sentiment_shift: Strong positive sentiment around Beetlejuice among party attendees and broader community; compared favorably to Evil Dead; expectations high for future shows
high · Don: 'The crowd can speak, man... they love it, man. They love it... at every show it's at from here till forever.' Multiple attendees tested the game during stream
product_strategy: Spooky Pinball and Don implementing postcard lottery system for next midnight launch to ensure equal access and community representation; moving away from email-based system due to delays
high · Don: 'we'll go old school with it where you just mail in a postcard... We'll gather them all together and then we'll do a live stream and we'll name them all off as they go into the hat and then we'll just... pick names randomly'
event_signal: Texas Pinball Festival 2026 expected to have at least 10 Beetlejuice machines, approximately 10 games total being showcased, including potential new releases from Turner, Multimorphic, Pinball Brothers; multiple game launches timed for TPF
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Pinball at the Beach will be the first venue to have production Beetlejuice machines on display in February 2026
high confidence · Don: 'Pinball at the Beach is coming up in February. That's the first place that actual production machines will be there.'
At least 10 Beetlejuice machines will be at Texas Pinball Festival in March 2026, with expectations for 10 games total being showcased
medium confidence · Don: 'TPF this year is going to be a return to form because we're going to have like at least 10 Beetle Juices, right? We're going to have maybe a new game from Turner... probably a new multimorphic game... Halo rumors like Halo will be at the show... at least 10 games again and they're going to be 10 people deep'
Spooky Pinball has another game in development roughly one year away from release that represents a new creative peak beyond Evil Dead and Beetlejuice
high confidence · Don: 'Spooky hasn't peaked yet... And then there's another peak coming. Like as good as these games are, there's another peak coming... It's a year away. But do yourself a favor and get on a list.'
Don@ 31:24 — Reveals Spooky's design philosophy: theme-first approach determines layout and mechanics
“I think there'll be a slight edge to Beetlejuice overall. Like if you asked 100 people, I think it'd be 6040 [vs Evil Dead].”
Don@ 28:16 — Don's assessment of relative popularity between the two recent Spooky premium titles
high · Don: 'we're going to have like at least 10 Beetle Juices, right?... maybe a new game from Turner... probably a new multimorphic game... Halo rumors... maybe Pinball Brothers will bring some more Predators'
machine_intel: Spooky Pinball has another game in development approximately one year away (November 2026 release window); Don characterizes it as next creative peak beyond Evil Dead and Beetlejuice; recommends securing distributor pre-orders now
high · Don: 'Spooky hasn't peaked yet... there's another peak coming... It's a year away... do yourself a favor and get on a list... it's going to be limited. It's going to be packed. It's going to be franchied'
community_signal: Don and Spooky Pinball prioritizing equitable access to exclusive events over insider favoritism; philosophical commitment to giving equal chances to casual and core fans
high · Don: 'I want to give like everybody like that. This may be somebody's first pinball machine and I want them to have just as much of a chance as like an insider... I don't want, you know, you're an insider, your favoritism, whatever'
design_philosophy: Spooky Pinball's design process prioritizes theme over mechanics; theme determines layout, which then commands mechanical designs and whether machine requires wide-body format
high · Don: 'they don't start with layout and then put a theme to it. the the theme creates the layout and then the layout commands mechanistic things'
gameplay_signal: Beetlejuice plays faster with closer/farther shot mix; Evil Dead is wide-body with more mechanisms; both have strong themes; Beetlejuice has superior lighting package; no custom voice callouts by design choice
high · Don: 'Beetlejuice plays Fast and Furious... Evil Dead's a wide body... more mechanisms... Beetlejuice has a great color palette... the lighting package of Beetlejuice is a step above Evil Dead'
business_signal: Spooky Pinball one major game launch per year strategy; each launch limited production run; party limited to ~70 machines sold; demand far exceeds supply
high · Don: 'they launch one major game a year for now... you only have so many games. I only have so many... unless they start making 5,000 games, which they're not going to do'
operational_signal: Good distributors offering 3-day money-back guarantee after game reveal; encouraging customers to register on distributor lists early for upcoming games; distributor contact provided for Spooky games
medium · Don: 'contact your distributor... if you want to be on the list for Spooky's next game... Do it now... the good distributors, even if they were taking money, were saying, listen, up to three days after the reveal, if you want to back out, you can back out'
market_signal: Stern Pinball games selling through to distributors despite potential market saturation concerns; Don speculating about Stern's competitive strategy in face of Spooky's momentum
medium · Don: 'the fact that their games sell through to distributors is is reassuring them that everything they're doing is right... if they get stacked up at distros, that's where the back flow is going to start happening'