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The Pinball Show Ep 135 BONUS: Dutch Pinball - Past, Present, & Future

Pinball Show Patreon Feed·podcast_episode·20m 50s·analyzed·Aug 15, 2023
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TL;DR

Dutch Pinball's decade-long struggle with Big Lebowski production and trust deficit examined amid new hires and future game announcements.

Summary

A detailed retrospective on Dutch Pinball's history, struggles, and current trajectory, covering their 2014 origins with Bride mods through their extended Big Lebowski production saga marked by ARA manufacturing disputes, early adopter delays, and survival through repeated machine sales. The hosts express skepticism about Dutch's future viability despite recent moves like hiring sculptor Lior and hint at upcoming titles, debating whether the company should have declared bankruptcy or dissolved rather than continuing its protracted business model.

Key Claims

  • Dutch Pinball originated in 2014 with a 2.0 kit for Bride Pinball that gained them initial attention

    high confidence · Host discussing Dutch Pinball's founding and early recognition

  • Lior has joined Dutch Pinball and will work primarily for the manufacturer rather than making independent mods

    high confidence · Hosts Craig and Zach discussing recent partnership announcement

  • Dutch Pinball had an arrangement with ARA (contract manufacturer) to produce approximately 95 Big Lebowski machines initially

    high confidence · Host Craig providing production history details

  • ARA pricing dispute involved a significant (several thousand dollars) increase that Dutch Pinball contested, leading to litigation which ARA won

    high confidence · Hosts discussing the contract manufacturing dispute and court outcomes

  • Dutch Pinball has been fulfilling early adopter orders by selling approximately 4-6 new Big Lebowski units for every early adopter game produced

    high confidence · Host explaining Dutch's strategy to make early adopters whole

  • Big Lebowski was originally priced at $9,995 in 2016, later increased to $12,500 when Dutch moved to in-house production

    high confidence · Host Craig citing IPDB and production timeline information

  • Dutch Pinball lost one of their owners several years ago to cancer

    medium confidence · Host briefly referencing owner's death

  • One host had negative business interactions with Lior a couple years ago

    medium confidence · Host Dennis sharing personal experience with Lior's business practices

  • American Pinball is described as potentially 'one year away from going out'

    low confidence · Host speculating about American Pinball's market viability

Notable Quotes

  • “They way blew past every prediction I ever had because I thought they'd be long out of business at this point.”

    Zach@ 1:23 — Key reflection on Dutch Pinball's unexpected survival despite industry observers predicting failure

  • “It's the coolest, to date, in my opinion, the coolest pinball machine ever made. It just is.”

    Host (gameplay/design perspective)@ 8:59 — Rare positive assessment of Big Lebowski's design despite criticisms of business practices

  • “I personally thought bankruptcy was the right answer in this case, because honestly, pennies on the dollar and then reinvesting it versus how long some of them have have waited.”

    Host Craig@ 9:25 — Critical industry perspective that Dutch's current model (extended payment with zero-percent interest) may be worse for early adopters than bankruptcy

  • “Trust is going to be compromised a little bit because people are kind of over the whole model of paying and waiting, especially when it's a company that has had its struggles in the past.”

    Zach@ 11:56 — Assessment of reputational damage and customer confidence in Dutch's ability to deliver future products

  • “I just don't understand why Dutch Pinball is still trying to make a go of this pinball thing it's been such an arduous road.”

    Host@ 18:52 — Hosts questioning Dutch's viability and rationale for continued operations

  • “2016 was when the game came out. Let me explain to you what was happening in 2016... Ghostbusters was being made by Stern... Game of Thrones Premium... Jersey Jack finally got The Hobbit out.”

    Host Craig@ 13:22 — Market context positioning Big Lebowski's 2016 launch within broader industry competition and releases

  • “I think that adding Lior, I don't see that as a big help because, frankly, on their big Lebowski, nobody said, oh, this needs more artistry when it comes to molds.”

Entities

Dutch PinballcompanyBig LebowskigameARAcompanyLiorpersonScott DenisepersonRoger SharppersonJohn Paul DeWinpersonZachperson

Signals

  • ?

    business_signal: Hosts question Dutch Pinball's entire business model, suggesting bankruptcy might have been preferable to decade-long zero-percent interest fulfillment of early adopter orders

    high · Multiple statements from hosts Craig and Dennis about viability and 'why we're allowing this to continue' along with detailed analysis of early adopter compensation strategy

  • ~

    sentiment_shift: Recognition that customer trust has been compromised by Dutch Pinball's extended production model and past misrepresentations about dispute causes

    high · Zach: 'Trust is going to be compromised a little bit because people are kind of over the whole model of paying and waiting'

  • ?

    personnel_signal: Lior (sculptor/artist) has joined Dutch Pinball as dedicated manufacturer employee rather than independent contractor, shift away from mod creation work

    high · Hosts confirm partnership announcement with Dutch Pinball and Lior working primarily for manufacturer

  • ?

    product_concern: Big Lebowski code was never fully completed and remains in basic form despite decade of production; criticized as '90s light' and rudimentary

    high · Host statement: 'The code was never done on it, still not done on it. And it is a pretty basic code, in my opinion.'

  • $

    market_signal: Primary distributor (Zach) does not currently distribute Dutch Pinball despite company's decade-long existence, indicating market positioning challenges

    high · Zach: 'You're a distributor, but you don't distribute Dutch... Not yet. So I know this is almost going to be borderline retort. It depends on how this goes'

Topics

Dutch Pinball business viability and market survivalprimaryBig Lebowski production history and early adopter fulfillment modelprimaryARA manufacturing dispute and litigation outcomesprimaryLior's move to Dutch Pinball and implications for product qualityprimary2016 pinball market landscape and competitive contextsecondaryCustomer trust and confidence in Dutch Pinball's future product releasessecondaryDistributor perspectives and concerns about Dutch Pinball inventory managementsecondaryIndustry consolidation and manufacturer viability across boutique segmentmentioned

Sentiment

negative(-0.72)— Hosts express deep skepticism about Dutch Pinball's business model, survival chances, and strategic decisions. While acknowledging Big Lebowski's quality as a game, they criticize the company's handling of production, trust violations, and extended customer wait times. Some pessimism extends to broader industry concerns about manufacturer viability. The only moderately positive note is surprise at Dutch's unexpected longevity despite poor predictions.

Transcript

groq_whisper · $0.062

0:00
Warning, the following episode contains adult language and screaming goats. Listener discretion is advised. The Pinball Network is online. Launching the Pinball Show. Thanks again for the ongoing support as a Pinball Show Club member. Enjoy this exclusive TPS content and make sure to visit the Pinball Show Club Discord to chat about the bonus material.
0:30
Okay, so as Craig noted, Zach, there's this whole new deal with the sculpts and stuff involving Big Lebowski and the art of pinball. Yeah, we heard that. Lior not making mods, I don't think, for himself anymore for games out there. He's joined a manufacturer and will be working primarily, I think, for a manufacturer. We did hear that now. It has been announced that that partnership is with Dutch Pinball. And, you know, talk about, like, the future. They've always sort of teased about or hinted at the future games and stuff out of Dutch Pinball.
1:03
Zach, what? Oh, no. What's wrong? You're a distributor, but you don't distribute Dutch. The freaky-deaky Dutch? No, I don't. Not yet. So I know this is almost going to be borderline retort. It depends on how this goes, whether I'm on the future. No, I'm like, don't. Zach, they're not Pokemon cards, so you don't need to collect them all. What is going on with Dutch Pinball? I have to say they way blew past every prediction I ever had because I thought they'd be long out of business at this point. But didn't they go bankrupt once or twice?
1:36
Well, not exactly. Like, I don't know if they went and declared. I don't remember. It's been so long. So here's the basic thing. The twig and berries of this. Okay. Because, honestly, a lot of people who are listening to us might not have been around when Dutch Pinball was first getting into the game. So here's my crash course on Dutch Pinball. And correct me where I'm wrong, Zach, because it has been a long journey.

Host@ 10:50 — Skepticism about whether Lior's hire addresses actual product weaknesses or market demand

  • “I just don't see how they survive in this market. I don't see how some of these survive.”

    Host Craig@ 20:36 — Broader pessimism about Dutch's market positioning and competitive viability

  • Craigperson
    Dennisperson
    Stern Pinballcompany
    Jersey Jack Pinballcompany
    American Pinballcompany
    Spooky Pinballcompany
    The Big Lebowskiproduct
    Bride Pinball 2.0 Kitproduct
    CoinTakercompany
    Highway Pinballcompany
    CGCcompany
    Haggiscompany
  • ?

    regulatory_signal: ARA (contract manufacturer) won litigation against Dutch Pinball over pricing disputes; Dutch acknowledged courts sided with ARA despite disagreeing with ruling

    high · Hosts confirm ARA won lawsuits and that Dutch Pinball acknowledged courts sided with ARA while claiming courts were wrong

  • ?

    product_strategy: Dutch Pinball has sustained operations for ~8 years on single Big Lebowski title, with strategy of selling 4-6 new units per every early adopter game fulfilled

    high · Host Craig: 'they've been making people whole on the order of every four to six new Big Lebowski sales, a pre-orderer, early achiever gets a game'

  • ?

    manufacturing_signal: Current production capacity appears limited; hosts estimate unlikely to have produced 1,000+ machines in 8 years despite extended timeline

    medium · Discussion questioning if 1,000+ Big Lebowskis have been produced since 2019 restart, with host skepticism suggesting much lower volume

  • ?

    licensing_signal: Dutch Pinball has successfully renewed The Big Lebowski license multiple times despite limited production and financial constraints

    medium · Host: 'I'm amazed they've been able to keep renewing the license to turn out these Lebowskis. They're like, well, okay, I guess.'

  • ?

    community_signal: Industry observers and hosts question why Dutch Pinball should continue existing given business model failures and lack of strategic pivot

    high · Dennis: 'I think some companies just don't deserve to keep existing. And I'm not quite sure why Dutch Pinball should.'

  • ?

    rumor_hype: Dutch Pinball has teased or hinted at future game announcements but no specifics confirmed; community skeptical given track record

    medium · Hosts mention Dutch 'teased about or hinted at the future games' but they remain unannounced; hosts express doubt about viability of future releases

  • ?

    industry_signal: Broader concern about multiple boutique pinball manufacturers' ability to survive in competitive market; American Pinball cited as potentially 'one year away from going out'

    medium · Host Craig: 'I don't see how some of these survive... I've been saying for years that I think American Pinball is one year away from going out'

  • 2:06
    It's been a slog, yeah. But I've been around for a while. I've been around in the hobby throughout their entire existence. So 2014 is when Dutch Pinball kind of came on the scene and made a name for themselves with their 2.0 kit for Brida Pinball. And so that got them a lot of attention. I have played that like one time. It was at a Texas Pinball. Scott Denise helped code that, I believe. I did not remember that. So anyway, so that's where they initially got attention.
    2:37
    And then they announced that they had the license for the Big Lebowski. They really did have the license. They worked with Roger Sharp to help secure it. This was during a time period where we were hearing about companies claiming they had Predator license, Skip B, and they didn't really have it and things like that. But did they initially have it? They did, I believe, but there was some issue involving the songs that required some more negotiation. So anyway, long story short, ultimately they did have the license.
    3:08
    So what happened was, it's 2016 now, and they start making the Big Lebowski. However, Dutch Pinball does not actually have production capabilities. So much like Pinball Brothers had their relationship with Pedretti to do the build, Dutch Pinball entered into an arrangement with a contract manufacturer in the Netherlands known as ARA, or sometimes called ARA. I've heard it both ways. I usually say ARA. So they made this deal with Aura where Aura would handle the production, and I believe around or maybe exactly 95 games were produced under that approach.
    3:47
    However, what ended up happening is there was a pricing dispute between Dutch Pinball and Aura regarding how much Aura was going to get paid for every game they made. Yeah, there's like an increase from Aura or something. Yeah, significant. It was several thousand dollars, I believe, of an increase. And Dutch Pinball had taken pre-order money in full for the games. Early achievers. Yep, early achievers. For years. This got drug out. As I recall, and apologies for errors, Dutch Pinball lied initially about the conflict.
    4:21
    Because I believe they ended up, someone with Dutch Pinball ended up, I believe, repeatedly apologizing. Because they said there was a board issue. Like they were trying to resolve a board issue. But in reality, it was a contract dispute, and they didn't want to panic people, and so they lied about it. And then it came out that there was indeed a contract dispute. There was a whole issue with the American sales. Like that person just manually refunded every American who preordered because he didn't like the way things were going. And that took away a huge pile of money that Dutch Pinball was planning to be able to work with.
    4:55
    But long story short, they were not able to resolve equitably the contract issue with ARA. Yeah we thought people were going to lose their money Right and that where it like I don see how this is going to work There was litigation and my understanding is ARA won the lawsuits So because that took a while to wind its way through because I believe Dutch was claiming ARA violated the contracts.
    5:26
    Like they were saying this is – we're in a contract dispute, but ARA has broken the terms of their contract. all i know uh and this is from i believe from dutch pinball was dutch pinball acknowledged in the end that the courts sided with ara they said they being dutch said the courts were wrong um whatever though because it is what it is and uh and ara basically was winning everything that they wanted and i don't recall if they were ultimately they settled or what but the bottom line is dutch did not get their way and that aura was sitting on a bunch of boxed games yeah so it
    5:57
    So, I mean, it was just – it was just – Well, remember, then they tried to say, well, we can't afford to make you early adopter games even though we have your money. So we're going to try to make more big Lebowskis in efforts to raise enough money so that we can make the early adopter games. Remember, they were like, we're going to make so many new orders to fulfill one – it was ugly. Yes, yes. And that has been what's been happening since.
    6:29
    And I don't think they still have early adopters that don't have games. That's my understanding. I don't know how many new games, and they weren't initially sure, and maybe it varies depending on how things go. But as I recall, their strategy, which this is where I will give them credit, they have been able to continue along doing this, is they've been making people whole. I believe on the order of every four to six new Big Lebowski sales, a pre-orderer, early achiever gets a game. That's how they've been doing it. Mm-hmm. So, but this is, you know, I mentioned this game was, the first model, it's 2016.
    7:04
    It was supposed to be April 2016, according to IPDB. This was a game that, when they originally were planning to do it through ARA, was going to be, it was sold. The U.S. price was $9,995, $10,000 game in 2016. It was very expensive. It was, yeah. The current price, I should say, the second run went after, because they let the whole court thing, you know, they lost their whole court thing. And then when they decided to do the, their own build where they're building it, it basically in house initially, I think with volunteers was the new pricing.
    7:36
    Then at that release was 12,500. So they had $2,500 at that point to try and do these new models. So, and that's, what's been happening since 2019. This it's, it's basically, and I know they weren't building, you know, consistently all the way through that period, But we are talking about almost, what, eight years now of this game of one title still trickling out, still somehow. How are they still making sales?
    8:07
    I mean, the game's fun. The game's fun and the license is good. I was going to say, the reason that they're able to – this is their Wizard of Oz. I mean, the reason they are capable of still keeping their head above the water is because, like you said, it is the license. it is the world under glass that is a damn packed cool damn game uh and it does play pretty well it's fine um there are for the more so for the era than anything else it isn't it is a glorified 90s bally williams type of game that is what it is um there are some issues that i've had because
    8:41
    i've owned i've owned two of them and both of them had the same flipper power issue you know They said they've rectified it, whatever. The code was never done on it, still not done on it. And it is a pretty basic code, in my opinion. It's the coolest, to date, in my opinion, the coolest pinball machine ever made. It just is. So my stance for this little discussion we were having with all that history out of the way is I just don't understand why.
    9:14
    And this has been my position ever since they've been successfully, however we want to define that, because I still don't. I'm sure the people, the early achievers are probably happier with the solution they got. I personally thought bankruptcy was the right answer in this case, because honestly, pennies on the dollar and then reinvesting it versus how long some of them have have waited and continue to wait to get something with these basically zero percent. Almost what now we're getting close to a decade on in loans. Well, they claim that they've got another title coming.
    9:46
    I guess, in a way, I wonder how people trust them, though so many people are now into pinball that weren't around when Dutch was formed. So maybe that's not an issue. I know with the second run, they've been doing things like for the U.S., CoinTaker, I think, holds the money essentially in escrow, kind of like what you've been doing with Haggis. And so that sort of threat was alleviated, and so people were comfortable letting the distributor hold the money. But this just the one title alone like they could still sell a second title and then every four or six of that new title make a big Lebowski for an early achiever That they not moved on This is really weird It really rudimentary is how it feels And just for some context
    10:31
    I don't think they're flying out that factory. They can't be or else they'd be done catching up, right? I know it's a popular license and the game's layout's decent and it plays pretty well for what it went for. Even Led Zeppelin sales I get every now and then. But it's... Here's what I think. I think that adding Lior, I don't see that as a big help because, frankly, on their big Lebowski, nobody said, oh, this needs more artistry when it comes to molds and what's in the game.
    11:06
    No. That's actually what people said was great. Yeah, no. So I don't see how that helps. Now, granted. Let me do a Jurassic Park Nedry quote. Nobody cares. Yeah. I mean, okay, Lior is good at what he does in his team, but, and frankly, here lately, some of the Lior stuff, eh, at best, eh. I think probably Lior seeing the writing on the wall is like, oh, nobody's buying my shit anymore because I don't, it's the creative,
    11:39
    I hate to be like, it's the creative decision making, not always the best. So I don't see that as a help. I do think people will be interested in a future Dutch pinball game just because of what the Big Lebowski has been. But trust is going to be compromised a little bit because people are kind of over the whole model of paying and waiting, especially when it's a company that has had its struggles in the past.
    12:11
    If it's Stern or somebody, okay, we trust them. but overseas companies there's a little bit less trust what I think they need to do is I think they probably need to open up distribution a little bit more if I because if they're trying to sell units and you just have your primary place that you're trying to sell is America and you just have one dealer and you're trying to mass market and sell thousands upon thousands of units
    12:41
    then you're going to need more than just a coin taker selling games. And you're probably going to need an establishment here in America for some parts and different things like that. So I think that would be big as well. Don't pick them up. There's no point. It's a nothing company. It's not going anywhere. If they were going to be big, it would have happened by now. I don't know. No, it would have. That game was appealing. The Big Lebowski was appealing.
    13:11
    But I don't own it for a reason. Well, yes. And let me lay out some context. The listeners don't understand. 2016 was when the game came out. Let me explain to you what was happening in 2016. 2016 was when Ghostbusters was being made by Stern. So we were still seeing D&D games out of Stern when this came out. 2016, Highway Pinball was still around. They were doing Full Throttle, their first game. Their first game.
    13:41
    Wow. That does put things in perspective. Yes. Stern was also still, that was when Game of Thrones Premium, that came out at the start of 2016. One could guess that their next release may feel a bit dated as well. Maybe. I don't know. CGC, Medieval Madness, the remake, that was 2016. Oh. That was 2016. That was when they vaulted Spider-Man, the comic art Spider-Man vault. Well, that was 2016.
    14:14
    Jersey Jack finally got The Hobbit out. Oh, man. That was game number two. 2016 was Hobbit. And everybody's shitting on Haggis. Yeah. It's like, you know what? Yeah, no, that was, oh, my God, that way. Oh, the jokes, the memes. James was like, what? Am I taking crazy pills? 2016 was also spooky. That's when they did Rob Zombie, their second game. A terrible game. Absolutely awful. Oh, my gosh. That was also the year Spooky.
    14:45
    They started to do their contract manufacturing gig because that's also when they did Domino's, which I never played. That feels like a different company at that point. I know. It's so weird. Stern also did the Pabst redo of the Wonelli layout. That was the first redo layout. Okay. Yep. 2016, right at the end of the year, that was when American Pinball turned out Houdini and came on the scene. Jill Balser still has a job. Yes. Yes, yes, yes. Dirty Donnie was the preferred artist. What is this?
    15:17
    2016 was also when Stern was like, hey, you know what? Let's do Spider-Man Home Edition, the famed Home Edition with the layout that got reused 20 times. That was when it first came out. 2016 is when my pinball voice started cracking. Yes and at the very end of 2016 December Box of Lights Batman 66 first LCD game by Stern That when it dropped We have come a long way Yes, we have. And this, it's like Big Lebowski is the
    15:47
    I was going to say, is the one game of these that's still made, though I guess technically you can still sometimes get Houdini's from American Pinball. What the... Oh man, I wonder what those early games are like. What, the first model Lebowskis? Yeah. This is interesting because IPDB actually breaks them down between the first edition ones, the 95 that were made with Aura, and then the 2019 on runs where they don't have an exact count.
    16:18
    I wonder how many they've built. Yeah, I have no idea. Do you think they've built 1,000? I don't. Oh, God, no. No way. it's well it's a cult classic movie the game the game the game code was always criticized for being 90s light and um i it's just not the bowling alley like as a mech is a neat idea but it was super easy do you think they build more galactic tank forces than they do the big lebowski oh actually you know what i don't know if i if i would say yes to that
    16:51
    because at least the Lebowski is a loved theme. And Galactic Tank Force is an original theme, so it's very challenging in that regard. That is an interesting discussion there. Okay, well, we'll see what Dutch Pinball has up their proverbial sleeves. I mean, I'm amazed they've been able to keep renewing the license to turn out these Lebowskis. They're like, well, okay, I guess. uh yeah and then they even lost uh sadly they lost a one of the owners several years ago yes
    17:28
    he passed away cancer i believe so uh i'm glad you did bring this topic up because that you put a lot of things into perspective and i you know i have a very different perspective than a distributor would obviously but um and that's gonna sound a little mean but that's okay I think some companies just don't deserve to keep existing. And I'm not quite sure why Dutch Pinball should. Honestly, I thought they were doing this to save face. And they just keep turning out Lebowski's and basically volunteer building them until they made the early adopters whole.
    17:59
    Then they're able to wipe their hands and say, you know what? We didn't declare bankruptcy. And everyone in the end got their game, even though they were all 10 years older when they got it. And then just leave. Just leave this hobby. Just die. Well, I thought I said it nicer than that. But, yeah, I don't understand why this – seeing this at this speed, everything they've done, their decision-making, why we're – like, why are we allowing this to continue? You know, another thing I didn't remember that the art and the, like, the dot work, the animation stuff was John Paul DeWin on Lebowski.
    18:34
    That's right. I forgot about that. Well, and Lebowski, Scott Denise helped code that as well. he was one of the early coders because he had the prototype he was trying to sell me not too long ago but anyway you know okay so partnership I mean it's fine I just don't understand why Dutch Pinball is still trying to make a go of this pinball thing it's been such an arduous road if they still want to do production if I were them I would have told them four years ago
    19:05
    I would have told them I don't think you should be around anymore But if they were like, no, we're going to be around Dennis, so give me a different advice, I would have said go back into the 2.0 kits. But so many other places are doing 2.0 kits now. I don't even think they'd be at the top of the game. I just don't see a reason for them to be around. Or hopefully they can manage him to create some good products. I've had – I don't know if this is a secret or anything. I've had some close to business interactions and deals with him a couple of years back, probably.
    19:38
    Time goes so fast. It's probably been a couple of years or so. And I came away from that experience in a negative, not in a positive way. So I think that either him going to Dutch Pinball, if they can just manage just having him output and lack of communicating to public or making deals himself with them, they'll be fine. But there's plenty of people that do great artistry and sculpting and different things like that.
    20:11
    I prefer the ones that have good business acumen and honesty. I see. As well. Yeah, I mean, I don't know. This is not a market where I'd want to launch a pinball company in. And while I know Dutch Pinball on paper has been around for almost eight years at this point, or actually they've been around for a decade going back to the kids pretty much, I just don't see how they survive in this market. I don't see how some of these survive.
    20:42
    well no but I've been you know I've been saying for years that I think American Pinball is one year away from going out phew