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HEIST! REVEALED

Pinball News Website·article·analyzed·Mar 20, 2020
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claude-haiku-4-5-20251001 · $0.028

TL;DR

Multimorphic announces Heist!, third P3 game with crane & upper flipper.

Summary

Multimorphic reveals Heist!, their third full-featured P3 game kit, featuring an innovative three-axis crane mechanism, upper flipper innovation, and original heist-themed gameplay. The $2,750 game kit is designed to increase P3 platform value for existing owners and attract new buyers waiting for more conventional full-featured titles. Launch promotional pricing offers significant savings for full P3 bundles.

Key Claims

  • Heist! is Multimorphic's third full-featured P3 game kit, priced at $2,750

    high confidence · Official announcement with retail pricing from Gerry Stellenberg, Multimorphic head

  • The crane features three-axis movement (left/right, up/down, extend) with electromagnet, RGB LEDs, and ball-strike detection

    high confidence · Detailed technical specifications and photographic evidence provided in article

  • Upper flipper is a new P3 addition, included in Heist! kit or available as $250 retrofit for existing games

    high confidence · Gerry Stellenberg quote confirming feature and backwards-compatibility pricing

  • Game developed over two years with approximately one year of solid team effort

    high confidence · Direct statement from Gerry Stellenberg regarding development timeline

  • All three full-featured P3 conventional games together cost significantly less than three single-themed machines

    high confidence · Gerry Stellenberg quote on value proposition: 'P3 owners with all three conventional P3 games will have paid much less than they would for three new single-themed machines'

  • Launch promotions available through April 17, 2020, with fully-loaded P3 package at $15,995 (saving $2,695) and Heist!-focused bundle at $9,995 (saving $1,195)

    high confidence · Official promotional pricing announced in article

  • Multimorphic is open to pursuing licensed themes for future P3 games when budget and timing permit

    medium confidence · Gerry Stellenberg quote expressing openness to licensing: 'When the time is right and the budget allows it, we'd love to build a game around a licensed theme'

  • Game was originally scheduled to launch at Texas Pinball Festival March 2020 but moved to online promotion after cancellation

    high confidence · Article states: 'Heist! was originally going to launch publicly at the Texas Pinball Festival in March 2020, but with that show being cancelled it is being promoted online instead'

Notable Quotes

  • “Heist! is a game we created with pinball enthusiasts in mind. It's the most fully-featured and deepest game we've developed so far. The story is beautifully conceived, the playfield is packed full of features, the software offers a great balance of stackability, depth, and difficulty, and the A/V presentation is super immersive.”

    Gerry Stellenberg, Multimorphic head — Official positioning of Heist! as flagship title representing the deepest P3 game to date

  • “The crane is obviously the feature I've been teasing for a while. Other games have had cranes before, but they've been nothing like this one. Its three-axis movement and the front of it having both a magnet and a bashable target make it incredibly versatile and allow it to interact with the ball over a wide area of the playfield.”

    Gerry Stellenberg — Highlights crane as the marquee mechanical innovation distinguishing Heist! from prior P3 games

  • “There's the upper flipper, which is integrated into a backwards-compatible side target module, the jail cell, diverters or magnets on every loop and ramp in the game, five different ways to launch balls from the ball trough, and a fully RGB-lit, 3D and interactive cityscape.”

    Gerry Stellenberg — Comprehensive feature list describing physical innovations and dynamic playfield controls

  • “Quite simply, we wanted to add a third full-featured, conventional game to the P3 game library and further increase the value of owning a P3. With a retail price of $2750, Heist! packs quite a punch, and P3 owners with all three conventional P3 games will have paid much less than they would for three new single-themed machines.”

    Gerry Stellenberg — Explicit value proposition statement addressing community demand for more conventional games and economic incentives for P3 platform adoption

  • “Deciding on the theme was a pretty long process. The whole team helped brainstorm, with everybody pitching their ideas and backing them up with implementation possibilities. Then we voted and came up with a shortlist of ideas with the most internal support. Then we put together a focus group and worked through the list with them. There were three ideas with a lot of support, but Heist! was the clear winner.”

    Gerry Stellenberg — Reveals internal theme selection process including focus groups, indicating methodical approach to original IP development

Entities

MultimorphiccompanyHeist!gameP3 PlatformproductGerry StellenbergpersonStephen SilverpersonJose FernandezpersonJonas HornqvistpersonTJ WeaverpersonLes Pittperson

Signals

  • ?

    design_philosophy: Heist! represents shift toward more physical, shot-heavy playfield design compared to Multimorphic's prior emphasis on ball-tracking and virtual targets; retains ball-tracking for specific gameplay elements

    high · Article states: 'Although Multimorphic have traditionally pushed the P3's ball-tracking capability...Heist! is very much a physical game with lots of real shots, lanes, orbits and playfield mechanisms'

  • ?

    event_signal: Texas Pinball Festival March 2020 cancellation forced online-only launch strategy for Heist!, with Pinball News as official coverage partner

    high · Article: 'Heist! was originally going to launch publicly at the Texas Pinball Festival in March 2020, but with that show being cancelled it is being promoted online instead'

  • $

    market_signal: Launch promotional pricing offers significant discounts for bundles through April 17, 2020; manufacturing already begun with immediate availability; future kits made-to-order after initial sell-through

    high · Pricing structures detailed: $15,995 full bundle (save $2,695), $9,995 Heist! bundle (save $1,195); 'Manufacturing has already begun and Heist! game kits are available at launch for immediate purchase'

  • ?

    personnel_signal: Stephen Silver transitioned from Multimorphic promotional video producer to full game creative director role for Heist!; represents internal talent development

    high · Gerry Stellenberg: 'Stephen has been making our promotional videos for years...Stephen volunteered to take the reins' on creative design

  • ?

    announcement: Multimorphic officially reveals Heist! as third full-featured P3 game kit with innovative crane and upper flipper mechanisms

Topics

P3 Platform Game ExpansionprimaryMechanical Innovation (Crane, Upper Flipper)primaryOriginal Theme Development vs. LicensingprimaryPlatform Value Proposition and Pricing StrategyprimaryGame Design and AccessibilitysecondaryProduction Timeline and ManufacturingsecondaryDigital Integration and Ball Tracking TechnologysecondaryEvent Cancellation Impact (Texas Pinball Festival)mentioned

Sentiment

positive(0.82)— Enthusiastic announcement of major product expansion with detailed technical accomplishments, strong value proposition, and confident forward-looking statements. No criticism or concerns raised. Tone is celebratory and promotional.

Transcript

raw_text · $0.000

When the P3 Pinball Platform from Multimorphic was first revealed by Pinball News back in 2012, we gave [extensive coverage](https://www.pinballnews.com/learn/p3/index.html) of its technological advancements and its modular system which allowed new games to be slotted into a base cabinet to provide a wide variety of titles, playfield layouts and gameplay options without having to purchase a whole new machine each time. [![The original P3 machine](https://www.pinballnews.com/site/wp-content/uploads/games/heist/22-heist-724x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/22-heist.jpg) The original P3 machine The internal and external hardware underwent several reworkings and refinements in the following months, so that it ended up looking much more like a traditional pinball shape, even if the interior build and the technology under the playfield was anything but. The final design was really locked-down when Multimorphic released their first full-featured game for the P3, *Lexy Lightspeed – Galaxy Girl*. The game was further developed to become *Lexy Lightspeed – Escape from Earth* and rapidly established its role as the company’s showcase title, demonstrating the ball-tracking, walls and scoops, rotary ball lock and a comprehensive art package which showed the possibilities of dynamic playfield art. [![One of the first production P3s](https://www.pinballnews.com/site/wp-content/uploads/games/heist/23-heist-633x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/23-heist.jpg) One of the first production P3s Several simpler mini-games followed – *ROCs*, *Barnyard*, *Heads Up!*, *Wizard*, *Cannon Lagoon*, *Grand Slam Rally*, *Hoopin’ It Up!* and *Secret Agent Showdown* – using a mix of existing and new playfield module designs, but it wasn’t until one of the original launch titles – *Cosmic Cart Racing* – was ready for release in 2018 that we got to see the second full-featured title. *Cosmic Cart Racing 2.0* featured an impressive upper playfield module festooned with RGB LEDs to produce an amazing lightshow alongside an innovative ball lock system which holds balls on the ramps. [![The Cosmic Cart Racing upper playfield module](https://www.pinballnews.com/site/wp-content/uploads/games/heist/24-heist-1024x692.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/24-heist.jpg) The Cosmic Cart Racing upper playfield module That game went on to acquire networked multi-player capabilities, allowing players in locations around the globe to link over the internet and battle each other. Now, Multimorphic have revealed their third full-featured game, complete with a dedicated upper playfield module and comprehensive gameplay package. Meet *Heist!* [![The backbox display image for Multimorphic's new Heist! game](https://www.pinballnews.com/site/wp-content/uploads/games/heist/01-heist-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/01-heist.jpg) The backbox display image for Multimorphic’s new Heist! game The name alone gives you a good idea of the theme and the overall objective but to flesh out the storyline a little, the action takes place in Ocean City where a crack team of experts work together to take down the king of the city, Matt Frank Bigalow, a.k.a. Mr. Big. ![The Heist! cabinet artwork](https://www.pinballnews.com/site/wp-content/uploads/games/heist/09-heist-597x1024.jpg) The Heist! cabinet artwork Each member of the *Heist!* team has their own unique set of skills, but in order to succeed they need your help to keep them out of jail and fulfil their individual roles in Mr. Big’s eventual downfall. Artwork for the new game comes from Houston-based comic artist, Jose Fernandez, who drew both the cabinet/backbox art and all the in-game assets, while all the game’s music tracks are composed by Jonas Hornqvist. Together with the new artwork, music and ruleset comes a brand-new upper playfield module designed by the team at Multimorphic led by Stephen Silver. It depicts various locations around Ocean City such as the bank, the station, the police HQ and the art gallery. [![The upper playfield module for Heist!](https://www.pinballnews.com/site/wp-content/uploads/games/heist/02-heist-1024x710.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/04-heist.jpg) The upper playfield module for Heist! There are eight shots packed into the upper playfield module, plus several standup targets and the game’s most prominent feature, the crane. Pinball News asked Multimorphic’s head, Gerry Stellenberg, to tell us how this third full-featured title fits into the existing line-up of P3 games. He said, “Heist! *is a game we created with pinball enthusiasts in mind. It’s the most fully-featured and deepest game we’ve developed so far. The story is beautifully conceived, the playfield is packed full of features, the software offers a great balance of stackability, depth, and difficulty, and the A/V presentation is super immersive.*“ Whereas starting with a licence often provides a bunch of ready-made assets and an instant degree of familiarity for the player, choosing an original theme and then developing the storyline and characters to make them understandable and appealing can be a challenging and drawn-out process. Gerry told us how they picked the *Heist!* theme for their new game. He said, “*Deciding on the theme was a pretty long process. The whole team helped brainstorm, with everybody pitching their ideas and backing them up with implementation possibilities. Then we voted and came up with a shortlist of ideas with the most internal support. Then we put together a focus group and worked through the list with them. There were three ideas with a lot of support, but* Heist! *was the clear winner. TJ, our lead mechanical engineer, originally championed* Heist! *and once we picked it, Stephen Silver led the full creative design process.*“ [![Some of the buildings in Ocean City](https://www.pinballnews.com/site/wp-content/uploads/games/heist/17-heist-1024x675.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/17-heist.jpg) Some of the buildings in Ocean City Stephen might not be a familiar name to many pinball players, but he’s been working with the Multimorphic team for some time, as Gerry told us. “*Stephen has been making our promotional videos for years. He’s super creative and great at crafting a fun story around any idea.* Heist! *is a theme that needs a great story, and Stephen volunteered to take the reins.*“ So, let’s take a look at the playfield design, starting with that crane. The end incorporates an electromagnet to grab, hold and release the ball at appropriate points in the game. [![The crane holding a ball](https://www.pinballnews.com/site/wp-content/uploads/games/heist/06-heist-1024x631.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/06-heist.jpg) The crane holding a ball The crane arm, as you would expect, can move left and right. It can also move up and down, allowing it to lift the ball from one location and drop it at another. [![The crane mechanism](https://www.pinballnews.com/site/wp-content/uploads/games/heist/08-heist-1024x673.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/08-heist.jpg) The crane mechanism But its most note-worthy feature is the ability to extend the arm. This allows it to bring the upper playfield’s action further down onto the main playfield and closer to the player, crossing the previous divide created by the wall targets. [![The crane can extend over the playfield's LCD monitor](https://www.pinballnews.com/site/wp-content/uploads/games/heist/04-heist-1024x762.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/04-heist.jpg) The crane can extend over the playfield’s LCD monitor As if that wasn’t enough, there are also software-controlled RGB LEDs at the end of the crane’s arm and it incorporates a switch to detect when the arm is struck by the ball too. [![The RGB LEDs at the end of the crane, plus it can sense hits to the arm](https://www.pinballnews.com/site/wp-content/uploads/games/heist/10-heist-1024x672.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/10-heist.jpg) The RGB LEDs at the end of the crane, plus it can sense hits to the arm Gerry told us, “*The crane is obviously the feature I’ve been teasing for a while. Other games have had cranes before, but they’ve been nothing like this one. Its three-axis movement and the front of it having both a magnet and a bashable target make it incredibly versatile and allow it to interact with the ball over a wide area of the playfield.*“ Although Multimorphic have traditionally pushed the P3‘s ball-tracking capability and its ability to create dynamic virtual targets which appear on the playfield LCD, *Heist!* is very much a physical game with lots of real shots, lanes, orbits and playfield mechanisms. [![Some of the assemblies and shots on the Heist! playfield module](https://www.pinballnews.com/site/wp-content/uploads/games/heist/11-heist-1024x523.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/11-heist.jpg) Some of the assemblies and shots on the Heist! playfield module In fact, it adds a new feature to the P3 which changes the dynamics of this title as well as future ones. Gerry told us about it, and the other physical features of the game. “*There’s the upper flipper, which is integrated into a backwards-compatible side target module, the jail cell, diverters or magnets on every loop and ramp in the game, five different ways to launch balls from the ball trough, and a fully RGB-lit, 3D and interactive cityscape.*“ [![The new upper flipper](https://www.pinballnews.com/site/wp-content/uploads/games/heist/14-heist-1024x644.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/14-heist.jpg) The new upper flipper The new upper flipper is paired with the right-hand side targets in a single replacement for the existing side targets module. The new module is included in the *Heist!* kit or costs $250 to upgrade earlier games. For those earlier games the flipper just acts as a ball guide, but for *Heist!* and future titles which wish to utilise it, it adds cross-playfield ball movement and the option to incorporate more shots than a game designer could achieve with just the two lower flippers. [![Some of the cross-playfield shots from the upper flipper](https://www.pinballnews.com/site/wp-content/uploads/games/heist/16-heist-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/16-heist.jpg) Some of the cross-playfield shots from the upper flipper We asked Gerry what the team at Multimorphic wanted to achieve with the new *Heist!* game, and what features did they want to include which hadn’t previously been seen on a P3 game? He replied, “*Quite simply, we wanted to add a third full-featured, conventional game to the P3 game library and further increase the value of owning a P3. With a retail price of $2750,* Heist! *packs quite a punch, and P3 owners with all three conventional P3 games will have paid much less than they would for three new single-themed machines. Many in the community have expressed serious interest in the P3 but were waiting for there to be more full-featured, conventional game kits. That time is now.*“ “*New features* Heist! *brings to the P3 include the crane and upper flipper, both of which bring interactions much closer to the player than our other games, more software control of where shots end up and how balls are fed to the player (through the use of various launch tubes and diverters), and a number of unique mode rules that we can’t wait to see people experience.*“ [![The right ramp entrance](https://www.pinballnews.com/site/wp-content/uploads/games/heist/19-heist-847x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/19-heist.jpg) The right ramp entrance The game has been in development for the past two years, although that work has run in parallel with other game titles and infrastructure work, meaning it’s around a year’s solid work for all the *Heist!* team members. In that team, the software developers are BJ Wilson, Greg Goldey and Thomas Law, while mechanical engineering comes from TJ Weaver and Les Pitt. [![The pop bumper area complete with standup target bank](https://www.pinballnews.com/site/wp-content/uploads/games/heist/20-heist-1024x598.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/20-heist.jpg) The pop bumper area complete with standup target bank When Pinball News visited the Multimorphic factory in 2019, there was ‘mystery’ fourth upper playfield module in a box. We weren’t allowed to look at it at the time, but it was actually *Heist!* [![The mysterious fourth playfield module](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/15-multimorphic-visit-2019-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/15-multimorphic-visit-2019.jpg) The mysterious fourth playfield module We asked Gerry to take us through the rules, objectives and storyline for Heist! He said, “*Watch your favorite heist movie, and you’ll probably have a good idea of what the objectives are. From a high level, you have to play each character mode once to add them to the crew, work some jobs to gain experience, avoid the cops and stay out of jail, and then go after the main mark, Mr. Big. Modes and multiballs are stackable, the cops patrol the streets at random times, and Mr. Big occasionally takes over some features and tries to throw you off your game, literally.*“ [![The Ocean City Police Department's jail](https://www.pinballnews.com/site/wp-content/uploads/games/heist/18-heist-1024x689.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/18-heist.jpg) The Ocean City Police Department’s jail To make the game understandable to a new player, it has to guide them through the tasks and objectives. While there is a narrator in the introductory video, within the game all the vocal guidance is provided by the seven characters. They are: * Willie Burnett – The Driver * Kat Burgess – The Cat Burglar * Maggie Machado – Heist Mastermind * Franklin Cooper – The Safe Cracker * Liz Sterling – The Hacker * Leo Myshkin – The Demolition Expert Vocal talent is provided by Joe Grisaffi and John Swasey plus other voice actors they brought in, while game designer Stephen directed them and recorded their speech at [Space Cowboy Audio](http://www.spacecowboy.audio/) in Houston, Texas. Although the game uses lots of physical shots, the core P3 system still incorporates the arrays of IR LEDs either side of the playfield display which make up the ball tracking system. We asked Gerry if this system is used in *Heist!*? Gerry explained, “*It’s used a few different ways in gameplay, presenting dynamic targets to hit and detecting when the ball is shot into unique locations. For instance, when you hit an ATM standup target, some money flutters down the playfield. You then roll over the money with the ball to collect it. Collect enough money, and Mr. Big will come after you!* *The tracking system is more than just a ball-tracking system though; it can track any physical object. We even use it to help calibrate the crane’s movement.*“ [![The crane extends over and interacts with the playfield LCD display](https://www.pinballnews.com/site/wp-content/uploads/games/heist/07-heist-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/07-heist.jpg) The crane extends over and interacts with the playfield LCD display In this Cat Burglar mode video, you get a good idea how the crane can work in concert with the playfield LCD’s animations. VIDEO *Heist!* incorporates a number of new, unique mechanisms such as the crane and the jail gate. Gerry told us that they use “*mechanical simulations and high-iteration movement and impact tests*” to ensure the reliability and durability of these parts. This reliability aspect is especially important as the company has recently announced a limited two-year warranty for their base P3 and its upper playfield modules. [![Mr. Big's bank and vault](https://www.pinballnews.com/site/wp-content/uploads/games/heist/12-heist-1024x680.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/12-heist.jpg) Mr. Big’s bank and vault While Multimorphic has been promoting the networked gameplay capabilities of their *Cosmic Cart Racing* and *Heads Up!* titles, *Heist!* is a more traditional game and doesn’t currently include that capability. However, there might be the possibility of future games using the *Heist!* upper playfield module, as has happened with other titles. Gerry told us, “*We’ve talked about a number of different stories or chapters that could work with Ocean City (the* Heist! *layout). I never expected the* Lexy Lightspeed *playfield to have a basketball game (*Hoopin’ It Up*) or a* Quest For Glory *game written for it, so never say never.*“ *Heist!* was originally going to launch publicly at the Texas Pinball Festival in March 2020, but with that show being cancelled it is being promoted online instead, with Pinball News being part of that launch. [![The P3 with the Heist! game kit](https://www.pinballnews.com/site/wp-content/uploads/games/heist/03-heist-892x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/03-heist.jpg) The P3 with the Heist! game kit To go along with the launch, several promotional offers have been announced. Until 17th April, 2020 buyers can get a fully-loaded P3 with all four game kits, the mini-games, the upper flipper assembly and the backbox display for $15,995 – a saving of $2,695 on buying the elements individually. Alternatively, the P3 pinball platform with the upper flipper assembly, the backbox display and the Heist! kit is available for $9,995, saving $1,195. Both deals also include a collectable 78″ x 33″ standup banner featuring a Heist! character. Existing P3 owners can add *Heist!* to their system for $2,750 – that’s $2,500 for the game kit and $250 for the upper flipper and side targets assembly. [![The Heist! playfield](https://www.pinballnews.com/site/wp-content/uploads/games/heist/21-heist-1024x615.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/heist/21-heist.jpg) The Heist! playfield More information can be obtained by e-mailing [[email protected]](/cdn-cgi/l/email-protection#d6a5b7bab3a596bba3baa2bfbbb9a4a6bebfb5f8b5b9bb) or visiting [their website](https://www.multimorphic.com/), while you can watch a promotional video for the *Heist!* game right here. VIDEO Manufacturing has already begun and *Heist!* game kits are available at launch for immediate purchase. Once they are sold out, further kits will be made to order. And will Multimorphic ever go after a licenced theme for a future game? Gerry is certainly open to the idea. “*When the time is right and the budget allows it, we’d love to build a game around a licensed theme. I know it’s easy to say “*Get a great license and sell thousands of games!*“, but there’s obviously a lot more to creating a great pinball game than that. The P3 game library now offers three great and deep traditional pinball games, a redemption-style game, a couple of head-to-head networked games, and a number of mini-games. We’re looking forward to working licensed properties into the mix.*“
  • “Watch your favorite heist movie, and you'll probably have a good idea of what the objectives are. From a high level, you have to play each character mode once to add them to the crew, work some jobs to gain experience, avoid the cops and stay out of jail, and then go after the main mark, Mr. Big.”

    Gerry Stellenberg — Rules summary explaining core gameplay loop and accessibility strategy for new players

  • “Stephen has been making our promotional videos for years. He's super creative and great at crafting a fun story around any idea. Heist! is a theme that needs a great story, and Stephen volunteered to take the reins.”

    Gerry Stellenberg — Context on Stephen Silver's transition from video production to game creative direction role

  • “When the time is right and the budget allows it, we'd love to build a game around a licensed theme. I know it's easy to say 'Get a great license and sell thousands of games!', but there's obviously a lot more to creating a great pinball game than that.”

    Gerry Stellenberg — Forward-looking statement on licensing strategy while emphasizing production complexity beyond IP acquisition

  • BJ Wilson
    person
    Greg Goldeyperson
    Thomas Lawperson
    Lexy Lightspeedgame
    Cosmic Cart Racinggame
    Pinball Newsorganization
    Texas Pinball Festivalevent
    Space Cowboy Audiocompany
    Joe Grisaffiperson
    John Swaseyperson
    Ocean Citygame

    high · Official announcement with extensive technical specifications, pricing ($2,750 kit/$9,995 bundle/$15,995 full package), and launch timeline

  • ?

    product_concern: Multimorphic announced two-year warranty for P3 base and upper playfield modules; company emphasizes reliability testing through 'mechanical simulations and high-iteration movement and impact tests'

    medium · Article: 'This reliability aspect is especially important as the company has recently announced a limited two-year warranty for their base P3 and its upper playfield modules'

  • ?

    product_strategy: Multimorphic signals openness to future licensed P3 games and potential reuse of Heist! playfield module for different themes (similar to Lexy Lightspeed model)

    medium · Gerry Stellenberg: 'I never expected the Lexy Lightspeed playfield to have a basketball game (Hoopin' It Up) or a Quest For Glory game written for it, so never say never'

  • ?

    business_signal: Multimorphic positioning P3 platform as economical alternative to purchasing multiple single-themed machines; targeting community members waiting for more conventional full-featured games

    high · Gerry Stellenberg: 'Many in the community have expressed serious interest in the P3 but were waiting for there to be more full-featured, conventional game kits. That time is now.'

  • ?

    technology_signal: Introduction of upper flipper module as new P3 innovation; backwards-compatible $250 retrofit available for existing P3 owners

    high · Gerry Stellenberg: 'There's the upper flipper, which is integrated into a backwards-compatible side target module'; described as enabling 'cross-playfield ball movement'