claude-haiku-4-5-20251001 · $0.033
Rob Berk on 37 years of Pinball Expo, his 1,200-machine collection, and the booming modern manufacturer landscape.
Pinball Expo is celebrating its 37th year in 2021
high confidence · Rob Berk, directly stating 'this is going to be our 37th year'
Rob Berk owns approximately 1,200 pinball machines
high confidence · Rob Berk citing his employee Tony's count: 'he called Roberto. Roberto is close as I can guess. You got about twelve hundred.'
The 2021 Expo will be held at Renaissance Center in Schaumburg with 66,000 sq ft of vendor/exhibit space, nearly 3x larger than previous years
high confidence · Rob Berk: 'this year the vendor space will take up 66,000 square feet, almost three times larger'
There are now 10+ active pinball manufacturers, with at least 3 unannounced companies planning to show new machines at Expo
high confidence · Rob Berk: 'There's at least three that you haven't mentioned that will be at the event showing a new pinball machine' after hosts listed 8 known manufacturers
Rob Berk is opening a pinball museum called 'Past Times' in Girard, Ohio, housing his full collection of 1,200+ machines in a former grocery store
high confidence · Rob Berk describing the project: 'I bought recently a grocery store that's been out of business for several years. and the idea is to put the entire collection in there, not only to store it, but actually to have a museum of sorts'
The 2020 virtual Pinball Expo won a Twippies Awards for best virtual show
high confidence · Rob Berk: 'We won a Twippies Awards for that, for the best virtual show'
Expo will feature over 400 games set up for free play, including rare European titles from Spain and Italy, plus homebrew machines
high confidence · Rob Berk: 'there'll probably be well over 400 games, you know, set for free play. And for me, what's a special treat to the attendees is I'm bringing a lot of new titles and a lot of, including games made in Italy and games made in Spain'
Rob Berk first met legendary pinball designer Steve Kordek by cold-calling him from a hotel phone book in Chicago circa 1970-71
“this is going to be our 37th year. So, you know, it's a passion that got out of control, guys”
Rob Berk @ ~05:30 — Establishes longevity and personal motivation for maintaining the event across decades
“I bought recently a grocery store that's been out of business for several years. and the idea is to put the entire collection in there, not only to store it, but actually to have a museum of sorts so people can come in and enjoy them”
Rob Berk @ ~10:15 — Announces major new museum project (Past Times in Girard, Ohio), a significant expansion of Berk's legacy and the community's preservation efforts
“the whole reason for doing the show, for me anyways, was to honor my heroes who were the pinball designers and artists. Because let's face it... it was the designers that created these games”
Rob Berk @ ~19:30 — Core philosophy behind Expo's founding and 37-year mission—celebrating designer recognition over industry executives
“I accomplished what I wanted to [do the show once], but in about six months into the following year I started getting phone calls 'What's the next show' And I said there is no more show. This is it. Well no man this is too much fun. You gotta have another one”
Rob Berk @ ~26:00 — Origin story of why a one-time event became a 37-year tradition—community demand and continued enthusiasm
“this year the vendor space will take up 66,000 square feet, almost three times larger”
Rob Berk @ ~35:45 — Signals significant growth and expansion of Expo infrastructure, reflecting booming market demand
“You have to appreciate the fact that Stern has built, you know, put together a team of employees that, you know, are really terrific for them to produce the amount of games they produce and the quality they're producing”
[name withheld pending review] @ ~42:00 — Recognition of Stern's manufacturing capacity and team quality during the current manufacturing boom
“I only felt that the show would only prosper and only be strong if we had it in Chicago, the home of pinball”
event_signal: Pinball Expo moving to larger convention center (Renaissance Center, Schaumburg) with 66,000 sq ft space—nearly 3x prior venue. First time vendor vehicle access to loading/unloading at show floor. Record-breaking hotel room sellout.
high · Rob Berk: 'this year the vendor space will take up 66,000 square feet, almost three times larger' and 'the first time we've been in a venue where you can actually drive your car right into the venue'
market_signal: Active pinball manufacturer count has expanded to 10+ companies (Stern, JJP, Spooky, Chicago Gaming, American Pinball, Multimorphic, Pinball Adventures, plus 3+ unannounced at Expo). Represents recovery from 1990s bottleneck when only Stern remained.
high · Rob Berk: 'There's at least three that you haven't mentioned that will be at the event showing a new pinball machine' after hosts listed 8 known manufacturers
business_signal: All major pinball manufacturers currently back-ordered and cannot produce quickly enough to meet demand. Chinese parts supply issues exacerbating delays.
high · Rob Berk: 'a lot of the manufacturers are back ordering now they can't produce quick enough and it doesn't help the chinese cause some grief you know getting parts delivered into this country'
collector_signal: Rob Berk acquiring former grocery store in Girard, Ohio to establish Past Times museum displaying 1,200+ machine collection with public access. Major legacy/institutional commitment.
high · Rob Berk: 'I bought recently a grocery store that's been out of business for several years. and the idea is to put the entire collection in there, not only to store it, but actually to have a museum of sorts'
groq_whisper · $0.176
high confidence · Rob Berk recounting: 'So I pulled the phone book out, and I'm just saying, what the heck? Let me see if I can find Steve Kordek in the phone book. And I find it. Steven F. Kornick... And he said, why don't you come down to the plant tomorrow?'
The first Pinball Expo in 1985 had about 100 attendees and featured Alvin Gottlieb as keynote speaker
high confidence · Rob Berk: 'We had, I think, about 100 or so people show up that first time' and describing Gottlieb's participation after cold-calling him
Hotel rooms for Pinball Expo sold out faster this year than ever before, prompting additional hotel partnerships (Marriott, Embassy Suites)
high confidence · Host: 'this is the fastest you guys have ever sold out for a hotel, correct?' Rob Berk: 'Yeah, that's a good point. I'm pleasantly surprised. I just didn't know that it would sell so quickly.'
Rob Berk @ ~46:30 — Explains strategic decision to anchor Expo in Chicago for proximity to manufacturing, designers, and pinball history
“Spain actually developed their own, from the bottom of it, their own industry of pinball machine manufacturers, artists, and designers that makes games exclusively for the Spanish market”
Rob Berk @ ~55:00 — Reveals parallel/hidden pinball manufacturing ecosystem in Spain that developed independently from American market
product_concern: Stern pinball machine (TMNT Premium) experienced glider servo failure. Issue resolved through Stern support and Flip N Out Pinball parts/service within 12 hours.
high · Host: 'I had an issue with my Teenage Mutant Ninja Turtles, the premium, where the glider stopped working' and 'Stern support...said...it sounds like a servo'
community_signal: European manufacturers and operators planning major presence at Expo. Historical precedent of international attendance (Rich Conger took train from California to first Expo in 1985).
medium · Rob Berk mentioning 'a lot of guys in Europe would even think of the idea of doing a virtual event' and discussing option for live feed from show for remote participation
historical_signal: Expo founded with explicit mission to honor pinball designers and artists (Norm Clark, Steve Kordek, Wayne Nyans, Harvey Heiss) who created 650+ games but received little public recognition. Emotional recognition moment at 1985 inaugural event with tears from honorees.
high · Rob Berk: 'the whole reason for doing the show, for me anyways, was to honor my heroes who were the pinball designers and artists...these gentlemen are responsible for designing over 650 games'
design_innovation: Distinct Spanish pinball manufacturing ecosystem developed independently, creating full-size machines with proprietary artwork for Spanish-only market (e.g., Zachariah brand titles like Farfalla, Mars Trek). Parallel industry unknown to most US collectors.
high · Rob Berk: 'Spain actually developed their own, from the bottom of it, their own industry of pinball machine manufacturers, artists, and designers that makes games exclusively for the Spanish market'
event_signal: 2020 Pinball Expo pivoted to 3-day virtual event on Zoom, won Twippy Award for best virtual show. Rob Berk considering hybrid live+streaming model for future expos to reach European audience.
high · Rob Berk: 'We won a Twippy Award for that, for the best virtual show' and discussing 'maybe have some live feed from the show'
venue_signal: Growing number of pinball bars and arcades mentioned as venues for casual play and tournament preparation post-COVID.
medium · Host: 'speak of things that are coming up...practice up for those tournaments that are coming up' in context of pinball venues reopening
product_launch: Expo will feature extremely rare games including: Joust Pinball (2-player head-to-head), Hubert's Quest (1983 video game-themed pinball), ~15 different Valley games from 1960s including low-production titles like Rat Race (only ~10 made).
high · Rob Berk: 'Joust Pinball, the two-player Joust, you know, head-to-head game will be there' and 'there's usually a rat race up there, which has only had, what, 10 maybe made'
manufacturing_signal: Stern Pinball maintaining transparent production schedules: Iron Maiden Premium run summer 2021, Jurassic Park run December 2021. Flip N Out Pinball tracking release schedules to assist customers.
high · Host: 'I have an Iron Maiden premium that's going to be made this summer...Jurassic Park, the next run is going to be in December'