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Alvin Gottlieb

personactive39 mentionsFirst seen Mar 11, 2007Last seen Oct 28, 2025

Profile

Alvin Gottlieb was a pioneering pinball designer, manufacturer, and executive who served as founder of Alvin G. and Company and son of David Gottlieb, the legendary founder of Gottlieb pinball. Throughout his career, he conceived innovative multi-player concepts like the Challenger two-player EM machine and was heavily involved in industry philanthropy, notably helping create Gottlieb Hospital. As a Premier/Gottlieb executive, he was instrumental in supporting the pinball community through Pinball Expo from its inception in 1985 and remained a respected figure who bridged manufacturer relationships despite the industry's traditionally competitive culture.

Aliases

Alvin Gotlieb

Relationships

  • affiliated_withMichael GottliebSon of Alvin Gottliebmedium

Facts

No facts recorded

Claims (10)

  • factualmedium

    Alvin Gottlieb believed in two-player pinball concept and had it produced multiple times

    Source: Cleapin show attendee (secondhand via Facebook crowdsource)Rotation VII and Oddities
  • factualhigh

    The transition from bingo machines (gambling) to flipper machines (skill) was pivotal in pinball's legal legitimacy

    Source: 1965 newspaper article and broader historical researchPinball Junk Drawer Episode 66 - Pinball Sherpa, Consumer Confidence and a Historical Viewpoint
  • factualhigh

    The original D. Gottlieb founder's story about an uncle's inheritance was actually a recurring joke Alvin Gottlieb would tell, not a factual event

    Source: Michael Gottlieb (clarification via email)Pinball Down Under Part 2: Hankerin' For Some Hankin + Mr. Pinball
  • factualhigh

Recent Mentions (39)

  • Family friend of DeMar from Oak Park, Illinois; grandson of Gottlieb pinball founder; DeMar played pinball in his basement as a child

    Ep 120: The Godfather of Modern Code, Larry DeMarOct 24, 2023
  • Founder of Gottlieb pinball; keynote speaker at inaugural 1985 Expo; helped validate Berk's vision for the event

    Ep 61: Pinball Expo with Rob BerkJun 12, 2021
  • Pinball game designer; creator of games discussed (Tony Latougas); known for spinner designs that Dave dislikes

    #133 The worst pinballs of the 70’sOct 28, 2025
  • Early video game and pinball company where Thiel worked as sound designer in early 1980s; owned video division; later referenced in context of hex entry audio composition

    61: David Thiel Audio PartyJan 31, 2024
  • Founder/leader of Alvin G. and Company; historically vocal about amusement devices not being used for gambling; made Watch My Line in 1951 despite anti-gambling stance.

    Episode 95 - Gottlieb Watch My LineJun 14, 2015
  • Inventor of the bumper (jet bumper/pop bumper) in 1948 according to episode

    Episode 22 - 90's DMDs

Contradictions

No contradictions detected

Related Glossary Terms

No linked glossary terms

Alvin Gottlieb passed away approximately 10 years before the 2023 Expo (around 2013)

Source: Michael GottliebPinball: The Man Who Saved The Game - Pinball Expo 2023 - Pinball News
  • factualhigh

    Alvin Gottlieb was reluctant to speak with outsiders about the pinball business until Roger Sharpe established personal connection

    Source: Michael GottliebPinball: The Man Who Saved The Game - Pinball Expo 2023 - Pinball News
  • factualhigh

    Alvin Gottlieb was consultant who helped write the statute for the United States Congress regarding amusement machines

    Source: Michael GottliebPinball: The Man Who Saved The Game - Pinball Expo 2023 - Pinball News
  • factualhigh

    Alvin Gottlieb sold the Gottlieb company to Columbia Pictures in 1976

    Source: David DennisStepping on Rakes – Gottlieb System 1
  • factualhigh

    Alvin Gottlieb testified at 1961 Illinois Senate hearings that Bally had organized crime connections and implied the company was taken over by 'sinister principals' after Ray Moloney's death

    Source: Article documentation of 1961 Illinois hearingsGAMBLING, PINGAMES & MANUFACTURER PERSPECTIVES
  • factualhigh

    Alvin Gottlieb was very vocal about amusement devices not being used for gambling purposes.

    Source: Nicholas (host)Episode 95 - Gottlieb Watch My Line
  • factualhigh

    The bumper was invented in 1948 by Alvin Gottlieb

    Source: Nicholas BaldrigeEpisode 22 - 90's DMDs
  • Apr 2, 2015
  • Son of David Gottlieb, co-designer of the Add-a-Ball concept with Wayne Ness

    Past Times Pinball History Ep 6: Gottlieb's Flipper and Add-A-BallsDec 12, 2023
  • Historical pinball manufacturer, discussed in comparison to other manufacturers; late 1970s games considered fun

    Theater of Magic (Bally 1995)Jan 27, 2020
  • Appears in photograph with Steve Kordek and others

    Steve Kordek: More PicsMay 3, 2009
  • Early pinball manufacturer; publicly opposed gambling; developed early payout games (Rocket); hired Rufus King to defend against gambling device classification; pioneered add-a-ball feature

    Pinball and Gambling: Illegalities and ControversiesNov 28, 2023
  • Founder of Gottlieb pinball company; early manufacturer who dominated market; made early decision to exit gambling machine business

    Collecting Pinball FlyersJan 11, 2022
  • Major competitor to Bally in the 1960s–1970s pinball market; described as 'the big gorilla'; influenced Bally's design decisions through distributor feedback and comparative design features.

    Jim PatlaAug 30, 2022
  • Designer/manufacturer associated with Baffle Ball, released a few months before Ballyhoo

    Past Times Pinball History Ep 1: WhiffleSep 26, 2023
  • Founder/owner of Gottlieb pinball company; refused Harry Mabbs' salary request after Humpty Dumpty's success

    Past Times Pinball History Ep 5: Humpty DumptyDec 6, 2023
  • Dominant pinball manufacturer for extended period, employed Roy Roy Parker, known for conservative aesthetic, competed with Harry Williams

    Pacific Pinball Museum Presents: Jerry Kelley & Christian Marche Pointy People ArtMay 23, 2025
  • Classic pinball designer credited with Spirit, Haunted House, and other retro machines

    SDTM: a pinball Show Episode 11: Top 10 BackglassesApr 11, 2017
  • Pinball designer whose V-post design is compared mechanically to Chicago Coin's version on Thing

    Episode 261 - 1951 Chicago Coin ThingNov 27, 2015
  • Pinball manufacturer; David Rick Morgan referenced an Alvin Gottlieb machine from 1973 as an example of EM architecture

    Episode 6 – Beginner Series – EM Pinball Terminology Part 2Feb 9, 2025
  • Pinball manufacturer responsible for Monte Carlo (1986) and other gallery games including Genesis, Diamond Lady, and Robowar

    SDTM Tutorial: Monte Carlo Pinball w/ Chuck WurtJul 2, 2020
  • Historical pinball manufacturer who originally purchased the Hannifin press in 1957

    Exclusive: Stern Pinball All Access Factory Tour!May 31, 2024
  • Classic pinball machine manufacturer; produced Hot Shot in 1973

    Day 4 of HOT SHOT battle week! - 1 / 2Nov 7, 2014
  • Referenced as designer of kicker target feature on Creature from the Black Lagoon

    Creature From The Black Lagoon Pinball Let's PlayJan 24, 2021
  • Manufacturer/designer of Q-Bert's Quest pinball machine

    Qbert's Quest Pinball | Vancouver Flip-out | Sept. 22, 2017Sep 25, 2017
  • Manufacturer/designer credited with Haunted House pinball machine

    Haunted House | Vancouver Flip-out | Sept. 22, 2017Sep 25, 2017
  • Historical pinball manufacturer and CEO of D. Gottlieb & Company, fought regulatory battles to legalize flipper pinball machines, sold company to Columbia Pictures in 1977, deceased approximately 10 years before this event

    Pinball: The Man Who Saved The Game - Pinball Expo 2023 - Pinball NewsOct 20, 2023
  • Pinball industry figure; expressed doubts about Sharpe's book project; industry contact

    Silverball Chronicles Ep 36: The Token Roger Sharpe EpisodeFeb 22, 2024
  • 37-year-old Gottlieb pinball company executive; quoted in 1965 Frankfurt, Kentucky newspaper article distinguishing skill-based flipper machines from gambling bingo machines

    Pinball Junk Drawer Episode 66 - Pinball Sherpa, Consumer Confidence and a Historical ViewpointFeb 20, 2025
  • Son of founder David Gottlieb; testified at 1961 Illinois Senate hearings positioning Gottlieb as novelty-only manufacturer and implying Bally had organized crime ties

    GAMBLING, PINGAMES & MANUFACTURER PERSPECTIVESAug 23, 2018
  • Son of David Gottlieb; co-owner of D. Gottlieb & Company; sold company to Columbia Pictures in late 1970s due to succession timing and tax considerations

    Silverball Chronicles Ep 42: Hankerin' For Some Hankin Plus Mr. PinballJan 7, 2025
  • Owner of D. Gottlieb & Company; first guest speaker at inaugural 1985 Pinball Expo; gave 3-hour seminar on company history

    Dirty Pool Podcast - Ep18 - Organizing Pinball Expo with Rob BerkSep 24, 2025
  • Son of David Gottlieb; sold Gottlieb company to Columbia Pictures in 1976; remained in leadership role post-acquisition

    Stepping on Rakes – Gottlieb System 1Jun 26, 2020
  • Son of David Gottlieb; took over Gottlieb in 1970s; sold company to Columbia Pictures in 1976

    Zombie Pinball – The Gottlieb System 3 EraJun 26, 2020
  • Son of David Gottlieb; took over D. Gottlieb & Co. with uncle Judd Weinberg; later sold company to Columbia Pictures

    Meet The Gottliebs Part 2: Alvin G. & Co.Jun 25, 2025
  • Son of David Gottlieb, co-owner of D. Gottlieb & Co., sold company to Columbia Pictures in late 1970s due to succession planning and tax considerations.

    Pinball Down Under Part 2: Hankerin' For Some Hankin + Mr. PinballJan 8, 2025
  • Son of David; managed operations during Baffle Ball production boom; worked 8am-midnight shifts; provided historical narrative quoted extensively in episode

    Meet The Gottliebs: D. Gottlieb & Co.Oct 30, 2024
  • Premier/Gottlieb pinball manufacturer executive; original Expo supporter 1985; gave 3.5-hour banquet speech with slide presentation of all Gottlieb games; facilitated cross-manufacturer dialogue despite Gottlieb's historically siloed culture

    Ep 140: Pinball Expo 40th with Rob BerkJun 26, 2024
  • Pinball designer and manufacturer who had personal relationship with Roger; featured in Roger's interviews

    Ep 32.1: Past, Present & Future with Roger SharpeApr 18, 2020
  • Son of David Gottlieb; founder of Alvin G. and Company; heavily involved in Gottlieb Hospital creation and fundraising; celebrating his 80th birthday during the episode; sold Gottlieb company to Columbia Pictures.

    TOPCast 13: Michael Gottlieb & Alvin GottliebMar 11, 2007
  • Pinball industry figure who conceived Challenger two-player EM concept; attempted similar two-player concepts multiple times throughout career

    Rotation VII and OdditiesSep 26, 2025