claude-haiku-4-5-20251001 · $0.033
Evil Dead near-sellout success validated; Spooky reaches new quality peak; X-Men fixes incoming.
Evil Dead sold approximately 612 units in under one week, leaving ~239 of 888 units unsold
high confidence · Don tracked direct website availability and performed calculation: 888 total - 239 remaining = ~649 sold, though some distributor stock may exist separately
Evil Dead toppers outsold games at one point with 700+ toppers sold vs ~540 games
medium confidence · Don cites Spooky Luke's statement about topper sales exceeding game sales at $1,400 price point
Evil Dead features a fully sculpted double-barrel shotgun with sculpted shells functioning like drop targets
high confidence · Don detailed personal gameplay experience; mechanism described with left/right load sequence triggering multiball
X-Men Pro's shooter rod issue is being fixed via two-part kit shipping mid-December: reshaped inner lane guide and new plastic to prevent ball rattle
high confidence · Don spoke with Stern representatives at IAAPA about the fix and observed corrected behavior on show floor X-Men machine
Christopher Franchi came to Spooky on contract basis due to passion for Evil Dead franchise before joining full-time
high confidence · Don references Kerry Hardy interview with Franchi discussing how he approached them after hearing rumors
Evil Dead is Spooky Luke and Corwin Emery's fourth major design collaboration
medium confidence · Don states this with slight uncertainty about whether TCM counts as one or two distinct designs
First public Evil Dead location play opportunity announced for Pinball on the Beach (Florida, Feb 5-7)
high confidence · Don announced this as first confirmed public location, with Texas Pinball Festival in March as second
Evil Dead's build material cost likely exceeds the MSRP
medium confidence · Don's assessment based on observed component quality and manufacturing complexity
“This is the pinnacle of Spooky...every game that comes out from Stern, whether it be John Wick, whether it be Venom, whether it be Jaws, right now we're referencing back to Godzilla. And Jaws is the first game I've seen from Stern that I could honestly say I prefer to Godzilla.”
Don @ ~mid-episode — Establishes Evil Dead as Spooky's peak and reframes Stern's Godzilla as the new competitive benchmark game
“It seems like the topper is outselling the game. Spooky Luke was saying that when they sold 540 or so games, they had sold 700 of the toppers.”
Don @ ~topper discussion — Remarkable market signal about accessory demand exceeding hardware demand at premium price point
“The fact that the build of materials is probably more than the MSRP. Holy crap.”
Don @ ~manufacturing discussion — Indicates Spooky prioritizing component quality over margin, differentiating from competitors
“I'm not selling this game. This game is selling itself...without even playing it, without even seeing it in person, they can then ask about the purchase that they made.”
Don @ ~sales discussion — Acknowledges theme-driven pre-purchase behavior unprecedented for Spooky; speaks to franchise power
“You can't compare the gameplay of a game like Rick and Morty to what they're cranking out with now.”
Don @ ~legacy comparison — Confirms clear progression in Spooky's design capability from early successful titles
“So looking at this plastic topper, it looks like it really apes the same aesthetic there, but does it in a layered plastic feel...imagine just being in your house and all of a sudden just like chains are rattling and Cheryl's down in the basement there.”
Don @ ~topper immersion discussion — Describes how premium topper extends theme immersion beyond playfield into home environment
business_signal: Spooky Pinball premium topper accessory sales exceeded game sales (700 toppers vs ~540 games sold), indicating strong high-end accessory market demand at $1,400 price point
medium · Spooky Luke statement to Don regarding sales numbers at specific production checkpoint
community_signal: Spooky Luke and Corwin Emery conducting live Q&A via Kerry Hardy platform post-launch; timing allows customers to ask questions after pre-purchase without prior gameplay
high · Don announced Q&A appearance scheduled for night of recording; acknowledged unprecedented nature of pre-purchase without hands-on experience
competitive_signal: Don's personal collection retention pattern (keeping Spooky games while selling Stern titles) signals confidence in Spooky quality and longevity vs competitors
high · Don itemized: sold Jaws, X-Men, Elvira; has Metallica pre-sold; retained Scooby-Doo and TCM; not planning to sell Evil Dead
design_philosophy: Spooky Pinball prioritizing component quality and build material cost potentially exceeding MSRP, differentiating from competitors on manufacturing standards
medium · Don's assessment based on observed component quality: 'The fact that the build of materials is probably more than the MSRP'
event_signal: Pinball on the Beach (Florida, Feb 5-7) announced as first public Evil Dead gameplay location; Texas Pinball Festival in March expected to feature machines but availability uncertain
high · Don announced both venues with caveat that March availability depends on ongoing production vs demand velocity
groq_whisper · $0.131
manufacturing_signal: Evil Dead topper production apparently outpacing game production; $1,400 premium accessory reaching premium attachment rate
medium · Spooky Luke's statement to Don comparing topper vs game sales at 700 vs 540 units checkpoint
market_signal: Evil Dead experiencing theme-driven pre-purchase phenomenon unprecedented for Spooky; 612+ units sold within week based primarily on IP and trailer without public gameplay availability
high · Don noted: 'this game sold over 500 units based off of theme and launch trailer. Because no one's played this yet'
community_signal: Christopher Franchi transition from industry work to Spooky Pinball on contract basis due to franchise passion, now integrated into company
high · Don references Kerry Hardy interview where Franchi discussed approaching Spooky after hearing Evil Dead rumors
announcement: Evil Dead official launch with 888-unit production run; 612+ units sold in under one week
high · Don tracked direct sales via website deposit system; performed calculation showing remaining inventory
product_concern: X-Men shooter rod issues resolved via two-part production fix (reshaped guide + plastic keeper); fix shipping mid-December to all owners
high · Don observed fixed behavior on IAAPA floor machine and spoke with Stern representatives about technical solution
product_strategy: Stern Pinball planning significant post-launch code update for X-Men with new modes, callouts, and features; Jack Danger focused on post-release feature development
high · Don cites Jack Danger's public statements about imminent code dump preparation during post-launch development phase
sentiment_shift: Evil Dead establishing new competitive benchmark for boutique manufacturers; Stern's Godzilla being reframed as legacy standard rather than current peak
high · Don explicitly states: 'Jaws is the first game I've seen from Stern that I could honestly say I prefer to Godzilla' and positions Evil Dead above all recent Stern releases