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Episode 83 - Soft Licenses

Wedgehead Pinball Podcast·podcast_episode·50m 32s·analyzed·May 19, 2025
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Analysis

claude-haiku-4-5-20251001 · $0.034

TL;DR

Stern's strategy of using 'soft licenses' to gain brand recognition while maintaining creative design freedom.

Summary

Alan and Alex from Wedgehead Pinball discuss 'soft licenses' — a term coined by Roger Sharp describing IP licenses that allow manufacturers creative freedom in storytelling and game design. They analyze recent Stern releases (Dungeons & Dragons, King Kong, Jurassic Park) and band-themed pins as examples of soft licensing strategy, contrasting them with fully licensed games like Jaws to show how minimal IP assets can still deliver compelling themed experiences.

Key Claims

  • King Kong is Stern's first unlicensed game in approximately 20 years

    medium confidence · Alan states 'this isn't even a soft license this is just straight up the first unlicensed game stern's done in like 20 years'; they note the previous unlicensed game was Grand Prix (2005)

  • King Kong character is public domain because the novelization was never licensed and fell into public domain in the 1970s

    high confidence · Alan explains: 'the novel was based off of the screenplay of the movie but they never licensed the novel so it became public domain back in the 70s that's why there's a whole bunch of king kong movies that got made in the 70s'

  • Jurassic Park is functionally a soft license with minimal assets: logo, name, song, and Nedry character only

    high confidence · Alan: 'if you look at Stern's Jurassic Park, it's essentially the name, the logo, the song, and the Nedry character. And that's it.'

  • T-Rexes are public domain, so no royalties or likeness rights required for dinosaur characters

    medium confidence · Alan: 'they're old enough they don't get the likeness rights you don't get the royalties anymore their estate isn't settling'

  • Iron Maiden (Stern) is based on Legacy of the Beast, a mobile video game, rather than concert footage or traditional band pin structure

    high confidence · Alex: 'I didn't realize it's like, that's like where it's all pulling from'; Alan confirms the game centers on Iron Maiden universe with Eddie soul shards storyline

  • Foo Fighters game reimagines band members as Saturday morning cartoon characters battling aliens

    high confidence · Alan: 'Foo Fighters foregoes the normal band as a theme cliché. It reimagines the band members as old Saturday morning cartoon characters in a battle against alien invaders.'

  • Stern recently shifted Marvel-themed games away from movie-based licenses toward comic book character-based designs

    medium confidence · Alan: 'recently they have seemingly chosen to make them based off of the comic book characters themselves... less licenses to secure and more freedom in the storylines'

Notable Quotes

  • “They managed to basically make an original game here that had like the hype and like fomo of like a you know a-list movie behind it”

    Alan @ ~25:30 — Describes the genius of D&D soft licensing strategy — capturing brand FOMO while maintaining creative freedom of an original game

  • “It's licensed, but barely. It's a soft license.”

    Alan @ ~45:00 — Summarizing Jurassic Park's minimal asset approach compared to full licenses like Jaws

  • “how many times does Elwynn need to make a game with nothing in it that's on your checklist and still sell a shit ton of units?”

    Alex @ ~48:00 — Points out that consumer expectations about licensed assets don't correlate with game quality or commercial success

  • “The spirit of Dungeons & Dragons is like a fucking choose-your-own-adventure with a fresh start in everything.”

    Alan @ ~22:00 — Explains why soft licensing D&D is uniquely appropriate to the source IP's design philosophy

  • “When I'm playing Foo Fighters, even though it's always playing a Foo Fighters song while I'm playing it, I feel like I'm playing like a goofy alien invasion game.”

    Alan @ ~61:00 — Demonstrates how narrative framing (soft licensing) enhances thematic immersion beyond simple brand association

  • “Roger uses this as an example of, like, this is kind of best case scenario, right? Where it's like, we're getting a celebrity, we're getting a known person.”

    Alex @ ~08:30 — Establishes Elvira as the template soft license example — famous property with collaborative, artistically flexible licensor

Entities

AlanpersonAlexpersonRoger SharppersonCassandra PetersonpersonDennis NordmanpersonGreg FerrispersonBrian EddiepersonKeith Elwinperson

Signals

  • ~

    sentiment_shift: Consumer expectations about licensed asset completeness (actor likenesses, movie clips, character callouts) don't correlate with game quality or commercial success

    high · Alex: 'how many times does Elwynn need to make a game with nothing in it that's on your checklist and still sell a shit ton of units?'; Jurassic Park 'always in the top five pinside list' despite minimal assets

  • ?

    competitive_signal: Soft licensing enables Stern to compete with original-themed games (Medieval Madness reference) while capturing licensing FOMO advantage

    medium · Alan: 'They managed to basically make an original game here that had like the hype and like fomo of like a you know a-list movie behind it'

  • ?

    design_philosophy: Traditional band pin narrative structure (concert footage, tour modes, backstage passes) considered creatively limiting; soft-licensed band games with original narratives (Foo Fighters, Iron Maiden, Alice Cooper) preferred

    high · Alan: KISS/ACDC/Led Zeppelin themes 'stupid' and 'poorly done'; Foo Fighters 'one of my favorite, like, well-done band pins possible' due to alien invasion narrative; Iron Maiden's Legacy of the Beast narrative 'way cooler than if it was just concert footage'

  • ?

    design_innovation: Brian Eddie's modern Stern designs praised for 'very slick shooting traditional playfields' that allow 'toys and rules like speak for themselves' vs. complex layouts

    medium · Alan: Brian Eddie 'makes really, really like, like lately for Stern specifically, he makes very slick shooting traditional play fields'; D&D layout praised for working with dragon mechanic vs. convoluted Jack Danger-style designs

  • ?

Transcript

groq_whisper · $0.152

0:00
There's an old saying in Tennessee, I know it's in Texas, probably in Tennessee, that says, fool me once, shame on you.
0:12
Fool me, we can't get fooled again. Fuck the peace sign, load the chopper, let it rain on you. My only regret was too young for Lisa Bonet. My only regret was too young for Nia Long. Now all I'm left with is hoes from reality shows. Hand her a script, the bitch probably couldn't read along. My only regret was too young for Sade Adu. My only regret could never take a Nia home. Now all I'm left with is hoes up at Greystone. With the stale face cause they know it's day time. Hello everybody and welcome to another episode of the finest pinball podcast there is. the Wedgehead Pinball Podcast, hosted by me, Alan, host of the show, and one of the owners, one half of Wedgehead, a pinball bar in Portland, Oregon, joined in the basement studio, my trusty co-host, Alex, the water boy. You know him. You love him. How you doing, Alex? I'm doing great. I'm doing especially great because it's my turn somehow again to plug our coffee fundraiser. Yeah, because you love shilling. I do. We're raising money to make a trip out to Colorado. out check out the scene there and get some inspiration for future episodes if you like the show you want to throw us a few bucks to say thanks head to coffee.com slash wedgehead podcast that's ko-fi.com slash wedgehead podcast there's a link in the show notes any donation will get you an invite to our discord we're in there we're chopping it up you get to hear our takes uh too hot for the air give us direct feedback on episodes they want but yeah the discord's actually it's been a lot of fun it's been a good time now that there's like actually people it's not just me and you talking to each other on an empty channel. So yeah, if you want to join, go to our coffee.com slash Wedgehead podcast. Get yourself a Discord invite. We really, really do appreciate the support. It's been awesome. We have any of the stickers left? The first 25 people get... I don't think we have stickers left. Yeah, it's getting close. They get a Discord invite. Don't promise them anything else. Okay, okay. There you go. You get a Discord invite and you'll like it. Yeah, and I will just officially say we won't do another run of stickers. What's the show? So what's the topic of today's episode, Alan? I'm so glad you asked. This episode is actually based upon some of the discussions that came up in our Discord server after the previous episodes about original themes and licensed themes in Pinball, episodes number 76 and 79, respectively, if you haven't listened to those yet. In those episodes, we talked about the differences between original or unlicensed games and all the licensed movie, band, or TV tie-ins that we seem to get on everything nowadays, which is the new way we're going to describe licensed games, I think, is movie tie-ins. Yeah, movie tie-ins, yeah. You know, it's just kind of advertising for movies. Yeah, it's like when you get a Matrix video game and you're like, well, this is probably going to be bad.
Jeremy Packerperson
Stern Pinballcompany
Spooky Pinballcompany
Wedgehead Pinball Podcastorganization
Dungeons & Dragonsgame
King Konggame
Jurassic Parkgame
Jawsgame
Iron Maidengame
Foo Fightersgame
Alice Cooper's Nightmare Castlegame
Medieval Madnessgame
Legacy of the Beastproduct

design_philosophy: Stern intentionally leveraging soft licenses (minimal IP assets) to gain brand recognition while maintaining creative control over narrative, character design, and gameplay

high · Alan and Alex explicitly frame D&D, King Kong, Jurassic Park, Iron Maiden, and Foo Fighters as deliberate soft licensing strategy; D&D described as 'brilliant' for getting 'hype and FOMO' while staying 'original game'

  • ?

    design_innovation: Episode itself represents rare new-game-focused content on Wedgehead podcast; hosts note this is 'one of few times' they focus on recent releases rather than classic games

    medium · Alan: 'we're talking about new games on the Wedget Pinball Podcast, which is not something we do very often at all... This is actually like one of few times'

  • ?

    licensing_signal: Stern leveraging minimal public domain assets (dinosaurs, King Kong) and collaborative licensors (Cassandra Peterson, comic book studios) to reduce licensing overhead while maintaining brand equity

    high · Multiple examples: T-Rexes public domain (no royalties), King Kong public domain, Cassandra Peterson collaborative (D&D), Marvel IP relationship established under Packer

  • $

    market_signal: King Kong represents return to unlicensed/public domain strategy after ~20-year gap in Stern's product line

    high · Alan: 'this isn't even a soft license this is just straight up the first unlicensed game stern's done in like 20 years'; previous noted unlicensed game was Grand Prix (2005)

  • ?

    personnel_signal: Jeremy Packer (Zombie Yeti) as Stern art director has earned Marvel's confidence, enabling continued Marvel IP collaborations without requiring movie-based licensing

    medium · Alan states Marvel 'already has given their vote of confidence to the new stern art director jeremy packer aka zombie yeti... once they have that relationship they're like well if they want to make another spider-man or incredible hulk game'

  • ?

    product_strategy: Stern differentiating between full-asset licensed games (Jaws) and minimal-asset soft licenses (Jurassic Park) with identical designer and theme source, demonstrating intentional approach to IP licensing depth

    high · Alan directly contrasts Jaws (full license: clips, actor likenesses, synced storyline) with Jurassic Park (soft license: logo, name, song, Nedry only), both Keith Elwin designs for Spielberg movies

  • 3:04
    But since we began writing, recording, and releasing those previous two episodes, we actually noticed an interesting pattern in the way that Stern in particular has started designing a few of their games. Yeah. Something of kind of like an in-between hybrid approach in which they take a no-name, but sort of then just do whatever the hell they want with it, and then they take a lot more freedom in the storytelling aspect of the games rather than just cut up different movie scenes or whatever. We knew something was up for a while here. We could fucking tell. They were trying to trick us, but now with the release of a recent game, we figured it out. We're putting the dots together, and we know what they're doing. Hey, you know what they say? Fool us once, shame on me. Fool us twice, won't get fooled again. Exactly. We got a saying down here in Texas. I struggle with the descriptor for this hybrid type of game, but I do remember Roger Sharp referring to certain licenses in which the licensor was less strict about the way their IP was represented in a game, thus allowing the design teams more creative control over those licenses, and his term was soft license. So that's going to be our official term for this episode. Let it be. The episode's going to be all about soft licenses. Nice and soft. So the origin of the term came from Roger, like you said, on an episode that we did with the great Roger Sharp, right? Yeah. He was describing Elvira as an example of a soft license because Cassandra Peterson, the actress who portrays Elvira, Mistress of the Dark, was really open to pretty much all ideas. Her brand was just kind of a silly and sexy double entendre's campy horror. So when Greg Freris and Dennis Nordman, being the fucking madmen that those two are, when they pitched the concept of a house party and barbecue for the first game together, which later became Elvira and the Party Monsters, she was all aboard, loved the idea and their angle on everything. Yeah, so basically, like, Roger uses this as an example of, like, this is kind of best case scenario, right? Where it's like, we're getting a celebrity, we're getting a known person. Elvira was very well known in the 80s when this game was being made. That was sort of her heyday. She hosted a horror TV show where she would watch old crappy movies and kind of make fun of them a little bit before Mystery Science Theater 3000. And it was similar to that, but she was gothy and she played a character named Elvira and lots of sexy double entendres and campy, corny jokes. And so when they were like, we want to make a game. What if you were hosting a house party and all the guests were like ghouls and goblins and vampires and stuff? She's like, sounds cool. Yeah. Right. It's not based on one specific episode of her TV show or a movie she was in where they have to get certain scenes of that movie. It's more like, hey, you're Elvira. This is your game. Yeah, you're creating something new with a known property. You're not just trying to match a one-to-one stroke of the movie like you would with Terminator 2 or something in that similar era. And so essentially it meant that the game was officially licensed. But they were basically allowed to make the game that they wanted. And it kind of lines up well with their later games, Doctor Dude and Party Zone. Yeah, it turns out that Greg Ferris and Dennis Norman, they were going to do this game with or without Envira, I think. They just like to fucking party, dude. Those guys are party animals. Yeah, exactly. That's how it started. A couple of cool dudes. Just a couple of guys that like partying. They understand what makes a fun pinball machine. And yeah, so we want to talk about specifically the modern era of Stearns and their use of soft licenses, though, right? We're not going historical on this one. No, we're not going to go through every soft license ever made. We're actually, for the listener, we're talking about new games on the Wedget Pinball Podcast, which is not something we do very often at all. Yeah, this is actually like one of few times where it's like very, very focused on new games. It's going to be a very weird episode. So buckle up. What brought this whole episode up was we were looking more closely at their last two releases at the time of this recording. Who knows? You might be listening to this fucking five years from now. Dungeons and Dragons and King Kong, the latter of which we haven't even played yet, but I'm assuming by the time this episode is actually out, it'll be on the floor at Wedget Head already, so we'll have it. The real influencers have played it. We have. They don't invite us to the show.
    7:34
    We're not the type of folks that get invited to those sorts of things. I'm not saying that's why we're doing our first episode on New Games Ever. Please invite us, guys. We want to have some fun, too. I'm just pointing out. I'm just noting now. Okay, so before we get to King Kong, we're going to start with Dungeons & Dragons, huh? So this game to me was like, this was like the lightning bolt. Like, it struck me immediately knowing how kind of brilliant it was for Stern. Because Stern, they're essentially paying for using the name of the most famous tabletop role-playing game of all time. Actual tabletop D&D is the type of game that is never the same. There are no set characters, no concrete setting, no one particular story upon which to base the story beats on. It's literally a create-your-own-adventure game with your own imaginations. Dungeons & Dragons is just a framework of loose rules that gives some structure to whatever the Dungeon Master and you and your buddies can think of. Yeah, there's very, very minimal assets even to license if you wanted to. Yeah, I mean, they've made some movies and stuff that people, I think, don't like that much. The movie's pretty fun. This is such a brilliant theme because it allows them to tap into that brand recognition because everyone knows the name Dungeons & Dragons while building their own characters and storyline for the game. Yeah. Essentially, it's on brand with the D&D license for Stern to create their own characters and storyline for the pinball machine, a.k.a. it's kind of an original theme. Yeah, if this had been based off of the D&D movie that came out a couple years ago, it would be less of a Dungeons & Dragons game than what we got. That's the funny part to me. Because you're like, the spirit of Dungeons & Dragons is like a fucking choose-your-own-adventure with a fresh start in everything. Create your own adventure. Yeah. And so it is like the only way to do a Dungeons & Dragons theme is by making kind of an original game. Which is very interesting because we don't actually really get original games in the modern era like we've talked about in the past. It is interesting with D&D. So they got the name with the font and they did pay an artist that at the time they were like, I was told this, like I would have been really convinced. I think I've been spreading misinformation because I thought this was like a very well established D&D artist that did the art package for Stern. And I know he's done some work for Dungeons and Dragons, but he's not like one of the regular go to guys. So they got a guy that was experienced to do the art and he did a killer job. I love how those games look. And I don't know what of the things are trademarked, like the character sheets. I don't know if those are specific to D&D. Owl bears, you know, that kind of shit, like the monsters and stuff. Yeah. Some of that feels very uniquely D&D, but I'm not sure like an owl bear is an actual licensed thing. Right. It is an interesting one with me, though, because they threw some money at voice acting talent which wasn't some of them were known dnd fans or um had like dnd podcasts and stuff but it's not like they're voicing characters and other dungeons and dragons stuff they did a really good job with this one because they they paid for enough stuff to kind of whip up hype like it got dnd got people fucking hyped my wife included so here's the thing because if stern makes their own this same game right but it's yeah generic forest fantasy if it's wizards and orcs rpg generic base theme they would get the same amount of freedom to make a game and to create characters and they could do this rpg element where you log in and you build your characters and whatever and there's plenty of rpgs out there that aren't dungeons and dragons and you could create your own and people could understand that but you want to get the brand recognition like people know the name exactly like they they managed to basically make an original game here that had like the hype and like fomo of like uh you know a list movie behind it it was crazy it's brilliant i think it's absolutely brilliant it helps it was really well executed game in my opinion it's it was immediately fun right out the gate even with like early code it was a good it's a good brian eddie man that guy's just a fucking i love brian eddie say what you will about brian eddie I would say that guy knows a thing or two about making pinball machines. He's kind of gotten a weird reputation as of late where people like trying to like dunk on Brian Eddie. Whatever. No slander on Brian Eddie, dude. He makes really, really like, like lately for Stern specifically, he makes very slick shooting traditional play fields that let the toys and rules like speak for themselves and breathe in a way that other designers don't. where I'm like, the dragon is a big deal in Dungeons & Dragons, and the rules are a big deal, and the layout works with that way better. Like, you can't imagine that game with, like, some kind of, like, crazy convoluted, crazy, like, Jack Danger, Elwynn layout would not work for Dungeons & Dragons. Brian and I just fucking killed it. So anyway, I just wanted to say, that game's kind of fucking awesome. It's a hit. What can I say? What can I say It a big hit It a hit But okay the next one the other reason we want to talk about this is the newest released game at the time of recording which is King Kong Based on what, Alan? What's it based on? It's actually the character who is public domain now. Well, specifically, I've been looking at the Wikipedia page. So the movie came out in 32, right? Sounds right. Something like that. in one year before the movie the guy that was making the movie paid his buddy to make a novelization of it just to use this like marketing material and i guess they didn't like pay for the license for the novel which is kind of hilarious so the novel was based off of the screenplay of the movie but they never licensed the the novel so it became public domain back in the 70s that's why there's a whole bunch of king kong movies that got made in the 70s so someone could have done this one for the record someone could have made a king kong mobile machine anytime in the past you know yeah 50 years again it's a super iconic name just us saying it you know king kong yeah you know him dude you know he's a big ape but since they didn't choose a specific movie or movies there's no dealing with a movie studio or the licensing rights to every individual actor because each actor gets their own likeness rights on top of this which interferes how you can portray them on the play field and art and things like that as far as their sound call outs and all that kind of stuff that these assets that we want when we get these licensed games you don't have to do that but you still get the brand recognition you still get the name recognition king kong they can tell their own giant monkey story however they want now without a strict adherence to select movie scenes again this is just more freedom for the design team to be able to go in any direction and what best translates to actual pinball it's why we talked about original themes and how good they could be integrated with the theme was because back in the day why medieval madness is so well integrated is because like oh we can create this cool castle mech we can create these cool trolls yeah like it doesn't have to be tied to a single movie a lot of people are always like oh medieval madness is kind of like a knockoff monty python or whatever you couldn't have a monty python game with pop-up trolls like that's not doesn't make sense doesn't make it mean it could have been the little rabbit i guess now change it but no don't don't undermine my problem is there are castles in the movie but you don't go destroying castle after castle after castle to get to the final castle in monty python the holy grail all of a sudden that mech can't be the same because it doesn't make sense the game's storyline can't be the same because it doesn't make sense right but with this king kong they could do whatever they want based on the layout that keith that one made in the game that they're making right so we get so exactly like they've already kind of shown that they've tweaked it so you're like treasure hunting and stuff which is a part obviously of the original any of the movies or anything and that's the genius but i also do want to point out this isn't even a soft license this is just straight up the first unlicensed game stern's done in like 20 years which is kind of cool yeah i think the last one they did would have been high roller casino striker extreme yeah it's one of those right no well uh you're forgetting one of their best which is grand prix the like the shitty version of nascar okay yeah Yeah, but they made NASCAR, and that was the European version. Yeah, they made Grand Prix, which is like the worst version of NASCAR. They took away the best part about NASCAR, the theme.
    15:56
    And I believe that came out, I think that's 2005, right? Yeah. I should know, considering it's Pat Lawler's, you know. Best game. You're on the record. Yeah, it's the best game Pat Lawler's ever made. Well, I do think, to get this back on track, I do think that Keith Ellens actually got in a couple games now that we could be pretty much considered soft licenses here. Oh, okay. So the first is Jurassic Park. Now, Alex talks about this all the time. Yeah. Which is why we started stringing this episode along. And it's like, but essentially, like, if you look at Stern's Jurassic Park, it's essentially the name, the logo, the song, and the Nedry character. And that's it. Yeah. That's like literally all they got. It's like literally the logo, the name, the song. And Nedry. Yeah, Newman. It's kind of funny. there's really no storyline at all that directly links to any of the movies or the book or anything it's just a generic dinosaur island but for some reason nobody questions it like it feels like an authentic jurassic park it's not like when you play it it's not like oh it's not like playing like a gottlieb you know how they did the parody games back in the days like gold wings is top gun it doesn't feel like you're playing a parody because they got the song and they have the logo and frankly that's all apparently you need for something to feel like jurassic park it's interesting yeah because there's no main actor likenesses aside from nedry and they don't even get the jeep dude they had to gimmick the jeep they did have to give me that's pretty whack honestly it's always funny because people are like nobody cares and when i saw that game the first time i'm like what is that like they didn't even get an explorer in here come on guys i'm like the worst complaining about little nitpicky shit like that you're a car guy but that's why i was so hyped on 007 i'm like oh they got the db5 i'm like this is cool as hell dude jurassic park is kind of like dinosaur island like we said but with a famous name and logo and the super famous musical score by john williams and since all the dinosaurs from the movie are actually just based on dinosaurs wow they are there's no i have to pay for the likeness of the thing there's no ip for betraying certain dinosaur species unlike if you were doing something like the xenomorph from alien the hr geiger designed alien forms from the alien movies like that's that's a unique character t-rexes are t-rexes t-rexes are public domain they're old enough yeah they're i think they're a little bit old enough they don't get the likeness rights you don't get the royalties anymore their estate isn't settling yeah and that's one that people were pissed at first myself kind of included the game is you know well you might be hearing this for the first time but that game's pretty highly regarded yeah it's it's always in the top five pin side list it jumps around a little bit but it is considered to be one of the best games of all time despite them not securing a lot more of the assets that would have made this game feel more representative of the classic movies or even books i think that's why it's so funny people still are like well when any time a rumor comes up or a game is announced they're like well they better have this and this and that and this or the game's just not gonna have a chance and you're like how many times do we have to teach you this lesson old man yeah exactly like how many times Does Elwynn need to make a game with nothing in it that's on your checklist and still sell a shit ton of units? Now, here's the thing. It's like what's very interesting is that the difference is most apparent in Jaws, which is another Keith Elwynn game based upon another iconic Steven Spielberg movie. In that game, Stern actually does get lots of movie clips, actor likenesses, audio call-outs and stuff. The storyline is much more synced to the movies, although it does stray a bit, too. Yeah, you can't really keep a game one-to-one to the movie. But all the big strokes, like the broad strokes are there. And so it's interesting that you're like, these are both really highly regarded games. They're both Steven Spielberg movies. Stern made both of them. Keith Owen designed both of them. And yet they kind of handle, one is a very clear licensed theme. The other one is like, it's licensed, but barely. It's a soft license. Yeah. It's a soft license. It's a soft license, dude. I think that really does a good job of illustrating, like, if you go see a Jaws and then the Jurassic Park, you see what we're talking about between, like, a real, a full-bodied license and a soft license. I think when people consider their dream theme, whatever, when they're thinking about, like, I would love to see this made, they're imagining Jaws execution. Nobody's hoping that they make their dream theme and it comes out with, like, Jurassic Park where they get one character, the name, and the song. They want all of the character call outs because that's what their imagination. They've got a small little I'm just reading Alan's show notes here. He says you have a little pea sized brain and you can only think within the context of that movie. And you see the movie and you go, oh, when the Goonies come out, I want that to be a multi ball. That's not how it works in reality. Sometimes it doesn't matter what's happening. You're playing pinball. It's funny how you end up liking both. you end up liking jaws game than jurassic park does it have anything to do with the assets they acquired no like whether one's better than the other it doesn't no one's sitting here arguing like well jaws is the better game because they have the clip of the guy crushing the fucking can of beer but even though they have the the clip the shark doesn't eat the ball so oh that does okay you're right that negates it in the movie the shark eats the ball so you know what i mean the next sub-genre of soft the license that's we're moving into i see but like the organization here the soft license band pins okay so we did a whole episode about band pins and we actually discussed three band pins in particular that felt different than the others one of our criticisms in that band pin episode is that sometimes the storyline feels kind of stupid like you're just gonna like collect the band members get drumsticks hit the jukebox to pick a new song yeah go on tour yeah and so that it feels dumb can't go on any more tours alan these three games told different narrative stories than the more common ones of the grandpa band themes so stern made two of these the first being iron maiden another keith ellen game which has a bunch of licensed classic iron maiden songs but it's actually based on a much lesser known mobile video game called Legacy of the Beast. I knew, okay, I had heard that they used assets from a cell phone game. I didn't realize it's like, that's like where it's all pulling from. Yeah, and it actually centers on a storyline set around an original Iron Maiden universe where all the different versions of their iconic mascot, Eddie, are vying to collect all of his soul shards to save his soul against countless different enemies, including the devil himself. This makes the pinball machine Iron Maiden way cooler than if it was just concert footage of the band and if the modes were just to change the jukebox or go on tour or any of that stupid shit. Yeah, and they didn't have to pay for a video of like those old men playing their songs that you like. Rat. The devil is public domain. Yeah, again, licensing, right. He didn't snap those up. You think he would with all of his lawyers, but he just, you know, slips through the cracks. The other one that people do talk about more often because of how it was executed is Foo Fighters. Yep. In a similar way, Foo Fighters foregoes the normal band as a theme cliché. It reimagines the band members as old Saturday morning cartoon characters in a battle against alien invaders. So they kind of built the entire theme of the game based off of the name of the band, Foo Fighters, which was UFO Fighters, whatever is their thing. So it feels like Foo Fighters music with a mashup of Scooby-Doo and Attack from Mars. Again, this is one that we think elevates the game a lot. That was an example. When they announced Foo Fighters as a theme, I'm like, what the fuck are they going to do with Foo Fighters? They have no iconic images. They have no characters. I did not know how they were going to execute that at all. And that thing is like one of my favorite, like, well-done band pins possible. It's so much fun. Contrast that with Led Zeppelin, KISS, ACDC, any of those. Yeah. And how different it feels because it has like a narrative storyline. Well, you know I like Led Zeppelin, right? It's the game that saved my marriage. But it is a bummer because it's like when I think of like I was I like all those games that we just listed for Led Zeppelin, Kiss, ACDC. I like all those games. Those are all fun games. The themes are stupid. The themes are done poorly. Like it's weird. And if you don't like the band, it's hard to be like, oh, well, but the game kind of rips. It's a hard, you know, like it's weird. It's hard to separate the like the pin from the artist on those ones because the entire thing is just the artist. It's just like when I'm playing Foo Fighters, even though it's always playing a Foo Fighters song while I'm playing it, I feel like I'm playing like a goofy alien invasion game. Yeah. Which is fun because it gives structure and a storyline. Yeah. To the game, which I think is helpful in a modern game where you have modes and wizard modes and shit. When you're trying to get me to like do a bunch of stuff, it's nice when it like makes sense. Yeah. And it isn't just like, oh, you like complete hell's bells to get to Thunderstruck Wizard. And you're like, what the fuck is this? Exactly. Get some VIP passes, dude. Yeah. It's like, what the fuck? But like, what else are you going to do? Which is crazy because ACDC would have been I feel like a fairly easy one to build a whole theme or whatever But the last example of this what is it Spooky also did this with Alice Cooper Nightmare Castle Y bitches think we weren going to talk about Spooky You think we weren't going to talk about it? We mentioned it. The band pin is actually Alex brought up. He's like, yeah, actually, you forgot this game. Well, so we're bringing it up now. So Alice Cooper's Nightmare Castle, and I think to a lesser extent Rob Zombie 2, Alice Cooper has its own kind of dungeon crawl and a haunted castle storyline. I haven't spent a ton of time on either, but I appreciate that they actually have like unique storylines. It's not just like what we said backstage passes, you know, I go to the fuck. Got to get us to the fucking show, dude. I have no personal experience with Alice Cooper's music or him outside of like him being in Wayne's World, which is pretty good. Like I kind of know a couple songs and now I know they're Alice Cooper songs because of the pin. But I don't think I would have been able to name any. but i'm like that theme is cool it's got cool art it's a got a cool like they did a good job like integrating the castle like it looks very it looks like a castle yeah fucking rad it's got cool rules bone karen's did a good job with those rules they'd be fools to let go of that talent and uh it's a cool game it's it's well done i like seeing band games like that and then we get to spike to marvel themes oh i say spike to for the listener if you're listening spike to just means the current operating system that stern has been on since what 2016 before that like 2014 aerosmith came out aerosmith was the first one it's anything that has an lcd screen in the back glass so the more i think about it it sort of makes sense to me that stern makes a lot of what i'm calling air quotes here generic marvel themed games because they used to make before this they used to make games like spider-man iron man and the original gomez avengers that were tied to the movies that were based on comic book characters that were made around the same times as the games they were making three banger games but recently they have seemingly chosen to make them based off of the comic book characters themselves and i think they're probably doing it for the same reasons that we talked about less licenses to secure and more freedom in the storylines that's it right like comic book superheroes are always in new and different storylines so it seems like a natural once they have the relationship with marvel and once marvel already has given their vote of confidence to the new stern art director jeremy packer aka zombie yeti so it's like once they have that relationship they're like well if they want to make another spider-man or incredible hulk game or whatever kind of trust them we could just do it yeah it doesn't have to be like oh now we need the actor licenses that that played this character we need Captain America we need the actor that played him we need Thor and then we need that Chris and then we need the other Chris that played the other guy you know it's like they don't need all that shit you know what I mean like they can make the iconic character and they can make their own game so I think even these kind of Marvel games make a lot more sense now too because it fits well because yeah that's how it goes and especially like within the world of comic books like comic fans are not opposed to kind of like one-off stories and like unique timelines there's always if you go if you multiverse dude everything's a multiverse now everything it kind of has little spin-offs and like little separate stories and stuff and you just like that's kind of how it goes in the world of comics so it fits right in and it works well to just be like yeah we can kind of like do this however we want you can kind of base it off of like something like i know with x-men they based it off of days of future past or whatever a real specific little uh thing or avengers they do the Infinity Quest, right? Right. But it's like still kind of tweaked to like fit how they want. It's not 100% like this. It's not the movies Avengers Infinity Quest. Right. Which is a different thing, which would be harder to do. Yeah. So now we get to some of our takeaways here. We talked about some of these soft licenses, but, you know, name recognition is actually, I think, the biggest asset in licensed pinball games. Everything else is just icing on the cake. some of these soft licenses are just original storylines with famous names pasted on top of them i mean is it not yeah it starts feeling that way when you look at them critically that's what i'm saying they tricked us dude we kept being like nobody's making original themes anymore nobody's doing this and you're like stern's been putting out fucking original themed they're not original themes but they're original stories right that's the more important part that holds you back when you're making a game trying to stick to a story when you're making a pinball machine is more difficult yes it's not more difficult it's more limiting i should say it's more limiting there's there's more walls around you there's more hoops that you got to jump through you got to thread a needle in a certain way that you know just it being deadpool is different than it being deadpool with ryan it also is limiting from an economic like looking into the economics of everything it's really limiting being tied to specific deals and having to have manufacturing timelines or production like limits or whatever that's how spooky for example negotiates all their deals so like with like rick and morty or whatever they can make 750 because that's how many they could make and the time they were able they would they had paid to use that license to make games that's how they secured that deal whereas like king kong they can run king kong for the rest of time and never have to pay keep running for the next five ten fucking years they don't care they can put it yeah it could be 15 years from now they can put out a king kong vault when people are like because you know that it's instant classic no one writes instant classic we haven't played it yet but you all know it it's game of the year twippy winner 2026 like it's fucking happening it'll inevitably be widely loved i'm sure i'm gonna love it and they can keep running it forever it's it's beautiful it's like fodder for a line when you have a production line like that and you have a game you can run and you don't have to deal with licensors that's genius dude that's like an amazing amazing asset to pick up that all being said we get some of these amazing games we get these soft licenses you know individual variants and what your feelings are any one of them is obviously going to be different like you could be like well i like this one i don't really like that one this one would have been better with assets or whatever but you got to admit looking at this list of soft licenses there's at least one of these that Stern has made that you've enjoyed. So you know it can be done, whether it's D&D or it's Jurassic Park or it's one of the band pins, Foo Fighters, whatever, one of the Marvel games. This is what I'm going to ask Waterboy. Would it matter to you if they had all the principal main actor licenses doing custom call-outs, video clips from the movie, et cetera? My question for Waterboy in particular is, if Stern makes The Fast and the Furious, what do they have to get to make you happy? Does it need movie clips? Does it need Vin Diesel or does it just need the actual cars? Can the cars be fake? What would it take to make you happy? So I think this is a good question because it's a theme that is near and dear to my heart as a big Vin Diesel fan. Vinny D as you call him. It's a good example though because it speaks to how it really matters on the specific license. I think the most important piece of this is that Stern or whoever's making a game needs to understand what is truly important to that license. So they need someone that's familiar with it enough to know what the fan base really wants to see. I like the Fast and Furious movies, and I'd love to see a fully licensed game based on any of the first three. Past that, I don't really. I watch them. Actually, I don't even know if I've seen the last one. But I've watched most of them, which is a lot of movies. But I've seen the first three, you know, dozens of times each. There's tons of iconic moments in there that I think would work great. I'm one of those little pea brain people that is like, oh, they could do this for the they could do this for the multi ball star and they could do this would be how you start that mode. And this would be that. But as far as like soft licensing, one of those, like if you were cost cutting it, I think I would much rather see licensed cars than licensed actors. because to me what makes Fast and Furious what is important why I'm drawn to that series and what stood out to me over the years is not the I mean the actors are I guess the actors change too the actors did change like my favorite Fast and Furious movie is probably Tokyo Drift which doesn't feature any of the recurring actors other than the cameo from Vin Diesel and so you're like to me the cars are more important and I think a lot of Fast and Furious fans would agree with that the cars are more important than the characters I think the name alone with generic cartoon cars would be like a slap in the face. There's a children's show like that on Netflix. Like there's a Fast and Furious, like cartoon friends shit show. I don't know what it is. I know that there is something like that. And if it was something like that, it would be like, no, this is absolutely like juvenile. I had no way I would ever buy a Fast and Furious game with knockoff cars. And likewise, if they had one where it was generic cars, like what they've done with John Wick, where John Wick in the movies, if you watched any of the John Wick movies, they do have like iconic cars in them. I think there's like a 70 Mustang in the first one or something. He's got muscle cars in all of them that I've seen that I remember. Yep. But the movies aren't about cars. So I'm not offended that the game is about Keanu Reeves. It's not about the cars. That was a smart choice to me. Like if you had to pick one or the other. You've got to have Keanu Reeves. The cars don't matter. No one's watching John Wick for the cars, even though there are cool cars in it. Fast and Furious are watching for the cars. And so it's important to understand that. And yeah, I would much rather see the iconic blue underglow R34 GTR ripping across a bridge in Miami than Paul Walker's face. Like, honestly, if I had to choose between those, if you're going to get generic cars and Paul Walker or an R34 Skyline and no people shown on the screen at all, easy choice for me. Cars all day. And I even put in here, even if that means the Skylines recreated as a fresh 3D animation, even if they didn't get any movie licenses, just having a licensed car is the important part to me about that. That's why I wrote this question, because I thought this is a perfect way to ask you, because I'm like, those movies are huge. It's entirely possible that Stern could at some point be like, yeah, maybe we'll do this. They'd be a company that could do it. It's interesting. It's a good example, too, because Rothrills has made Fast and Furious racing arcade games, and they don't have any of the characters licenses. They just have licensed cars in it. Right. That was the choice they made. And that's if Stern was doing it, I would pray to God that's the way they do it if they can't secure everything. Right. License the cars. Netflix has done it where they just got the name Fast and Furious and nothing else. And it's like a kiddie show. And if you're making a kiddie show, that's fine. But like you can't do that for like a pinball machine that you're trying to sell to adults. I think with Jurassic Park, they knew the name and theme song were enough to make you feel like you were in that universe. if they had landed the rights to Sam Neill, that's the main dude. Dr. Alan Grant. Famous Alan. Us Alans stick together. If they hadn't landed the rights to Sam Neill but not the theme song, would the game be better? Definitely not, in my opinion. Agreed. Like if you started that game and it was just like. But shirtless Jeff Goldblum.
    36:25
    I specifically, I wrote this out and I put Jeff Goldblum in there and I changed it to Sam Neill and I had to Google his name. I changed it to Sam Neill because if I had to choose between Jeff Goldblum or the theme song, I think I would go Jeff, which shows how precarious all of this is and why it's like you need to know what matters to the fan and what makes the most impact and what's the best use of money. I think Stern has done a really good job on a few of these. Jurassic Park, I'd love to see it thematically a little darker, but they definitely made it more kid-friendly. That's not really a license deal, though. That was just like a creative choice. yeah i think what they did choose for assets to use for that and for how long they've run the game and everything they fucking nailed it i think it's smart because the theme song when you start the game and he goes bam bam bam bam bam bam you're just like yep you're like jurassic park boom i'm like man i was i was raging on the internet about this but you know what it's actually kind of jurassic park now that i'm here yeah dude you know like i was so mad on the internet about this when you play when you play shrek and everyone's like oh they didn't get mike myers to do the call outs the eddie griffin knockoff voice sounds horrible and you're like i can't hear you over all this smash mouth they did you're like they what matters they got the what they got what mattered they got all star i would trade fucking all-star for 10 mike myers what would be like a dream theme you'd love to see done as one of these like executed as one of these uh soft licenses since we were talking about this in the Discord it came up on a previous episode of ours I would like to see Judas Priest my favorite metal band that has yet to have a pinball machine in the mold of Iron Maiden. I would want the best of the Priest songs, but I would love an original storyline based upon the characters and motifs from their songs, like the Sentinel or the Painkiller or Nightcrawler. Make these characters like monster fights and sword of rage. That'd be cool. and the thing is is like most metal bands and particularly these power metal bands and like jesus priest is like they're writing songs and they're envisioning these characters that they're writing these songs about you could easily just kind of like extrapolate it'd be cool to put that in the it's like what they did with the eddies and iron maiden and they created their song like i could see a game like that happening and being very cool what i don't want what if there's a hell bell mode and you shoot hell bell that's what i mean is like i don't really want them to i don't want them to go on tour and have concert footage i love going to see judas priest in concert but like that's not what i want when i play a pinball machine yeah you want something that ideally appeals to people that don't like judas priest going into it and you know if you're a real fan of the theme you want people to be won over by the pinball machine yes which just playing concert footage guns and roses jjp guns and roses not winning me over data east guns and roses kind of winning me over kind of fucking cool yeah i also feel like a soft goosebumps license could be good like we brought up when we were talking about funhouse on the original themes episode yeah we use that as an example because funhouse wouldn't have been better as goosebumps but it could have been goosebumps but i think that if you use the famous name and then pick out some of the characters from the books and then you create your own storyline from there weaving in as many as you can there's no need to license the tv show or the recent movies although getting the original tv theme song which is a fucking banger like they did with jurassic park would be good that'd be a nice touch i've never read the books never seen the show they could put a goosebumps name and put literally any kind of generic spooky shit in there and i'd be like it's goosebumps like it would work on me i grew up reading like my mom took me and just bless her heart just paid for book after book that i would read in like two hours yeah that makes sense you know like and just rip through those books that checks out you're kind of a nerd so i was gonna say as far as soft license shit goes i think video games would be a really easy way to execute this i'm surprised we've not seen boutique companies do more of this portal coming from multimorphic on the p3 is i think the first example of a boutique company actually getting one out the door cuphead is a rumored game from uh american for the past five years because it's american and there's a rumor now that play mechanics which is raw thrills pinball division the guys that designed pulp fiction the rumor is they're working on a halo pin which would be a very good test of the theory All the pieces are kind of there because Rothwell has made Halo arcade games, and that's about as big of a video game. You know, it's up there for a big license, even though Halo's kind of fallen off a bit in the pop culture. It would still be a biggie, especially for kind of like aging millennials that are buying pinball machines for their houses now. I think Halo could be huge. If that's executed well, that could be a big one. The problem with old public domain stuff, like we're talking about King Kong, is it's not really a soft license, but that's like an unlicensed theme. It's like not an original theme, but it's unlicensed, right, King Kong? The problem with most of that old public domain stuff is that it's kind of lame. Or at least it's lame in the way we know it. If the artists need to work to make it cool, or at least appealing to their target audience, that can be harder than just licensing something that's already considered cool. Alice in Wonderland's a good example. People keep trying with Alice in Wonderland. And we've got two very different pins coming out for anyone unaware. There's some $800 made in China Kickstarter home pin coming. That's Alice in Wonderland themed. There's also like a sexy Alice in Wonderland game coming from Dutch pinball, right? Because that's what we need in pinball is more sexy. Yeah, yeah. More sexy. In that lane, there was like a video game. Like Alice in Wonderland is one that people like, it kind of like seems to come back every like 10 years for some reason throughout my life. And there was like a surge of Alice games, video games in like the 2010s. I remember there was this Alice Madness Returns game, which was like gothic Alice that was fairly popular, like gory, like she's got a knife killing people. So there's ways to do that, but like it gets to the point where you're like, is the name doing anything for you? I don't know. Can someone make Humpty Dumpty cool?
    42:26
    I saw you wrote that. Man, Humpty Dumpty. To bring this back to pinball, the first game with flippers was Humpty Dumpty. Dude, that's why. I'm like, if someone could make Humpty Dumpty and he's smoking a cig, dude, that'd be cool. as hell that's what we need to brand your homebrew dude colon deviled eggs oh shit good theme guys anyone listening make a humpty dumpty pen i will buy one immediately but yeah as far as like soft license ideas go though i think you could pay there's some big fantasy authors out there that i think you could pay to do something either kind of tangentially related to one of their book series or like even not at that hype of uh game of thrones fever george rr martin game it was just like george rr martin's you put his name on there real something yeah it's just like you know king's games or whatever i think that would be the kind of thing that it's like you could have him write you a fucking three paragraph long email and you could base the pinball storyline around that and people would be like hyped for it. John Grisham's Justice is Best Serve Cold.
    43:37
    Yeah, I've been hearing specifically Sarah J Maas, who is my wife's favorite, you know, favorite romanticist author, and just like one of the fastest selling authors of all time, I think now, like definitely up there. It's the kind of thing that if you made like a Sarah J Maas game, like a certain subsect of people would lose their fucking minds, even if it was not even tied to an existing game and it was just an original short story written for a pinball machine that's or even something that would happen like a stephen king like what if you got stephen king's name exactly stephen king he has all those short stories that he like lets people make films for a dollar for free yeah like if you have some kind of little stephen king whatever you could license one of those short stories that would be the kind of thing i think just getting an author name would do more than people might expect because i think authors have good name recognition especially within the circles of people that are buying pinball machines and playing them it's a lot of us are nerds as far as what i'd like to see done with nothing more than a name maybe like one piece to keep it connected i have written down here that anthology series seem to work best right because every episode is different yeah and so so the game could be different it could be its own thing right and that's what you're saying like with goosebumps and like we saw with twilight zone right that's like a pretty good example of a famous old one So like in that vein, like you could do like Black Mirror. I don't know what it would be. Otherwise, you could just do like Monster of the Week type stuff where like the storyline just kind of changes every week and it doesn't matter if you missed – any show where it doesn't matter if you missed an episode I think would work well. Like X-Files is like that, right? I've not watched that show, but it's just kind of like shitty shows that jump around. Whoa, whoa, whoa, whoa. Like X-Files or Power Rangers. Whoa, dude. Settle down. X-Files is one of the best shows ever, dude. And our friends in Boston can back me up on that. Ty and Dano, if you're listening, you need to talk to Alex after you listen to this fucking episode. I am not for this X-Files slander. We had an X-Files game. We could use another one. I'm just saying. We could use another one. I do think that'd be cool, even though I've never watched the show. I think a new X-Files could do well, even if you didn't have the – is it Mulder and Scully? Yeah. Is it Mulder and Scully? Is that their names? Mulder? Yes. That's a crazy name. Fox Mulder. fox his first name is fox dude fucking insane dana scully i mean dana scully sounds like a real fox molder sounds fake as hell when you watch the show he's smoldering well yeah molder rhymes and then yeah i have written in here because everybody's always like barbie would be like a license where you don't need anything other than like the name and some like barbie shit but i would alternatively i'd much rather see a bratz pinball machine based off of the cool dolls because i'm just saying so like that's my idea well we got a little bit into some shit here that we don't normally ever get on to this show like speculative dream themes at the end there as well as a lot of talk about new games but that's also just a great way to plug our private discord again here at the end of the episode we do that kind of stuff on there all the time and we'd love to hear you guys tell us what you thought about this episode over there and tell is what license you would think could get the soft treatment and still come out well what could they take out of a famous license and you'd still be okay with what's the nucleus yeah you need minimum you need to make that i mean that's what we're trying to identify here i think jurassic park is like kind of the minimum they could have taken newman out of that game it would have been fine yeah i think newman got thrown in because for some reason i don't know i can't imagine that they went out of their way to pay for that i felt like it just sort of like they might have just been like who's doing the most autographs at conventions. Yeah. That's kind of how you find who needs the money. But you head over to ko-fi.com slash Wedget Podcast, donate to the show, receive your own link to join us on that Discord, go out, play some of these soft-license games that we just talked about. This is a departure from a lot of our normal episodes for regular listeners of the show. If this is your first episode, you might not like the rest of them. Or, you know, who knows? You can hate listen to them. We do have hate listeners, I'm sure. These are all new, and they should be widely available to play on location. So go out and play some of these on location at a place near you. That's the message of the show. Go out and play pinball on location. Prioritize some of these soft license games that we just talked about. And until next time, good luck. Don't suck.
    48:13
    Thank you. i'm just gonna tell you right now we ignore all feedback outside of the discord that's not even like a joke.
    49:08
    It's true. Now this is the ideal time to tell you guys that I love to meet fans after the show. I like when people come up and say, Anthony, you're a genius.
    49:22
    Anthony, best show I've ever seen. And that's it. I don't ever want to hear anything else. If you've got a bone to pick with me over something I've said tonight, instead you should just shut the fuck up because seriously I know more about comedy than you do and you came to see me like I said shut the fuck up
    50:04
    But still, you know, after I've just said all that, you still feel like you need to come up and bitch.
    50:20
    Well, then I will be as polite as I can possibly be. However, it is ill-advised. Because you will end up as a joke in my act.