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Pinball Expo 2024 recap: Stern, JJP Elton John, Barrels Labyrinth, and Spooky/Brothers updates.
Stern's Elvira's House of Horrors Blood Red Kiss Edition limited to 500 units at $12,999 MSRP, down from $20-25k for 40th Anniversary Edition
high confidence · Don witnessed the machine at Stern factory tour and verified pricing with distributor Jeff
Jersey Jack Pinball's Elton John designed by Steve Ritchie with improved flipper feel, priced at $12,000 (Platinum) and $15,000 (Collector's Edition)
high confidence · Don attended media preview Friday morning and played multiple times
Barrels of Fun's Jim Henson's Labyrinth pinball priced at $10,600 with highest show foot traffic (30+ min wait consistently across 4 machines)
high confidence · Don spent extensive time at booth, streamed gameplay, attended pizza party with 1,500 players
Spooky Pinball sold 3 of 5 Scooby-Doo machines on show floor at near full price
high confidence · Don directly observed sales at Spooky booth and conversed with staff
Pinball Brothers re-releasing Alien with new Ellen Ripley/Sigourney Weaver licensed character callouts and graphics undergoing approval
high confidence · Don interviewed Rudy (social media manager), played updated version at show
Stern has rumors of additional unannounced game release before end of 2024 and potential next Elwin cornerstone reveal
medium confidence · Don cites 'rumor' from Pinball Expo with caveat 'put it in that what you will'
Stern's Stranger Things Premium Edition coming end of November, with Deadpool shipments ongoing
high confidence · Don references official Stern production schedule from Expo
Elton John features rope-lit rocket ramp with ball tracking similar to roller coaster lighting effects
high confidence · Don experienced this feature firsthand during extended play sessions
“Well done, Stern. Golf clap. I've talked to my distributor, and they're already sold out.”
Don@ 5:56 — Signals immediate retail demand for Elvira Blood Red Kiss edition despite low MSRP compared to 40th Anniversary
“This is a game that you can sit there and just flip balls around and watch ball pass go around, or you can play with intent and the shots are hittable. The code wasn't jumbled. It made sense to me.”
Don@ 12:25 — High praise for Elton John's playfield design clarity and code quality, indicating strong design fundamentals
“I hate that I love this game as much as I do. Really, I mean, this thing slaps.”
Don@ 12:41 — Emotional reaction to Elton John despite initial skepticism about theme, indicates high-quality game execution
“This is like the big dedicated theme park where they're taking you into another world... This is a playground ripped from the world of Labyrinth that you can play in.”
Don@ 19:30 — Contrasts Barrels' Labyrinth (immersive theming) with JJP Elton John (spectacle) - different design philosophies
“The glass was pulled off and I just took my camera and went through the whole play field on one of my lives... This game looks like a Fantasyland dark ride from the Magic Kingdom or Disneyland.”
Don@ 17:56 — Emphasizes Labyrinth's exceptional attention to detail and theming depth, raising expectations for new manufacturer
“It's got so much potential for the utilization there. They could put a sunset back there and change the whole feel of the game.”
business_signal: Spooky Pinball sold 3 of 5 Scooby-Doo units at show floor near full price; indicates strong market demand for boutique manufacturer output
high · Don observed sales activity and confirmed with booth staff; no discounting necessary to move inventory
competitive_signal: Barrels of Fun's Labyrinth positioned as premium immersive experience ($10,600) competing against Jersey Jack's spectacle positioning (Elton John $12-15k)
high · Don frames these as fundamentally different design philosophies: theme park immersion vs. amusement park spectacle; both succeeding in their category
design_philosophy: Clear contrast between Jersey Jack's spectacle-based design (Elton John: music/glitter/lasers) vs. Barrels' immersion-based design (Labyrinth: theming/detail/world-building)
high · Don explicitly contrasts: 'Elton John is a spectacle... This [Labyrinth] is like a theme park... taking you into another world'
market_signal: New/boutique manufacturers (Barrels, Spooky, Pinball Brothers) gaining market share and critical acclaim; established player (JJP) making comeback with improved design fundamentals
high · Barrels exceeded expectations despite being 'unproven'; Spooky moving units at near full price; JJP solved flipper feel issues and earning praise from long-time skeptic Don
licensing_signal: Pinball Brothers' Alien re-release now includes Ellen Ripley character/Sigourney Weaver callouts with graphics awaiting licensure approval
high · Don played updated version at show; Rudy confirmed graphics still pending approval, indicating active licensing negotiation
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Don@ 21:16 — Notes Labyrinth's lower playfield LCD screen enables future code/aesthetic updates with thematic flexibility
“What a great night with a great game from a company that we just didn't have the highest expectations because it just came out of nowhere. But they absolutely slayed it.”
Don@ 24:09 — Indicates Barrels of Fun exceeded community expectations despite being new/unproven manufacturer
“I think we're going to see something at Texas Pinball Festival, the Texas Pinball Festival, in March... It wouldn't surprise me to see a reveal then.”
Don@ 25:37 — Speculation that Spooky Pinball will announce next game at Texas Pinball Festival (March)
“My wallet is on life support right now with these things. I got stranger things coming. You're going to drop big old Elwin on us.”
Don@ 7:04 — Commentary on Stern's aggressive 2024 release schedule creating consumer spending pressure
“They only made $199,000 of them. They've been commanding that rocket-high price ever since, and now you can get one for way less than that.”
Don@ 5:33 — Notes Elvira 40th Anniversary commanded $20-25k secondary market despite limited production; Blood Red Kiss offers far better value
community_signal: Christopher Franchi created art for Elton John Premium Edition; confirms his continued work with Jersey Jack on new releases
high · Don credits Franchi for Premium Edition art; separate unnamed artist team handled Platinum edition (speculated as Spooky Halloween artist)
market_signal: Elvira Blood Red Kiss Edition at $12,999 represents significant price reduction vs. 40th Anniversary ($20-25k secondary), signaling Stern's pricing strategy shift for LE editions
high · Don cites distributor already sold out despite lower MSRP; notes '40th Anniversary commanded rocket-high price' but this 'looks a little better' and costs way less
announcement: Stern officially revealed Elvira's House of Horrors Blood Red Kiss Edition with 500-unit limited run at $12,999 MSRP
high · Don witnessed prototype at factory tour, verified pricing with distributor; topper inventory visible at Stern warehouse
product_concern: Elton John requires powerful external speaker system to fully appreciate spectacle; game design demands specific installation context
medium · Don notes 'you got to have a kick-butt speaker system' and describes need for corner placement to showcase art/glitter; would be hard to integrate into standard lineup
rumor_hype: Stern may have unrevealed game coming before end of 2024; also potential next Elwin cornerstone reveal before year-end
medium · Don cites Expo rumor with caveat 'put it in that what you will'; distinguishes from confirmed production schedule (Deadpool, Bond, Godzilla)
sentiment_shift: Don's initial skepticism about Elton John theme (granddad theme, questioned viability) completely reversed after playing; game exceeded expectations
high · 'Rumor has been Elton John... collective huh came over pinball community' vs. later 'I hate that I love this game as much as I do... this thing slaps'
technology_signal: Barrels' Labyrinth features lower playfield LCD screen as secondary display; Don notes significant potential for future code/aesthetic updates through this flexible canvas
high · Don describes lower LCD as 'horizontal rectangle' that could display sunsets/sunrises/night scenes to change game feel; indicates forward-thinking design infrastructure