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Pinball Expo 2021 recap featuring homebrews, new releases, and industry interviews.
Sonic the Hedgehog Pinball homebrew by Ryan McQuaid was a major draw at Expo and held up well under extended gameplay
high confidence · Ryan McQuaid confirmed the game was receiving consistent play and positive reception from attendees
Legends of Valhalla deluxe edition allocation increased from 300 to 200+ units due to international distributor feedback
high confidence · Michael Grant stated they bumped allocation due to international distributors being excluded by 6 p.m. Eastern release timing
Legends of Valhalla was completed in 10 months from conception to Expo release
high confidence · David Fix directly stated 'in 10 months we brought this baby to fruition'
Brian Eddy was absent from pinball design for approximately 20 years before returning with Stranger Things and Mandalorian
high confidence · Eddy stated 'I was the Where's Waldo of pinball designers for 20 years, I think' due to pinball's downturn
Stern pinball games typically take 12-14 months from start to finish
high confidence · Brian Eddy stated timeframe: 'anywhere from probably 12 to 14 months is what we usually work on'
Mandalorian licensing was kept quiet and surprised the community
high confidence · Eddy confirmed 'we were able to keep it pretty quiet' and characterizes it as 'out of nowhere'
Rick Nagel and Jeremy Packer are credited as co-designers on Godzilla alongside Keith Elwin
high confidence · Jeff Teolis credited both for Godzilla work; Jeremy Packer and Rick Nagel confirmed details about early code development
Joel's Boys Night Out homebrew is based on a movie that Joel wrote, co-directed, and shot
high confidence · Joel stated 'the 411 so this is a movie that i wrote co and shot' with all scenes and video from his film
“It's just, it makes a sense of pride that we can deliver something with the great quality than American Pinball and the serviceability that we have.”
David Fix @ Not provided — Reflects American Pinball's quality standards and team pride in Legends of Valhalla
“I was the Where's Waldo of pinball designers for 20 years, I think. But, yeah, I always loved pinball.”
Brian Eddy @ Not provided — Eddy reflects on his two-decade absence from pinball design before returning
“Me and Dwight don't talk, so you can't get anything out of us.”
Brian Eddy @ Not provided — Explains how Stern kept Mandalorian licensing announcement secret
“If anyone out there has the power to do that, hire me. I will move to Chicago and make you excellent games.”
Ryan McQuaid @ Not provided — McQuaid's aspirational statement about wanting to become a professional game designer after Sonic success
“I would go with Led Zeppelin. It's a new lighter stern cabinet.”
Tim Lee @ Not provided — Casual aside about cabinet selection in the 'soapbox derby' hypothetical
business_signal: American Pinball faced timing logistics challenge with 6 p.m. Eastern release excluded international distributors from Legends of Valhalla allocation window
high · Michael Grant explains decision to adjust allocation: 'due to that, 6 p.m. Eastern, East Coast, it wasn't really fair to our international distributors'
community_signal: American Pinball increased Legends of Valhalla deluxe allocation from 300 to 200+ units based on international distributor feedback
high · Michael Grant: 'due to that, we'd rather have 200 happy customers first and get their games than 200 unhappy customers'
event_signal: Poor Man's Pinball Podcast community assembled 15-20 members at Expo for first in-person meetup since podcast's existence
high · Glenn Wechter confirms 'I saw about 20 of you' and they had group dinner the previous night
design_philosophy: Legends of Valhalla praised for balancing beginner accessibility with expert depth across 16 legend battles
high · Stephen Bowden and Josh Kugler emphasize layered rules design; players observed progressing quickly but finding challenge by battle 9-10
event_signal: Chicago Pinball Expo 2021 in new Schaumburg location successfully hosted post-pandemic in-person gathering with strong attendance
high · Jeff Teolis describes 'pretty packed expo' and multiple references to large number of attendees playing machines continuously
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licensing_signal: Disney was collaborative licensing partner on The Mandalorian; extensive asset availability enabled rich design implementation
high · Brian Eddy: 'Disney was great to work with on this' and 'we were able to keep it pretty quiet' regarding assets
personnel_signal: Stephen Bowden hired as 'pinball ambassador' at American Pinball, described as industry expert
high · Jeff Teolis describes Bowden as 'true pinball ambassador, a person who knows more about pinball than most people' and American Pinball team confirms hiring
personnel_signal: Brian Eddy's return to pinball after 20-year absence signals renewed industry momentum and licensing opportunities
high · Eddy: 'pinball had a downturn. And so I did other things. And pinball started to have a resurgence. And I was super excited to come back'
announcement: The Mandalorian pinball by Stern kept secret until announcement; received strong early feedback at Expo
high · Brian Eddy: 'Mandalorian was out of nowhere' and 'we were able to keep it pretty quiet'
product_concern: Godzilla in early code at Expo with feedback on city selection mechanics still being refined
high · Rick Nagel acknowledges city selection feedback and states 'I don't know yet so we'll get those in there pretty soon'