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LucasFilm

companyactive29 mentionsFirst seen Nov 17, 2015Last seen Jan 23, 2026

Profile

Lucasfilm is a media and entertainment company that owns and controls the Star Wars and Indiana Jones intellectual properties. In the pinball industry, Lucasfilm (now a Disney subsidiary as of the post-2012 merger) functions as a strict IP licensor, granting licensing rights to pinball manufacturers like Stern and digital platforms like Zen Studios. They maintain rigorous approval processes for game design, artwork, voiceover talent, and marketing materials, and have demonstrated discretionary control over regional availability and product categories (including enforcing separate VR product licensing).

Aliases

No aliases

Relationships

  • affiliated_withStar Wars PinballStar Wars Pinball is licensed by Lucasfilm/Disney; subject to licensing approval and regional restrictionsmedium
  • affiliated_withStern Pinball Inc.Lucasfilm grants Star Wars pinball licensing to Stern and maintains approval authority over game design, artwork, and regional distributionmedium
  • affiliated_withDisneyLucasfilm is a Disney subsidiary (post-2012 acquisition), which influences licensing decisionsmedium
  • works_atRandy MartinezLucasfilm specifically requested Randy Martinez for Mandalorian pinball project artwork after his success with Star Wars Comicsmedium
  • affiliated_with

Facts

  • achievementRequested specific artist Randy Martinez for Mandalorian projecthighfrom 2026-01-23
  • affiliationLicenses Star Wars content simultaneously to multiple pinball manufacturershighfrom 2021-05-28
  • affiliationStar Wars intellectual property holder and licensorhigh
  • attributeDescribed as 'very guarded' about product presentation and brand equityhighfrom 2025-12-05
  • attributeEnforces separate VR product category requirements for Star Wars licensinghighfrom 2021-04-20
  • attributeRequires approval of game trailers, design elements, and artwork for Star Wars productshigh

Claims (2)

  • opinionmedium

    The Star Wars licensing is split regionally between US, Europe, and Asia-Pacific territories

    Source: Gonzo (speculation based on corporate structure)Stern’s Next Star Wars Pinball | Fall of the Empire Only for USA?
  • factualhigh

    Lucasfilm maintains strict approval process for Star Wars pinball artwork and design across all manufacturers

    Source: Chris FrebusStar Wars Pinball VR analysis

Recent Mentions (29)

  • Licensed Star Wars to Stern; heavily involved in art approval process; required specific plastic sets for each product tier

    Episode 38 - Greg Freres & Steven Martin (Art Dept. Stern Pinball)Feb 13, 2019
  • Company where collector worked alongside George Lucas on Star Wars film animation techniques.

    #129 - Nip It / Space TimeJun 22, 2025
  • Star Wars IP holder that purchased original 30x40 Kevin O'Connor paintings after committee review process

    The Art of Kevin O' ConnorJan 5, 2022
  • IP licensor; Sharpe met with Louise Riley at Lucasfilm during 1988 Pinball Expo to discuss Indiana Jones and Star Wars licensing

    Roger SharpeJun 3, 2018
  • IP rights holder for Star Wars; partner with Stern Pinball on Mandalorian machine licensing

    The Mandalorian Pinball Machine First Look & First Impressions (Stern Pinball, 2021) SDTMMay 16, 2021
  • Star Wars IP owner; leaked brief video of Star Wars Pinball approximately one week before official announcement

    SDTM: Star Wars pinball first impressions

Contradictions

  • Existing: LucasFilm is the IP licensor and holder for Star Wars pinballvsConflicting: Mention 6 describes LucasFilm as a 'Disney subsidiary' in speculative context about licensing restrictions
    Resolved
    accepted_new · Mar 2, 2026

Related Glossary Terms

No linked glossary terms

Arcade1Up
Lucasfilm serves as shared IP partner between Arcade1Up and Zen Studios for Star Wars pinball content
medium
  • attributeImplements regional licensing restrictions on Star Wars pinball productshighfrom 2025-08-28
  • roleProvides creative asset approval including voiceover talent selectionhighfrom 2021-03-12
  • roleControls licensing and approval of Star Wars pinball game designs and contenthigh
  • statusRestricts Star Wars pinball availability to USA market for Fall of the Empirehighfrom 2025-09-12
  • Jun 7, 2017
  • Mentioned as potential IP rights holder for Mandalorian imagery

    Stern Pinball Teases Mandalorian (Ep. 52)May 6, 2021
  • IP licensor for Star Wars pinball; had approval authority over original artwork design

    STERN SHOW RE-ARTED STAR WARSOct 7, 2019
  • Star Wars IP owner; licensor to Stern Pinball for The Mandalorian pinball

    STERN ANNOUNCES THE MANDALORIANMay 11, 2021
  • Star Wars IP rights holder; exercised significant control over artwork approval for pinball game

    STAR WARS SEMINARJun 17, 2017
  • IP licensor for Star Wars trademark and properties

    STAR WARS COMIC ART PIN LAUNCHEDNov 17, 2020
  • Licensing entity for Star Wars franchise; involved in artwork approval process for Stern Star Wars pinball with reported difficulties

    NORTHWEST PINBALL & ARCADE SHOW 2017Jun 11, 2017
  • IP holder for Star Wars franchise, partnered with Stern on Mandalorian Pinball

    The Mandalorian Pinball First Look/First Impressions - Flip N Out PinballMay 17, 2021
  • Company where Randy Martinez has worked since 1999 on 3D art and illustrations

    SPECULATION: Stern Pinball Jaws 3-D Coming in 2024Jun 27, 2023
  • Licensor controlling Star Wars IP for both Stern and Zen pinball tables; maintains strict approval process for artwork and design

    Star Wars Pinball VR analysisMay 14, 2021
  • Star Wars IP licensor; Zen works directly with Lucasfilm team post-Disney merger

    Zen, and the Art of Digital PinballNov 17, 2015
  • IP licensor. Mentioned as shared partner between Arcade1Up and Zen Studios for Star Wars pinball content.

    Arcade 1UP InterviewJun 28, 2020
  • IP licensor for Indiana Jones; controlled script access and preview information provided to Borg

    The Bro Of Flow: John Borg Part 2Aug 31, 2023
  • IP licensor for Star Wars; officially promoted VR trailer; involved in creative approvals including original voiceover talent

    Star Wars Pinball VRMar 12, 2021
  • IP licensor for Star Wars pinball; requires separate VR product category; enforces brand equity and proper treatment requirements.

    Mel Kirk interview for Spring 2021Apr 20, 2021
  • Licensor providing assets to both Zen and Stern for simultaneous Mandalorian table development

    Mando vs MandoMay 28, 2021
  • IP licensor for Star Wars, implemented regional licensing discretion affecting EMEA market availability

    Stern Launches Star Wars Fall of the Empire PinballSep 12, 2025
  • Disney subsidiary; potentially source of licensing restriction on Fall of the Empire (speculation)

    Stern’s Next Star Wars Pinball | Fall of the Empire Only for USA?Aug 28, 2025
  • Star Wars licensing entity; potential source of regional licensing restrictions

    "No Star Wars Pinball Machines" | Licensing Decision Means Disappointment For Thousands | Spike 3Sep 1, 2025
  • IP licensor for Star Wars; described as 'very guarded' about product presentation; required topper approval process

    Star Wars and Walking Dead | Stern Pinball's Latest CreationsDec 5, 2025
  • IP licensor for Star Wars content; required approval process for comic-based artwork; specifically requested Randy Martinez for Mandalorian project after Star Wars Comics success

    Ep 187: Star Wars to John Wick | Inside Stern Pinball Art with Randy MartinezJan 23, 2026
  • Star Wars IP holder involved in licensing for pinball game

    PNP 640- 5 Surprising Insights Post Star Wars Gameplay Vid+ EXPO UPDATE!Sep 17, 2025
  • Star Wars IP co-licensor requiring approval of game trailer and design elements

    Pinball Junk Drawer Episode 81 - Star Wars media day is HERE!Sep 14, 2025
  • Star Wars intellectual property holder; associated with voice talent and licensing

    The Making of Star Wars: Fall of the Empire PinballDec 29, 2025