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Atari

companyactive79 mentionsFirst seen Mar 18, 2007Last seen Mar 29, 2026

Profile

Atari was a pioneering video game and arcade manufacturer founded by Nolan Bushnell in the 1970s, known for creating iconic games like Pong and Asteroids. The company expanded into pinball manufacturing between 1976-1979, producing seven widebody games and pioneering inductive sensor technology, with designer Steve Ritchie as a key early employee who learned fundamental design principles there. Atari was later acquired by Midway/Williams and has continued as a licensor of classic arcade games and intellectual property in modern times, including partnerships with companies like Alan-1 for arcade game remasters and mechanical pinball table manufacturing.

Aliases

No aliases

Relationships

  • works_atSteve RitchieSteve Ritchie was Atari's first employer in pinball/arcade gaming where he learned design fundamentalsmedium
  • works_atEugene JarvisEugene Jarvis worked at Atari from 1976-1979, contributing to early solid-state pinball innovationsmedium
  • ownsWilliamsWilliams later purchased Atari; Steve Ritchie moved to Williams in 1995medium
  • ownsMidwayAtari was later acquired by Midwaymedium
  • affiliated_withBally

Facts

  • achievementOriginal developer and publisher of Lunar Lander arcade gamehigh
  • achievementOriginal publisher of Food Fight arcade gamehigh
  • achievementManufacturer of Asteroids arcade gamehigh
  • achievementProduced early solid state pinball games using 6800 microprocessorshighfrom 1977 until 1979
  • achievementNolan Bushnell created Pong and other early video games for Atarihigh
  • affiliationApproached Alan-1 to manufacture new Pong mechanical tablehighfrom 2025
  • affiliationLicensed game codes and provided game licenses to partner companies for arcade-exclusive remastered versions

Claims (30)

  • factualhigh

    Atari approached Alan-1 about 18 months ago to manufacture a new mechanical Pong table

    Source: James AndersonAlan-1 Booth at IAAPA 2025 With New Atari Recharged Arcade Games
  • opinionmedium

    Atari made pinball machines, most of which were so bad they didn't even make my worst list

    Source: Tim SextonThe 10 Worst Pinball Machines of the 1970s
  • factualhigh

    Atari released exactly seven full production pinball games between 1976 and 1979

    Source: Rob BurkePast Times Pinball History Ep 20: The Atarians
  • factualhigh

    Atari approved the Hercules concept approximately two years after Bally's rejection and produced 500 units

Recent Mentions (80)

  • Video game company that re-upped the trademark for Total Nuclear Annihilation in February 2016, creating legal concern for Scott Denise's TNA game

    Five Minutes to Tilt #12 – Scott Danesi on Going from Raves to PinbalMar 29, 2026
  • Video game company that entered pinball manufacturing in mid-1970s. Produced Atarians, Game Time 2000, and other experimental widebody machines. Known for chaotic workplace culture and design decisions that operators disliked.

    Steve Ritchie - Fireside Chat 2025Mar 17, 2026
  • Video game and pinball manufacturer. Ritchie worked there mid-1970s. Known for dysfunctional culture, poor pinball design (Atarians, Time 2000), rotary solenoid failures, and ultimately unsuccessful pinball venture.

    Steve Ritchie - Fireside Chat 2025Mar 17, 2026
  • Video game and pinball manufacturer that produced pinball machines including Superman (1979), Airborne Avenger, Middle Earth, Space Riders, Roadrunner, and Neutron Star. Used unconventional engineering and non-standard parts sourcing. Exited pinball after Superman.

    #18 Superman - The Classic Pinball PodcastDec 3, 2019
  • Video game manufacturer; produced Atari Football and Battlezone titles used in Charles's operations

    Episode 152 - Interview with Charles Rowland 8-5-15Aug 10, 2015

Contradictions

  • Existing: Atari was a video game and pinball manufacturer (mentions 5, 6, 7, 8, 9)vsConflicting: Mention 11 states Atari was an 'early adopter' of wide-body format, implying another manufacturer created it first, which contradicts the typical understanding of Atari's manufacturing role
    Resolved
    kept_existing · Mar 2, 2026
  • Existing: Mention 11 states Atari was believed to be the first manufacturer of wide-body pinball cabinetsvsConflicting: Mentions 20 and other context indicate Atari produced widebody games but the evidence does not support they were the first; this contradicts known pinball history where other manufacturers pioneered the format earlier
    Resolved
    accepted_new · Mar 2, 2026

Related Glossary Terms

No linked glossary terms

Atari and Bally were competitors in pinball manufacturing during the 1970s
medium
  • affiliated_withGottliebGottlieb was a competitor; comparison of their system strategies mentioned in evidencemedium
  • manufacturesAirborne AvengerAtari manufactured Airborne Avenger pinball gamemedium
  • medium
    from 2024
  • affiliationLicensed Atari Recharged games to Alan-1 for manufacturinghighfrom 2025
  • affiliationVideo game and pinball manufacturerhigh
  • intelligence_frequency_spikenoexpertfrom 2026-03-02
  • locationHad facilities in Santa Clara and Sunnyvale, Californiahigh
  • Source: Pastimes Arcade hostPast Times Pinball History Ep 19: Hercules
  • factualhigh

    Atari is partnering with Arcade1Up to bring Recharge games back to arcade market

    Source: RetroRalph closing remarksThe Hottest Arcade Games of 2024!
  • factualmedium

    Atari produced the first wide-body pinball machines before Bally

    Source: Ty PalmerEpisode 18 - The Susan B. Anthony Years / Bally
  • opinionhigh

    Atari's Recharged series games are fantastic to play

    Source: Knapp Arcade4 Big Pinball Reveals / Announcements in October; Atari Berzerk Recharged; New FX Tables
  • factualhigh

    Atari announced Berzerk: Recharged as a twin-stick shooter for modern consoles and PC

    Source: Atari official announcement4 Big Pinball Reveals / Announcements in October; Atari Berzerk Recharged; New FX Tables
  • factualhigh

    Atari 2600+ will support both Atari 2600 and 7800 cartridges

    Source: Official product announcementAtari Reintroduces the Legendary 2600 Console
  • factualhigh

    First 2600+ deliveries expected November 2024

    Source: Product announcement timelineAtari Reintroduces the Legendary 2600 Console
  • factualhigh

    2600+ launch price is $129.99 with included joystick and 10-game cartridge

    Source: Official product announcementAtari Reintroduces the Legendary 2600 Console
  • factualhigh

    Atari partnered with Reteo Arcade to launch reproduction PCBs in April 2024

    Source: Knapp Arcade articleAtari Launches Two New Repro PCBs - Warlords and Lunar Lander
  • factualhigh

    Warlords and Lunar Lander repro PCBs are priced at $245

    Source: Knapp ArcadeAtari Launches Two New Repro PCBs - Warlords and Lunar Lander
  • opinionhigh

    The new product line represents Atari getting back on the right track after years of questionable moves

    Source: Knapp Arcade articleAtari and Artovision Launch New Line of Desktop Art and Shadowboxes
  • factualhigh

    Atari has partnered with Artovision to launch desktop art and shadowbox products featuring classic games

    Source: Knapp Arcade articleAtari and Artovision Launch New Line of Desktop Art and Shadowboxes
  • factualhigh

    These are the first new PCBs for Major Havoc since 1983, Gravitar since 1982, and Black Widow since 1983

    Source: Official Atari marketing copyAtari Launches a Line of Reproduction Arcade PCBs for Classic Games
  • factualhigh

    Atari has launched reproduction arcade PCBs for Major Havoc, Gravitar, and Black Widow in partnership with Retro Arcade

    Source: Official Atari announcementAtari Launches a Line of Reproduction Arcade PCBs for Classic Games
  • factualhigh

    Reproduction boards are priced at $245 each and available for near-immediate shipment

    Source: Atari website product listingAtari Launches a Line of Reproduction Arcade PCBs for Classic Games
  • predictionmedium

    Atari plans to re-release acquired Stern Electronics games in original form and as 'Recharged' remakes

    Source: Article author (inference from Atari strategy)Atari Acquires Rights to Stern Electronics Classic Arcade Games
  • factualhigh

    Atari has acquired rights to twelve Stern Electronics arcade games

    Source: Atari official announcementAtari Acquires Rights to Stern Electronics Classic Arcade Games
  • factualhigh

    Pong was released on November 29, 1972

    Source: ArticleHappy 50th Birthday to Atari's Pong
  • factualhigh

    The first Pong prototype at Andy Capp's Tavern became jammed with quarters, which signaled immediate commercial success

    Source: Atari 50: The Anniversary Celebration (employee interviews)Happy 50th Birthday to Atari's Pong
  • opinionmedium

    Atari's mechanical Pong remake machines performed well commercially

    Source: Knapp Arcade (author opinion/assessment)New Atari Warlords 4-Player Cocktail Arcade Remake In the Works
  • factualhigh

    Atari only produced two successful pinball machines, both designed by Steve Ritchie

    Source: Ron HallettStepping on Rakes – Gottlieb System 1
  • factualhigh

    Atari had a policy restricting pinball design work to employees with engineering or industrial design degrees, excluding self-taught designers

    Source: David Dennis quoting Steve Ritchie's accountSteve Ritchie – Before The Mullet
  • factualhigh

    Atari's score displays were placed on the apron where only the player could see them, making them invisible to spectators

    Source: David Dennis citing design analysisSteve Ritchie – Before The Mullet
  • opinionmedium

    Atari's business model of prioritizing licensing over game quality was a key factor in the video game market crash

    Source: Scott IanF*@kit Friday! Mike Tyson.... Butter Bean....Arcade Machines....Jean Jackets
  • factualmedium

    Atari produced approximately 5,000 Superman machines

    Source: George#18 Superman - The Classic Pinball Podcast
  • factualmedium

    Atari quickly adopted four-color printing after Bally's Lost World innovation

    Source: Paul FarisPaul Faris
  • factualmedium

    Atari Pong physical table originally sold on Kickstarter for $600 but now retails for $3,000

    Source: Dennis/TonyEpisode 58 - TPF 2018
  • Early pinball machine manufacturer for whom Mark Ritchie worked in 1976; produced the Ataris machine

    Five Minutes to Tilt #8 – Mark Ritchie on Indiana Jones, Fish Tales & the Machines That Fell ApartMar 8, 2026
  • Ritchie's first employer; where he transitioned from electromechanical technician to game designer

    Episode 11 - Steve Ritchie - Senior Game Designer - STERN PinballAug 27, 2018
  • Formerly located in Lombard, Illinois; where Chuck Ernst worked on Lynx handheld system and early 3D animation after leaving Banana Development

    Episode 57 - Chuck Ernst (Stern Pinball)Jun 18, 2019
  • Video game and pinball manufacturer where Steve Ritchie worked starting 1974; made wide-body pinballs with unusual flipper layouts; known for excellent artwork; had divisions in Sunnyvale, California

    Steve Ritchie – Before The MulletJun 26, 2020
  • Competitor console (2600); referenced for comparison and timeline context

    Crazy Intellivision Pick up! What is it all worth?Mar 5, 2026
  • Video arcade manufacturer; produced Pole Position, Tempest, and Major Havoc; referenced regarding arcade conversion kits and custom chip preservation.

    Episode 302 - Interview with Brent Griffith 12-31-15Jan 7, 2016
  • Upcoming Stern pinball machine; IP licensing theme, part of anticipated release slate

    The One About ManufacturingAug 5, 2020
  • Early employer of Steve Ritchie; used different terminology ('thumper bumpers' instead of 'jets' or 'pop bumpers')

    Ep 59: The King of Flow, Steve RitchieMay 1, 2021
  • Made pinball machines in 1970s; Airborne Avenger, Hercules, and Dally Knockout criticized as poorly designed

    #133 The worst pinballs of the 70’sOct 28, 2025
  • Historical reference point in Butch Peel's passion philosophy discussion

    Ep 107: Pulp Fiction with Butch PeelApr 12, 2023
  • Video game company that popularized cartridge-based console model that Jerry Lawson first implemented

    Hot Wheels (American Pinball 2020)Dec 14, 2022
  • Video game manufacturer criticized for prioritizing licensing over game quality, contributing to market crash

    F*@kit Friday! Mike Tyson.... Butter Bean....Arcade Machines....Jean JacketsMay 22, 2020
  • Early employer where Ritchie worked as electromechanical technician and game designer; attempted pinball manufacturing with engineering problems including rotary solenoid flippers

    Steve RitchieJun 3, 2018
  • Followed Bally's four-color printing innovation closely; adopted similar process shortly after Lost World

    Paul FarisAug 19, 2018
  • Developer of Badlands and creator of arcade kit conversion strategy

    5 Arcade Hidden Gems!Apr 19, 2022
  • Parent company of Tengen; also produced arcade version of Tetris; received cease and desist order halting Tengen NES production

    Tengen Tetris vs Nintendo TetrisApr 2, 2019
  • Original manufacturer of the arcade flight yoke cabinet that RetroRalph is replicating in his mod.

    Arcade1up Star Wars ALAN-1 Yoke MOD!Oct 24, 2019
  • Classic gaming company returning to arcade with Recharge games in partnership with Arcade1Up

    The Hottest Arcade Games of 2024!Mar 30, 2024
  • Classic arcade game company licensing and providing original code for Recharged cabinet partnership with Arcade1Up

    Atari is back in the Arcade | Recharged Arcade Cabinets Coming Soon!Mar 21, 2024
  • Vintage arcade manufacturer; producer of the System 1 platform and games discussed (Roadrunner, Marble Madness, etc.)

    Arcade Game Pickup - Atari System 1 - Did I make a mistake?Jul 8, 2021
  • Game developer/publisher of War Final Assault; also associated with Vegas board set designation

    RARE First-Person Shooter Arcade Game Pickup!Mar 17, 2022
  • Classic video game company; IP featured in the 8-in-1 pub table

    Arcade1up - CES 2021 - 8 in 1 Atari Pub Table!Jan 11, 2021
  • Manufacturer of Roadrunner (1985) and other System One games

    Arcade Pickers - Episode 3: Double Gorf’dApr 24, 2021
  • Classic game IP holder; strengthened partnership with Arcade1Up on September 26, 2019; owns Asteroids, Centipede, and other first-generation arcade games

    Last Minute CES Arcade1up Prediction - Could a Spinner be the Key?Jan 2, 2020
  • Arcade hardware manufacturer; produced System One architecture for Road Blasters

    Top 10 Arcade Racing Games!Oct 14, 2022
  • Arcade game manufacturer that produced Road Blasters and System 1 hardware

    Rare Arcade Pickup - Atari RoadBlasters Cockpit!?!May 10, 2022
  • Arcade/console manufacturer; published Food Fight; historical context of litigation with GCC; associated with Atari 5200, 7800, 2600, and arcade platforms.

    Another Holy Grail Arcade Game Pickup - Atari's Food Fight!Nov 5, 2023
  • Classic arcade manufacturer, made Pit Fighter and Guardians of the Hood

    Worst Arcade Beat 'em Ups!Jun 8, 2022
  • Publisher/licensor of classic arcade games included in the Ultimate Arcade 2 Plus (Asteroids, Tempest, Missile Command, etc.)

    This Arcade Game SUCKS!Jun 2, 2023
  • Publisher/developer of War Final Assault; Jon mentions it briefly during gameplay section

    Insanely Underrated Arcade Game!May 21, 2023
  • Renewed trademark on 'Total Annihilation' video game, forcing Scott's homebrew to rebrand as 'Total Nuclear Annihilation'

    Q and A with Scott Danesi PT.2Sep 5, 2017
  • Video game company where Steve Ritchie worked before being recruited to Williams in 1978; Ritchie was designing Airborne Avenger when recruited.

    Pinball Expo Hall of Fame Inductions - Pinball Expo 2018 - Pinball NewsOct 23, 2018
  • Historical technology company; attempted pinball manufacturing with Steve Ritchie and Howie Rubin in 1970s; machines were non-functional

    Steve Ritchie - Pinball Expo 2018 - Pinball NewsOct 23, 2018
  • Renewed trademark for Total Annihilation in February 2017; Scott Danesi's assessment that legal resolution favors the wealthier party

    Scott Danesi - Pinball Expo 2018 - Pinball NewsOct 23, 2018
  • Early pinball manufacturer that used LED displays instead of gas plasma or Futaba tubes

    Brett Davis - Pinball Expo 2023 - Pinball NewsOct 20, 2023
  • Renewed trademark on Total Annihilation video game, prompting Spooky Pinball to rename their pinball title to Total Nuclear Annihilation

    Episode 34 - Bowen Brings BusinessMay 7, 2017
  • Ritchie's first employer as electromechanical technician; designed Airborne Avenger and Superman; later relocated Atari operations in Los Gatos before returning to pinball

    Steve Ritchie - Dutch Pinball Open Expo 2025 - Pinball NewsNov 22, 2025
  • Video game and pinball division company where Ritchie worked as electromechanical technician and game designer.

    Steve Ritchie Take 2 - Dutch Pinball Open Expo 2025 - Pinball NewsNov 23, 2025
  • Manufacturer; Hercules, Superman, Video Pinball in collection

    THE STRONG NATIONAL MUSEUM OF PLAYApr 17, 2018
  • Where Steve Ritchie began his pinball career in California; he designed Airborne Avenger and Superman there before moving to Williams due to frustrations with management constraints.

    STEVE RITCHIE JOINS JJPAug 2, 2021
  • Owns trademark to Total Annihilation computer game; renewed trademark February before TNA's planned release, forcing name change

    FNO Pinball Ep 13: Total Nuclear Annihilation Pinball (Whitewood) with Scott Danesi (Game Creator)Aug 2, 2019
  • Gaming company releasing Berzerk: Recharged as part of Recharged series

    4 Big Pinball Reveals / Announcements in October; Atari Berzerk Recharged; New FX TablesOct 5, 2023
  • Video game company announcing 2600+ console reissue; noted for recent retro gaming initiatives (Recharged series, Anniversary Collection)

    Atari Reintroduces the Legendary 2600 ConsoleAug 22, 2023
  • Historical reference: produced 1979 Super-Man pinball machine (widebody format)

    Why We Don't See More DC Comics Licensed Pinball MachinesJul 24, 2023
  • Publisher/licensor launching reproduction PCB product line for classic arcade games

    Atari Launches Two New Repro PCBs - Warlords and Lunar LanderJul 21, 2023
  • Video game/arcade company launching new merchandise line

    Atari and Artovision Launch New Line of Desktop Art and ShadowboxesMay 11, 2023
  • Electronics and gaming company launching reproduction arcade PCB line

    Atari Launches a Line of Reproduction Arcade PCBs for Classic GamesApr 26, 2023
  • Video game/arcade company that acquired rights to 12 Stern Electronics arcade games; actively pursuing classic IP consolidation and 'Recharged' remake strategy

    Atari Acquires Rights to Stern Electronics Classic Arcade GamesMar 18, 2023
  • Original manufacturer of Warlords; in discussions with Retro Arcade Remake about remake rights

    The Ice Cold Beer Classic Arcade Remake Is Here!Dec 2, 2022
  • Video game pioneer founded by Nolan Bushnell; created Pong and numerous arcade/home console games; still operating 50 years later

    Happy 50th Birthday to Atari's PongNov 29, 2022
  • Original game publisher; licensed Warlords IP to Retro Arcade Remake; produced mechanical Pong remakes

    New Atari Warlords 4-Player Cocktail Arcade Remake In the WorksNov 15, 2022
  • Licensor of classic arcade games to Alan-1; provided original code and collaboration for arcade-exclusive recharged versions.

    Alan-1 Cover Story – February 2026Feb 1, 2026
  • Video game company where Steve Ritchie worked before Williams; Ritchie developed dynamic background sound technology there and worked on Airborne Avengers and Superman.

    Past Times Pinball History Ep 14: FlashFeb 28, 2024
  • Arcade/gaming company that greenlit and produced the Hercules novelty pinball machine after Bally's rejection

    Past Times Pinball History Ep 19: HerculesApr 24, 2024
  • Pinball manufacturer active 1976–1979; produced seven full production widebody games; pioneered inductive sensor technology

    Past Times Pinball History Ep 20: The AtariansMay 15, 2024
  • Arcade/electronics company that made pinball machines including Airborne Avenger; Tim Sexton notes most were bad

    The 10 Worst Pinball Machines of the 1970sJul 21, 2025
  • California arcade/video game company where Steve Ritchie worked; John Norris unsuccessfully attempted to secure job interview there in early 1980s

    Zombie Pinball – The Gottlieb System 3 EraJun 26, 2020
  • Video game company founded by Nolan Bushnell; created Pong and pioneered home video with Genie consoles

    RePlay Magazine Podcast - Eddie Adlum Part 2Oct 10, 2025
  • Pinball manufacturer that attempted radical differentiation strategy with Y-Bodies and alternative score displays; limited success (two good machines, both by Steve Ritchie)

    Stepping on Rakes – Gottlieb System 1Jun 26, 2020
  • Video game and pinball manufacturer where Jarvis worked starting fall 1976; pioneered solid-state pinball innovations but faced engineering failures

    Episode 400: Eugene JarvisJul 21, 2024
  • Arcade and video game company; coin-op materials from Atari in museum's archival collection.

    Episode 411: The Strong National Museum of PlayDec 16, 2024
  • Video game manufacturer contacted by Walter Day in 1982 inquiry about score record tracking; confirmed no system in place.

    Episode 238: Walter Day, an oral historyDec 25, 2019
  • Company purchased by Williams; Steve Ritchie moved there in 1995 for video game design opportunities

    Episode 50 - The 90s Pinball Renaissance Pt.2 w/ Roger SharpeSep 30, 2024
  • Early adopter of wide-body pinball cabinet format; believed to be first manufacturer of wide bodies

    Episode 18 - The Susan B. Anthony Years / BallyFeb 19, 2024
  • Asteroids manufacturer; sent Duncan a t-shirt after his world record was published in their newsletter

    TOPCast 58: Duncan BrownMay 7, 2008
  • Video game company making pinball games; Norris considered applying but ended up at Undrived Laboratories instead

    TOPCast 55: Jon NorrisMar 19, 2008
  • Mark Richie's first employer in the gaming industry; had facilities in Santa Clara and Sunnyvale, California

    TOPCast 49: Mark RitchieAug 29, 2007
  • Video game and pinball manufacturer where Jarvis worked 1977-1979; produced early solid state pinball games using 6800 microprocessors

    TOPCast 39: Eugene JarvisJun 3, 2007
  • Ritchie's first employer; initially video game company that opened pinball division where he learned design fundamentals

    TOPCast 32: Steve RitchieMay 9, 2007
  • Pinball/arcade manufacturer that Sharpe came close to working with but never formally employed; Nolan Bushnell created Pong and other early video games for Atari.

    TOPCast 17: Roger SharpeMar 18, 2007
  • Licensed Atari Recharged games to Alan-1; approached Alan-1 to manufacture new Pong mechanical table

    Alan-1 Booth at IAAPA 2025 With New Atari Recharged Arcade GamesDec 10, 2025
  • Original publisher of Food Fight arcade game; art packages licensed for Food Fight Frenzy remake

    Food Fight World Record and Food Fight Frenzy with Justin Emory | Ep 172Sep 6, 2025
  • Partner company providing game licenses and code access for arcade-exclusive remastered versions; partnership brokered through Atari VCS and Dave Paige

    The Story of Alan 1, Games, Inspiration, and History with James Anderson | Ep 182Feb 3, 2026
  • Original developer/publisher of Lunar Lander arcade game.

    Lunar Lander Quarter Arcade Review - Did Numskull Stick The Landing?Dec 16, 2025
  • Company Richie worked for briefly after Williams; later acquired by Midway

    Steve Ritchie, King of Flow, visits the Dutch Pinball MuseumNov 21, 2025